Marketing

All I Want For Christmas Is This Beer Mug
Marketing

All I Want For Christmas Is This Beer Mug

Today's featured item from our Holiday Gift Guide is a conversation-starter made by The Man Registry.
Why Negativity Can Be Good for Your Business Blog
Branding

Why Negativity Can Be Good for Your Business Blog

Looking for a catalyst to boost visibility and engagement of your blog? Consider being critical.
Marketing Basics

Who's Willing to Bet on Your Success?

Crowdfunding will inject over 5 billion dollars into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures.
Giving Kids the Gift of Travel
Marketing

Giving Kids the Gift of Travel

The next item selected for our Indie Merchant Holiday Gift Guide is a children's book made by Hartlyn Kids.
Marketing

12 Days of Indie Merchant Gifts: Day 1

It's here! Today we unveil the first gift selected for our Indie Merchant Holiday Gift Guide....The Shopping List Bag, by L.E. Green Bags.
A New Way to Crowdsource Customer Feedback
Market Research

A New Way to Crowdsource Customer Feedback

Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
Understanding the Value of a Facebook Fan
Social Media

Understanding the Value of a Facebook Fan

Think having Facebook fans doesn't matter? Consider this: People who "like" your business are three times more likely to make purchases than those who don't.
A Fashion Startup Goes Viral
Social Media

A Fashion Startup Goes Viral

Divya Gugnani, co-founder of fashion site Send the Trend, tells how she built a social business with about 200,000 Facebook fans in less than a year.
Will Black Friday and Cyber Monday Lead to a Big Payday?
Sales Techniques

Will Black Friday and Cyber Monday Lead to a Big Payday?

Early reports show that the big holiday weekend was actually big this year, but consumers are looking for deals. Will retailers still be able to turn a profit?
Why Your Small Business Should Hangout on Google+
Social Media

Why Your Small Business Should Hangout on Google+

Here are three ways your business can best utilize the latest social network.
Three Common Mistakes that Kill a Sale
Sales

Three Common Mistakes that Kill a Sale

Communications coach Carmine Gallo shares tips for avoiding the common blunders entrepreneurs make when pitching their product or service.
A Six-Step Survival Guide for Search Engine Updates
SEO | Search Engine Optimization

A Six-Step Survival Guide for Search Engine Updates

Here's how business owners can maintain their online search rankings no matter what algorithm changes the search giants make.
A Small Business Owner's Guide to Year-End Sales Success
Make the Sale

A Small Business Owner's Guide to Year-End Sales Success

With just four weeks left to bank end of year sales, there are still ways you can maximize your 2011 income. Here are five tips.
Networking Strategies for the Holidays
Networking

Networking Strategies for the Holidays

The holiday party season is a great time to meet people -- and you should have a plan.
What One Startup Got Out of Starring in Webisodes
Marketing Ideas

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
Why Your Small Business's Google+ Efforts Must Be Unique and Visual
Social Media

Why Your Small Business's Google+ Efforts Must Be Unique and Visual

Google+ announced its new "Pages" platform for businesses. See how your company can best utilize the latest social network.
6 Steps for Dealing With Social Media Detractors
Social Media

6 Steps for Dealing With Social Media Detractors

Consider this advice for handling upset customers with grace, humor and honesty.
Retailers That Open on Thanksgiving: Is It Wrong?
Sales Techniques

Retailers That Open on Thanksgiving: Is It Wrong?

As giant retailers open for business on Thanksgiving Day, small companies may also feel the pressure to open their doors.
Measuring Offline Vs. Online Word-of-Mouth Marketing
Online Marketing

Measuring Offline Vs. Online Word-of-Mouth Marketing

Offline conversations are typically more trusted and positive than those taking place online. Here's how to get the most out of word of mouth.
Five New Online Tools for Finding Local Customers
Online Marketing

Five New Online Tools for Finding Local Customers

Want more local customers to find your business? Here are five new tools from cutting edge Web developers.
Five Signs You're Losing a Sale -- And How to Save It
Sales

Five Signs You're Losing a Sale -- And How to Save It

When a deal is going sour, try these savvy strategies to turn it around.
How Indie Merchants Are Prepping for the Holidays
Marketing Basics

How Indie Merchants Are Prepping for the Holidays

For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.
Brian Solis on Five Common Social Media Mistakes and How to Avoid Them
Social Media

Brian Solis on Five Common Social Media Mistakes and How to Avoid Them

The author 'Engage,' and now 'The End of Business As Usual,' spills about social media ills.
12 Ways to (Legally) Spy on Your Competitors
Market Research

12 Ways to (Legally) Spy on Your Competitors

You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
Sales Expert Grant Cardone on Setting Price, Closing the Sale and Dealing with Rejection
Sales

Sales Expert Grant Cardone on Setting Price, Closing the Sale and Dealing with Rejection

You had burning sales questions. We provided the answers.
More Small Businesses Extol the Benefits of Social Media
Social Media

More Small Businesses Extol the Benefits of Social Media

Small business owners have long criticized social media as being cumbersome and time-consuming. But now, the benefits appear to be winning out.
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