Marketing

6 Reasons to Delete Your Facebook Account Right Now
Social Media

6 Reasons to Delete Your Facebook Account Right Now

The sooner you get off the nonstop narcissism train, the better. Here's why.
You Win When Using Giveaways to Grow Your Social Audience
Social Media

You Win When Using Giveaways to Grow Your Social Audience

Contests and sweepstakes with prizes your targeted audience likes will engage customers and spread your brand.
Why Investor Relations and Public Relations Should Work in Harmony
Marketing

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.
Facebook Explains Why Organic Reach Is Dying
Marketing

Facebook Explains Why Organic Reach Is Dying

It's not about making more money, it's about creating a better user experience, the company said in a blog post.
To Boost App Downloads, Boost Traditional Marketing Efforts
Marketing

To Boost App Downloads, Boost Traditional Marketing Efforts

Think outside the app store to get users excited about your mobile tool.
How to Succeed at Product Placement Without Celebrities
Marketing

How to Succeed at Product Placement Without Celebrities

Get your product into the scene of a blockbuster movie, if you can, but until then leverage your social media marketing and boost sales with placements in local and regional outlets.
Pinterest Now Offering Promoted Pins for All Businesses
Social Media

Pinterest Now Offering Promoted Pins for All Businesses

Pinterest will soon be expanding its Promoted Pins service to small- and medium-sized businesses in a do-it-yourself format.
Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)
Marketing

Millennials Check Their Phones 43 Times a Day. This Is What They're Looking For. (Infographic)

To access that most desirable young and plugged-in demographic, brands need to be more responsible than ever about what they are sharing, when and how often.
Best Practices for Businesses Using Facebook
Social Media

Best Practices for Businesses Using Facebook

Have a Facebook page but don't know what to do with it? Here are some tips from business owners who rely predominately on the social network to fuel their marketing efforts.
Enlist Twitter for Crowdfunding Success
Social Media

Enlist Twitter for Crowdfunding Success

Those 140-character posts are perfect for driving traffic to your campaign because of their reach and speed in sharing news.
Ever Wish You Could Decipher Social-Media Snark?  So Does the Secret Service.
Social Media

Ever Wish You Could Decipher Social-Media Snark? So Does the Secret Service.

The Secret Service is looking for new social-media monitoring tools, to among other things, help determine sarcasm.
Overwhelmed by Email and Social Mentions? This Tool Tames Both.
Social Media

Overwhelmed by Email and Social Mentions? This Tool Tames Both.

Here's what marketing expert Brian Honigman uses to funnel all of his email and social media communications into a single central inbox that makes sense of it all.
How to Turn Haters Into Raving Customers
Marketing

How to Turn Haters Into Raving Customers

In this podcast, Lewis Howes chats with millionaire Timothy Sykes about how we can cultivate loyal customers and make a ton of money.
3 Reasons Startup Marketing Stalls
Marketing

3 Reasons Startup Marketing Stalls

Your message travels at light speed but results don't. Focus, patience, trial and error are required to succeed.
The 7 Principles of Launching a Super Successful Blog
Marketing

The 7 Principles of Launching a Super Successful Blog

Lessons boiled down from an analysis of 6 blogs with more than 1 million visitors each.
10 Marketing Tricks From the Pros
Marketing

10 Marketing Tricks From the Pros

These tips will give you an immediate boost in the ROI of your marketing efforts.
5 Social Media Mistakes and How to Avoid Them
Social Media

5 Social Media Mistakes and How to Avoid Them

Social media is the greatest fuel for fast growth ever but campaigns done poorly will still fizzle.
Facebook Shares Social Strategies at First-Ever Small Business Boot Camp
Social Media

Facebook Shares Social Strategies at First-Ever Small Business Boot Camp

Roughly 900 local business owners attended the symposium, marking Facebook's first-ever effort to reach out to entrepreneurs face-to-face.
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Social Media

A (Good) Picture Is Worth a Thousand (Text-Only) Posts

Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
Your Personal Brand Extends to the Environment You Create
Marketing

Your Personal Brand Extends to the Environment You Create

Think your brand stops at your appearance? It's also reflected in your office, home and car.
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.
Marketing

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
This Is How You Come Up With Marketing Goals
Marketing

This Is How You Come Up With Marketing Goals

Setting goals increases the chance that you'll achieve them. Follow these tips for setting strong, achievable goals to move your business forward.
The Shocking Truth: Customers Don't Want to Engage With Your Company
Marketing

The Shocking Truth: Customers Don't Want to Engage With Your Company

When it comes to brand loyalty, values are worth more than engagement.
Golf Company's $1.5 Million Giveaway Far From a Hole in One
Marketing

Golf Company's $1.5 Million Giveaway Far From a Hole in One

Another glaring example of how companies miss the mark on marketing and customer loyalty campaigns.
The 5 Secrets to a More Readable Website
Marketing

The 5 Secrets to a More Readable Website

If you provide a great user experience, your website visitors may eventually convert into leads and make purchases.
The 5 Types of Videos Startups Need to Stay in the Game
Marketing

The 5 Types of Videos Startups Need to Stay in the Game

Video are extremely valuable to content-marketing strategies, yet, they continue to be one of the most underused assets in online marketing. Here are a few must-have videos for your company.
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