Marketing

New Amazon Platform Allows Anyone to Host an Online Giveaway
Social Media

New Amazon Platform Allows Anyone to Host an Online Giveaway

Amazon Giveway hopes to make online giveaways easy – and get more hosts to buy and give away Amazon products.
6 Email-Marketing Techniques That Boost Click-Through Rates
Marketing

6 Email-Marketing Techniques That Boost Click-Through Rates

How you can entice your customers to click through while encouraging them to share information for a greater return on your advertising investment.
10 Ways to Grow a Huge Following on Twitter
Social Media

10 Ways to Grow a Huge Following on Twitter

Twitter is much more dynamic than the 140 characters most people limit themselves to.
Getting the Best Testimonials From Clients to Use in Your Marketing
Marketing

Getting the Best Testimonials From Clients to Use in Your Marketing

Top performers get the best testimonials with a simple trick. They write them for their clients. Really.
Why Smart Online Marketing Is About Help, Not Hype
Marketing

Why Smart Online Marketing Is About Help, Not Hype

Although it's easy to promote your business online, simply posting clever content won't get you the long-lasting customers you're looking for. Find out what to do instead.
5 Social-Media Hacks to Boost Your Brand Starting Right Now
Social Media

5 Social-Media Hacks to Boost Your Brand Starting Right Now

The work you are doing already can bring far more results with a few artful tweaks.
Win Customer Loyalty With an Unexpected Experience
Marketing

Win Customer Loyalty With an Unexpected Experience

Turn a value-added service into a truly unique offering to inspire repeat business, suggests the author of a new client-service book, 'Sprinkles.'
Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?
Marketing

Is Women's Empowerment Marketing the New 'Pink It and Shrink It'?

As advertisers leveraged this trend last year, their challenge was to provide a real insight about the female audience that could also be tied to the product or company in a meaningful way.
3 Facebook Hacks to Help With Organic Reach
Marketing

3 Facebook Hacks to Help With Organic Reach

Although many already have given up on the idea that it's possible to connect to customers for free on Facebook, others argue hope remains.
14 Eye-Opening Instagram Statistics
Social Media

14 Eye-Opening Instagram Statistics

If you're not using the fast-growing photo-sharing tool for communications and marketing, these numbers may make you reconsider.
Hackers Hijack Chipotle's Twitter Account, Tweet F-Bomb and N-Word Insults
Social Media

Hackers Hijack Chipotle's Twitter Account, Tweet F-Bomb and N-Word Insults

The global burrito giant fell victim to racist trolls who changed its Twitter profile image to a swastika, then ripped into a profanity-laden tweetstorm that was beyond offensive.
5 Ways to Increase the Odds of Your Content Going Viral
Marketing

5 Ways to Increase the Odds of Your Content Going Viral

It's always a mystery why particular content catches fire but you can make it much likelier.
So You Want to Write a Business Book
Marketing

So You Want to Write a Business Book

If no one is going to read your book, hold off. Here are four key things to consider to determine whether the timing is right.
Chipotle Offers Free Burritos in Exchange for... Haikus
Social Media

Chipotle Offers Free Burritos in Exchange for... Haikus

Burrito-loving poets took to Twitter and Facebook in hopes of winning a free meal for two.
What the Super Bowl Taught Us About Faith at Work
Marketing

What the Super Bowl Taught Us About Faith at Work

The nature of this year's ads tells us something about a growing positivity at corporations.
5 Ways Besides Social Media to Get Publicity for Your Family Business
Marketing

5 Ways Besides Social Media to Get Publicity for Your Family Business

There is no underestimating the business importance of your web presence but TV, radio and newspapers remain relevant and accessible.
3 Strategies for Winning In the Hyper-Competitive Market for Apps
Marketing

3 Strategies for Winning In the Hyper-Competitive Market for Apps

Few apps ever make money but with sound design and focused marketing, some do very well.
How to Tame the Big Data Beast
Marketing

How to Tame the Big Data Beast

It is one of those topics we can't escape -- and with good reason.
4 Ways to Use Mobile to Skyrocket Sales
Social Media

4 Ways to Use Mobile to Skyrocket Sales

There are powerful mobile tools for sales reps, yet only a minority of reps are taking advantage of what is, literally, at hand.
5 Tips for Choosing a PR Firm In Asia
Marketing

5 Tips for Choosing a PR Firm In Asia

The vast and increasing prosperous market is alluring but navigating the many diverse cultures requires good help.
7 Creative Link-Building Techniques to Improve Your Website SEO
Marketing

7 Creative Link-Building Techniques to Improve Your Website SEO

SEO agencies and business owners share creative strategies they used to build links for their website
How to Use Music as a Marketing Tool
Marketing

How to Use Music as a Marketing Tool

By reaching in and plucking your heartstrings, brands who use music in their marketing can embed their messages right into your subconscious mind.
Tweets Will Soon Be Visible in Google Search Results
Social Media

Tweets Will Soon Be Visible in Google Search Results

Twitter and Google strike a deal.
4 Tips for Passing Google's New Mobile-Friendly Test
Marketing

4 Tips for Passing Google's New Mobile-Friendly Test

If your web site isn't optimized for mobile, Google's search algorythms will make it hard to find.
Solve Your Buyers' Problems by Changing Their Perspective
Marketing

Solve Your Buyers' Problems by Changing Their Perspective

Move a potential customer into purchase mode by focusing on the long-term view, not troubling current trends.
5 Powerful Moves for LinkedIn Mastery
Social Media

5 Powerful Moves for LinkedIn Mastery

Get a decent head shot, finish your profile summary, update your presence regularly and other insights from a career expert for the social-media platform.
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