Marketing

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke
Marketing

Hotel Says $500 Fine on Negative Yelp Reviews Was a Joke

Angry Yelpers turned on a hotel after an article claimed the hotel fined newlyweds for guests' negative online reviews. Now, the hotel claims it was all a misunderstanding.
The Rules of Engagement: 5 Ways to Connect on Social Media
Social Media

The Rules of Engagement: 5 Ways to Connect on Social Media

Social media is not just about posting your favorite quotes, photos or links. To succeed, you need to interact on a much more personal level.
The Real Cost of Giving Terrible Customer Service
Marketing

The Real Cost of Giving Terrible Customer Service

What you can learn from one startup that botched a delivery and lost me as a customer forever.
Dear Entrepreneur, You're Telling the Wrong Story
Marketing

Dear Entrepreneur, You're Telling the Wrong Story

Give customers a genuine experience to share. Then they'll want to talk about it, bringing your company plenty of attention.
Power Networking in 3 Steps
Marketing

Power Networking in 3 Steps

Doing business often comes down to leveraging the people you know -- those who will rally for you. Here's how to build that army.
5 Tools to Help Make Your Data Visualization Look Stunning
Marketing

5 Tools to Help Make Your Data Visualization Look Stunning

With more companies turning to data visualization to explain difficult or broad topics, a new crop of tools are popping up to make your designs beautiful.
Refine Your Advertising Language With These 5 Strategies
Marketing

Refine Your Advertising Language With These 5 Strategies

Even if your product really is new and improved, there is a more memorable way to say so in your advertising.
How to Make Your Content Go Viral
Marketing

How to Make Your Content Go Viral

One company's example can show you how to entice people to share your marketing message with others. Hint: Don't be boring!
LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling
Social Media

LinkedIn's Updated Sales Navigator Looks to Take the Cold Out of Cold Calling

The professional-networking giant just rolled out its overhauled standalone 'social sales' offering, which it's couching as a kinder, gentler approach to sales.
The 7 Content-Marketing Trends You Should Be Doing Now
Marketing

The 7 Content-Marketing Trends You Should Be Doing Now

In the next 18 months, expect these content-marketing trends to make waves. Get a head start by implementing these strategies now.
Facebook Toys With Our Minds, Crashes Briefly, Then Comes Back to Life
Social Media

Facebook Toys With Our Minds, Crashes Briefly, Then Comes Back to Life

The addictive social network suffered an outage today, but lucky for social-media addicts the world over, the horror is already over.
If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)
Marketing

If You Publish Content and Don't Promote It, Will Anyone See It? (Infographic)

Having a social-media distribution plan is crucial. And timing, images and layout can also be important to online publishing success.
Avoid This Big Mistake When Optimizing Your Site for Search
Marketing

Avoid This Big Mistake When Optimizing Your Site for Search

Online marketing expert Neil Patel says this is one of the most common SEO mistakes and can negatively impact how your site ranks in searches online.
Most Companies Don't Get How Customer Service on Social Media Works
Social Media

Most Companies Don't Get How Customer Service on Social Media Works

A new survey shows that 80 percent of companies think they're doing a great job, but only 8 percent of customers think so.
6 Not-So-Obvious Places to Find Your Target Market
Marketing

6 Not-So-Obvious Places to Find Your Target Market

Your ideal customers are out there waiting for you. Here's how to find them.
Don't Overlook These Small, Quick Steps to Powerful Brand-Building
Marketing

Don't Overlook These Small, Quick Steps to Powerful Brand-Building

How to strategically curate brand-building content in short chunks of time.
Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic
Marketing

Why TD Bank's Emotional 'Thank You' Video Is Marketing Magic

The viral video, which features a talking ATM that dispenses incredible gifts for customers, is as emotionally poignant as it is commercially impactful.
Don't Miss the Digital Transformation in Luxury Brand Marketing
Marketing

Don't Miss the Digital Transformation in Luxury Brand Marketing

The global nouveau riche aren't wedded to old money brands and that's creating big opportunities for niche status symbols.
Don't Just Develop Your Company Brand, Think About Your Personal One, Too
Marketing

Don't Just Develop Your Company Brand, Think About Your Personal One, Too

Building your own brand can do wonders for your business. Here are three quick tips to get your started.
How Every Single Business Can Benefit From a Blog
Marketing

How Every Single Business Can Benefit From a Blog

Getting website traffic isn't rocket science. You can see incredible gains by simply creating a curated blog.
5 New Social-Media Platforms Worth a Look
Social Media

5 New Social-Media Platforms Worth a Look

They don't have big followings, yet, but that is part of their allure. These promising platforms can help you develop an invaluable social media niche.
12 Things You Should Do on Your Personal Google+ Account Right Now
Social Media

12 Things You Should Do on Your Personal Google+ Account Right Now

Google's social network has subtly creeped into your emailing, browsing and a variety of other activities across the web. Here's how to kick your profile up a notch or two.
Facebook's 'Buy' Button Will Change How Brands Sell Online
Social Media

Facebook's 'Buy' Button Will Change How Brands Sell Online

With the change, social-media managers will see their roles evolve.
5 Social-Media Tips to Enhance Your Marketing
Social Media

5 Social-Media Tips to Enhance Your Marketing

Struggling to make your digital strategy work? Try these tactics.
10 Tips for Mastering Twitter
Social Media

10 Tips for Mastering Twitter

Get the most out of your time and money on the microblogging network with these important pieces of advice.
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