Marketing

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere
Social Media

To Be Blunt, a Lot of Your Social-Media Marketing is Getting You Nowhere

An audit of your efforts on social media is will reveal which channels are worth more focus and which ones you should dump.
The Science of Great Content -- Think in Terms of 'AURA'
Marketing

The Science of Great Content -- Think in Terms of 'AURA'

Focus on authenticity, usefulness, relevancy and action to increase the halo effect of digital marketing efforts.
How the Three-Layer Facebook Advertising Funnel Can Get You New Customers
Social Media

How the Three-Layer Facebook Advertising Funnel Can Get You New Customers

Make Facebook work for you with this three-layer approach. Bonus: budget suggestion included.
Flying Solo? App Lets You Chat With Perfect Strangers on Flights
Social Media

Flying Solo? App Lets You Chat With Perfect Strangers on Flights

Travel app Quicket is hoping its new social check-in feature will help passengers spark a bit more in-depth conversation than a simple 'hello' and 'what are you reading?'
Should You Really Be Yourself on Social Media?
Social Media

Should You Really Be Yourself on Social Media?

Strike a balance between what you want to say and what you should.
The Most Outrageous Thing Grant Cardone Did to Get Attention
Marketing

The Most Outrageous Thing Grant Cardone Did to Get Attention

The outspoken sales expert talks about a very public battle he waged and how it got people buzzing about him and his brand.
What's Missing From Your Facebook Ad Strategy
Social Media

What's Missing From Your Facebook Ad Strategy

Mimic real-world social etiquette in Facebook ad campaigns, says the author of 'Ultimate Guide to Facebook Advertising.'
7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them
Marketing

7 Ways to Know You're Sending Marketing Emails to People Who Might Read Them

The unhappy truth is that most email pitches are ignored most of the time, but there is much you can do to improve your odds.
6 Tips for Making the Most Out of Trade Shows and Conferences
Marketing

6 Tips for Making the Most Out of Trade Shows and Conferences

Here's what you need to know to make the best of attending industry events.
Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'
Marketing

Mobile Marketing Emerges as the Ultimate Vehicle for Crossing Advertising's 'Last Mile'

Countless brands have long puzzled how to nudge customers into buying. Mobile technologies are the answer everyone has sought.
5 White-Hot Consumer Psychology Hacks to Boost Your Sales
Marketing

5 White-Hot Consumer Psychology Hacks to Boost Your Sales

A few simple changes to your website or copy can spur customers into buying your offerings.
5 Things Most People Forget About Local SEO
Marketing

5 Things Most People Forget About Local SEO

Local SEO is critical to local business. This in-depth guide will get you started and clarify some of the perplexing elements.
How Storytelling Can Create Brand Value for Your Business
Marketing

How Storytelling Can Create Brand Value for Your Business

If well-crafted, a company narrative can result in a word-of-mouth effect that turns customers into advocates and drives awareness minus a big marketing budget.
The One Trick Brands Use to Engage With Business Travelers
Marketing

The One Trick Brands Use to Engage With Business Travelers

When asked, frequent travelers can quickly name their top three favorite brands in the travel industry. But what makes these brands special?
How to Leverage Live Marketing With Social Media Before, During and After Events
Marketing

How to Leverage Live Marketing With Social Media Before, During and After Events

Some large brands are pioneering marketing strategies blending social media with traditional events. The synergy is powerful while the cost is remarkably manageable.
3 Ways to Optimize Your Marketing-Automation Systems
Marketing

3 Ways to Optimize Your Marketing-Automation Systems

It's time to give up on the dream of shortcuts. By setting up your system correctly from the start, you can create better conversations with buyers and learn how your potential clients behave.
The Case for Making Sales Reps Frontline Marketers
Marketing

The Case for Making Sales Reps Frontline Marketers

A rep's granular knowledge of the customers and territory is potentially the richest source of leads.
13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
Marketing

13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates

With the holiday season right around the corner, now is a great time to get your A-game email marketing ready.
What Our Experts Want You to Stop Doing on Social Media
Social Media

What Our Experts Want You to Stop Doing on Social Media

If everyone is posting it, maybe you shouldn't be.
The Six-Second Video Is a Big Business for Brands
Social Media

The Six-Second Video Is a Big Business for Brands

Gary Vaynerchuk's viral video company, GrapeStory, gets paid up to $25,000 to create sponsored posts for brands on Vine, Instagram on Snapchat.
3 Benefits of Meeting Face to Face
Marketing

3 Benefits of Meeting Face to Face

Even in the digital age, your most powerful sales tool may still be meeting in person.
Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers
Marketing

Good Work Plus These 3 Steps Converts New Customers Into Recurring Customers

A happy customer who comes back for more is, literally, money in the bank. Make their experience hassle free from beginning to end.
The 5 Types of Customers Fatal to Startups and How Employees Attract Them
Marketing

The 5 Types of Customers Fatal to Startups and How Employees Attract Them

Small businesses cringe at these customers, but it might just be the internal team that keeps them coming back.
The 3 Types of Marketing Emails That Nobody Has Opened in Years
Marketing

The 3 Types of Marketing Emails That Nobody Has Opened in Years

Email remains the workhorse of online marketing but these steeds have been flogged much too long.
How Grassroots Marketing Put This Craft Brewery On Tap for Success
Marketing

How Grassroots Marketing Put This Craft Brewery On Tap for Success

In a little over two years, Golden Road Brewing has become a $15 million-plus business with 155 employees.
Ello Is Starting to Look More Like a Business
Social Media

Ello Is Starting to Look More Like a Business

The buzzy social network with an anti-advertising mission takes small, important steps toward eventual revenue generation.
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