Marketing

4 Quick Tips for Using Social Media for Customer Service
Social Media

4 Quick Tips for Using Social Media for Customer Service

Expert advice from panelists at New York's Social Media Week.
The Oscars: How to Get Your Swag Inside the Celebrity Bag
Branding

The Oscars: How to Get Your Swag Inside the Celebrity Bag

If you've ever dreamed of having your product slipped into the swag bags of celebrities at the Academy Awards, we examine how it works and what it takes to showcase your brand.
Lessons in Traditional PR...From a 14-Year-Old Philanthropist
Marketing

Lessons in Traditional PR...From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
3 Ways to Turn Social Media Followers Into Promoters of Your Brand
Social Media

3 Ways to Turn Social Media Followers Into Promoters of Your Brand

Strategies for activating your fan base from New York's Social Media Week.
The Pros and Cons of Using Video App 'Vine' for Marketing
Social Media

The Pros and Cons of Using Video App 'Vine' for Marketing

What you need to know before getting started with the new short video recording app.
Branding Lessons from the Oscars
Branding

Branding Lessons from the Oscars

What Anne Hathaway, Alan Arkin and other Hollywood stars can teach us about the business of branding.
6 Steps to Connecting With Influential People
Networking

6 Steps to Connecting With Influential People

How to create a more powerful network.
New to Digital Marketing? How to Keep 'Face Time' With Customers
Online Marketing

New to Digital Marketing? How to Keep 'Face Time' With Customers

Expert Jason Falls answers a business owner's question on how to maintain that personal connection to customers when you're using digital marketing methods.
5 Lessons for Brands From the Burger King Twitter Hack
Social Media

5 Lessons for Brands From the Burger King Twitter Hack

The company regained control of its Twitter feed after hackers overtook it for hours. Here's what brands need to know.
The ABCs of Twitter, Part II
Social Media

The ABCs of Twitter, Part II

The second in our two-part series offers an insider's guide to the most common Twitter terms so you’ll understand the basics when you start Tweeting.
7 Steps to Get Publicity for Your Business
Marketing Basics

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
3 Social Media Lessons from Ford
Social Media

3 Social Media Lessons from Ford

Scott Monty shares the auto giant's secret to success at New York's Social Media Week.
3 Ways to Make Your Brand Memorable on Social Media
Online Marketing

3 Ways to Make Your Brand Memorable on Social Media

Advice from business leaders who have mastered the art of social media marketing.
The ABCs of Twitter, Part I
Social Media

The ABCs of Twitter, Part I

This quick-hitting insider's guide to the most common Twitter terms can help you jump in and start Tweeting. First of a two-part series.
No Marketing Budget? 3 Proven Strategies for Direct Selling
Marketing

No Marketing Budget? 3 Proven Strategies for Direct Selling

For cash-strapped startups, spending big bucks on marketing isn't a possibility. Instead, here's how to drum up customers directly.
10 Marketing Masterworks
Marketing

10 Marketing Masterworks

From Red Bull's record-breaking sky diver to Ikea's tiny metro station apartments, these strokes of marketing genius got our attention.
7 Ways to Create More Engaging Videos That Rank Higher in YouTube
SEO | Search Engine Optimization

7 Ways to Create More Engaging Videos That Rank Higher in YouTube

What you need to know when it comes to creating videos people can find and will want to watch.
How to Design Your Business Logo
Branding

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
Social Media

Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
SBA Debuts New Market Research Tool for Small Business
Market Research

SBA Debuts New Market Research Tool for Small Business

Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
3 Tips for Branding Your Growing Business
Branding

3 Tips for Branding Your Growing Business

Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Defining Your Market in 7 Steps
Targeting Niche Markets

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Finding Your Marketing Competitive Advantage
Marketing Basics

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Advertising

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
How to Design a Marketing Strategy
Marketing Basics

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
Social Media

How to Size Images on Social Media: A Cheat Sheet (Infographic)

Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
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