Marketing

The 10 Most Useless Buzzwords
Marketing Basics

The 10 Most Useless Buzzwords

You might want to drop these words and phrases from your business vocabulary -- starting right now.
3 Surprising Ways to Find New Clients
Finding Customers

3 Surprising Ways to Find New Clients

Defy convention and employ these unconventional methods for connecting with new customers.
How to Figure Out Exactly What Your Customers Want
Market Research

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
How to Get Your Podcast Found in iTunes Search
SEO | Search Engine Optimization

How to Get Your Podcast Found in iTunes Search

From using keywords to your number of subscribers, what you need to know about getting discovered in Apple's online marketplace.
How Facebook's Updated 'Nearby' Tool Can Boost Your Business
Social Media

How Facebook's Updated 'Nearby' Tool Can Boost Your Business

Here's what small businesses can do to ensure they're more easily discovered on the giant social network.
5 Ideas for Pinterest Boards That Can Help Build Your Brand
Branding

5 Ideas for Pinterest Boards That Can Help Build Your Brand

If you're interested in getting started on Pinterest, but don't know where to begin, consider the following ideas for boards that can help build your brand.
How to Network With the Elephant in the Room
Networking

How to Network With the Elephant in the Room

Consider these tips when you next need to navigate potentially awkward business networking situations with minimal drama.
The 5 Biggest Twitter Marketing Fails of 2012
Social Media

The 5 Biggest Twitter Marketing Fails of 2012

A look at the mistakes of some of the biggest brands, and what you can learn from them.
Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit
Advertising

Use Photos in Advertisements? Take These Steps to Avoid a Lawsuit

Three things you need to know about 'right of publicity' when selecting photos for your website or advertising.
6 Tips for Being More Visual With Social Media (Infographic)
Social Media

6 Tips for Being More Visual With Social Media (Infographic)

Ideas for creating engaging visual content, then getting your fans share them and promote your brand.
Local Advertising Connects With Customers Using Inside Jokes
Advertising

Local Advertising Connects With Customers Using Inside Jokes

Consider 'out-of-home' ads to connect with locals.
What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page
Social Media

What You Can Learn From Disney, CNBC and Adobe About Creating a Great LinkedIn Page

Why it's worth putting a little extra effort into your company's page.
Instagram, Pinterest, Aviary: The Social Photo Feud Heats Up
Social Media

Instagram, Pinterest, Aviary: The Social Photo Feud Heats Up

More drama for photo sites, social gifting, the pope on Twitter and other social-media news from around the web.
The Best and Worst Times to Send an Email (Infographic)
Online Marketing

The Best and Worst Times to Send an Email (Infographic)

The time at which you send an email can be critical to maximizing its open and click rates.
What You Need to Know About Facebook's New Privacy Controls
Social Media

What You Need to Know About Facebook's New Privacy Controls

These features might make managing your company's Facebook page even easier.
A Quick Guide to Better YouTube Video Search Rankings
SEO | Search Engine Optimization

A Quick Guide to Better YouTube Video Search Rankings

From adding keywords and transcriptions to encouraging viewer interaction, what you need to know about optimizing your videos.
4 Things to Do Before You Sell Your Business
Selling Your Biz

4 Things to Do Before You Sell Your Business

Sales of small businesses rose in 2012 and are expected to increase in the new year. Here's what you should do to prepare to sell.
How to Promote Your Business Events on Facebook
Social Media

How to Promote Your Business Events on Facebook

Use care in setting up the event, then create excitement with visually compelling posts and ads.
When Bad Online Reviews Cost Business
Customer Loyalty and Retention

When Bad Online Reviews Cost Business

A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.
How to Turn Your Startup into the Next Campus Craze
Market Research

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Vintage-Style Bags Get a Boost From Online Marketing
Online Marketing

Vintage-Style Bags Get a Boost From Online Marketing

Thoughtful web marketing drives an artisanal business.
What Retail Startups Can Learn From 'The Daily Show'
Branding

What Retail Startups Can Learn From 'The Daily Show'

While retail sites like Warby Parker and Mr Porter are successfully blending discovery with good design, they're missing one key ingredient: humor. Here's a case for why retail sites should be funny.
Eyeing an Industry Conference? Here's How to Tackle It
Marketing

Eyeing an Industry Conference? Here's How to Tackle It

Industry conferences can quickly become a huge expense, so you'd better choose wisely. Here's how to decide which to attend and make the most out of them.
Instagram: No, Our Photos Won't Display Correctly on Twitter
Social Media

Instagram: No, Our Photos Won't Display Correctly on Twitter

A feud between social networks, Microsoft launches a media-sharing platform and other social-media news from around the web.
Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience
Branding

Bringing Online Shopping to Life: How Etsy Experiments With Retail as a Brand Experience

From free haircuts to wreath-making, Etsy's pop-up holiday shop re-imagines the traditional sales experience and brings online shopping to life.
5 Ways to Promote Your 'Made in America' Brand
Branding

5 Ways to Promote Your 'Made in America' Brand

Apple will start making some Macs in America in 2013, the latest in a wave of companies stepping up support of the red, white, and blue. Here's how to make the most of manufacturing in the U.S.A.
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