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Marketing

Make Live Events Part of Your Marketing

Make Live Events Part of Your Marketing

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Face-to-face experiences can have a big impact on your business.
June 1, 2010 in Finding Customers
Spotlighting Your Social Responsibility

Spotlighting Your Social Responsibility

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Strategies to keep people from thinking you're only in it for the money
May 28, 2010 in Public Relations
Top 10 Successful Marketing Stunts

Top 10 Successful Marketing Stunts

See how far some companies will go to get noticed.
May 27, 2010 in Marketing

Are You Engaging or Interrupting?

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Why joining online conversations isn't enough
May 25, 2010 in Branding

How Your PR Can Seize the Day

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3 ways to turn news events into publicity for your business
May 25, 2010 in Getting Press
Combine Social Media and E-Mail Marketing

Combine Social Media and E-Mail Marketing

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Follow these steps to extend the conversation and grow your audience.
May 24, 2010 in Online Marketing

Make Your Product Stand Out--Without Going Broke

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Use these inexpensive design tips to set yourself apart from the competition.
May 20, 2010 in Branding

Six Ways to Create a Memorable Customer Experience

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The devil is in the details--are you paying attention to the 'little things?'
Google Analytics

Google Analytics

Is it (literally) a priceless tool for tracking and scrutinizing online traffic, or is it too complex for the average entrepreneur? Two readers offer their own analyses.
May 17, 2010 in Online Marketing
Great Salesmanship Is a Way of Life

Great Salesmanship Is a Way of Life

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Make sales a seamless extension of every aspect of your life, and you'll see opportunities everywhere.
May 17, 2010 in Sales Techniques

Twitter: Thumbs Up or Thumbs Down?

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Mark Frauenfelder (up!) and Seth Godin (down!) weigh in.
May 14, 2010 in Social Media

Pay for Praise

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New FTC guidelines address paid endorsements.
May 13, 2010 in Online Marketing

What the Pros Use

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A flurry of social media management tools has arrived to help you consolidate and keep track of your social media updates. Four social media experts weigh in on what they use and why.
May 13, 2010 in Social Media

Here's Looking at You

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Make your site a better search engine target by optimizing your company's images.
Marketers, Meet Your Future Customers

Marketers, Meet Your Future Customers

BY
Young consumers and Latinos are fueling the economic recovery.
May 12, 2010 in Finding Customers

Seven Ways to Convert Online Contacts Into Sales

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Ditch the pitch and push internet conversations into profitable territory without alienating customers.
May 11, 2010 in Customer Service
The Dos and Don'ts of Social Networking

The Dos and Don'ts of Social Networking

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Use these tips to maximize your time and get the most out of your online efforts.
May 10, 2010 in Finding Customers
How to Pitch Direct Response TV Buyers

How to Pitch Direct Response TV Buyers

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The prospect of huge sales figures on HSN might be alluring, but getting there takes hard work.
May 7, 2010 in Sales Techniques

The Next Wave of Digital Marketing Trends

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4 innovative marketing solutions that are just around the corner for small businesses
May 4, 2010 in Online Marketing

Objections Are Not Your Enemy

Those 'obstacles' actually demonstrate an engaged customer.
May 4, 2010 in Closing the Sale

Online Marketing Tools: A Comparison

We analyze 4 online marketing tools designed to strengthen your relationship with customers.
April 29, 2010 in Online Marketing
10 Ways to Make Headlines

10 Ways to Make Headlines

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There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
April 29, 2010 in Getting Press

Promoted Tweets: Is Your Business Ready?

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Twitter's new ad model hinges on engaging its users. Make sure your content fits the bill.
April 28, 2010 in Social Media

Are You Talking Your Way Out of a Sale?

If the client says 'tell me about yourself,' don't.
April 27, 2010 in Closing the Sale
Is Your Company Cool Enough?

Is Your Company Cool Enough?

BY
In today's business climate, image is more important than ever. That's why Entrepreneurs like Amanda Steinberg are putting theirs to work.
April 26, 2010 in Branding

Five Tips for Quick Social Media Success

BY
Simple things you can do today that will show results almost immediately
April 23, 2010 in Online Marketing
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