Marketing

This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends
Social Media

This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends

In a project that will take years to complete, Matthew Kulesza is going offline and meeting up with each of his Facebook friends for one-on-one coffee.
Beloved Brands Connect Emotionally to Lead the Pack
Marketing

Beloved Brands Connect Emotionally to Lead the Pack

Any company can release a product with the expected features, so you need to earn a place in your customer's heart.
Don't Make These Customer Review Monitoring Mistakes
Marketing

Don't Make These Customer Review Monitoring Mistakes

Our experts give you a strategy to monitor your online reputation.
6 Things Innovative Search Engine Marketers are Doing Right Now
Marketing

6 Things Innovative Search Engine Marketers are Doing Right Now

A few years ago, your average search expert could be found creating hundreds of backlinks or stuffing a page with keywords. Today, the role calls for so much more.
The Hard Truths About the Fast Rise of Ello
Social Media

The Hard Truths About the Fast Rise of Ello

The newest social network is all the rage, but not a real threat to Facebook.
The New Wave of Sales Acceleration Technology
Marketing

The New Wave of Sales Acceleration Technology

It’s time to ask yourself this question, Does my team have the right tools for selling?
Why Ello Suddenly Went Viral
Social Media

Why Ello Suddenly Went Viral

The fledgling social network was one of the most talked-about items last week. Here's why.
Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.
Social Media

Migrate Beyond Facebook. Make a Huge Impact on Smaller Niche Sites.

Explore alternate networks and perhaps your marketing posts will create a bigger splash.
Advertising's Next Frontier: Retroactive Product Placement
Marketing

Advertising's Next Frontier: Retroactive Product Placement

Universal Music Group will place ads in music videos that have already been filmed. By year's end, the ads are expected to adjust depending on a viewer's demographic and location.
The Implications for Bloggers Now That Google Authorship Has Ended
Social Media

The Implications for Bloggers Now That Google Authorship Has Ended

The three-year effort has been terminated but key elements for stopping plagiarism and ranking articles remain.
Advanced Marketing Techniques to Help Your Twitter Account Take Off
Social Media

Advanced Marketing Techniques to Help Your Twitter Account Take Off

Whether you’re trying to get the word out about a new piece of software or you just want people to know about your latest online sale, these are the Twitter strategies you’ll want to employ.
27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Marketing

27 Masters of Marketing and PR Every Entrepreneur Can Learn From

Marketing is a cacophony but a few voices are consistently heard clearly. Listen to those and learn.
Communication Pros Are Teaching Their Secrets to Small Business
Marketing

Communication Pros Are Teaching Their Secrets to Small Business

Public relations firms are offering DIY courses in marketing to businesses that cannot otherwise afford their services.
How to Pick the Right Website Management Platform for Your Small Business
Marketing

How to Pick the Right Website Management Platform for Your Small Business

The prevalence of smart phones as a shopping tool means brick-and-mortar businesses need a website that meets consumer expectations.
Reviving Your Brand to Save Your Business
Marketing

Reviving Your Brand to Save Your Business

To revive a brand and put the company back on the right track, take the time to assess strengths and weaknesses, understand the brand’s value to customers and communicate that story consistently.
This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Marketing

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales

'Share a Coke,' in which bottles were personalized with popular names as well as terms of endearment, is credited with increasing Coca-Cola sales for the first time in over a decade.
3 Ways to Get Business Recognition on Social Media
Social Media

3 Ways to Get Business Recognition on Social Media

To ensure your long-term viability, put a consistent program in place to increase your 'likes.'
How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)
Social Media

How to Effectively and Accurately Use Data to Inform Your Social-Media Decisions (Infographic)

Stats don’t lie. They just might not be telling the story you expect.
7 Advanced Ways to Improve Your Site's SEO
Marketing

7 Advanced Ways to Improve Your Site's SEO

Eliminate ineffective practices and replace them with strategic, content-focused tactics. Readers will appreciate these.
Hot New Social Network Ello Knocked Out By Cyber Attack... Already
Social Media

Hot New Social Network Ello Knocked Out By Cyber Attack... Already

Just when we were saying our first hello to Ello, it said goodbye. Here's why. And, yes, the buzzing ad-free social magnet is back up and running.
Fast-Growing Ello a Facebook Killer? Not So Fast.
Social Media

Fast-Growing Ello a Facebook Killer? Not So Fast.

There's no denying the network was launched, at least partially, in reaction to all the data Facebook collects on its users. But don't expect the nascent company to really threaten Facebook's dominance.
Skip the Reluctant Customers. Start Resonating With the Right Crowd.
Marketing

Skip the Reluctant Customers. Start Resonating With the Right Crowd.

You don't want the clients that are hard sells.
Want Clickable Images? Check Out These 6 Tips.
Marketing

Want Clickable Images? Check Out These 6 Tips.

The images you choose image can make the difference between someone clicking on a post or passing it up completely.
New Details Emerge About Facebook's 'Buy' Button
Social Media

New Details Emerge About Facebook's 'Buy' Button

Social media platforms are doubling as ecommerce platforms that deliver instant gratification in the form of instant in-feed purchases.
10 Things Nobody Tells You About Google AdWords
Marketing

10 Things Nobody Tells You About Google AdWords

There is a lot to learn about this wildly popular online advertising medium.
The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint
Marketing

The Missing Element in Your Digital Marketing Might Be a Fresh Coat of Paint

Make certain your business is always pretty as a picture and you won't worry what potential customers see when they look online to decide if they'll visit.
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