Marketing

A New Model for Results-Driven Networking
Marketing

A New Model for Results-Driven Networking

Building powerful business connections doesn't have to feel like a necessary evil. Take steps to achieve your goals while helping others without wasting your time.
Barbara Corcoran on the Secret to Getting Free Press
Marketing

Barbara Corcoran on the Secret to Getting Free Press

The Shark Tank star explains how positioning herself as an expert helped her get her start as a real estate mogul.
How We Drove 10K Unique Visitors to a New Product in a Month
Marketing

How We Drove 10K Unique Visitors to a New Product in a Month

With these five tactics, traffic started flowing to a service that had just launched.
This Is the Biggest Email Provider You've Never Heard Of
Marketing

This Is the Biggest Email Provider You've Never Heard Of

A little-known company handles huge volumes of marketing missives, customer service notes and fraud alerts for the likes of American Express, Groupon, and PayPal.
5 Ways Google Is Changing SEO
Marketing

5 Ways Google Is Changing SEO

What can online-marketing professionals learn about future best practices by studying the search giant’s present pattern of changes?
Online Marketing Gets All the Buzz But Check Out the ROI for Live Events
Marketing

Online Marketing Gets All the Buzz But Check Out the ROI for Live Events

Large companies sponsoring the splashiest events anticipate five-to-one returns. More modest affairs boast a three-to-one yield.
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Marketing

Go Guerrilla! 5 Unorthodox Ways to Market Your Brand

Most guerrilla marketing by nature is small in scale, but it’s the shared links, laughs and likes that will make the campaign a big success.
The Digital Tools Our Experts Swear By
Social Media

The Digital Tools Our Experts Swear By

Some of our favorite experts in social media and marketing reveal the digital tools that save them time, hassle and money.
What Facebook’s Crackdown on 'Click Bait' Means for Businesses
Social Media

What Facebook’s Crackdown on 'Click Bait' Means for Businesses

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.
Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?
Social Media

Is Charitable Crotch-Grabbing Stunt #FeelingNuts the Next ALS Ice Bucket Challenge?

Attention-grabbing exploit? Check. Viral hashtag? Yup. Celebrity participants? The floodgates seem to be opening.
Facebook Plots First Steps Into Healthcare
Social Media

Facebook Plots First Steps Into Healthcare

The social network already knows who your friends are and the kind of things that grab your attention. Soon, it could also know the state of your health.
The Step-By-Step Guide on Creating Infographics
Marketing

The Step-By-Step Guide on Creating Infographics

Creating infographics require a long list of things that need to be done, and it takes a varied skill set to accomplish all of them.
6 Ways to Ensure a Journalist Will Love Your Pitch
Marketing

6 Ways to Ensure a Journalist Will Love Your Pitch

A few simple steps can change your pitch from one that gets ignored into one that is adored.
The One Mistake That's Killing Your Business
Marketing

The One Mistake That's Killing Your Business

You shouldn't be focused on brand marketing like Apple or Starbucks -- but rather on this instead.
Facebook Makes Elusive Vow to Rethink User Experimentation
Social Media

Facebook Makes Elusive Vow to Rethink User Experimentation

The social network will give its researchers 'clearer guidelines' for future experimentations -- but just what these guidelines are is anyone's guess.
Why Twitter Is Handing Over Your Tweets to MIT
Social Media

Why Twitter Is Handing Over Your Tweets to MIT

MIT's Laboratory for Social Machines now has access to every public tweet ever made...for research, of course.
Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter
Social Media

Elon Musk's Cryptic 'D' Tweet Practically Blew Up Twitter

It only takes a consonant to start a Twitter fire. Take it from billionaire Elon Musk.
Market to Empowered Women: It's Ethical -- And It's Good for Business
Marketing

Market to Empowered Women: It's Ethical -- And It's Good for Business

Facebook COO Sheryl Sandberg and top editorial and marketing executives weigh in on why it’s increasingly becoming good business to present strong, modern images of women in ad campaigns.
7 Marketing Alternatives to SEO (Infographic)
Marketing

7 Marketing Alternatives to SEO (Infographic)

There's more to building your brand's awareness than SEO. Allocating a budget for these ideas can help PR and marketing pros produce better results.
4 Design Strategies That Make a Compelling Call to Action
Marketing

4 Design Strategies That Make a Compelling Call to Action

Information overload is a problem everywhere but a crisis on your ecommerce site. Make it easy for customers to see what you're encouraging.
8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel
Marketing

8 Questions to Determine If Your Product Will Sell on a Home Shopping Channel

Products that tug buyers' emotional strings and spur an impulse to buy are exactly right for TV shopping shows.
Should You Outsource Content Creation or Hire a Content Marketing Team?
Marketing

Should You Outsource Content Creation or Hire a Content Marketing Team?

With more companies embracing content marketing, businesses need to decide how to approach this function.
22 Brilliant Thinkers Everyone Should Follow on Twitter
Social Media

22 Brilliant Thinkers Everyone Should Follow on Twitter

If you've been following the same people on Twitter for the last five years, you're probably missing out.
The Four Ms of Social Media That All Marketers Should Master
Social Media

The Four Ms of Social Media That All Marketers Should Master

Amid all the complexities of software, tools and tracking, some basic principles dominate.
This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends
Social Media

This Man's 3-Year Plan: To Meet Up With Each of His 1,000-Plus Facebook Friends

In a project that will take years to complete, Matthew Kulesza is going offline and meeting up with each of his Facebook friends for one-on-one coffee.
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