Marketing

How Small-Business Owners Can Cast a Social Safety Net
Social Media

How Small-Business Owners Can Cast a Social Safety Net

We look at six tools that can help protect your company's social-media contacts and content.
Three Ways to Keep Your Customers Coming Back
Customer Service

Three Ways to Keep Your Customers Coming Back

Entrepreneurs share their best strategies for turning existing clients into the most loyal ones.
How Dwolla is Building Its Brand by Giving Away Cash
Social Media

How Dwolla is Building Its Brand by Giving Away Cash

Dwolla's rise as a payment alternative to credit cards isn't thanks to merchants' disdain for plastic alone. Here's how the company's founder used clever social-media strategies to build buzz.
Four Rules to Build Your Blog Readership
Marketing How-To Guides

Four Rules to Build Your Blog Readership

You've started writing, now it's time to learn how to promote each entry so you can gain traction and raise visibility.
Seven Ways Business Owners Can Beat the January Doldrums
Marketing Plan

Seven Ways Business Owners Can Beat the January Doldrums

For many businesses, January is a dead month. Here are some ideas for how to perk up your post-holiday bottom line.
10 Trends for Online Marketers in 2012
Online Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
10 Tips to Kick-start Your Sales Skills
Tips from Experts

10 Tips to Kick-start Your Sales Skills

Learning to sell yourself, and your product or service, is one of the biggest challenges as a startup. Here's how to master the basics.
Do Chamber Meetings Still Beat LinkedIn for Networking?
Networking

Do Chamber Meetings Still Beat LinkedIn for Networking?

A recent survey finds that online networking and women's and service clubs are less effective than in-person networking-focused organizations.
See How Fozzie the Bear Helped Viddy Build Social Media Buzz
Social Media

See How Fozzie the Bear Helped Viddy Build Social Media Buzz

New video-blogging platform helps entrepreneurs make high-quality short films that are made for social media. See how the company practices what it preaches.
See What Attracts People to Your Business's Facebook Page
Social Media

See What Attracts People to Your Business's Facebook Page

Want to boost the stickiness of your business's Facebook page? Take a gander at what people look at on the typical business page.
What You Need to Know About YouTube's New Analytics Program
Online Marketing

What You Need to Know About YouTube's New Analytics Program

A run-down of some of the new features, plus three tips to help you create more engaging videos for your business.
Chris Brogan on Cultivating Visibility
Online Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
Why Small Businesses Should Care About Their 'Social Influence'
Online Marketing

Why Small Businesses Should Care About Their 'Social Influence'

To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Revealing the Readers' Choice Winner
Marketing

Revealing the Readers' Choice Winner

Here's a look at the gift you voted as your favorite in this year's Indie Merchant Holiday Gift Guide.
Five Effective SEO Strategies to Optimize Your Business Blog
SEO | Search Engine Optimization

Five Effective SEO Strategies to Optimize Your Business Blog

Wonder why your blog isn't getting much attention? Here's how to improve your keywords, backlinks, social networking and site structure.
How to Tell Your Business Story in 60 Seconds or Less
Sales

How to Tell Your Business Story in 60 Seconds or Less

The critical questions you need to answer to help your company capture attention and make sales.
Is Your Favorite in the Lead?
Marketing

Is Your Favorite in the Lead?

There are just three short days left to vote for your top choice in our Indie Merchant Holiday Gift Guide. Here's a sneak peek at the scoreboard leaders.
How One Business Is Expanding Beyond Its Local Market
Marketing Basics

How One Business Is Expanding Beyond Its Local Market

What is your company doing that takes you outside the comfort zone?
Free Market-Research Tools -- A Sampler
Market Research

Free Market-Research Tools -- A Sampler

Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
Where to Focus Your Business's Ad Dollars in the New Year
Advertising

Where to Focus Your Business's Ad Dollars in the New Year

Here, new data that can help you plan where your business should spend on advertising in 2012.
Grant Cardone on Closing the Sale
Closing the Sale

Grant Cardone on Closing the Sale

Watch the archived online chat with sales pro Grant Cardone, who answered your questions on how to close a sale.
Three Key Business Investments to Make in 2012
Marketing Ideas

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
The Holidays' Most Unique Big Business Social Media Campaigns
Social Media

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
Targeting the 'It Girl' Customer
Finding Customers

Targeting the 'It Girl' Customer

The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
Seven Rules for Coping with Sales Rejection
Sales

Seven Rules for Coping with Sales Rejection

From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
A User's Guide to Facebook's New Timeline Feature
Online Marketing

A User's Guide to Facebook's New Timeline Feature

Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
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