Marketing

How Your Attitude Can Win You Sales
Sales

How Your Attitude Can Win You Sales

Being successful at selling isn't about your product. It's about your personality. Here are three ways to harness the power of a great attitude to close even the toughest sale.
The Key to Building a Strong Online Reputation (Infographic)
Online Marketing

The Key to Building a Strong Online Reputation (Infographic)

Managing your company's digital brand is an important part of your success. Here is a detailed look at the right -- and wrong -- way to do it.
Marketing Basics

4 Tips for Marketing to Millennials

How to make your product more attractive to young buyers.
How to Apply PR Skills at Networking Events
Networking

How to Apply PR Skills at Networking Events

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
10 Questions to Ask When Creating Your LinkedIn Company Page
Social Media

10 Questions to Ask When Creating Your LinkedIn Company Page

How you can make a company page that generates leads, sales and traffic back to your website.
Yahoo Redesigns Flickr to Make It 'Awesome Again'
Social Media

Yahoo Redesigns Flickr to Make It 'Awesome Again'

At a press event, Yahoo CEO Marissa Mayer calls new design 'heart-stoppingly beautiful.'
Pinterest Pins Will Promote Product Pricing, Availability and Retail Location
Social Media

Pinterest Pins Will Promote Product Pricing, Availability and Retail Location

The 'Pin It' button will also be available over mobile apps, the popular social network says.
When to Hire a Design Firm to Get Your Logo Just Right
Branding

When to Hire a Design Firm to Get Your Logo Just Right

Struggling to convey your startup's value to consumers? Team with the right design firm for branding that fits.
The 5 Branding Rules of Attraction
Branding

The 5 Branding Rules of Attraction

Your brand draws customers to your business. Here are the elements you should consider when designing it.
Marketing Ideas

7 Ways to Make Your Business Card Your Best Marketing Tool

If you haven't put much thought into your business card, you're missing out on a great marketing opportunity. Here are six ways your business card design and delivery can get you noticed.
Social Media

Google Glass Adds Facebook, Tumblr and 5 Other New Apps

Read about new Google Glass apps, Yahoo's interest in buying Tumblr, Jelly's major investors and more social-media news.
 Facebook Hits and Misses Since Its IPO
Social Media

Facebook Hits and Misses Since Its IPO

A year after its initial public offering, we look back at the social media giant's highs and lows as a public company.
Google+ Gets a Major Makeover
Social Media

Google+ Gets a Major Makeover

At its I/O developer's conference, Google said it is making more than 40 changes to its budding social network in an effort to simplify the design.
What to Do If You Hate Your Brand
Branding

What to Do If You Hate Your Brand

Four steps to building your brand into something that's more true to you.
Penguin 2.0: What to Expect From Google's Next Search Update
SEO | Search Engine Optimization

Penguin 2.0: What to Expect From Google's Next Search Update

Three tips for how you can prepare your site for another big wave of changes to search.
3 Ways to Use LinkedIn to Grow Your Startup
Social Media

3 Ways to Use LinkedIn to Grow Your Startup

A surprising number of college students don't use the professional-social network. Here's why that's a mistake -- especially for young entrepreneurs.
Lessons From Fair Trade on How to Make Your Brand Message More Powerful
Marketing Basics

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
How Men and Women Use Social Media Differently (Infographic)
Social Media

How Men and Women Use Social Media Differently (Infographic)

When it comes to social media, men tend to spend more time on some sites, women on others.
Networking

Networking Fundamentals to Boost Your Bottom Line

Effective networking involves more than just reaching out to people and showing your face at events. Here are four key ways to use networking as an effective growth strategy for your business.
YouTube Creates Paid Subscription Service for Brands
Social Media

YouTube Creates Paid Subscription Service for Brands

Read about YouTube's paid channels, Facebook's international growth, LinkedIn's new 'Channels' and more social-media news.
The Esquire Guy's Guide to Media Interviews
Public Relations

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
4 Business-Naming Tips for Branding Success
Branding

4 Business-Naming Tips for Branding Success

Dreaming up a business name is simple, but finding one that fits your long-term ambitions may not be so obvious.
Abercrombie & Fitch:  Bad Business or Smart Targeting?
Public Relations

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
How to Use Customer Recommendations to Grow Your Business
Finding Customers

How to Use Customer Recommendations to Grow Your Business

Don't wait for associates or customers to give you their thumbs-up with personal testimonials and endorsements. Here's how to be proactive about asking for endorsements.
Defining Your Brand: The First Step In Your Marketing Strategy
Branding

Defining Your Brand: The First Step In Your Marketing Strategy

Before creating a brand experience for customers, be sure you've thought critically about how you're going to define your brand. Here are three ways to get you there.
Customer Loyalty and Retention

Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch

New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
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