Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn’t Be
Marketing

This Horribly Insensitive Marketing Campaign Is Everything Marketing Shouldn’t Be

An airport parking reservations site recently used the death of a man at Chicago’s O’Hare airport as an opportunity to promote its service. Customers were outraged. As they should have been.
'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers
Marketing

'We Don't Give a Sh*t About Gluten Free': A Restaurant Owner Gets Bold With Customers

A San Francisco chef is tired of catering to hard-to-satisfy customers. So, he's telling picky patrons to go buy dinner elsewhere.
Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.
Marketing

Want to Create the Holy Grail of Mailing Lists? Follow These 5 Tips.

Entrepreneurs looking to create a successful email campaign must have a top-notch mailing list.
5 Tips for Getting Your Event Audience Buzzing on Social Media
Marketing

5 Tips for Getting Your Event Audience Buzzing on Social Media

The people most likely to send your event go viral are right there in front of you to be encouraged.
You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)
Marketing

You Need a Modern SEO Strategy. Here's How to Shape One. (Infographic)

Sure, you want your company's site to rank high in search-engine results. The proof that your efforts worked may arrive in the form of new customers.
5 Reasons Not to Waste Your Money on Internet Marketing Courses
Marketing

5 Reasons Not to Waste Your Money on Internet Marketing Courses

Instead of spending money and time on courses claiming to teach you marketing, get back to building your email list and writing useful blogs.
3 Out of 4 Negative Tweets Happen While Customers Are Still Inside the Restaurant
Social Media

3 Out of 4 Negative Tweets Happen While Customers Are Still Inside the Restaurant

Social media provides a new way to deal with disgruntled customers before they even finish eating.
How to Avoid 7 of the Most Humiliating Proofreading Mishaps
Marketing

How to Avoid 7 of the Most Humiliating Proofreading Mishaps

While minor grammar mishaps won't get you into too much trouble, other proofreading errors can be both humiliating and costly.
5 Content-Marketing Hacks Using Social-Media Data
Marketing

5 Content-Marketing Hacks Using Social-Media Data

Utilizing social-media data in your content-marketing efforts can provide a fresh and creative twist to online advertising.
3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales
Social Media

3 More Reasons for Brands to Use Instagram to Boost Influence and Drive Sales

The photo-centric social media platform is well suited for reaching younger customers who define what the larger audience seeks from content marketing.
In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them.
Marketing

In the Digital Age, Relationships Have Become Fragmented. Here's How to Enhance Them.

Even as technology makes it easier to connect, communication is disjointed. Fake friendships abound. Nonetheless, genuine ties can be forged in business and leisure.
This Is the Secret to Improved Social Selling
Marketing

This Is the Secret to Improved Social Selling

As content has become the currency of the modern sales professional, there’s a content format that’s proving incredibly valuable for those who want to stand out.
What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)
Social Media

What America's Retailers Are Spending on Social Media This Holiday Season (Infographic)

Many companies are investing in Facebook campaigns despite changes to its organic reach.
YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere
Social Media

YouTube Paying Millions to Keep Its Biggest Stars From Looking Elsewhere

The site's most popular stars are being paid to produce new content as other channels seek to court them.
Successful Content Marketers Do These 5 Things Differently
Marketing

Successful Content Marketers Do These 5 Things Differently

It's not so much what the best marketers know but how they view the elements of the campaign.
The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One
Social Media

The Easy Way to Get a Social Influencer Advocating Your Brand Is to Hire One

If you thought you needed more charismatic friends to have a social-maven driving your sales, think again.
Move Over, Facebook. Here Comes a Social Network for Rich People.
Social Media

Move Over, Facebook. Here Comes a Social Network for Rich People.

This new social network makes sure you’re rubbing virtual elbows with people as well-to-do as you are. The cost to join: $9,000.
Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?
Marketing

Joan Rivers Showed Us She'd Do Whatever It Takes. Do Your Actions Say the Same?

The recently-deceased comedian taught a brilliant lesson about personal branding that we should all take to heart.
5 Common Strategic Mistakes to Avoid When Using AdWords
Marketing

5 Common Strategic Mistakes to Avoid When Using AdWords

AdWords is such a powerful advertising medium that people think they can't get it wrong. That's a serious error.
How I Finally Snagged My Dream Domain Name
Marketing

How I Finally Snagged My Dream Domain Name

One entrepreneur explains how she was able to get the perfect URL for her startup and what lessons she learned along the way.
Leading, and Surviving, a Company Rebranding Effort
Marketing

Leading, and Surviving, a Company Rebranding Effort

Advance your company’s legacy by transforming it. Tread carefully with key constituency groups.
Is Paid Search Ineffective for Online Marketing?
Marketing

Is Paid Search Ineffective for Online Marketing?

Pay-per-click marketing is fraught with confusion, mistakes and a lot of wasted cash. But when you get it right, PPC can be indispensable. Here’s some insight and some tips.
8 Ingredients of an Off-the-Charts Email Marketing Campaign
Marketing

8 Ingredients of an Off-the-Charts Email Marketing Campaign

For extraordinary results, test, measure, tweak. Don't stop.
Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online
Social Media

Prepare for That Big Meeting by Studying the Hints Your Prospect Leaves Online

It is nearly rude not to examine all the social-media clues we glean about people with whom a good relationship is important.
The 5 Factors of Social-Media Marketing Most People Don't Consider
Social Media

The 5 Factors of Social-Media Marketing Most People Don't Consider

A recent Gallup poll proclaimed that social media marketing has little effect on whether people buy products, but it may not tell the whole story.
The 7 Habits of Seriously Effective Communication Pros
Marketing

The 7 Habits of Seriously Effective Communication Pros

These folks, while sometimes underappreciated, forge the links and tell the stories.
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