Marketing
What Not to Say on Twitter
BY Ted Prodromou
To make sure you don't put your foot in your mouth, a Twitter expert offers tips on what you should never say to your Twitter followers. Forget What Your Customers Need; Branding Is About What They Want
BY Jim Joseph
Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why. Twitter's New 'Cards' Include Features for Business
BY Jim Edwards
Users can display photos, app information and products for sale. 3 Content Marketing Lessons From Big Brands
BY Ann Handley
Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences. Increasing Website Traffic: 6 Steps to Guest Blogging
BY Jayson DeMers
What you need to know about contributing articles to other sites and how it can raise your profile online. 10 Easy Ways to Promote Your Site Through Link Building
BY Eric Ward and Garrett French
If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start. How to Make the Most of a Sales Rejection
BY Grant Cardone
You're bound to face rejection if you're in it to grow your business. Learning to take it in stride requires practice. Here are six ways to help you make the most of rejection. 4 Ways to Get Customers to Open Your Emails
BY DJ Waldow
If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing. 4 Ways to Spring Clean Your Brand
BY Karen Leland
Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season. How to Jumpstart Engagement on Twitter (Infographic)
BY Kristin Piombino
Find out the best time of day, length of tweet and more. Amazon Gets Social, Buys Book Recommendation Site Goodreads
BY Brian Patrick Eha
Amazon buys book recommendation site Goodreads, LinkedIn improves its search, Wanelo is poised for continued growth and more social-media news. What to Say on Twitter
BY Ted Prodromou
Ideas that will help you create Tweets that your followers will want to read. 3 Ways to Spark Celebrity Buzz Around Your Product
BY Gina Roberts-Grey
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen. The Secret to a Strong Branding Message? Focus.
BY Adam Kleinberg
Your customers are only going to remember one thing about your brand. Here's how to make sure your message is memorable. How a Small Distillery is Rethinking Manufacturing
BY Jennifer Wang
Industry City Distillery's small-scale vodka starts with a well-designed manufacturing process. The Pros and Cons of Using Klout and Kred for Hiring
BY Cynthia Boris
We examine two of the most popular tools for measuring online influence for business. 4 Things You Need to be Doing on Social Media -- Now
BY Scott Levy
Don't miss these critical opportunities for engaging with customers over sites like Twitter and Facebook. Last-Minute March Madness Marketing Tips
BY Jim Joseph
Everybody is talking about March Madness and if you're a smart marketer, so are you. Here are several low-cost strategies to get in on the action before it's too late. 5 Easy Ways to Optimize Social Media Marketing for Mobile
BY Kevin Allen
Nearly half of social media users consume content on their smartphones. Here's how to make sure your content is right for these mobile readers. How to Do an SEO Audit of Your Website
BY AJ Kumar
Follow these five steps to make sure your site is as optimized for search as it should be. 10 Questions to Ask When Creating Your Company's YouTube Channel
BY Kim Lachance Shandrow
How to develop a plan for posting to YouTube that fits your business strategy. College Entrepreneurs Create Software to Help Businesses Thrive
BY Jodi Helmer
How three UPenn students created Airtime, a program that creates banners that turn e-mail signatures into branded messages. Zynga Continues to Cut Ties With Facebook
BY Brian Patrick Eha
Zynga and Facebook pull away from each other, Pinterest beefs up its engineering team, YouTube hits one billion monthly users and more social-media news. 10 Tips for Using Twitter Like a Pro
BY Jason Fell
In honor of Twitter's seventh birthday, we've compiled this list of tips for getting the most out of the popular social network. Using Twitter for Sales and Marketing
BY Ted Prodromou
Business owners are using Twitter to market their businesses and increase sales. Here are 10 ways you can do the same. Why Startups Should Take a Big-Brand Approach to Marketing
BY Jim Joseph
You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.Ads by Google
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Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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