Marketing

Twitter Announces Support of GIFs, the Internet Goes Crazy
Social Media

Twitter Announces Support of GIFs, the Internet Goes Crazy

A sampling of how companies large and small have used the new GIF capability for their marketing purposes.
6 Tricks to Get More Eyeballs on Your Videos
Marketing

6 Tricks to Get More Eyeballs on Your Videos

Companies can create the greatest videos but if no one sees it, it doesn't matter. Here are six ways to increase traffic to your videos.
Facebook Isn't the End All, Be All for Social Marketing
Social Media

Facebook Isn't the End All, Be All for Social Marketing

While companies should have a presence on Facebook, the platform isn't the only means to gaining visibility in the social-media world.
Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current
Marketing

Don't Be a Content Marketing Dinosaur -- 5 Must-Haves to Stay Current

Staying current means keeping up to date on how the content-marketing scene shifts on an almost month-to-month basis.
Finding Customers Fast and the 80/20 Rule of Sales
Marketing

Finding Customers Fast and the 80/20 Rule of Sales

It's all about knowing where your best customers are and which tools you can use to find them, according to sales expert Perry Marshall.
8 Tips for Marketing Success on a Self-Funded Budget
Marketing

8 Tips for Marketing Success on a Self-Funded Budget

Time is what you need to spend when your shoestring startup has no marketing budget. With patience and persistence, you will build the loyal audience you need to succeed.
Authenticity Is Your Brand's Greatest Social Media Asset
Social Media

Authenticity Is Your Brand's Greatest Social Media Asset

Your brand's social media voice needs to be authentic to succeed.
The Quality of Your Life Depends on Who's In Your 'Room'
Marketing

The Quality of Your Life Depends on Who's In Your 'Room'

Ask yourself, if you had to spend eternity with everyone you accepted, whom would you choose?
5 Secrets to Creating an Impactful Brand
Marketing

5 Secrets to Creating an Impactful Brand

When The Mars Advertising decided it was time for a rebrand, they wanted to ensure the overhaul would be meaningful and provide the type of excitement employees could thrive on.
21 Ways to Make Your Boring Trade Blog Interesting
Marketing

21 Ways to Make Your Boring Trade Blog Interesting

When it comes to content marketing, this is your definitive guide to creating content that will engage your readers and endear them to your brand.
How Fusion Marketing Could Help Your Business
Marketing

How Fusion Marketing Could Help Your Business

Joining your marketing efforts with those of another company could be a great way of driving sales.
Why This Retailer Still Insists on Printing a 12-Pound Catalog
Marketing

Why This Retailer Still Insists on Printing a 12-Pound Catalog

While most companies have shifted their catalogs online, some continue to go the printed route.
67 Tools That Will Help You Grow Your Email List
Marketing

67 Tools That Will Help You Grow Your Email List

Your email list is the heart of your marketing strategy. To grow it, consider this expansive list of helpful tools.
5 Extremely Effective Content Marketing Formats
Marketing

5 Extremely Effective Content Marketing Formats

One won't better than the others, so it's important to test them all to find a sweet spot.
9 Steps to Get Your 'Social-Selling' Program Off the Ground
Social Media

9 Steps to Get Your 'Social-Selling' Program Off the Ground

With platforms like Facebook, Twitter and Linked becoming a necessity for small-businesses owners, here is how entrepreneurs can implement a social-selling strategy.
'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers
Marketing

'Rack the Shotgun': Using the 80/20 Rule to Identify Your Best Customers

In this video, sales expert Perry Marshall uses a colorful story to explain how the 80/20 rule applies to zeroing in on the customers who are most profitable to your business.
How Landing a Brand Licensing Deal Can Boost a Manufacturers
Marketing

How Landing a Brand Licensing Deal Can Boost a Manufacturers

A choice a brand licensing deal can quantum jump a manufacturer to the next level.
Take a Cue From 'Game of Thrones' in Content Marketing
Marketing

Take a Cue From 'Game of Thrones' in Content Marketing

Though you needn’t worry about trials by combat or a brood of dragons, the quest to capture eyeballs can certainly feel like a struggle.
Reviving an Old Brand = Nostalgia Driven Profit
Marketing

Reviving an Old Brand = Nostalgia Driven Profit

Bringing back a well-known brand can save millions in upfront marketing, while the name recognition captures attention in a crowded marketplace.
What You Can Learn From These 5 Mega Brands On Creating Viral Videos
Social Media

What You Can Learn From These 5 Mega Brands On Creating Viral Videos

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. But that doesn't mean every one will be a homerun. Here is how to do it right.
5 Reasons Why Pay Per Click Ads Work for Small Budgets
Marketing

5 Reasons Why Pay Per Click Ads Work for Small Budgets

PPC ads are so effective that by the time you can afford more, you may not need more.
Which Social Media Accounts Really Matter and Why
Social Media

Which Social Media Accounts Really Matter and Why

Don't waste your time messing around on social sites that have no ROI for you. Here's how you can do better at gaining leads on the sites that are perfect for your business.
5 Presentation Lessons From Apple's New Rock Star
Marketing

5 Presentation Lessons From Apple's New Rock Star

A VP at the company wowed the crowd at its recent developer conference. Here's how you can do the same at your next talk.
10 Tips for Mastering LinkedIn
Social Media

10 Tips for Mastering LinkedIn

Don’t be intimidated. These suggestions can help you use LinkedIn to its fullest potential for your business.
Modern Marketers Need to Speak 'Engineer'
Marketing

Modern Marketers Need to Speak 'Engineer'

Creativity is still necessary, but the skills to access data and track campaigns are now a must.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Marketing

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
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