Marketing

3 Annoying Social-Media Mistakes Businesses Need to Avoid
Social Media

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Why Pre-Filtering Clients Is Essential to Your Success
Branding

Why Pre-Filtering Clients Is Essential to Your Success

Your company can't be all things to all people. Read why you might need to walk away from some prospective clients.
SEO Basics: Keyword Research Made Easy
SEO | Search Engine Optimization

SEO Basics: Keyword Research Made Easy

Follow these tips for finding the right keywords that can help your site rank higher in online search results.
Stop Worrying About Sales and Build Relationships
Online Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series
Sales

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
Google's New Secure Search Means More Work for Online Business Owners
SEO | Search Engine Optimization

Google's New Secure Search Means More Work for Online Business Owners

Entrepreneurs who track keyword data provided by Google on search traffic now have to find that information elsewhere.
Tips for Ringing in Sales This Holiday Shopping Season
Sales

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)
Advertising

Why Business Owners and Advertisers Can't Afford to Ignore YouTube (Motiongraphic)

Check out this video on what makes YouTube a solid advertising platform.
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty
Online Marketing

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
The Big Idea Behind the Tony Hsieh-Backed 'Life is Beautiful' Festival
Networking

The Big Idea Behind the Tony Hsieh-Backed 'Life is Beautiful' Festival

In an on-going effort to rehabilitate Sin City, the Zappos CEO is throwing his support behind yet another Vegas-based startup event.
New York Cracks Down on Companies That Buy Fake Online Reviews
Social Media

New York Cracks Down on Companies That Buy Fake Online Reviews

Nearly 20 small businesses fined $350,000 for engaging in the deceptive practice on sites such as Yelp and Google Local.
Richard Branson on Building Brand Loyalty
Branding

Richard Branson on Building Brand Loyalty

The Virgin CEO shares how he was able to build a company culture based on customer service.
Why Partnering With Your Competition Could Be Your Key to Success
Networking

Why Partnering With Your Competition Could Be Your Key to Success

Sometimes there's simply power in numbers. Combining forces with competitors could be a significant way to grow your business. Here's how.
Are Your Fans Among the Most Social on Facebook? (Infographic)
Social Media

Are Your Fans Among the Most Social on Facebook? (Infographic)

Here's a look at what types of brands have the strongest and most social communities on the big social network.
How the Robertsons of Duck Dynasty Conquered America
Marketing

How the Robertsons of Duck Dynasty Conquered America

With a focus more on values and less on drama, A&E's Duck Dynasty stands out from the reality series crowd.
A Must-Read Guide to Twitter Slang, Lingo, Abbreviations and Acronyms
Social Media

A Must-Read Guide to Twitter Slang, Lingo, Abbreviations and Acronyms

If you've been feeling lost while navigating the sometimes strange world of Twitter, this information should help.
How to Make YouTube Videos People Will Actually Want to Watch
Online Marketing

How to Make YouTube Videos People Will Actually Want to Watch

If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.
Advertisements Are Coming to Pinterest Now, Too
Social Media

Advertisements Are Coming to Pinterest Now, Too

The popular photo-sharing site is experimenting with its first type of ad unit: promoted pins.
Google Looking Beyond 'Cookies' to Track People Online
Advertising

Google Looking Beyond 'Cookies' to Track People Online

In a shift for the advertising industry, Google is said to be developing a new system that assigns web users a unique identifier.
Krispy Kreme's Quirky 'Pirate' Promotion Lures Hungry Buccaneers
Franchise Zone

Krispy Kreme's Quirky 'Pirate' Promotion Lures Hungry Buccaneers

Krispy Kreme's celebration of Talk Like a Pirate Day is attracting traffic both online and in the franchise's stores.
Tell Us: Is Intellectual Property Even Property at All?
Branding

Tell Us: Is Intellectual Property Even Property at All?

Businesses spend a lot of time and money fretting over patent issues, but perhaps the concept of intellectual property as a whole needs to be re-examined.
How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand
SEO | Search Engine Optimization

How Google 'Author Markup' Can Help Protect Your Content and Build Your Brand

Adding your picture to search results for the content you create online can benefit your website in a number of important ways.
What It Really Means to Have a Personal Brand
Branding

What It Really Means to Have a Personal Brand

Managing your career is like managing a brand. Here's why branding yourself is key to your personal success.
YouTube's New Offline Feature Could Boost Video Views for Businesses
Social Media

YouTube's New Offline Feature Could Boost Video Views for Businesses

Starting soon, users will be able to add clips to mobile devices to be viewed when they're without an internet connection
7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want
Public Relations

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
3 Bad Mistakes Good People Make on Facebook
Social Media

3 Bad Mistakes Good People Make on Facebook

If not managed wisely, your Facebook account can work against your business.
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