Marketing

Want Your Video to Go Viral? SEO Basics Come First
SEO | Search Engine Optimization

Want Your Video to Go Viral? SEO Basics Come First

Instead of focusing on the elusive goal of going viral, market your online video in a smarter way by using SEO techniques.
5 Ways Instagram Can Boost Your Marketing Plan
Social Media

5 Ways Instagram Can Boost Your Marketing Plan

These strategies can help increase your reach -- and revenue.
5 Ways to Beat Your Competitors at SEO
SEO | Search Engine Optimization

5 Ways to Beat Your Competitors at SEO

Be persistent in crafting new content for your own site and keeping tabs on competitors' SEO activities.
How to Network and Create Your Own Luck
Networking

How to Network and Create Your Own Luck

Bertrand Sosa, who emigrated from Mexico as a child and later started NetSpend, says networking is a key to taking your startup as far as your wildest dreams.
Franchises Get Into Halloween Spirit
Franchises

Franchises Get Into Halloween Spirit

Roto-Rooter says it ain't afraid of no ghosts. Meanwhile, Baskin-Robbins and Party City jump on the Halloween hay ride.
David Segal on DAVIDsTEA: North America's Next Starbucks?
Social Media

David Segal on DAVIDsTEA: North America's Next Starbucks?

While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.
Everything You Need to Create Stellar Online Videos
Online Marketing

Everything You Need to Create Stellar Online Videos

How to produce online video that rivals the pros and puts your business in its best light.
Facebook Advertising: The Fundamentals for Small-Business Owners
Social Media

Facebook Advertising: The Fundamentals for Small-Business Owners

Before you kick off your campaign, learn the basics of advertising on the social network.
5 Tips for Talking About Politics on Social Media
Social Media

5 Tips for Talking About Politics on Social Media

With the final debate tonight and the election right around the corner, follow these tips when mentioning politics on social media.
Luckyrice Taps Into a Ready Market
Marketing Ideas

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
Yelp to Business Owners: Don't Try to Game Our System
Social Media

Yelp to Business Owners: Don't Try to Game Our System

Popular user-review site launches Consumer Alert system to crack down on companies paying for reviews.
3 Steps to Protecting Your Website's Search Rankings
SEO | Search Engine Optimization

3 Steps to Protecting Your Website's Search Rankings

Once you've landed your desired search ranking you'll need to maintain it. Here's how.
Marketing

Want to Expand Your Reach Globally? Take a Cue From Caesar

Start-up guru Rebekah Iliff answers your big questions about launching, promoting and growing a small business.
Got a Bad Yelp Review? Here's What to Do
Social Media

Got a Bad Yelp Review? Here's What to Do

Consider these three steps for turning a negative review into a positive outcome.
This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors
Social Media

This Little-Known Facebook Feature Can Help You Monitor Customers and Competitors

Find ways to nurture existing customers and attract new clients with the social network's 'Interest Lists.'
5 Tips for Publishing Your Own Book
Branding

5 Tips for Publishing Your Own Book

Books can help small-business owners with brand awareness, as well as show their expertise. Here's how to get started, including self-publishing platforms to consider when you're ready.
7 Tips For Building a 'Power Network' on LinkedIn
Social Media

7 Tips For Building a 'Power Network' on LinkedIn

How to use the professional networking site to make better business connections.
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Low-Cost Ideas

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
The Art and Science of B.S.
Networking

The Art and Science of B.S.

The Esquire Guy looks at the right and wrong ways to talk about things you don't fully understand.
Bing vs. Google: Which Search Engine is Best?
SEO | Search Engine Optimization

Bing vs. Google: Which Search Engine is Best?

Microsoft's search engine claims users prefer it to Google. Here, we identify their strengths and weaknesses.
How a Dollar Shave Club's Ad Went Viral
Advertising

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
The Art of Stretching the Truth
Sales

The Art of Stretching the Truth

The Esquire guy on what to say when you have no idea what you are talking about.
Getting Started on Google +
Online Marketing

Getting Started on Google +

A step-by-step guide to creating a presence on the fast-growing social network of 250 million users, from the former chief evangelist for Apple.
Marketing

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
5 Tips for Using Social Media as a Customer Service Tool
Social Media

5 Tips for Using Social Media as a Customer Service Tool

Why you should embrace negative comments online and how to do it right.
How to Conquer Stage Fright and Focus on the Positive
Presentations

How to Conquer Stage Fright and Focus on the Positive

Change your state of mind -- and vanquish your fear of failure -- by asking yourself the right questions.
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