Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Even the toughest prospects are reachable if you know how to catch their attention. All it takes is a little savvy and some help from their biggest hero. Here's how.
Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
Like a successful hockey team, empower your employees and play to their strengths.
Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
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