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Marketing

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

Would Your Product Sell Better If Your Packaging Looked Customers In the Eye?

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A new study suggests that making eye contact with the characters or people on a cereal box increases trust and connection with the brand.
April 3, 2014 in Marketing
How You Can Sell Like a Pro and Close More DealsPlay Video

How You Can Sell Like a Pro and Close More Deals (Video)

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Sales expert Grant Cardone on how business owners can erase uncertainty and make the big sale.
April 3, 2014 in Marketing
4 Tips for Crafting the Perfect Elevator Pitch

4 Tips for Crafting the Perfect Elevator Pitch

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The only way to really stand out when networking is to have an interesting and memorable conversation. Here are some suggestions.
April 3, 2014 in Marketing
10 Tactics for Increasing Your Customer Value and Loyalty

10 Tactics for Increasing Your Customer Value and Loyalty

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While there's nothing wrong with working hard to grow your customer base, it's important to remember the value behind customer retention and brand loyalty.
April 3, 2014 in Marketing
5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

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Time is money and founders don't have a lot of either. Here are five resources entrepreneurs can use to help build their online audience quickly and cheaply.
April 3, 2014 in Social Media
The Quickest Way to Deliver Your Message? Make It Visual.

The Quickest Way to Deliver Your Message? Make It Visual.

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Infographics, dashboards and mobile apps provide a direct avenue to our brains. Use them to your advantage.
April 3, 2014 in Marketing
In Sales, This Is the Best Way to Stand Out Among the CompetitionPlay Video

In Sales, This Is the Best Way to Stand Out Among the Competition (Video)

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Sales expert Grant Cardone on the key to blowing past the competitors in your industry.
April 3, 2014 in Marketing
How Twitter Is Making it Easier to Travel Back in Time

How Twitter Is Making it Easier to Travel Back in Time

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The social network now allows users to search tweets by date range.
April 3, 2014 in Social Media
Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

Fans, Rejoice: DailyCandy and Television Without Pity Archives to Remain Open

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NBCUniversal is jettisoning the lifestyle and TV recap sites, but vocal fans prompted the company to reverse its decision to keep the sites' archived content from the public.
April 3, 2014 in Social Media
Smartphone and Social Media Usage: Men vs. Women (Infographic)

Smartphone and Social Media Usage: Men vs. Women (Infographic)

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According to a new infographic, men turn to social media channels more than women for business and dating. Women, meanwhile, look for sharing with friends, self-help information and how-to information.
April 2, 2014 in Social Media
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

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Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
April 2, 2014 in Marketing
What Gives Entrepreneurs a Content Marketing Edge?

What Gives Entrepreneurs a Content Marketing Edge?

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Business owners should follow big brands' leads and fashion content that speaks to customers.
April 2, 2014 in Marketing
Have a Burning Business Question? Ask the Expert: Joanna Lord.

Have a Burning Business Question? Ask the Expert: Joanna Lord.

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Working at a company focused on providing loyalty programs to big-name companies like Microsoft and Pepsi, Joanna Lord knows a thing or two about marketing. And for this month only, this CMO is looking to take entrepreneurs' questions about marketing and branding.
April 2, 2014 in Marketing
The New Rules of Lead Generation Resemble the Old Rules, Somewhat

The New Rules of Lead Generation Resemble the Old Rules, Somewhat

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Along with availing yourself of the power of the web using search engines and social media, tap email, direct mail and trade shows -- not to mention cold calling. Peruse these seven strategies.
April 2, 2014 in Marketing
Use These Twitter Guidelines to Avoid a PR Nightmare

Use These Twitter Guidelines to Avoid a PR Nightmare

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Before you send a single message out on Twitter, decide just what you want to do -- and what you don't -- when it comes to tweeting. Here are some guidelines to consider implementing for your Twitter campaigns.
April 2, 2014 in Social Media
Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

Your Customers Are Likely More Engaged on YouTube Than on Facebook or Twitter

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A new study shows that YouTube, Google+ and LinkedIn create the most quality social referrals.
April 2, 2014 in Social Media
Do You Really Need to Be an Extrovert to Be a Super Salesperson?Play Video

Do You Really Need to Be an Extrovert to Be a Super Salesperson? (Video)

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Some say you need an outgoing personality to get great sales results. Here, sales expert Grant Cardone says introverts can be just as good.
April 2, 2014 in Marketing
This Is How a Brand Loses Its Luster

This Is How a Brand Loses Its Luster

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A strong brand will only stay strong if you remember exactly what got you to the top -- and you do what's required to stay there.
April 2, 2014 in Branding
19 Steps to a Successful Direct Mail Campaign Timeline

19 Steps to a Successful Direct Mail Campaign Timeline

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Find out exactly what steps to take and in what order so that your campaign will go off without a hitch.
April 2, 2014 in Marketing Ideas
Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

Want to Cut Through the Noise? Embrace the Idea of 'Big' Content.

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If you want to get attention, consider investing in a long-form project that will set you apart.
April 1, 2014 in Marketing
Want to Gain Influence on Social Media? Get to Work.

Want to Gain Influence on Social Media? Get to Work.

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There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.
April 1, 2014 in Social Media
Don't Wait for Perfection: Why You Need to Start Selling ImmediatelyPlay Video

Don't Wait for Perfection: Why You Need to Start Selling Immediately (Video)

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Sales expert Grant Cardone on the key to building a sales operation from the ground up -- fast.
April 1, 2014 in Marketing
Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

Market With an Eye to Engagement. Offer Value (Not Sheer Hype)

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An offer of something free can spark a relationship-building process with customers. Then continue the dialogue.
April 1, 2014 in Marketing
This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

This 'Breakup Letter' Describing What It's Like to Advertise on Facebook Is Brutal and Hilarious

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'You lied to us,' this startup complains to Facebook. 'You've changed. A lot.'
March 31, 2014 in Social Media
Post Smarter: The Best Times to Use Social Platforms (Infographic)

Post Smarter: The Best Times to Use Social Platforms (Infographic)

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Having the right content is great, but knowing the time of day when people are most receptive to posts is invaluable.
March 31, 2014 in Social Media
Ditch the Spam: Creating an 'Ethical' SEO Strategy

Ditch the Spam: Creating an 'Ethical' SEO Strategy

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While many entrepreneurs may look for shady tactics to increase traffic in the short term, it isn't a viable long-term solution. Here is how to remain ethical and stay in the game.
March 31, 2014 in Marketing
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