Marketing

Airbnb, Why the New Logo?
Marketing

Airbnb, Why the New Logo?

The accommodation-rental site relaunched its website and rolled out a new logo. The logo, in particular, has been met with some pretty vitriolic feedback.
An Easy Way to Get Publicity: Talk About the Weather
Marketing

An Easy Way to Get Publicity: Talk About the Weather

There are many ways to get on journalists' radar. One of the easiest is to piggyback on severe weather.
The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)
Marketing

The Hardest -- and Easiest -- Punctuation Marks to Use (Infographic)

A ranking of 15 punctuation marks according to how difficult they are to learn and use. Do you agree with these ratings?
The 6 Biggest Mistakes People Make When Creating Infographics
Marketing

The 6 Biggest Mistakes People Make When Creating Infographics

When done correctly, infographics are a powerful tool to tell stories and inform an audience. When done poorly, a brand's integrity comes into question.
Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator
Marketing

Weird Al's 'Word Crimes' Could Actually Make You a Better Communicator

The curly-haired songwriter's parody of 'Blurred Lines' provides some important grammar tips.
Don't Just Have Social-Media Conversations, Design Them
Marketing

Don't Just Have Social-Media Conversations, Design Them

Consider these four elements as you plan your strategy to engage with potential customers.
How to Make Your Logo Memorable
Marketing

How to Make Your Logo Memorable

These tips can help you design a logo that stands out from the competition's.
The 5 Things You Must Know to Leverage the Future of Digital Marketing
Marketing

The 5 Things You Must Know to Leverage the Future of Digital Marketing

Smartphones and tablets are indispensable to consumers but many business have a learning curve to take advantage of the mobile bonanza.
Recover Sooner From Google Penalties By Avoiding These 5 Mistakes
Social Media

Recover Sooner From Google Penalties By Avoiding These 5 Mistakes

Google penalties halt a website's momentum. Moving carefully through the recovery process is the fastest route back into business.
How Google 'Sitelinks' Can Improve Your SEO
Marketing

How Google 'Sitelinks' Can Improve Your SEO

A step-by-step guide for getting sitelinks to show up in your results pages and how they can drive more traffic to your website.
The 12 Must-Follow Rules for Issuing Press Releases
Marketing

The 12 Must-Follow Rules for Issuing Press Releases

One thing that will never wane in this world is the human desire for news. Here's how to spread the word about your startup correctly.
This Might Be the Most Infuriating Customer Service Call Ever
Social Media

This Might Be the Most Infuriating Customer Service Call Ever

No one likes losing business, but that doesn’t mean you should berate your customers.
13 Ways to Get Your Emails Noticed and Opened
Marketing

13 Ways to Get Your Emails Noticed and Opened

You may have sent the best marketing message via email, but if no one opens it and reads it, what good have you done? Here's how to get those messages looked at by your prospective customers.
Food Trucks Share Social Media Secrets
Social Media

Food Trucks Share Social Media Secrets

Who knows social media better than mobile businesses? We asked food trucks in Brooklyn and Austin how they build audience and amplify their message.
The Right Way to 'Stalk' People Online
Marketing

The Right Way to 'Stalk' People Online

There’s etiquette to following and interacting with people on social media and elsewhere. Here are some handy tips.
Start Preparing Your Business for the Generation After Millennials
Marketing

Start Preparing Your Business for the Generation After Millennials

The newest crop of consumers will be incredibly brand fickle. Can you appeal to them over your competitors?
4 Ways to Make Sure Your Email List Doesn't End Up Dead
Marketing

4 Ways to Make Sure Your Email List Doesn't End Up Dead

Automation makes things easy, but it also could lead to high unsubscribe rates. You need to track and balance your messages.
Excite Audiences by Finding the Visual Angle of Your Brand
Marketing

Excite Audiences by Finding the Visual Angle of Your Brand

Here are five tips to get started producing photo and video content for different platforms.
5 Essential Tips on How to Get the Most Out of Conferences
Marketing

5 Essential Tips on How to Get the Most Out of Conferences

Conferences can be either extremely boring or extremely useful. Here are a few tips on making the most of your time at these events.
Why Your Content Isn't Going Viral (Infographic)
Social Media

Why Your Content Isn't Going Viral (Infographic)

You create good content, so why isn't anyone sharing it? This infographic explains why and offers ways you can tweak your content so people can't wait to pass it along.
The 3 Words Your Customers Love Most
Marketing

The 3 Words Your Customers Love Most

How you can implement these words into your marketing plan without sounding like a used-car salesman.
Old School Marketing Platforms That Still Resonate in Our Digital World
Marketing

Old School Marketing Platforms That Still Resonate in Our Digital World

In the frenzy to master online marketing, don't forget people still watch TV, listen to radio and read billboards.
How Startups Can Capitalize on Global Sports Events Like the World Cup
Marketing

How Startups Can Capitalize on Global Sports Events Like the World Cup

Here's three tips for entrepreneurs seeking to wisely enter this game.
Body-Language Tricks to Make Anyone Instantly Like You
Marketing

Body-Language Tricks to Make Anyone Instantly Like You

Here's how you can capture -- and hold -- anyone's attention without saying a word.
 5 Strategies for Driving Sales With Thought Leadership
Marketing

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.
YouTube Really Is the New Silver Screen
Social Media

YouTube Really Is the New Silver Screen

Ron Howard's studio recently announced it will develop and fund 14 short films from YouTube stars, while James Patterson's young-adult series 'Maximum Ride' will be turned into a YouTube series instead of a movie.
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