Marketing

Marketers Should Consider These 5 Tech Trends in the Coming Year
Marketing

Marketers Should Consider These 5 Tech Trends in the Coming Year

Are marketing-cloud technologies worthy of your hard-earned budget? Are they actually able to solve for all of your needs?
George Takei Talks Tech, Social-Media Stardom and More During Microsoft's Inaugural Podcast
Social Media

George Takei Talks Tech, Social-Media Stardom and More During Microsoft's Inaugural Podcast

With podcasts like 'Serial' turning the spotlight on the buzzworthy medium, tech-giant Microsoft has thrown its hat into the ring.
Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)
Marketing

Can You Find the Hidden Images in These 40 Brand Logos? (Infographic)

Let's play a game: Find the clever, cool and strange things companies build into their logos.
Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent
Marketing

Boston Real Estate Tycoon's 5 Easy Steps for Marketing to the Affluent

The most important skill in sales is connecting with people. Benefit from top tips from elite broker Michael Carucci's extreme focus on relationships.
The 5 Key Metrics You Need to Be Tracking in 2015
Marketing

The 5 Key Metrics You Need to Be Tracking in 2015

Unless you're a statistician at heart, tracking key performance indicators (KPIs) isn't the sexiest part of a marketer's job, but it is one of the most important.
5 of the Most-Read Headlines -- And How to Write Your Own
Marketing

5 of the Most-Read Headlines -- And How to Write Your Own

Crafting the perfect headline can feel like a complete mystery, even for experienced media darlings. Here are some important tips.
More Than Tween Stars: How YouTube Is Steering Brands Into the Future
Marketing

More Than Tween Stars: How YouTube Is Steering Brands Into the Future

As online video grows, marketers are embracing branded content and other less-explicit forms of advertising in fascinating ways.
3 Fatal Content-Marketing Mistakes You Need to Avoid
Marketing

3 Fatal Content-Marketing Mistakes You Need to Avoid

There is marketing gold to be had delivering content that intrigues and informs.
Traditional or Digital Marketing? Is That the Right Question?
Marketing

Traditional or Digital Marketing? Is That the Right Question?

Instead of making a choice, consider a mix of strategies, according to the specific offer and the time of year.
Launching a New Business Doesn't Make Your Old Connections Obsolete
Marketing

Launching a New Business Doesn't Make Your Old Connections Obsolete

Don't underestimate the power of your existing network when starting a fresh venture.
Use Emotional Intelligence to Make More Money
Marketing

Use Emotional Intelligence to Make More Money

You might save everyone a lot of angst in the process.
Steve Ballmer La-La-Loves Fergie's New Hit Song, Too
Social Media

Steve Ballmer La-La-Loves Fergie's New Hit Song, Too

True to his wild ways, the boisterous former Microsoft CEO Fergaliciously came unhinged at last night's Los Angeles Clippers game. You have to see it to believe it.
Why Gmail Fails for Customer Support
Marketing

Why Gmail Fails for Customer Support

Never skimp on that which directly affects customer communications.
4 Ways to Market Your Business for Free
Marketing

4 Ways to Market Your Business for Free

There are a handful of marketing practices available to entrepreneurs that don't require them to burn through valuable resources.
Build Brand Advocacy From the Inside Out
Marketing

Build Brand Advocacy From the Inside Out

Companies that neglect enlisting their own employees to be advocates and ambassadors are missing out on a valuable resource.
10 Questions to Ask When Hiring an SEO Firm
Marketing

10 Questions to Ask When Hiring an SEO Firm

Startup founders shopping for SEO services can save themselves time, headache and money by considering these critical variables.
5 Bad Email Habits That Waste Your Time
Social Media

5 Bad Email Habits That Waste Your Time

Email was a huge time saver, when it was new, but too often now managing the deluge is a costly distraction.
How to Avoid Journalists' 5 Worst Pitching Peeves
Marketing

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
How You Market Your Product Depends on Your Competition
Marketing

How You Market Your Product Depends on Your Competition

Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
12 Ways to Improve Email Deliverability
Marketing

12 Ways to Improve Email Deliverability

Your emails are useless unless they actually make it to the user's inbox.
Sense and Sensibility: Using Social Media the Right Way
Social Media

Sense and Sensibility: Using Social Media the Right Way

Remember, slow and steady wins the race.
The One New Year's Resolution All Business Owners Should Keep
Marketing

The One New Year's Resolution All Business Owners Should Keep

There's something you can start doing today that could save you a lot of headaches in 2015.
6 Predictions on the Future of Content Marketing for 2015
Marketing

6 Predictions on the Future of Content Marketing for 2015

Everything from the importance of social-media subcultures to the growing popularity of YouTube celebrities.
How to Connect With High-Profile Influencers
Marketing

How to Connect With High-Profile Influencers

Impressive networks are built one superstar at a time.
3 Strategies to Unlock YouTube's Potential in 2015
Marketing

3 Strategies to Unlock YouTube's Potential in 2015

With a billion people watching, the necessity of a plan for the network is clear.
Facebook Is Going to Know Even More About You Now
Social Media

Facebook Is Going to Know Even More About You Now

With the social media juggernaut's acquisition of voice-recognition software startup Wit.ai, Mark Zuckerberg's empire is going to have access to data about how you sound.
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