Marketing

Twitter Premieres New Mobile Video and Group Messaging Features
Social Media

Twitter Premieres New Mobile Video and Group Messaging Features

The social juggernaut added Group Direct Messaging and mobile video recording to its growing list of share-happy bells and whistles today.
How Growth Hacking Is Redefining Marketing
Marketing

How Growth Hacking Is Redefining Marketing

More than just the latest buzz term, growth hacking is a way of thinking about marketing that focuses on quickly finding and leveraging the most effective techniques.
8 Ways to Better Market Yourself on LinkedIn
Social Media

8 Ways to Better Market Yourself on LinkedIn

Some of the most influential and accomplished LinkedIn experts offer their best recommendations for making the most of your online marketing.
Who Really Runs Your Enterprise?
Marketing

Who Really Runs Your Enterprise?

Centering an organization on the customer takes a courageous leader more interested in excellence than ego. Find out three strategies for doing so.
During Super Bowl, the Real Action Will Be on Social Media (Infographic)
Social Media

During Super Bowl, the Real Action Will Be on Social Media (Infographic)

2014's game day viewership broke records, which certainly didn't hurt the businesses with ads in the broadcast.
Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)
Social Media

Increase Retweets and Improve Engagement on Twitter With These 12 Tips (Infographic)

Twitter is a great marketing platform, but simply firing off tweets isn't going to necessarily translate into leads and sales.
Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands
Social Media

Tumblr Launches New Ad Initiative to Connect Popular Bloggers With Major Brands

The Creatrs Network would give marketers access to the kind of content that is already resonating among Tumblr's 420 million total users.
Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App
Social Media

Here Comes 'Facebook Lite,' a Stripped-Down Version of Its Mobile App

It is aimed at emerging market users with low-end mobile devices.
9 Must-Read Marketing Ebooks for Every Startup Founder
Marketing

9 Must-Read Marketing Ebooks for Every Startup Founder

If you know you want to do more with marketing, but you're not sure where to start, spend some time with these resources.
When Building an Online Brand, Start With the Foundation
Marketing

When Building an Online Brand, Start With the Foundation

If you can't clearly define your mission and vision then there's nothing for you to build on.
Your Online Content Should Deliver 'Cognitive Ecstasy'
Marketing

Your Online Content Should Deliver 'Cognitive Ecstasy'

Jason Silva, host of National Geographic's TV show 'Brain Games' and futurist with YouTube series 'Shots of Awe,' explains what makes great content online.
How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)
Social Media

How Recruiters Creepily Troll Social Media for Job Candidates (Infographic)

Forget creepy exes. Headhunters are snooping your social media accounts, too.
Finding the Hidden Market That Your Business Is Missing Out On
Marketing

Finding the Hidden Market That Your Business Is Missing Out On

Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
The 7 Biggest Mistakes Made When Creating Charts
Marketing

The 7 Biggest Mistakes Made When Creating Charts

Charts are undeniably powerful tools for communication but with great power comes great responsibility.
5 PR Jargon Words You Absolutely Need to Know
Marketing

5 PR Jargon Words You Absolutely Need to Know

By learning the PR lingo, you can pitch outlets more effectively.
10 Ways to Boost Results Using Google AdWords
Marketing

10 Ways to Boost Results Using Google AdWords

Evaluating and adjusting your AdWords campaign is the key to achieving it full promise.
From TLC to The X-Files: How the '90s Are Back
Marketing

From TLC to The X-Files: How the '90s Are Back

Food, fashion and film from the nineties are roaring back into our cultural consciousness.
Need a New Website or Logo? Design Trends for 2015. (Infographic)
Marketing

Need a New Website or Logo? Design Trends for 2015. (Infographic)

These are the design styles that'll make it impossible to look away.
James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book
Marketing

James Patterson Wants to Ignite Sales With $300,000 Self-Destructing Book

The prolific author is offering one reader a trip to an undisclosed location and the chance to read one of his books in 24 hours -- or else.
Guy Kawasaki: Social Media Sins to Avoid
Social Media

Guy Kawasaki: Social Media Sins to Avoid

True social media power players don't make these clueless blunders.
The Times When Press Releases Get the Most Views (Infographic)
Marketing

The Times When Press Releases Get the Most Views (Infographic)

Research of 50,000 press releases by PR.co found that the best time to send a press release may be the weekend, among other tidbits.
3 Ways to Optimize Your Startup's Content Marketing
Marketing

3 Ways to Optimize Your Startup's Content Marketing

The huge majority of new companies have little money for publicity but that is all the more reason to get your marketing right.
Treat Loyal Customers as Well as You Do New Ones
Marketing

Treat Loyal Customers as Well as You Do New Ones

Welcome familiar faces back to your business as your benefactors. Don't take anyone for granted.
How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry
Marketing

How Apple Pay Is Poised to Transform the Trillion-Dollar Service Industry

Huge consumer businesses quickly accepted Apple's new payment system but less tech-savvy small businesses might have the most to gain.
Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook
Social Media

Twitter Debuts New 'Recap' Feature That Makes It Feel More Like Facebook

It's meant to help you catch up on the most popular and relevant tweets you may have missed since you last signed onto the platform.
Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company
Marketing

Overwhelmed Marketers Need These 3 Ingredients to Build an Adaptable Company

Adaptability needs to start at the core of a company's identity and it can only thrive in the right environment.
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