Marketing

Learn the Formula to Make Customers Take Action
Marketing

Learn the Formula to Make Customers Take Action

Author Nir Eyal reveals the factors that change behavior and influence customers taking action.
Nothing Stalls a Sale About to Close Like Too Many Choices
Marketing

Nothing Stalls a Sale About to Close Like Too Many Choices

Psychologists and sales pros both know that when people have face a barrage of options, they often choose not to choose.
Aim Directly at Your Target Market to Land New Clients
Marketing

Aim Directly at Your Target Market to Land New Clients

Try these six ways to keep tabs on current customers and score additional ones.
Here's How to Really Measure the ROI of Your Content-Marketing Strategy
Marketing

Here's How to Really Measure the ROI of Your Content-Marketing Strategy

While the content is the fuel that powers the act of content marketing, it is the measurement of the content that ultimately decides whether it was an effective strategy.
Hey, Social-Media Marketers, Shut Up Already
Social Media

Hey, Social-Media Marketers, Shut Up Already

When you're hanging out, the last thing you want to hear about is business.
Sephora Mistakenly Rolls Out Vulgar Hashtag
Social Media

Sephora Mistakenly Rolls Out Vulgar Hashtag

How a simple misspelling threw an entire promotional campaign into complete disarray.
Pop-Up Shops Prep for Winter Sales Lift
Marketing

Pop-Up Shops Prep for Winter Sales Lift

It's that time of year (again).
Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover
Social Media

Taking Another Shot at Snapchat, Facebook Gives Its Slingshot Messaging App a Makeover

Facebook isn't ready to vanish from the evaporating messaging game, but will users take the bait?
10 Ways to Get More Eyeballs on Your Posts (Infographic)
Marketing

10 Ways to Get More Eyeballs on Your Posts (Infographic)

Want to get the most readers possible for your content? This infographic will tell you what works.
7 Cool Social Apps That Are Changing the Way We See Ourselves
Social Media

7 Cool Social Apps That Are Changing the Way We See Ourselves

There is much more to social media than Facebook and Twitter.
5 Tricks to Creating Compelling Mobile Ads
Marketing

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
Maximize the Impact of Your Business Greeting Cards With These 4 Tips
Marketing

Maximize the Impact of Your Business Greeting Cards With These 4 Tips

Tis the season. Take these extra steps to demonstrate your appreciation while also creating a unique experience that promotes your business.
5 Tech Tools that Help Businesses Compete With the Big Guys
Marketing

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
5 Steps to Working a Holiday Party Like Santa
Marketing

5 Steps to Working a Holiday Party Like Santa

Don't worry about whatever work you left undone to race out to the event. You're about to ace this networking opportunity -- that is, if you read these jolly tips.
Finally, You Can Add a Background Image to Your LinkedIn Profile
Social Media

Finally, You Can Add a Background Image to Your LinkedIn Profile

Picture this: Now your brand can shine even brighter on LinkedIn.
Simple Ways to Master Technology and Create True Fans
Marketing

Simple Ways to Master Technology and Create True Fans

How many 'true fans' do you need to be successful if you are a small business? Kevin Kelly has the answer.
7 Crisis Lessons From 'The Hunger Games'
Marketing

7 Crisis Lessons From 'The Hunger Games'

The dystopian series provides ample social commentary. In addition, we can learn a lot about crisis communications from the 'girl on fire.'
7 Basic Social-Media Tips to Set Your Marketing Right
Marketing

7 Basic Social-Media Tips to Set Your Marketing Right

Here's how to take your social-media marketing to the next level.
4 Ways to Use Email to Increase App Installations
Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
4 Tips for Making Millions Quickly Marketing Through Infomercials
Marketing

4 Tips for Making Millions Quickly Marketing Through Infomercials

Though often lampooned, these long-form commercials are the original viral-marketing success story.
Erase the Line Between Cause and Marketing
Marketing

Erase the Line Between Cause and Marketing

The need to keep corporate-social-responsibility efforts distinct from pure promotion may be vanishing.
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Social Media

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
Why Your Business Idea Should Sell Itself
Marketing

Why Your Business Idea Should Sell Itself

Come up with a winning proposition that others will like. But remember that good concepts invite copycats.
'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube
Social Media

'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube

The viral video caused YouTube to upgrade its video-sharing platform. Here's how.
5 Strategies for Turning Ecommerce Browsers Into Buyers
Marketing

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
What Happened to the Real Black Friday?
Marketing

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
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