Marketing

Foursquare Opens Up Ad Platform to All Small Businesses
Social Media

Foursquare Opens Up Ad Platform to All Small Businesses

Hoping to generate big revenues, Foursquare has rolled out a self-service ad tool to all 1.5 million registered businesses.
3 Business Lessons From Miley Cyrus and Her Infamous Twerk
Branding

3 Business Lessons From Miley Cyrus and Her Infamous Twerk

While many are still in shock after Miley Cyrus' performance at the VMAs, here we consider why the episode was simply branding genius.
10 Words to Cut From Your Writing
Marketing Basics

10 Words to Cut From Your Writing

Want to improve your printed and online content? Chop these words -- mercilessly.
Facebook Facepalm: In Big Real-Estate Buy, Mark Zuckerberg Seeks Personal Privacy, Then Removes Online Privacy Feature
Social Media

Facebook Facepalm: In Big Real-Estate Buy, Mark Zuckerberg Seeks Personal Privacy, Then Removes Online Privacy Feature

As Facebook makes it more difficult for users to maintain privacy, its co-founder is taking drastic measures to protect his own.
Where Social-Media Use is Growing the Most (Infographic)
Social Media

Where Social-Media Use is Growing the Most (Infographic)

The number of social network users are growing internationally at an incredible pace. Here's an infographic on what to expect, where.
How to Be the Brand You Always Wanted to Be
Branding

How to Be the Brand You Always Wanted to Be

Every decision you make affects your personal brand.
5 Tips for Getting the Most Out of Your PR Agency
Public Relations

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
6 Content Marketing Principles Every Business Needs to Follow
Marketing Ideas

6 Content Marketing Principles Every Business Needs to Follow

No matter how small your business, you can set yourself up as a thought leader with the right content marketing strategy. Here's where to start.
10 Ways to Promote Yourself to Entrepreneurial Success
Marketing Basics

10 Ways to Promote Yourself to Entrepreneurial Success

It's not enough if you think you're special. Others should think you are too.
Twitter Will Become Remote Control for Comcast Pay-TV Users
Social Media

Twitter Will Become Remote Control for Comcast Pay-TV Users

A new Twitter feature, set to launch in November, may be a game changer for internet TV and online advertising.
8 Ways to Screw Up Your Marketing
Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
5 Ways to Become a Social Media Rock Star
Social Media

5 Ways to Become a Social Media Rock Star

Our Ask the Expert this month is digital-marketing guru, Ian Lurie. Check out what he thinks businesses absolutely need in their social-media marketing strategies.
Starbucks' Free Coffee Promotion Isn't Actually About Ending the Government Shutdown
Customer Loyalty and Retention

Starbucks' Free Coffee Promotion Isn't Actually About Ending the Government Shutdown

Starbucks appears to be sending a message about cooperation to lawmakers in Washington, but it's really just getting more customers into its stores.
25 Creative Ways to Promote Your App For Free
Apps & Software

25 Creative Ways to Promote Your App For Free

You don't need to spend advertising dollars to earn customers. Here are 25 ways to do it for free.
The 80/20 Rule of Sales: How to Find Your Best Customers
Sales

The 80/20 Rule of Sales: How to Find Your Best Customers

How you can focus on the customers who will buy the most from you.
5 Branding Tips to Supercharge Your Sales
Branding

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown
Public Relations

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
How Online Retailers Can Make More Money by Next Week
Sales

How Online Retailers Can Make More Money by Next Week

Incorporate these tips to your existing site to improve your cash flow quickly.
How to Get More Comments on Your Blog
Online Marketing

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
Reach Millennials Through Brand Advocates
Marketing

Reach Millennials Through Brand Advocates

Leverage the influence of Gen Y to market through trust and personal connections.
How to Find Influencers Who Want to Share and Link to Your Content
Online Marketing

How to Find Influencers Who Want to Share and Link to Your Content

Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It
Branding

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
How to Position Your Personal Brand In Two Minutes Or Less
Branding

How to Position Your Personal Brand In Two Minutes Or Less

Positioning your personal brand will provide you with a road map to make better decisions in life. Here's how to get there.
4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers
Social Media

4 Ways to Turn Social-Media Fans Into Raving, Loyal Customers

With a little bit of focus, companies can convert casual fans into powerful brand advocates.
How Dwolla Disrupted the Digital Payment Industry
Sales

How Dwolla Disrupted the Digital Payment Industry

About 250,000 people use Dwolla, a payment network that charges just 25 cents for transactions of $10 or more. Dwolla's transactions on pace to total $1 billion in 2013.
How to Sell Without Feeling Sleazy
Sales

How to Sell Without Feeling Sleazy

You don't need an outsized personality to be successful in sales. Just follow this simple formula.
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