Marketing

This Bar Wants You to Apply for a Job Via Snapchat
Social Media

This Bar Wants You to Apply for a Job Via Snapchat

Forget LinkedIn -- this Dublin pub is requiring hopeful employees to apply through the ephemeral messaging service.
Why Airline Loyalty May No Longer Pay Off
Marketing

Why Airline Loyalty May No Longer Pay Off

Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
Catch Up With These 3 Big Waves in Marketing to Women
Marketing

Catch Up With These 3 Big Waves in Marketing to Women

From Beyoncé to Sheryl Sandberg, women are speaking out about how they really lead their lives. Companies chasing their dollars may wish to take heed.
Some Bare Truths About Native Advertising
Marketing

Some Bare Truths About Native Advertising

Marketers need to look beyond the buzz and hype and take better advantage of this sponsored format.
Gain Long-Term Social Followers With These 5 Tips
Social Media

Gain Long-Term Social Followers With These 5 Tips

Having an engaged audience online can help your bottom line, but you have to be careful.
How to Market More Effectively by Following Your Customer's Trail
Marketing

How to Market More Effectively by Following Your Customer's Trail

'Attribution' follows every step customers take from hearing about your product to buying it.
Here's Why Your Envy-Inducing Facebook Feed Is All Just a Big Fat Lie (Video)
Social Media

Here's Why Your Envy-Inducing Facebook Feed Is All Just a Big Fat Lie (Video)

Our friends' lives can appear perfect as viewed through the garbling lens of social media. 'But are they really?' a new viral video asks.
The 4 Questions You Must Answer When Launching a Content Project
Marketing

The 4 Questions You Must Answer When Launching a Content Project

Before you embark on a content strategy, make sure you answer these four questions. Otherwise, it could be a waste of valuable time and dollars.
Tips for Creating a Memorable Marketing Hook
Marketing

Tips for Creating a Memorable Marketing Hook

You have to stand out for your marketing to be noticed. Find out how to create a hook that will attract your target market's attention.
Correcting Leadership Communication Mishaps
Marketing

Correcting Leadership Communication Mishaps

Everyone makes mistakes but when you're the one in the corner office, many people will hear about that inadvertent remark or slipup. Here's how to fix it.
4 Tips to Being Your Brand's Champion on TV and YouTube
Marketing

4 Tips to Being Your Brand's Champion on TV and YouTube

You know what you are talking about, now here is some help saying it to the camera.
3 Push Notification Strategies to Increase App Engagement
Marketing

3 Push Notification Strategies to Increase App Engagement

When your users are teetering, subtle push them to come back with targeted messages.
Is Your Social Media Content D.O.A.? Try This. (Infographic)
Social Media

Is Your Social Media Content D.O.A.? Try This. (Infographic)

You put lots of time into crafting the perfect post, only for it to fall flat. Here’s how to increase its shots at going viral.
4 Ways to Evolve Your Content Marketing Strategy
Marketing

4 Ways to Evolve Your Content Marketing Strategy

To be competitive in today's marketplace, you need to keep up with the trends and give people what they want.
Cracker Jack Seeks Relaunch on Social Media
Marketing

Cracker Jack Seeks Relaunch on Social Media

The company is hoping to drum up buzz with its first ad campaign in several years, which will take place on Facebook
What Jerry Seinfeld Thinks of Social Media
Social Media

What Jerry Seinfeld Thinks of Social Media

The comedian takes a stab at answering questions related to Facebook, Twitter and drones.
Build Your Personal Brand on Social Media, Moment by Moment
Marketing

Build Your Personal Brand on Social Media, Moment by Moment

Online platforms are outlets to develop and broadcast your voice, but you have to be careful and considerate.
How to Make Predictive Analytics Work for Your Business
Marketing

How to Make Predictive Analytics Work for Your Business

If used right, predictive analytics can take the guesswork out of understanding your customers so you can maximize sales opportunities.
8 Tips for Successful Lead Prospecting With Twitter Advanced Search
Social Media

8 Tips for Successful Lead Prospecting With Twitter Advanced Search

Advanced Search is a powerful tool for data analysis available to every entrepreneur with a Twitter account. Think of it as a Big Data for everybody.
Want Your Employees to Share Company Social Media Posts? This One-Click Tool Makes It Easy.
Social Media

Want Your Employees to Share Company Social Media Posts? This One-Click Tool Makes It Easy.

Convincing your team to regularly share company social media posts is no easy task. Here, social media marketing expert Brian Honigman reveals his favorite fix for this common conundrum.
10 Public Speaking Habits to Avoid at All Costs
Marketing

10 Public Speaking Habits to Avoid at All Costs

What you can do to steer clear of these public-speaking no-nos.
5 Tips on Developing a Successful Inbound-Marketing Strategy
Marketing

5 Tips on Developing a Successful Inbound-Marketing Strategy

No time? No problem. Here are a few inbound-marketing techniques that can help spread the word quickly.
4 Tips for Getting More Company Mentions on Social Media
Social Media

4 Tips for Getting More Company Mentions on Social Media

A deep analysis of how, when and where people mention brands and companies reveals openings for getting noticed.
Seeing Red? Keep This In Mind When Choosing Marketing Colors.
Marketing

Seeing Red? Keep This In Mind When Choosing Marketing Colors.

Just because one color works for some companies doesn't mean it will work for yours.
The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach
Marketing

The Psychology of Instant Gratification and How It Will Revolutionize Your Marketing Approach

Humans are hardwired to want things -- now. Here’s how you can introduce strategy into your marketing that will create incredible appeal.
The Secret to Recovering From a Negative Customer Review
Marketing

The Secret to Recovering From a Negative Customer Review

It's hard to prevent your business from ever making a mistake (or a consumer from thinking so) but here's what to do when your firm is called out online.
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