A new survey examines what parents are shopping for and where and how much they plan to spend.
Some social-media marketers have found a way to use Reddit's self-policing system against their competition.
Customer Loyalty and Retention
If you take very good care of your customers, they can become evangelists for your business.
A look at three strategies that business owners can put to work for their own social campaigns.
Consumer Cellular made the call to target an older audience -- a move that's led to robust growth in revenue.
Crushpath's easy-to-use software connects social media feeds and Salesforce software into one convenient package.
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Grow Your Business
To know where you're going, it often helps to know where you've been. Here's how to measure your startup's performance.
The two advertising stalwarts are teaming up in a $35.1 billion merger to fight off digital competition from the likes of Google, Facebook and hundreds of ad-tech startups.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
With some savvy planning, business owners can make a profit from major news events.
Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
In marketing, companies generally aim to provide a service and add value -- not pull a prank on their customers.
SEO | Search Engine Optimization
Please customers and search engines alike when you apply these tips to your content.
Starting a Business
Amara founder Greg Connolly talks about how tiny changes in your brand strategy can ignite sales.
Breaking into a competition-rich market can be daunting -- even for brands with well-heeled parent companies. Here are some tips from the trenches.
For millions of young Americans who don't now have health insurance, the president is leaning on celebs to spread the word about signing up.
If your goal is to engage your fans over social media, generate sales, or position yourself as an authority, you must provide value and a reason for people to interact with your brand.
News and Trends
LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.
Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.
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