Marketing

Why Short Videos Are Wildly Popular Over Social Media
Social Media

Why Short Videos Are Wildly Popular Over Social Media

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less.
5 Ways to Turn Customer Leads Into Cash (Infographic)
Customer Loyalty and Retention

5 Ways to Turn Customer Leads Into Cash (Infographic)

Use the summer slowdown to revamp your lead management system. Here are five tips to get you started.
Yelp: We Won't Stand for Businesses That Pay for Fake Reviews
Social Media

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
How to Pull a Badass Marketing Stunt
Marketing Ideas

How to Pull a Badass Marketing Stunt

You don't need a big budget and a fireworks display to pull off a bold marketing move. Here's how to generate buzz around your brand.
Innovation Meets Temptation: SXSW Goes to Vegas
Networking

Innovation Meets Temptation: SXSW Goes to Vegas

Entrepreneur Kai Sato reports from the scene of South by Southwest's new startup-focused event, SXSW V2V.
5 Easy Ways to Connect With Online Influencers
Networking

5 Easy Ways to Connect With Online Influencers

Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.
Social Media

New Feature Lets Customers Make Dinner Reservations From Facebook's Mobile Pages

Integration with OpenTable puts reservations at 20,000 restaurants at users' fingertips.
5 Ways J.Hilburn Gets Retail Personalization Right
Sales

5 Ways J.Hilburn Gets Retail Personalization Right

The custom retailer doubled revenues in a year. The secret to its success? Tailor fitting the shopping experience to fit every man individually.
Richard Branson on Being Social Media Savvy
Social Media

Richard Branson on Being Social Media Savvy

The Virgin CEO offers insight on how to make your posts and company stand out in the social media world.
7 Common Ways that Entrepreneurs Mess Up SEO
SEO | Search Engine Optimization

7 Common Ways that Entrepreneurs Mess Up SEO

Playing games with search engines. Looking for the latest shortcuts. Ignoring video. Those and other bad moves should be avoided, our Team Digital says.
The Sales Rule Most Entrepreneurs Break
Sales

The Sales Rule Most Entrepreneurs Break

Finds ways to agree with your customers and you'll find yourself closing more sales.
Giving Ecommerce a Social Twist
Online Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
What Your Company Logo Says About Your Brand (Infographic)
Branding

What Your Company Logo Says About Your Brand (Infographic)

In a lot of ways, your logo is like your calling card. Here's how to make sure it matches your brand's identity.
Instagram's New Version Offers Photo, Video Enhancements
Social Media

Instagram's New Version Offers Photo, Video Enhancements

Read about Instagram 4.1, 500px's big funding round, Facebook's new C-suite position and more social-media news.
How to Take Advantage of the Summer Slump
Marketing Basics

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
Want Loyal Customers? Do This.
Marketing Ideas

Want Loyal Customers? Do This.

Giving customers individual attention is a surefire way to build loyalty. Here's how you can shower them with attention, even with limited time and money.
How to Start Mapping Your Marketing Plan Right Now
Marketing Basics

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers
Marketing

Amanda De Cadenet Proves How Great Conversations Can Empower Brands and Viewers

As host of Lifetime's The Conversation, Amanda De Cadenet has amassed a huge following. Here's how the model/actress is making that viewership count.
Yahoo to Roll Out a New Logo Each Day for the Next 30 Days
Branding

Yahoo to Roll Out a New Logo Each Day for the Next 30 Days

The internet giant will keep the exclamation point, the color purple and its yodel, but the iconic image is being replaced.
Marketing Basics

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
E-Commerce Auctions Seen as Boring and Too Much Work
Sales

E-Commerce Auctions Seen as Boring and Too Much Work

According to a new report, the number of transactions made in online auctions is shrinking even as e-commerce grows.
When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic
Online Marketing

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
The New Rules to Getting Your Facebook Updates Noticed
Social Media

The New Rules to Getting Your Facebook Updates Noticed

In announcing a new update, Facebook offers an explanation for how it serves up content in the News Feed.
The One Word That Will Help You Close More Sales
Sales

The One Word That Will Help You Close More Sales

Being curious about why your customers are buying will help you earn more sales. Here's one easy way to get there.
How to Engage Customers on a Dime
Marketing Ideas

How to Engage Customers on a Dime

Engaging customers is about reaching them with a compelling message. Here are some ways to do this without breaking the bank.
The Top 10 Consumer Complaints
Sales

The Top 10 Consumer Complaints

A new survey by the Consumer Federation of America lists auto sales, home repairs and debt disputes among the top consumer gripes.
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