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Marketing

3 Ways to Use Your Twitter Data to Beat the Competition

3 Ways to Use Your Twitter Data to Beat the Competition

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Find out which three information sources you need to evaluate in order to track and improve your social media efforts.
March 19, 2014 in Social Media
On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

On the Rocks: Jack Daniel's and Liquor Giant Diageo Feud Over 'Tennessee Whiskey'

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What makes a whiskey a Tennessee whiskey? These two companies have different ideas -- and the debate is getting heated.
March 19, 2014 in Marketing
Build Your Brand by Cultivating Controversy

Build Your Brand by Cultivating Controversy

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How to build your brand with new followers or with loyalists, by taking risks and playing with fire. After all, doesn't fortune favor the bold?
March 18, 2014 in Branding
Cleaning Up Your Mailing List

Cleaning Up Your Mailing List

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Find out how merge purge and data hygiene can increase your sales and save you thousands of dollars.
March 18, 2014 in Marketing Ideas
Fun Ways Brands Are Betting on March Madness

Fun Ways Brands Are Betting on March Madness

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It's that time of year when offices everywhere are abuzz with talk of brackets. Here's how some companies are turning that enthusiasm into buzz.
March 18, 2014 in Social Media
The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span

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With consumers' attention spans at all time low, here is how to make sure people are reading your email-marketing messages.
March 18, 2014 in Marketing
Iconic Images: Tell Us Your Favorite Company Logos

Iconic Images: Tell Us Your Favorite Company Logos

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The search for the Leading Logos of 2014 is on. Send us your favorites.
March 18, 2014 in Marketing
Brand Like Your Company Really Matters

Brand Like Your Company Really Matters

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In a rapidly changing landscape, businesses must to get closer to customers to create products they will truly value.
March 18, 2014 in Marketing
Creating Brand Love Through Your Email Newsletter

Creating Brand Love Through Your Email Newsletter

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Provide value to your business contacts and develop a loyal following with these eight steps.
March 18, 2014 in Marketing
To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

To Win at Marketing, Scrap Your Marketing Department and Hire a Data Geek (Infographic)

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Going forward, your marketing department should look more like your IT department.
March 18, 2014 in Marketing
How to Create a Live Event That Spurs Social Buzz

How to Create a Live Event That Spurs Social Buzz

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Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
March 17, 2014 in Marketing
8 Ways to Get the Most Out of Instagram

8 Ways to Get the Most Out of Instagram

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The photo-sharing app can be an important tool to boost your brand's visibility. Here's how to make your Instagram presence shine.
March 17, 2014 in Social Media
4 Big Misconceptions About Content Marketing

4 Big Misconceptions About Content Marketing

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Creating quality content can pay off, as long as you adopt the right approach.
March 17, 2014 in Marketing
7 Tips to Help You Remember Names Better

7 Tips to Help You Remember Names Better

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Whether you’re trying to impress a prospective client, networking to find a job, or meeting new co-workers, you don’t want to be caught forgetting someone’s name.
March 16, 2014 in Marketing
Brian Solis and the End of Business as UsualPlay Video

Brian Solis and the End of Business as Usual (Video)

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Marketers must recognize and react to the changing landscape of business.
March 15, 2014 in Marketing
Get Ready for Video Ads in Your Facebook Newsfeed

Get Ready for Video Ads in Your Facebook Newsfeed

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The online networking service says it will screen ads for 'watchability' before they are allowed on its site.
March 14, 2014 in Marketing
Apple Adds New 'Selfies' Section to App Store

Apple Adds New 'Selfies' Section to App Store

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Apples has gotten caught up in the selfie hype, launching a new section in the App Store called 'Sharing Selfies.'
March 14, 2014 in Social Media
How to Tell if Your Social Media Efforts Are Paying Off

How to Tell if Your Social Media Efforts Are Paying Off

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Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
March 14, 2014 in Social Media
The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

The 5 Common Mistakes Entrepreneurs Are Still Making on Twitter

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While entrepreneurs should have a presence on the micro-blogging platform, making these Twitter mistakes can be bad for business.
March 14, 2014 in Social Media
Woo Loyal Customers for Life With 4 Winning Ways

Woo Loyal Customers for Life With 4 Winning Ways

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Convert engaged shoppers into lifelong ambassadors for your brand
March 14, 2014 in Marketing
Tinder to Roll Out Verification Feature for Love-Hungry Celebrities

Tinder to Roll Out Verification Feature for Love-Hungry Celebrities

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Following an uptick in celebrity usage, dating app Tinder has announced a verification feature not unlike Twitter’s blue checkmarks.
March 14, 2014 in Social Media
When the Self-Service Customer Smiles

When the Self-Service Customer Smiles

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Cater to the user of remote or electronic services while inspiring loyalty and a sense of partnership
March 14, 2014 in Marketing
Study: Emotions on Facebook Are Contagious

Study: Emotions on Facebook Are Contagious

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Watch out: That Facebook post your friend wrote about his miserable day may lead you to write a miserable post of your own.
March 14, 2014 in Social Media
'David After Dentist' Dad Now Wants Christianity to Go Viral

'David After Dentist' Dad Now Wants Christianity to Go Viral

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The father behind one of the most famous viral videos in the world has been tapped to curate religious-oriented content for a brand new Christian social media website.
March 14, 2014 in Social Media
7 Steps to Launching a Successful Twitter Chat

7 Steps to Launching a Successful Twitter Chat

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Twitter chats are fun, educational and a great way to strengthen your brand. Like many things, your chat may not be an instant success, but eventually you will find a format that works for you.
March 13, 2014 in Social Media

Too Much Swag! SXSW Freebies Delaying Air Travel

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Screening bags packed with festival freebies is slowing down departing flights from the Austin festival.
March 13, 2014 in Marketing
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