Marketing

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed
Social Media

8 Social-Media Sins That Are Sure to Get You Unfriended and Unfollowed

How to avoid being "that guy" on social media.
The Startup Marketer's Guide to Sponsored Online Content
Social Media

The Startup Marketer's Guide to Sponsored Online Content

Through paid media, business owners can realize a regular stream of site visitors, expanded consumer awareness and customer leads.
For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles
Marketing

For Your Marketing Efforts to Succeed, You Need to Overcome These 3 Hurdles

By using the correct data, companies can provide more personalized, more targeted content to create strong, lasting engagement.
Close Deals Faster With These 5 Steps
Marketing

Close Deals Faster With These 5 Steps

The sales process is finding out who the buyer is, what they want to buy, why they want to buy it and what you can do to fulfill that want.
Marketing

Cut Through the Online Noise. 5 Publicity Tips From a PR Pro.

Technology makes it easier to communicate but getting press can be tough. Here are pointers on how to break through the clutter and stand out.
6 Better Responses to a Bad Review Than Yelling or Sulking
Social Media

6 Better Responses to a Bad Review Than Yelling or Sulking

Somebody trashing your company online is hurtful and infuriating but responding that way makes the situation worse.
These Words Can Hurt Your Credibility Without You Even Realizing It
Marketing

These Words Can Hurt Your Credibility Without You Even Realizing It

Most people don't realize how they sound to others.
Why Every Startup Needs a Press Kit
Marketing

Why Every Startup Needs a Press Kit

Press kits eliminate as much of the effort that would otherwise go into journalism as possible. Here is how to ensure your kit is top-notch.
Twitter Premieres New Mobile Video and Group Messaging Features
Social Media

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
How Growth Hacking Is Redefining Marketing
Marketing

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
8 Ways to Better Market Yourself on LinkedIn
Social Media

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Who Really Runs Your Enterprise?
Marketing

Who Really Runs Your Enterprise?

Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Social Media

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Social Media

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
Social Media

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App
Social Media

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
When Building an Online Brand, Start With the Foundation
Marketing

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)
Social Media

How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)

Forget creepy exes. Headhunters are snooping your social media accounts, too.
Finding the Hidden Market That Your Business Is Missing Out On
Marketing

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
The 7 Biggest Mistakes Made When Creating Charts
Marketing

The 7 Biggest Mistakes Made When Creating Charts

Charts are undeniably powerful tools for communication but with great power comes great responsibility.
5 PR Jargon Words You Absolutely Need to Know
Marketing

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
10 Ways to Boost Results Using Google AdWords
Marketing

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
From TLC to The X-Files: How the '90s Are Back
Marketing

From TLC to The X-Files: How the '90s Are Back

Food, fashion and film from the nineties are roaring back into our cultural consciousness.
Need a New Website or Logo? Design Trends for 2015. (Infographic)
Marketing

Need a New Website or Logo? Design Trends for 2015. (Infographic)

These are the design styles that'll make it impossible to look away.
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