Marketing

The Future of Ecommerce Will Focus on Creating Experiences
Marketing

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Redesigning Your Website in 2015? Start By Asking These 5 Questions.
Marketing

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
6 Must-Have Tools to Boost Your Social-Media Productivity
Social Media

6 Must-Have Tools to Boost Your Social-Media Productivity

Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
Texas Theater Takes on North Korea With Team America
Marketing

Texas Theater Takes on North Korea With Team America

After Sony's 'The Interview' is cancelled, a theater finds a creative marketing hook to fight back.
Gary Vaynerchuk On Creating the Best Content Possible
Marketing

Gary Vaynerchuk On Creating the Best Content Possible

The entrepreneur shares his thoughts on what makes online content great -- and how to produce it.
The 5 Worst Twitter Marketing Fails of 2014
Social Media

The 5 Worst Twitter Marketing Fails of 2014

#Fiasco. Some brands excel at tucking their tails between their tweets. Here's a naughty list of the ugliest Twitter marketing disasters this year and the important lessons you can learn from them.
Balancing the Art and Science of Content Marketing (Infographic)
Marketing

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing
Marketing

Technology Is Making it Easy to Put the Personal Touch Into Digital Marketing

Ironically, you can automate sending the personal note or thoughtful gift that seals a relationsip the way no email can.
Instagram Treats Users to Five Fresh, New Filters
Social Media

Instagram Treats Users to Five Fresh, New Filters

Their names are predictably funky, but they look pretty sweet.
Cut the Fluff to Master Google AdWords
Marketing

Cut the Fluff to Master Google AdWords

Be direct to gain more clicks and customers through this advertising tool.
3 Ways to Boost Your Productivity By Repackaging Content
Social Media

3 Ways to Boost Your Productivity By Repackaging Content

Basic research and expert interviews can be used in various channels to increase reach.
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Social Media

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
10 Tweaks That Instantly Increase Mobile Conversion Rates
Marketing

10 Tweaks That Instantly Increase Mobile Conversion Rates

Shoppers are using mobile devices more than desktops. Marketers have to adjust to that smaller screen.
Stop Using These Words In Your Emails
Marketing

Stop Using These Words In Your Emails

Do you know how you sound in email marketing?
5 Questions to Ask About Color in Your Marketing Messages
Marketing

5 Questions to Ask About Color in Your Marketing Messages

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.
Want to Attract More Loyal Customers? Focus on This Marketing Strategy.
Marketing

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

This marketing approach is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to.
Blast From the Past: Nostalgia Becomes a Marketing Strategy
Marketing

Blast From the Past: Nostalgia Becomes a Marketing Strategy

'90s flashbacks target an influential buying group.
The Secret Ingredient for Succeeding at Content Marketing
Marketing

The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win.
How Bad Marketing Kills Even the Best-Made Apps
Marketing

How Bad Marketing Kills Even the Best-Made Apps

Very few apps are a financial success. You need to put at least as much effort into selling an app as developing it.
5 Secrets to Making Your Startup Go Viral
Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
How Affiliate Marketing Can Work for Entrepreneurs
Marketing

How Affiliate Marketing Can Work for Entrepreneurs

The symbotic relationship works on stipends but is best fueled by transparency.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Social Media

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
5 Tips to Get Active on Twitter and Reach Your Brand's Audience
Social Media

5 Tips to Get Active on Twitter and Reach Your Brand's Audience

Twitter is an insanely popular micro-blogging platform with an incredible reach of people you may want to know.
7 Must-Do Tips for Startups to Generate Good PR
Marketing

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.
Marketing

Grab a Tissue: Apple's Latest Holiday Ad Is Another Tear Jerker.

Prepare thine eyes. Apple wants you to feel all the feels, hmmm, probably all the way to the checkout.
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