Marketing

3 Tips to Rebrand Without Breaking the Bank
Marketing

3 Tips to Rebrand Without Breaking the Bank

Rebranding can be an expensive endeavor but there are a few ways to cut down on costs while still having a successful relaunch.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
Gift Cards Are an Untapped Opportunity for Local Businesses
Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Giving Customers More Than They Asked for Is Too Much of a Good Thing
Marketing

Giving Customers More Than They Asked for Is Too Much of a Good Thing

Great customer service is the cornerstone of success. Redundant customer service is a waste of your time and money.
Consider These 5 Things When Adding Visuals to Social-Media Content
Social Media

Consider These 5 Things When Adding Visuals to Social-Media Content

Your success at growing and maintaining an engaged, active audience relies on your ability to produce relevant, visual social media content.
5 Great Ways to Measure PR Success
Marketing

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
3 Reasons Why Web Design Is the Domain of Your Entire Company
Marketing

3 Reasons Why Web Design Is the Domain of Your Entire Company

Your company web site is its public face on the Internet. Shape the design and message with the help of everyone in your organization who works with your audience.
5 Do's and Don'ts for Making the Most of a Television Appearance
Marketing

5 Do's and Don'ts for Making the Most of a Television Appearance

A spot on TV is a rare opportunity, but if you get the basics right, the audience will want to see and hear from you again.
For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities
Marketing

For Teenagers, YouTube Stars Hold More Sway Than Mainstream Celebrities

Hollywood stars are labeled 'faker' than their online counterparts.
Power Up Your PR Strategy With Big Data
Marketing

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
Pinterest Gets Chatty, Launches Its First Private-Messaging Feature
Social Media

Pinterest Gets Chatty, Launches Its First Private-Messaging Feature

Chat away, pinners. Pinterest may be late to the game, but it's finally jumped on the messaging bandwagon.
Need a New Design? 5 Reasons to Crowdsource It.
Marketing

Need a New Design? 5 Reasons to Crowdsource It.

Most startups do not have the resources to hire expensive design firms. The alternative provides another way.
How to Find Inspiration for Your Next Blog Post
Marketing

How to Find Inspiration for Your Next Blog Post

Online marketing expert Neil Patel offers some useful tips and resources for determining what you should write about online.
Taglines Are the First Step to Emotionally-Engaged Customers
Marketing

Taglines Are the First Step to Emotionally-Engaged Customers

Parallel to marketing to positioning, which lets you construct how you want people to feel about your brand.
How to Maintain a Well-Balanced Twitter Feed (Infographic)
Social Media

How to Maintain a Well-Balanced Twitter Feed (Infographic)

According to this infographic, there are five key elements to a robust brand account. Does yours have all five?
Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.
Marketing

Do You Still Need a Marketing Plan? Yes, But Constant Updating Is Key.

Adjust the time frame to be more agile to respond to change on the ground (or on the web).
How Much Social Media Is Too Much?
Marketing

How Much Social Media Is Too Much?

Business owners should assess their resources before trying to share on too many platforms if valuable posts are the goal.
Are You Meeting Your Customers' Online Marketing Expectations?
Marketing

Are You Meeting Your Customers' Online Marketing Expectations?

Probably not. It's best to approach it one channel, one platform, one innovation and one interaction at a time.
Scrabble Updates Its Dictionary for the First Time in a Decade, Adding 5,000 Words
Social Media

Scrabble Updates Its Dictionary for the First Time in a Decade, Adding 5,000 Words

New admissions include words like 'texter,' 'funplex,' 'bromance' and 'selfie,' but Scrabble fanatics are most excited about the inclusion of four two-letter words.
3 Tips for Spying on Your Competitors Online
Marketing

3 Tips for Spying on Your Competitors Online

Online marketing expert Neil Patel shares his best tips for getting an edge on your competitors.
Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs
Marketing

Mobile Marketing, the Unstoppable Game Changer for Entrepreneurs

A report finds advertising directly to consumers, based on where they are and their known interests, will be a $400 billion industry next year.
10 Brilliant Marketing Stunts That Put Startups on the Map
Marketing

10 Brilliant Marketing Stunts That Put Startups on the Map

A strong marketing stunt can be a valuable tool for any company. Here are 10 that stirred up some attention.
The Web Is a Content War. Here's How to Win. (Infographic)
Marketing

The Web Is a Content War. Here's How to Win. (Infographic)

A look at the relative effectiveness of videos, blog posts, infographics, case studies and other online storytelling tools.
Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Marketing

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
The Rules of Engagement: 5 Ways to Connect on Social Media
Social Media

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
The Real Cost of Giving Terrible Customer Service
Marketing

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.
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