Marketing

When Social Media Is Not Your Best Marketing Strategy
Social Media

When Social Media Is Not Your Best Marketing Strategy

Despite the hype, social media may not be your best approach when it comes to reaching your customers. Here are some questions to help determine whether to go social or not.
The Top 20 Tech Investors to Follow on Twitter
Social Media

The Top 20 Tech Investors to Follow on Twitter

Following these investors can give you insight into the types of startups they find most interesting and the markets that are ripe for disruption.
Grumpy Cat and the Thriving Cat Meme Marketplace
Success Stories

Grumpy Cat and the Thriving Cat Meme Marketplace

These viral sensations may be hilarious. They're also becoming big business.
Social Media

Taking on LinkedIn, News Corp. Is Planning a Social Network of Its Own

The coming launch of the 'WSJ Profile' social site, the arrival of sponsored posts on Tumblr, the value of a Google+ referral and more social-media news.
6 Essential Criteria Your Pinterest Pins Should Meet
Online Marketing

6 Essential Criteria Your Pinterest Pins Should Meet

Find out how to select content for your business's Pinterest boards that will help define your business and your brand.
Use Social Media to Make Your Brand Stand Out
Social Media

Use Social Media to Make Your Brand Stand Out

Shira Lazar, host of What's Trending, offers quick tips for companies looking to use social media.
7 Ingredients to a Successful Business Dinner
Networking

7 Ingredients to a Successful Business Dinner

Wooing clients over dinner can help you build long-lasting relationships. Here's a guide to making the best possible impression.
Before Google Glass, There Was Transcend
Branding

Before Google Glass, There Was Transcend

We look at how one startup with a product similar to Google's Glass plans to leverage the tech giant's publicity push -- and how you can, too.
Like Twitter, Facebook Rolls Out Verified Pages
Social Media

Like Twitter, Facebook Rolls Out Verified Pages

The social-media giant will now identify pages that are managed by high-profile businesses and celebrities.
Can Ignoring Clients Boost Your Sales?
Customer Loyalty and Retention

Can Ignoring Clients Boost Your Sales?

A tech company sees gains by turning its attention away from 60 percent of clients.
Online Marketing

How to Write Better Email Subject Lines

Take these steps to get more people clicking on your marketing messages.
Finding Prospects

How to Score a Meeting With Almost Anyone: Channel Their Hero

Even the toughest prospects are reachable if you know how to catch their attention. All it takes is a little savvy and some help from their biggest hero. Here's how.
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably
Marketing Basics

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Marketing Basics

7 Tips for Writing Better Business Copy

From business plans to marketing copy, being aware of common mistakes can make you a better writer.
Sales

Why You Should Never Prejudge a Sales Prospect

As every experienced salesperson knows, you should never predetermine who will be a big sale and who won't. If you do, you just might miss out on the biggest sale of your career.
Yelp Continues to Defend Against Claims of Review Manipulation
Social Media

Yelp Continues to Defend Against Claims of Review Manipulation

Some business owners are expressing anger and confusion over the site's system for filtering reviews.
Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze
Social Media

Google and Facebook Said to be in Battle to Acquire Social Mapping App Waze

Read about the growing interest in the Israel-based Waze, the problems with Twitter's two-step authentication process, Flickr's website malfunction and more social-media news.
9 Ways to Build Your Pinterest Audience
Online Marketing

9 Ways to Build Your Pinterest Audience

Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
Branding

Why You Should Get an 'Idea Editor' and 4 More Business Tips From the Week

From grounding yourself with down-to-earth colleagues to marketing to millennials, here's a look at this week's best business advice.
NHL Playoffs: Lessons in Building a Winning Sales Team
Sales

NHL Playoffs: Lessons in Building a Winning Sales Team

Like a successful hockey team, empower your employees and play to their strengths.
Branding

6 Ways to Track Your Competition's Marketing Strategy

Staying on top of your competitor's marketing tactics is key if you want to be ahead of the game. But you don't need a big budget to do it. Here are six easy ways to stay in the know.
What You Wanted to Know About Marketing But Forgot to Ask
Marketing Basics

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
A Company That Makes User Analytics Simple
Marketing Basics

A Company That Makes User Analytics Simple

KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
Pack's Megan Casey on the Future of Social Media
Young Entrepreneurs

Pack's Megan Casey on the Future of Social Media

Between co-founding Squidoo with Seth Godin, and more recently launching Pack, a social networking site for dog owners, Megan Casey is well-versed in the art of social media. She opens up to YE's Antonio Neves about where she thinks the industry is going and why.
The Psychology of Color and Branding (Infographic)
Branding

The Psychology of Color and Branding (Infographic)

Why companies like McDonald's and Pizza Hut prefer red whereas Lowe's opts for blue.
How to Edit Videos: YouTube Basics
Social Media

How to Edit Videos: YouTube Basics

Start producing more professional YouTube videos with these four easy steps.
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