Marketing

Why Your Business Idea Should Sell Itself
Marketing

Why Your Business Idea Should Sell Itself

Come up with a winning proposition that others will like. But remember that good concepts invite copycats.
'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube
Social Media

'Gangnam Style' Has Been Viewed So Many Times It Actually Broke YouTube

The viral video caused YouTube to upgrade its video-sharing platform. Here's how.
5 Strategies for Turning Ecommerce Browsers Into Buyers
Marketing

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
What Happened to the Real Black Friday?
Marketing

What Happened to the Real Black Friday?

The shopping event has just become crazy. Entrepreneurs should step in and bring it back to its roots.
Twitter Unveils Improved Tools to Report Harassment
Social Media

Twitter Unveils Improved Tools to Report Harassment

The company said it will now require less information from users flagging inappropriate content, among other changes.
How You Can Generate Effective PR With a Limited Budget
Marketing

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Top 25 Business Podcasts for Entrepreneurs
Social Media

Top 25 Business Podcasts for Entrepreneurs

Podcasts are as easy to use as old-school radio but as specialized as blogs. Listening to them is one of the few examples of effective multi-tasking.
Rule Breakers: 5 Social Brands That Defy Best Practices
Social Media

Rule Breakers: 5 Social Brands That Defy Best Practices

A few noteworthy companies seem to have a true understanding of the established standards but ignore them in ways that make sense for their brand and actually enhance their online presence.
3 Tips for Building Your Brand by Giving Away Images
Social Media

3 Tips for Building Your Brand by Giving Away Images

Allowing visitors to your site and other bloggers free use of images you own is a reliable method for expanding your business and your network.
5 Moves Small Retailers Must Make to Compete With Big Box Stores
Marketing

5 Moves Small Retailers Must Make to Compete With Big Box Stores

Local stores have more than one slingshot to use in their never-ending David vs. Goliath competition with national chains.
How to Tell Your Small-Business Story
Marketing

How to Tell Your Small-Business Story

When there are thousands of brands vying for attention, resorting to same old marketing tactics hardly cuts the mustard.
How to Write a Blog Post in Just 30 Minutes
Marketing

How to Write a Blog Post in Just 30 Minutes

Don't let another author commitment sneak up on you. Here's how to chart out assignments to make them manageable and to tackle them in bite-size pieces.
Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.
Marketing

Bitter or Sweet? This One Thing Can Determine the Taste of Your Coffee.

A new study reveals that this factor can play a major role in how your morning brew tastes.
Make a Splash With Less Effort By Using These 7 Pro PR Tips
Marketing

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Your Attire Speaks Volumes Before You Open Your Mouth
Marketing

Your Attire Speaks Volumes Before You Open Your Mouth

Dress to impress the audience at your next presentation. Your grooming and sprucing up become part of the message.
7 Tips for Storytelling That Dazzles Audiences
Marketing

7 Tips for Storytelling That Dazzles Audiences

Why do ancient myths resonate today but quarterly sales reports are forgotten tomorrow? We'll explain with a story.
The Science of Building Buyer Personas (Infographic)
Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
Why Lead Generation Remains a Challenge in a Mobile World
Marketing

Why Lead Generation Remains a Challenge in a Mobile World

Patience is the key to connecting with distracted consumers reluctant to receive yet another sales pitch.
Brands Waste Resources on Facebook and Twitter
Social Media

Brands Waste Resources on Facebook and Twitter

A recent study suggests marketers abandon platforms with low reach and engagement, and instead turn to other social media sites and brand communities.
The One Secret You Need to Know to Increase Sales
Marketing

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
4 Reasons Why Customers Vanish Without a Word
Marketing

4 Reasons Why Customers Vanish Without a Word

Often, people are just too polite to tell you that you are screwing up. You need to find out for yourself.
The Dangers of Overconfidence in Sales Projections
Marketing

The Dangers of Overconfidence in Sales Projections

Companies must be proactive in accurately tracking potential buyer activity and not lag in use of social media.
To Make Your eBook a Success, Focus on These 4 Things
Marketing

To Make Your eBook a Success, Focus on These 4 Things

Ebooks are extremely valuable and effective tools for marketers as they position brands as thought leaders and allow audiences to engage with products and offerings through different lenses.
Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.
Marketing

Content Is a Kingmaker. Borrow This Blueprint for Fashioning Your Own.

Entrepreneurs not only need to craft their own branded content. They can also effectively curate authoritave sources of others.
Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.
Marketing

Re-Create the Magic of Manhattan's Holiday Windows: 5 Design Secrets for Small Retailers.

Visual merchandisers of New York powerhouse stores reveal their marketing strategies.
Transform Seasonal Shoppers Into Loyal Shoppers Year-Round
Marketing

Transform Seasonal Shoppers Into Loyal Shoppers Year-Round

Harness these six methods to secure new customers for the long haul.
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