Marketing

Promoting Your Site's Best Content Through Link Building
SEO | Search Engine Optimization

Promoting Your Site's Best Content Through Link Building

How you can identify the content and assets on your site that others will want to share.
What You Can Learn From Justin Bieber About Marketing on Twitter
Social Media

What You Can Learn From Justin Bieber About Marketing on Twitter

Three lessons from the teen pop sensation's Twitter strategy.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
Social Media

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
The Rise and Fall of Groupon's Andrew Mason
Social Media

The Rise and Fall of Groupon's Andrew Mason

Groupon's former chief executive, Pinterest's edge in ecommerce, Wanelo's funding round and more social-media news.
Using Twitter's Promoted Services
Social Media

Using Twitter's Promoted Services

Learn how to put Twitter's paid services to work to help you advertise your business and generate revenue.
Three Ways to Get the Most Out of Pinterest for Branding
Social Media

Three Ways to Get the Most Out of Pinterest for Branding

Marketing expert Karen Leland offers quick tips on using Pinterest for your business.
How to Fix 3 Common Online Marketing Mistakes
Marketing

How to Fix 3 Common Online Marketing Mistakes

Get zero online traffic? Or getting traffic but can't convert those leads into paying customers? You're not alone. Here are three common mistakes marketers make -- and how to fix them.
5 Strategies for Better 'Link Building' and Improving Your SEO
SEO | Search Engine Optimization

5 Strategies for Better 'Link Building' and Improving Your SEO

With all of the recent changes from Google, now might be the time to update the way you create links back to your website.
10 Questions to Ask When Creating Your Company's Pinterest Page
Social Media

10 Questions to Ask When Creating Your Company's Pinterest Page

What you need to know to get your business started on the popular photo-sharing site.
Writing Detox: 5 Ways to Better Marketing Copy
Marketing Materials

Writing Detox: 5 Ways to Better Marketing Copy

Follow this simple regimen to get rid of 'toxins' and make your copy shine.
Making Sales Presentations
Sales

Making Sales Presentations

Not a natural-born sales person? We walk you through the steps to take to succeed at selling.
LinkedIn Improves Search Features for Job Seekers, Employers
Social Media

LinkedIn Improves Search Features for Job Seekers, Employers

New features for LinkedIn, Pinterest gets a funding round, tweeting from beyond the grave and more social-media news.
Meeting New Clients and Contacts Through Networking
Networking

Meeting New Clients and Contacts Through Networking

Networking is a critical skill for entrepreneurs. Here are nine tips that can help you make the most of your efforts.
Fast, Furious and Humorous: Sound Bites From Social Media Week
Social Media

Fast, Furious and Humorous: Sound Bites From Social Media Week

A collection of tweets from attendees during the big social media event in New York City.
Marketing to Seniors: Online Versus Offline
Marketing Ideas

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
4 Quick Tips for Using Social Media for Customer Service
Social Media

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.
The Oscars: How to Get Your Swag Inside the Celebrity Bag
Branding

The Oscars: How to Get Your Swag Inside the Celebrity Bag

If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
Lessons in Traditional PR...From a 14-Year-Old Philanthropist
Marketing

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
Social Media

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
The Pros and Cons of Using Video App 'Vine' for Marketing
Social Media

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.
Branding Lessons from the Oscars
Branding

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
6 Steps to Connecting With Influential People
Networking

6 Steps to Connecting With Influential People

How to create a more powerful network.
New to Digital Marketing? How to Keep 'Face Time' With Customers
Online Marketing

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
5 Lessons for Brands From the Burger King Twitter Hack
Social Media

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
The ABCs of Twitter, Part II
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
7 Steps to Get Publicity for Your Business
Marketing Basics

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
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