Marketing

The Social Media Rules for CEOs
Social Media

The Social Media Rules for CEOs

Twitter, Facebook and Youtube are usually the domain of one of your employees, but if want to get involved, here are the things you should consider.
SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic
SEO | Search Engine Optimization

SEO Strategies: How 'Rich Snippets' Can Improve Your Web Traffic

Give users more information in web search results and you'll improve the chances that they click on your link.
Advertising

Chase Small-Business Customers to Get $1 Million in Twitter Ads

The banking and social media giants teamed up in an effort to reach out to small-business owners.
How to Harness the Power of Internet Memes for Your Business (Infographic)
Online Marketing

How to Harness the Power of Internet Memes for Your Business (Infographic)

The origins of the popular Internet phenomenon, and three tips for creating shareable content for your company.
Read This Email. Why Again?
Online Marketing

Read This Email. Why Again?

Many small businesses promote their products, services and discounts through emails. But how do you get customers reading? Our Team Digital has the answer.
Networking

Networking Like a Pro: How to Host a Successful Business Mixer

Hosting a networking event can be really rewarding, but it takes careful planning to get the most out of it. These simple tips will help make your business mixer fun and successful.
Marketing Basics

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
8 Startup Events and News to Know About This Week
Young Entrepreneurs

8 Startup Events and News to Know About This Week

Master the art of cross-channel marketing at Integrated Marketing Week, take advantage of the guerrilla pitch opportunity of the year, enter the NY startup scene with drinks and demos at 3rd Ward in Brooklyn, become a social media superstar, create a happy and positive business environment, rumors predict new Apple iPad5 and MacBook Air release, PandoDaily hosts Fred ‘The Don' Wilson for a 90-minute, on stage shakedown, refine new ideas and find your MVP at Lean Startup Machine… This week's notable news and startup events for young treps.
Branding

Would You Date Your Brand?

Online dating can teach us a lot about building a brand that people love. Does your brand turn heads? Can it be loyal to those it attracts? Will it build relationships that last?
Facebook to Simplify and Consolidate Its Ad Options
Social Media

Facebook to Simplify and Consolidate Its Ad Options

Facebook's new plans for advertising, Twitter's Vine app for Android, the value of geo-targeted tweets and more social-media news.
Branding

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are three components to keep in mind.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Marketing Basics

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
How to Become a Media Darling
Marketing Basics

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
How You Should Be Using LinkedIn -- But Probably Aren't
Networking

How You Should Be Using LinkedIn -- But Probably Aren't

LinkedIn is more than just a site for networking and job hunting. It's a valuable resource for employees, employers and businesses. Here's how to make the most of it.
How to Upload and Optimize YouTube Videos for SEO
Social Media

How to Upload and Optimize YouTube Videos for SEO

Here are tips for making sure you've uploaded your videos correctly and that viewers can find them.
How to Make the Most of YouTube's New Redesign
Social Media

How to Make the Most of YouTube's New Redesign

The video site's new One Channel design rolls out today. Here's a look at how businesses are optimizing their channels, and how you can, too.
Social Media Is Getting Nasty. How Can You Rise Above It?
Social Media

Social Media Is Getting Nasty. How Can You Rise Above It?

With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Apps & Software

Mobile App Marketing 101: How to Spread the Word About Your App

You have to be savvy about marketing your app if you want it to be a success. Waiting until it goes on the market is too late. Here are six strategies to help you get started.
Are Color Trends Important in Product Design?
Branding

Are Color Trends Important in Product Design?

Color can have a huge emotional impact on customers, but that doesn't mean you need to change your product line to follow trends. Here are the elements of color theory you should consider.
Why Engaging Online Content Is a Must for SEO
SEO | Search Engine Optimization

Why Engaging Online Content Is a Must for SEO

How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
9 Tips to Power Up Your Social Media
Social Media

9 Tips to Power Up Your Social Media

Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
SoLoMo and How It Can Help Your Marketing
Online Marketing

SoLoMo and How It Can Help Your Marketing

The convergence of social media, mobile interactivity and geolocation technology has given rise to a new marketing trend: SoLoMo. The name may be a mouthful, but it could signal the next evolution of local advertising.
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Marketing Basics

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
The Best Marketing Advice You're Forgetting to Follow
Online Marketing

The Best Marketing Advice You're Forgetting to Follow

In this week's column, Entrepreneur's Team Digital looks at techniques that even savvy businesses overlook when building an online presence.
A Look at Google's 200 Search Ranking Factors (Infographic)
SEO | Search Engine Optimization

A Look at Google's 200 Search Ranking Factors (Infographic)

An in-depth breakdown of what can affect your site's SEO.
Should You Name Drop Another Startup?
Branding

Should You Name Drop Another Startup?

"We're the Facebook of ___." Why some startups want to draw comparisons with larger counterparts, while others don't.
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