Marketing

6 Ways to Take The Chill Out of Cold Calling
Sales

6 Ways to Take The Chill Out of Cold Calling

It's nearly impossible to avoid cold calling, especially when you're just starting out. Here are six ways to make the most of each call and score more sales.
Marketers: The 3 Differences Between Millennial Guys and Gals
Finding Customers

Marketers: The 3 Differences Between Millennial Guys and Gals

If you're looking to get into the mind of the millennial consumer, don't forget this simple truth: not all millennials are alike, especially when it comes to the sexes.
Questions You Need to Consider Before Retweeting Anything on Twitter
Social Media

Questions You Need to Consider Before Retweeting Anything on Twitter

How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
FOX's 'Sleepy Hollow' TV Show Is Scary Good for Local Businesses
Finding Customers

FOX's 'Sleepy Hollow' TV Show Is Scary Good for Local Businesses

The New York town that bears the same name is enjoying a solid tourism boost this Halloween thanks to the hit show.
Is Facebook Really a Failure to Marketers?
Social Media

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
Google+ Gets Big, New Upgrades for Hangouts and Photos
Social Media

Google+ Gets Big, New Upgrades for Hangouts and Photos

Google rolls out a handful of new features to make using its social network easier.
6 Reasons Why Vine and Instagram Videos Are Great for Your Business
Online Marketing

6 Reasons Why Vine and Instagram Videos Are Great for Your Business

Short-form social videos can turn your cinematic dreams into marketing gold.
Social Media

President Obama's Twitter Links Hacked

President Obama's Twitter links were compromised on Monday in an apparent attack by the Syrian Electronic Army.
What Not to Do When Taking Clients Out to Lunch
Networking

What Not to Do When Taking Clients Out to Lunch

It may be somewhat of a lost art, but taking your clients out is one of the best ways to earn more business. Here's how not to screw it up.
3 Questions You Should Be Asking Your Clients
Customer Loyalty and Retention

3 Questions You Should Be Asking Your Clients

Asking 'power questions' will improve your client relationships.
7 Tips to Make Your Email Marketing More Mobile-Friendly
Online Marketing

7 Tips to Make Your Email Marketing More Mobile-Friendly

As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
The Promotional Power of 'Prankvertising'
Online Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Bike Company Takes Customization to a New Level
Branding

Bike Company Takes Customization to a New Level

Big Shot Bike company allows customers to design their dream ride on an iPad-friendly interface.
Father and Son Team Create Candy Without the Extra Junk
Branding

Father and Son Team Create Candy Without the Extra Junk

Unreal Candy's natural treats are a fast-growing success.
How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)
Social Media

How You Can Win at Social Media Right Now (Hint: Silly Cat Pics Don't Cut It)

From General Electric to Red Bull, these 24 brands selected by the Webby Awards are proving there is more to social media than cat pictures. Here's what you can learn.
Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory
Shipping Center

Power in Numbers: The Benefits of Entering Fleet-Vehicle Territory

If your business has as many as 10 vehicles, you've entered fleet-vehicle territory, a place with its own rules--and benefits
What Twitter's New Scheduled Tweets Mean for Marketing Your Business
Social Media

What Twitter's New Scheduled Tweets Mean for Marketing Your Business

Here are four effective tips for using the social network's new feature to your startup's advantage.
Heads Up Music Lovers: YouTube to Create Streaming Music Service
Social Media

Heads Up Music Lovers: YouTube to Create Streaming Music Service

With free on-demand mobile streaming and its own offline mode, YouTube could put Spotify on the defensive.
The Secret to Closing More Sales: Talk Less
Sales

The Secret to Closing More Sales: Talk Less

Most sales people do way too much talking. Here are seven ways to talk less and get more from customers.
How Social Media Really Affects Spending (Infographic)
Social Media

How Social Media Really Affects Spending (Infographic)

How to get customers to go from 'Friending' to Spending.
3 Ways Starbucks Is Innovating and Why You Should Care
Marketing

3 Ways Starbucks Is Innovating and Why You Should Care

From investing in cloud-based coffee brewers to opening a tea shop, Starbucks has been on an innovation tear. Here's a look at the coffee chain's latest developments.
Social Media for Small Business: Choose Wisely, Then Execute
Social Media

Social Media for Small Business: Choose Wisely, Then Execute

Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development
Business Ideas

'Supermarket Superstar' Mentor Serves Up 7 Tips for Product Development

With clients like Starbucks, Yoplait and Betty Crocker, DINE marketing president Chris Cornyn offers up business advice for entrepreneurs -- foodies and all.
3 Ways to Make Online Sales More Enticing
Sales

3 Ways to Make Online Sales More Enticing

With everyone offering discounts and deals around the same time of year, it's hard to stand out. Here are three ways to differentiate yourself from the competition online.
3 Scary Email Marketing Mistakes to Avoid
Online Marketing

3 Scary Email Marketing Mistakes to Avoid

On Halloween and beyond, avert spooking potential customers by steering clear of these ghoulish gaffes.
What Does the Demise of the Dollar Menu Mean for Franchisees?
Franchises

What Does the Demise of the Dollar Menu Mean for Franchisees?

McDonald's franchisees have long protested the burger chain's pricing moves. Will the new 'Dollar Menu & More' provide a solution?
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