Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
How you can make a company page that generates leads, sales and traffic back to your website.
The 'Pin It' button will also be available over mobile apps, the popular social network says.
Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
SEO | Search Engine Optimization
Three tips for how you can prepare your site for another big wave of changes to search.
More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
When it comes to social media, men tend to spend more time on some sites, women on others.
Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Customer Loyalty and Retention
New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
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