Marketing
3 Ways to Make Your Brand Memorable on Social Media
BY Lindsay LaVine
Advice from business leaders who have mastered the art of social media marketing.
The ABCs of Twitter, Part I
BY Ted Prodromou
This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
No Marketing Budget? 3 Proven Strategies for Direct Selling
BY Michael Costigan
For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
10 Marketing Masterworks
BY Jennifer Wang
From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
BY James Wedmore
What you need to know when it comes to creating videos people can find and will want to watch.
How to Design Your Business Logo
BY Entrepreneur Staff
Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
BY Brian Patrick Eha
Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
SBA Debuts New Market Research Tool for Small Business
BY Randy Myers
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
Play Video 3 Tips for Branding Your Growing Business (Video)
BY Colleen DeBaise
Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Defining Your Market in 7 Steps
BY Entrepreneur Staff
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Finding Your Marketing Competitive Advantage
BY Jay Conrad Levinson and Jeannie Levinson
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
BY Amy Porterfield
How you can better track and target your advertising campaigns, while also reducing your costs.
How to Design a Marketing Strategy
BY Jay Conrad Levinson and Jeannie Levinson
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
BY Samantha Hosenkamp
Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Understanding Your 'Unique Selling Proposition'
BY Entrepreneur Staff
How to figure out what makes your business special and power up your sales.
NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town
BY Sarah Max
The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.
The 4 Essential Parts of an Email
BY Anna Pitts
Here's the blueprint of a successful business email.
In Search of Buzz: What It Is and How to Build It
BY Dave Clarke
Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Pinterest: Now Is Time to Start Generating Revenue
BY Brian Patrick Eha
Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
How to Really Listen to Your Customers
BY Erika Napoletano
A flexible response to a customer's needs plants a vineyard's new direction.
Want to Charm Customers or Clients? Channel Your Inner Politician
BY Adam Toren
No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
How to Defend Your Designs Against Knockoffs
BY Caroline Tiger
There are many ways to fight copycats--and they may even lead to opportunities.
Google Updates AdWords to Simplify Advertising Across Multiple Devices
BY Jason Fell
New version of the popular tool will give advertisers more options.
27 Expendable Phrases to Cut from Your Marketing Copy
BY Laura Blackwell
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
'The Story of Stuff' and How Startups are Heeding Its Message
BY Michael Phillips Moskowitz
Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now
BY AJ Kumar
These types of posts can help spur new content ideas for your business blog.Ads by Google
60 Second Solutions
Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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