Marketing

7 Ways to Set Your Twitter Feed on Fire
Social Media

7 Ways to Set Your Twitter Feed on Fire

Entrepreneurs can improve engagement with their tweets with a few simple adjustments.
What Volkswagen Can Teach You About Values-Based Marketing
Marketing

What Volkswagen Can Teach You About Values-Based Marketing

A strong brand message can communicate your company's values, differentiate it from competitors' and make your target audience take notice.
6 Reasons Customers Aren't Opening Your Emails (Infographic)
Marketing

6 Reasons Customers Aren't Opening Your Emails (Infographic)

Avoid these common email marketing sins or end up in the trash folder of eternal doom.
10 Ways to Discover Customer Sentiment About Your Business
Marketing

10 Ways to Discover Customer Sentiment About Your Business

Random complaints or compliments are no substitute for systematically keeping tabs what your customers have to say.
How to Leverage Google+ and Pinterest Search
Social Media

How to Leverage Google+ and Pinterest Search

Much of the potential benefit that social media can realistically give to brands comes from the long-term benefits of consistent and quality social media content that is promoted strategically over time.
How to Get Online Customers to Find You and Trust You
Marketing

How to Get Online Customers to Find You and Trust You

Content marketing is a must these days for almost every business. Find out how to do it right.
The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'
Marketing

The Marketing, Merchandising and Mainstreaming of 'Fifty Shades of Grey'

How businesses and big box stores are planning to cash in.
Pinterest Adds 'App Pins' So You Can Find Cool Apps and Instantly Download Them
Social Media

Pinterest Adds 'App Pins' So You Can Find Cool Apps and Instantly Download Them

Thanks to a new partnership, you can now download iOS apps directly from the social bookmarking platform.
Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
Marketing

Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.

Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)
Marketing

Can Content Marketing Help Companies Reach Consumers When They're Young? (Infographic)

NewsCred's survey discovered that millennials want to be addressed like the unique people that they are.
5 Strategies for Using SlideShare in Your Marketing
Marketing

5 Strategies for Using SlideShare in Your Marketing

SlideShare, now owned by LinkedIn, has emerged as powerful marketing medium with particular attraction for entrepreneurs.
3 High-Risk Marketing Campaigns That Amazed Everybody by Working
Marketing

3 High-Risk Marketing Campaigns That Amazed Everybody by Working

Bold forays in marketing have backfired countless times but, every once in a while, somebody gets it right for reasons nobody really knows.
The Essential Guide to Creating a Distinctive Personal Brand
Marketing

The Essential Guide to Creating a Distinctive Personal Brand

How you present yourself online and what you say or share has the power to leave an indelible impression on anyone you come in contact with.
25 Lessons Growing Our Company Blog to 2 Million Visitors
Marketing

25 Lessons Growing Our Company Blog to 2 Million Visitors

Creating great online 'content' is another avenue to help customers get the results they need.
Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan
Marketing

Turn Your Data Into 'Lessons Learned' to Guide Your Marketing Plan

"Lessons Learned" is a simplified approach to analyzing past year performance, program by program, to assess what's worked and what has not worked.
6 Essentials for Making Your Elevator Pitch Unforgettable
Marketing

6 Essentials for Making Your Elevator Pitch Unforgettable

Introducing your company succinctly and persuasively requires a ton of work and preparation but has to seem effortless to make the right impression.
Optimizing Your Brand Outreach on Pinterest (Infographic)
Social Media

Optimizing Your Brand Outreach on Pinterest (Infographic)

Pinterest is for more than collecting pictures of your next DIY craft project.
Your Product Is Your Brand
Marketing

Your Product Is Your Brand

Apple, Coca-Cola, BMW, and Disney have powerful brands because they are leaders in their respective industries, not the other way around.
Perform Powerful Personalized Marketing in 4 Easy Steps
Marketing

Perform Powerful Personalized Marketing in 4 Easy Steps

First tackle the low-hanging fruit and then build up to more ambitious campaigns.
9 Habits of Persuasive Business Leaders
Marketing

9 Habits of Persuasive Business Leaders

Be effective in negotiations by enlisting these techniques. Then you'll practice the art of influencing others with finesse.
Hackers Strike Newsweek's Twitter Account
Social Media

Hackers Strike Newsweek's Twitter Account

The hacking group 'Cyber Caliphate' has hijacked another victim on social media.
The Mistakes Digital Marketers Make and How to Fix Them
Marketing

The Mistakes Digital Marketers Make and How to Fix Them

Here are some pointers on how to execute your digital-marketing strategy in a successful manner.
New Amazon Platform Allows Anyone to Host an Online Giveaway
Social Media

New Amazon Platform Allows Anyone to Host an Online Giveaway

Amazon Giveway hopes to make online giveaways easy – and get more hosts to buy and give away Amazon products.
6 Email-Marketing Techniques That Boost Click-Through Rates
Marketing

6 Email-Marketing Techniques That Boost Click-Through Rates

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.
10 Ways to Grow a Huge Following on Twitter
Social Media

10 Ways to Grow a Huge Following on Twitter

Twitter is much more dynamic than the 140 characters most people limit themselves to.
Getting the Best Testimonials From Clients to Use in Your Marketing
Marketing

Getting the Best Testimonials From Clients to Use in Your Marketing

Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
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