Marketing

3 Ways to Supercharge Fan Engagement on Facebook
Social Media

3 Ways to Supercharge Fan Engagement on Facebook

Here's how visual images, questions and videos can get your fans buzzing.
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
Branding

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
The 7 Deadly Sins of SEO
SEO | Search Engine Optimization

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Google+ Adds New Local Listings Tab for Businesses
Social Media

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
5 Ways to Master Social Media Multitasking
Social Media

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
Driving Awareness with Vehicle Advertising
Ads by Type

Driving Awareness with Vehicle Advertising

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Will It Always Be Fun and Gamification?
Online Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
How Ads on Your Site Can Affect SEO
SEO | Search Engine Optimization

How Ads on Your Site Can Affect SEO

Your search rankings could be suffering if there are a number of advertisements above the content on your website.
Why Facebook Is Killing Silicon Valley (Opinion)
Social Media

Why Facebook Is Killing Silicon Valley (Opinion)

With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
SEO vs. PPC: Knowing Which Is Right for Your Website
SEO | Search Engine Optimization

SEO vs. PPC: Knowing Which Is Right for Your Website

Your choice will depend on your budget and how fast you want to build traffic.
Forget Reality TV.  Business Owners Benefit from Local Contests
Public Relations

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?
3 Ways to Stop Losing Traffic from Google's Penguin Update
SEO | Search Engine Optimization

3 Ways to Stop Losing Traffic from Google's Penguin Update

If your site saw a drop in visitors after the search giant's latest change, here's how to get them back.
Finding the Best Time to Post to Social Networks
Social Media

Finding the Best Time to Post to Social Networks

Popular URL shortening service bitly examines the peak times to post to Facebook, Twitter and Tumblr.
How to Create a Social Media Content Strategy
Social Media

How to Create a Social Media Content Strategy

From posting content to Facebook, Twitter, YouTube and more, Entrepreneur writer Mikal Belicove offers his best tips.
Three Steps to More Word-of-Mouth -- and More Business
Social Media

Three Steps to More Word-of-Mouth -- and More Business

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.
How to Get Your Content Shared More on Pinterest
Social Media

How to Get Your Content Shared More on Pinterest

From calls to action to setting up 'sharing networks,' consider these tips for making your content go viral on the popular social network.
The Imagination: A Sustainable Resource for Online Lead Generation
Online Marketing

The Imagination: A Sustainable Resource for Online Lead Generation

Reimagine your existing content for a fresh web presence. You can start by treating everything your business creates as a critical piece of a larger whole.
How Not to Be a Spammer When Marketing Your Business
Online Marketing

How Not to Be a Spammer When Marketing Your Business

From polishing your reputation to using clean email lists, here are the keys to entering customer inboxes.
Reality Show Win Sweetens Outlook for California Cupcake Business
Branding

Reality Show Win Sweetens Outlook for California Cupcake Business

Nothing can catapult a business into the big time like staring in a reality TV show. We check in with one young entrepreneur who scored a win on 'Cupcake Wars.'
How to Make Sure Siri Can Find Your Site in Local Searches
SEO | Search Engine Optimization

How to Make Sure Siri Can Find Your Site in Local Searches

Search Engine Land editor Danny Sullivan explains which sites small-business owners should be listed on in order to be found by Apple's popular assistant, Siri.
5 Tips on How to Present Like Steve Jobs
Public Speaking

5 Tips on How to Present Like Steve Jobs

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
The Five Broad Strokes of Marketing
Marketing Plan

The Five Broad Strokes of Marketing

Master these five ideas, and you will be well on your way to becoming a master marketer.
Fresh Founders on Packaging a Product for Success
Branding

Fresh Founders on Packaging a Product for Success

In this 'Trep Talk Extra, Lev Glazman and Alina Roytberg share advice for entrepreneurs bringing a product to market.
Why Forums May Be the Most Powerful Social Media Channel for Brands
Social Media

Why Forums May Be the Most Powerful Social Media Channel for Brands

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'
Advertising

An Inside Look at How Teams Create Great Business Ideas When Subway Meets 'Mad Men' in AMC's 'The Pitch'

Subway takes a star turn in a reality TV series about ad agencies competing for a big account. Viewers get a peek at how creatives brainstorm and what makes big companies tick.
Social Media Users Are Squeakier Wheels When It Comes to Customer Service
Social Media

Social Media Users Are Squeakier Wheels When It Comes to Customer Service

Not convinced your business should provide customer service via social media? Turns out, social media users spend more when they receive great service.
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