Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)
Marketing

Reaching Customers and Boosting Sales: The Anatomy of Content Marketing (Infographic)

Content marketing is at the center of a good digital strategy, no matter what the organization's goals are.
5 Tips to Rehab Your Pitch
Marketing

5 Tips to Rehab Your Pitch

Marketers have more tools at their disposal than years ago. Re-evaluating what the company already has and giving it a quick spit shine might at times be all that’s needed for the PR approach.
A World of Customers Is Waiting to Read Your Website in Their Language
Marketing

A World of Customers Is Waiting to Read Your Website in Their Language

Most web users are not native English speakers. Unsurprisingly, they are reluctant to purchase from sites written in a language they don't speak.
How to Fire Back at an Angry Customer on Social Media
Marketing

How to Fire Back at an Angry Customer on Social Media

The way you respond to customers can improve the reputation of your business, or tear it down in an instant.
The Secret Weapons Every Marketer Needs
Marketing

The Secret Weapons Every Marketer Needs

A breakdown of the newest tools, apps and services marketers can use to make their jobs easier.
Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry
Marketing

Check Out the 'Living Pictures' That Could Revolutionize the Ad Industry

Cinemagraphs – still photos with a moving element – can be captivating. But are they just a passing gimmick?
Where to Find Free Photos and Never Again Pay for a Website Image
Marketing

Where to Find Free Photos and Never Again Pay for a Website Image

Blogging is not universally lucrative but sprucing up your posts with dazzling images can be done without harm to the bottom line.
The Key to Converting Online Sales Leads: Speed
Marketing

The Key to Converting Online Sales Leads: Speed

Sales are the lifeblood of any business. When you get a lead, act fast to convert him or her into a paying customer.
How to Respond to a Negative News Story About Your Company
Marketing

How to Respond to a Negative News Story About Your Company

Freezing out a reporter should be your last resort. Try one of these less extreme responses instead.
4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money
Marketing

4 Ways Kickstarter Can Boost Your Brand in Addition to Raising Money

Kickstarter campaigns allow brands to introduce products to an interested audience, tweak marketing and, if successful, prove they have a winner.
You Must Do Good For Your Brand to Do Well With Millennials
Marketing

You Must Do Good For Your Brand to Do Well With Millennials

The preference of young consumers for products linked to charities they support is so strong it is altering marketing strategies.
Apple May Scoop Up This Struggling Social Network
Social Media

Apple May Scoop Up This Struggling Social Network

It has been reported that Apple is looking to give social another shot by acquiring this startup.
How to Write Better Emails (Infographic)
Marketing

How to Write Better Emails (Infographic)

Pay attention to keywords in subject lines, keep emails to 150 words or less, and other top tips on how to master your email life.
Taco Bell's Social Sauce: Less Sales, Mas Fun
Marketing

Taco Bell's Social Sauce: Less Sales, Mas Fun

A chat with the marketing executive credited with humanizing the strategy of the teen and Millenial-loved brand.
The 7 Essential Steps to Monitoring Your Online Reputation
Marketing

The 7 Essential Steps to Monitoring Your Online Reputation

A simple step-by-step guide to staying on top of what’s said about you and your company online.
Spreading the News? Avoid Paying the Dues.
Marketing

Spreading the News? Avoid Paying the Dues.

Concerned about spam and unwanted ads as a result of web browsing and email? Here's what to do.
The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)
Social Media

The Steps Businesses Can Take to Avoid a Serious Social-Media Blunder (Infographic)

Here's what companies can learn from DiGiorno Pizza's Twitter mistake and misappropriation of #WhyIStayed.
3 Ways to Make an Offer Your Prospects Can't Refuse
Marketing

3 Ways to Make an Offer Your Prospects Can't Refuse

By playing up certain things in your direct mail, you will increase the chances of customers making a purchase.
How Customer Feedback Can Stymie Innovation
Marketing

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
3 Benefits in Personalizing a Website for Visitors
Marketing

3 Benefits in Personalizing a Website for Visitors

Customization strategies are now more affordable for small companies to adopt for their online business presence.
5 Questions to Ask When Your Marketing Isn't Working
Marketing

5 Questions to Ask When Your Marketing Isn't Working

If things are going poorly, it's vital that you seek to correct what you may be doing wrong and focusing on what you may be doing correctly.
Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign
Marketing

Don't Let These 3 Myths Stop You From Launching a Cause-Marketing Campaign

Aligning your brand with a worthy cause you care about is brilliant marketing that feels very good.
5 Simple Hacks to Make Your Content Way More Shareable
Marketing

5 Simple Hacks to Make Your Content Way More Shareable

What makes one headline more likely to be shared than another? Here's what you need to know.
10 Things You Should Test to Boost Your Website Conversion Rate
Marketing

10 Things You Should Test to Boost Your Website Conversion Rate

Routinely examining key data on who visits your site and their experience is key to steadily increasing sales.
What AdWords Research Reveals About Ad Words That Resonate With Buyers
Marketing

What AdWords Research Reveals About Ad Words That Resonate With Buyers

There is an art to writing effective ad copy but science will help you create more effectively.
Royal Baby No. 2: Why the Economy Hopes It's a Girl
Marketing

Royal Baby No. 2: Why the Economy Hopes It's a Girl

The hype surrounding Prince George's birth spurred an economic bump. Will Prince William and Kate Middleton's next little bundle of joy do the same?
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