Marketing

4 Tips to Make Sure Your Content Isn't Fluff
Marketing

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
How to Make Your Infographic Stand Out on Mobile
Marketing

How to Make Your Infographic Stand Out on Mobile

Infographics have long been a content marketer's staple, but let's face it, any content that requires viewers to pinch, zoom, and pan is going to turn people off.
The Founder of This Website Is Begging People to Stop Using His Service
Marketing

The Founder of This Website Is Begging People to Stop Using His Service

'Please stop buying this horrible glitter product,' the founder says. 'I'm sick of dealing with it.'
14 Social Media Disasters That Could Strike Your Businesses
Social Media

14 Social Media Disasters That Could Strike Your Businesses

Knowing what all of these nightmares are means knowing how to prevent them.
A Bit of Empathy Might Be the Best Marketing Strategy
Marketing

A Bit of Empathy Might Be the Best Marketing Strategy

Tuning into customers as people creates the most durable bonds.
Pretty People Eat for Free at This Chinese Restaurant
Marketing

Pretty People Eat for Free at This Chinese Restaurant

A restaurant in central China is offering free meals to the 50 most beautiful customers who walk through the doors every day, as judged by a panel of local plastic surgeons.
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
Marketing

The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan

If you don't have these in place, it'll be difficult to fully write and execute a marketing plan.
Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise
Marketing

Native Advertising, a Boon for the Media, Can Help You Cut Through the Noise

Whether you agree with it or not, this buzz-worthy method of reaching audiences has proven to be effective. Here's how to get started with your own campaign.
3 Things to Consider When Building a Mobile Advertising Campaign
Marketing

3 Things to Consider When Building a Mobile Advertising Campaign

The platform's magic lies in its immediacy – so build a campaign that capitalizes on it.
3 Essential Elements Needed to Turn Content Consumers Into Customers
Marketing

3 Essential Elements Needed to Turn Content Consumers Into Customers

Why is it that companies can spend hours upon hours investing in content creation, only to have their efforts fall flat with the audiences they're trying to reach?
It's Easy to Spy on Your Competitors Conveniently and for Free.
Marketing

It's Easy to Spy on Your Competitors Conveniently and for Free.

Google AdWords has a handy set of tools that tells you, and your competition, how you stack up against each other.
Reverse a Pattern of Poor Sales With Speech Analytics
Marketing

Reverse a Pattern of Poor Sales With Speech Analytics

Track certain certain keywords in sales calls and measure outcomes. This can set the stage for focused coaching.
A Blueprint for a Killer Product Launch (Infographic)
Marketing

A Blueprint for a Killer Product Launch (Infographic)

To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.
5 Lessons Learned From Running 2,652 Facebook Ad Campaigns
Marketing

5 Lessons Learned From Running 2,652 Facebook Ad Campaigns

The beauty of marketing on Facebook is their enormous number of users and the powerful tools available for carving out your ideal market.
7 Tips to Make Sure Your LinkedIn Picture Is Helping, Not Hurting, Your Prospects
Social Media

7 Tips to Make Sure Your LinkedIn Picture Is Helping, Not Hurting, Your Prospects

Your photo on the professional network says a lot more about you than you think.
Pitch Perfect: 4 Steps to Capture the Media's Attention
Marketing

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
Facebook Now Posting Amber Alerts to Users' News Feeds
Social Media

Facebook Now Posting Amber Alerts to Users' News Feeds

Amber Alerts, which have saved roughly 725 lives since the program's inception in 1996, also broadcast across radio, television, highway signs, lottery tickets and mobile phones.
Why Customer Engagement Is the Future of Ecommerce
Marketing

Why Customer Engagement Is the Future of Ecommerce

Internet businesses succeed by focusing on their relationship with the people who have shown interest in their product.
3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday
Marketing

3 Ways Brands Are Marketing Nostalgia in the Age of Throwback Thursday

You know you're a '90s kid if companies are trying to win you over through memories of your childhood.
10 Quick Tips for Better Business Writing
Marketing

10 Quick Tips for Better Business Writing

Your writing should be meaningful. Here are some signs that it is heading in the right direction.
Here's How to Use Science to Design Your Email for Optimal Conversion
Marketing

Here's How to Use Science to Design Your Email for Optimal Conversion

Listen to research when designing your campaign and to your gut when tweaking it.
Why You Should Skip the Webinar and Start Quizzing Your Audience
Marketing

Why You Should Skip the Webinar and Start Quizzing Your Audience

The webinar seems to have lost all power to engage anyone but people are endlessly willing to take marketing quizzes.
15 Must-Have Marketing Tools for 2015
Marketing

15 Must-Have Marketing Tools for 2015

If you don't have the budget to assemble a top-tier marketing team, you'll need some great tools to take your marketing to the next level.
To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules
Marketing

To Have Your Video-Content Marketing Be Successful in 2015, Follow These 5 Rules

Whether they're instructional, informational, or simply for fun, videos are an important part of today's marketing strategy.
Beware of These Commonly Misused and Misspelled Words (Infographic)
Marketing

Beware of These Commonly Misused and Misspelled Words (Infographic)

Even the strictest editors aren't immune to some of these miscues.
How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)
Marketing

How Retailers Like Apple Mess With Our Senses to Boost Sales (Infographic)

Retailers are tricky. When they play to our senses, they smell money.
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