Marketing
Want to Really Network? Stop Using Social Networks
BY Matthew Toren
While social-media sites have obviously been a boon for startups, there's no replacement for an old-fashioned handshake. 3 Rules You Must Break to Expand Your Email Marketing List
BY DJ Waldow
If building a bigger list is your priority, you'll want to break these traditional marketing practices. How to Reframe Your Thinking to Sell Your Business Ideas
BY Nadia Goodman
Four tips to help you sell ideas, even if you hate sales. The Key to Successful Marketing: Your Unique Selling Proposition
BY Perry Marshall and Bryan Todd
How to create a simple, compelling value statement that your customers can't resist. What Makes Your Video Shareable -- And Viral
BY Stephen Voltz and Fritz Grobe
To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video. The Power of Social Customer Service
BY Paula Andruss
Taking to social media to address customer service issues is a great opportunity for brands. 5 Daily Habits for Effective Social Media Marketing
BY AJ Kumar
Of all the things your business could be doing on social media, these are the things you should focus on. Eye on Marketing: 3 Steps to Revamp Your Analytics
BY Julie Cohn
If 'big data' has been out of reach, consider these solutions to track your marketing efforts. 3 Low-Cost Tools for Managing Social Media
BY Kerry Gorgone
These little-known options can help simplify the process at little cost. Twitter's Video-Sharing App Weathers a Stormy Launch
BY Brian Patrick Eha
Twitter releases Vine, Facebook hoards its social data, Quora gets into blogging and more social media news. Simple Steps to Effective Marketing
BY Ann Handley
These strategies can demystify your product and help your customers see the light. Lessons in Customer Engagement from the Detroit Auto Show
BY Stephanie Vozza
How to exceed expectations, inspire loyalty and make your customers feel valued. 4 Storytelling Techniques That Can Help You Increase Your Sales
BY Lindsay LaVine
Incorporate these pointers from professional storytellers to elevate your sales skills. 5 Steps to Getting Your Business Ranked on Yelp
BY AJ Kumar
Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out. Tips for Getting Your Product in Big Box Stores
BY Christopher Hann
To you get big-box retailers to stock your product, know your competition, hone your pitch and be prepared. How to Launch a Successful Brand Ambassador Initiative
BY Alanna Francis
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans. Early Test: Facebook's Graph Search a Dud for Marketers
BY Scott Levy
The three main problems with Facebook's new search tool. Should You Outsource Your Customer Service?
BY Joanna L. Krotz
Call center technology can now combine, customize and expand your customer communications while reducing costs. So would outsourcing boost your business? What You Need To Know About Facebook Mobile Ads
BY Amy Porterfield
Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds. 4 Marketing Hazards to Avoid
BY Dan S. Kennedy & Chip Kessler
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign. Marketing to Teens? What You Need to Know About Tumblr
BY Matt Wilson
A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter. 10 Questions to Ask Before Hiring a PR Firm
BY Jane Porter
From measuring success to costs and services, here's what you need to know before turning to a public relations firm. Hate Small Talk? How to Break the Ice When Networking for Business
BY Ivan Misner
The fear of small talk is a common objection for those who shy away from networking. But ice-breakers can be yours for the asking 3 Golden Rules of Negotiating
BY Grant Cardone
Even entrepreneurs with a knack for making the sale can unwittingly overlook some powerful tactics in reaching the best agreement. Here's what you need to know to win. Make Your Videos More Likely to Go Viral
BY Steve Strauss
What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web. How Facebook's Graph Search Could Help Businesses
BY Brian Patrick Eha
Facebook's major new feature, YouTube's rising competition, the end of LinkedIn Answers and more social-media news.Ads by Google
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Ben Kaufman
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"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
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"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
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Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
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Meetup Co-founder
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