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Marketing

Promoted Tweets: Is Your Business Ready?

BY
Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.
April 28, 2010 in Social Media

Are You Talking Your Way Out of a Sale?

If the client says 'tell me about yourself,' don't.
April 27, 2010 in Closing the Sale
Is Your Company Cool Enough?

Is Your Company Cool Enough?

BY
In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
April 26, 2010 in Branding

Five Tips for Quick Social Media Success

BY
Simple things you can do today that will show results almost immediately
April 23, 2010 in Online Marketing

How to Build a High-Quality E-mail List

BY
If you want customers to sign up for your newsletters, just ask.
April 21, 2010 in Online Marketing
Seven Stupid Reasons to Hire a PR Agency

Seven Stupid Reasons to Hire a PR Agency

BY
A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
April 20, 2010 in PR Basics

What's in It for Me?

BY
Five steps to creating a customer-focused experience that will set you apart from the crowd.

How to Pull Off a Guerrilla Marketing Campaign

It requires creativity, flexibility and a willingness to take a little risk
April 19, 2010 in Guerrilla Marketing

How Google's Keyword Tool Can Point You Toward Profits

BY
A quick and dirty way to validate your niche market
April 16, 2010 in Market Research

Salesforce.com

The online customer relationship management tool is simultaneously scorned for its complexity and heralded for its performance. Here's a view from both sides.
April 15, 2010 in Customer Service

Be a Follower

BY
Must-add tweeps to any business owner's Twitter feed
April 15, 2010 in Online Marketing

Controlling Your Social Media Message Stealthily

BY
Marchex helps small businesses track and elevate their social media profiles.
April 15, 2010 in Social Media

Four Keys to Selling In a Buyer's Market

BY
Don't leave money on the table that could have been in your pocket.
April 13, 2010 in Closing the Sale

10 Twitter Feeds for Road Warriors

BY
10 of the best Twitter feeds to follow for the latest in travel deals, news, advice and entertainment
April 13, 2010 in Social Media

Deciphering Your Website Traffic Reports: Five Tips

BY
That report contains information you can use to to get more visitors and grow your business.
April 9, 2010 in Market Research

5 Easy Steps to a Great Facebook Fan Page

Developing a fan base and keeping fans engaged can be a vital part of a small business's social media campaign.
April 8, 2010 in Online Marketing
Mobile App or Mobile Website?

Mobile App or Mobile Website?

BY
Before you invest in mobile marketing consider your audience and the startup costs.
April 5, 2010 in Online Marketing

craigslist: 15 Years Later

BY
Craig Newmark talks about how things have changed at the internet's oldest open marketplace--and how they haven't.
April 1, 2010 in Customer Service

Facebook vs. Google

BY
Which can better target your audience: the world's most popular social site or the search giant?
April 1, 2010 in Online Marketing
How to Close More Sales

How to Close More Sales

BY
When you move from 'vacuum salesman' to trusted advisor you seal more deals.
March 31, 2010 in Closing the Sale

Alter Self-Sabotaging Behaviors

BY
5 ways to override the negative effects of 'danger surfing' in yourself, your employees and your customers
March 30, 2010 in Customer Service

The Geolocation Revolution

BY
We look at the trend, the apps and what it means to your privacy.
March 30, 2010 in Online Marketing

Seven Ways to Refresh Your Newsletter

BY
It's time to revitalize your e-mail marketing campaigns--consider it spring cleaning.
March 26, 2010 in Online Marketing
How to Judge Media Opportunities

How to Judge Media Opportunities

BY
With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
March 24, 2010 in Getting Press

3 Ways to Move Customers to Action

BY
Why waste your marketing dollars on messages that don't create a sense of urgency?
March 24, 2010 in Marketing Ideas

You Can Sell to the Purchasing Agent

No fear, no end-run games--the purchasing department is your new client.
March 23, 2010 in Customer Service
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