Marketing
Yahoo Redesigns Flickr to Make It 'Awesome Again'
BY Jason Fell
At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location
BY Jason Fell
The 'Pin It' button will also be available over mobile apps, the popular social network says.
When to Hire a Design Firm to Get Your Logo Just Right
BY Jason Ankeny
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
The 5 Branding Rules of Attraction
BY Jason Ankeny
Your brand draws customers to your business. Here are the elements you should consider when designing it.7 Ways to Make Your Business Card Your Best Marketing Tool
BY Ross Kimbarovsky and Mike Samson
If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.Google Glass Adds Facebook, Tumblr and 5 Other New Apps
BY Brian Patrick Eha
Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
Facebook Hits and Misses Since Its IPO
BY Kim Lachance Shandrow
A year after its initial public offering, we look back at the social media giant's highs and lows as a public company.
Google+ Gets a Major Makeover
BY Jason Fell
At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.
What to Do If You Hate Your Brand
BY Erika Napoletano
Four steps to building your brand into something that's more true to you.
Penguin 2.0: What to Expect From Google's Next Search Update
BY Eric Siu
Three tips for how you can prepare your site for another big wave of changes to search.
3 Ways to Use LinkedIn to Grow Your Startup
BY Brendan Brandt
A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
BY Catherine Clifford
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
How Men and Women Use Social Media Differently (Infographic)
BY Kevin Allen
When it comes to social media, men tend to spend more time on some sites, women on others.Networking Fundamentals to Boost Your Bottom Line
BY Ivan Misner
Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
YouTube Creates Paid Subscription Service for Brands
BY Jason Fell
Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
Play Video The Esquire Guy's Guide to Media Interviews (Video)
BY Ross McCammon
How to sound natural, deliver a difficult message, and the phases you should never say.
4 Business-Naming Tips for Branding Success
BY Alanna Francis
Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Abercrombie & Fitch: Bad Business or Smart Targeting?
BY Jim Joseph
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
How to Use Customer Recommendations to Grow Your Business
BY Barbara Findlay Schenck
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Defining Your Brand: The First Step In Your Marketing Strategy
BY Jim Joseph
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch
BY Gwen Moran
New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
10 Ways to Add Pinterest to Your Marketing Strategy (Infographic)
BY Karen Leland
Use Pinterest strategically and it could be a valuable marketing tool. Here are 10 ways to make the most of the platform.
8 Things Startup Founders Should Know Before Writing a Book
BY Lambeth Hochwald
If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
How to Plan and Shoot YouTube Videos for Business
BY Michael Miller
From scripting to shooting, these tips can help you produce professional looking videos on a budget.
5 Strategies to Build a Global Brand
BY Gwen Moran
Expanding your business into new markets presents exiting opportunities. There is also a lot of potential for missteps. Here is what to consider in order to build a strong worldwide brand.
Play Video Your Secret Weapon in Sales? The Phone (Video)
BY Colleen DeBaise
If you're only using email and Twitter to reach new clients, you could be getting lost in the crowd. One solution could be to pick up the phone.Ads by Google
60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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