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Marketing

Yahoo Redesigns Flickr to Make It 'Awesome Again'

Yahoo Redesigns Flickr to Make It 'Awesome Again'

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At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
May 20, 2013 in Social Media
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

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The 'Pin It' button will also be available over mobile apps, the popular social network says.
May 20, 2013 in Social Media
When to Hire a Design Firm to Get Your Logo Just Right

When to Hire a Design Firm to Get Your Logo Just Right

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Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
May 20, 2013 in Branding
The 5 Branding Rules of Attraction

The 5 Branding Rules of Attraction

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Your brand draws customers to your business. Here are the elements you should consider when designing it.
May 20, 2013 in Branding

7 Ways to Make Your Business Card Your Best Marketing Tool

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If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
May 20, 2013 in Marketing Ideas

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

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Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
May 17, 2013 in Social Media
 Facebook Hits and Misses Since Its IPO

Facebook Hits and Misses Since Its IPO

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A year after its initial public offering, we look back at the social media giant's highs and lows as a public company.
May 17, 2013 in Social Media
Google+ Gets a Major Makeover

Google+ Gets a Major Makeover

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At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.
May 15, 2013 in Social Media
What to Do If You Hate Your Brand

What to Do If You Hate Your Brand

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Four steps to building your brand into something that's more true to you.
May 15, 2013 in Branding
Penguin 2.0: What to Expect From Google's Next Search Update

Penguin 2.0: What to Expect From Google's Next Search Update

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Three tips for how you can prepare your site for another big wave of changes to search.
3 Ways to Use LinkedIn to Grow Your Startup

3 Ways to Use LinkedIn to Grow Your Startup

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A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
May 14, 2013 in Social Media
Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

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More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
May 14, 2013 in Marketing Basics
How Men and Women Use Social Media Differently (Infographic)

How Men and Women Use Social Media Differently (Infographic)

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When it comes to social media, men tend to spend more time on some sites, women on others.
May 13, 2013 in Social Media

Networking Fundamentals to Boost Your Bottom Line

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Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
May 13, 2013 in Networking
YouTube Creates Paid Subscription Service for Brands

YouTube Creates Paid Subscription Service for Brands

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Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
May 10, 2013 in Social Media
The Esquire Guy's Guide to Media InterviewsPlay Video

The Esquire Guy's Guide to Media Interviews (Video)

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How to sound natural, deliver a difficult message, and the phases you should never say.
May 10, 2013 in Public Relations
4 Business-Naming Tips for Branding Success

4 Business-Naming Tips for Branding Success

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Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
May 10, 2013 in Branding
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

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Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
How to Use Customer Recommendations to Grow Your Business

How to Use Customer Recommendations to Grow Your Business

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Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
May 9, 2013 in Finding Customers
Defining Your Brand: The First Step In Your Marketing Strategy

Defining Your Brand: The First Step In Your Marketing Strategy

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Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
May 9, 2013 in Branding

Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch

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New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)

10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)

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Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
May 9, 2013 in Online Marketing
8 Things Startup Founders Should Know Before Writing a Book

8 Things Startup Founders Should Know Before Writing a Book

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If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
May 8, 2013 in Marketing Basics
How to Plan and Shoot YouTube Videos for Business

How to Plan and Shoot YouTube Videos for Business

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From scripting to shooting, these tips can help you produce professional looking videos on a budget.
May 8, 2013 in Social Media
5 Strategies to Build a Global Brand

5 Strategies to Build a Global Brand

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Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
May 7, 2013 in Branding
Your Secret Weapon in Sales? The PhonePlay Video

Your Secret Weapon in Sales? The Phone (Video)

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If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.
May 7, 2013 in Finding Customers
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60 Second Solutions

How to Go Mobile on a Budget

How to Go Mobile on a Budget

Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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