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Marketing

Where to Spend Your Marketing DollarsPlay Video

Where to Spend Your Marketing Dollars (Video)

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Marketing expert Karen Leland talks about why business owners should spend upfront on marketing.
March 11, 2013 in Marketing Basics
Building Your Brand on Twitter

Building Your Brand on Twitter

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Twitter's reach is extensive, and word can travel fast. Here are six smart tips for spreading the good word about your business on Twitter.
March 8, 2013 in Social Media
YouTube Plans to Compete With Spotify

YouTube Plans to Compete With Spotify

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YouTube's plans for its new music service, Twitter business strategies, the reason why blogs beat social networks among consumers and more social-media news.
March 8, 2013 in Social Media
SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered

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Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that.
March 8, 2013 in Marketing Basics
How to Write a Press Release That Gets Noticed

How to Write a Press Release That Gets Noticed

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Everything you need to know about getting your information into the hands of the media.
March 8, 2013 in Getting Press
4 Tips for Using Facebook's Redesigned News Feed

4 Tips for Using Facebook's Redesigned News Feed

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The new design focuses on larger images and emphasizing content from friends and brands people like.
March 7, 2013 in Social Media
Networking Strategies for People Who Hate NetworkingPlay Video

Networking Strategies for People Who Hate Networking (Video)

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Three quick tips to make real connections in business -- and take the nervousness out of networking.
March 6, 2013 in Networking
With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

With TweetDeck Gone, 6 Alternative Tools for Managing Social Media

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The popular Twitter app will evolve into a web-based version. If you're looking for alternatives, we've got them.
March 6, 2013 in Social Media
The Marketer's Guide to Instagram

The Marketer's Guide to Instagram

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From taking engaging pictures to using hashtags to using more advanced tools, here's how to kick off your company's Instagram strategy.
March 6, 2013 in Social Media
Promoting Your Site's Best Content Through Link Building

Promoting Your Site's Best Content Through Link Building

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How you can identify the content and assets on your site that others will want to share.
What You Can Learn From Justin Bieber About Marketing on Twitter

What You Can Learn From Justin Bieber About Marketing on Twitter

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Three lessons from the teen pop sensation's Twitter strategy.
March 4, 2013 in Social Media
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

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A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
March 3, 2013 in Social Media
The Rise and Fall of Groupon's Andrew Mason

The Rise and Fall of Groupon's Andrew Mason

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Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
March 2, 2013 in Social Media
Using Twitter's Promoted Services

Using Twitter's Promoted Services

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Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
March 1, 2013 in Social Media
Three Ways to Get the Most Out of Pinterest for BrandingPlay Video

Three Ways to Get the Most Out of Pinterest for Branding (Video)

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Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
February 28, 2013 in Social Media
How to Fix 3 Common Online Marketing Mistakes

How to Fix 3 Common Online Marketing Mistakes

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Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
February 28, 2013 in Marketing
5 Strategies for Better 'Link Building' and Improving Your SEO

5 Strategies for Better 'Link Building' and Improving Your SEO

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With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
February 28, 2013 in SEO | Search Engine Optimization
10 Questions to Ask When Creating Your Company's Pinterest Page

10 Questions to Ask When Creating Your Company's Pinterest Page

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What you need to know to get your business started on the popular photo-sharing site.
February 27, 2013 in Social Media
Writing Detox: 5 Ways to Better Marketing Copy

Writing Detox: 5 Ways to Better Marketing Copy

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Follow this simple regimen to get rid of 'toxins' and make your copy shine.
February 25, 2013 in Marketing Materials
Making Sales Presentations

Making Sales Presentations

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Not a natural-born sales person? We walk you through the steps to take to succeed at selling.
February 24, 2013 in Sales
LinkedIn Improves Search Features for Job Seekers, Employers

LinkedIn Improves Search Features for Job Seekers, Employers

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New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
February 23, 2013 in Social Media
Meeting New Clients and Contacts Through Networking

Meeting New Clients and Contacts Through Networking

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Networking is a critical skill for entrepreneurs. Here are nine tips that can help you make the most of your efforts.
February 23, 2013 in Networking
Fast, Furious and Humorous: Sound Bites From Social Media Week

Fast, Furious and Humorous: Sound Bites From Social Media Week

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A collection of tweets from attendees during the big social media event in New York City.
February 22, 2013 in Social Media
Marketing to Seniors: Online Versus Offline

Marketing to Seniors: Online Versus Offline

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Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
February 22, 2013 in Marketing Ideas
4 Quick Tips for Using Social Media for Customer Service

4 Quick Tips for Using Social Media for Customer Service

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Expert advice from panelists at New York's Social Media Week.
February 22, 2013 in Social Media
The Oscars: How to Get Your Swag Inside the Celebrity Bag

The Oscars: How to Get Your Swag Inside the Celebrity Bag

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If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
February 22, 2013 in Branding
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60 Second Solutions

How to Go Mobile on a Budget

How to Go Mobile on a Budget

Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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