Marketing

Want to Spread Your Message? An Angry Tweet May Be the Answer
Social Media

Want to Spread Your Message? An Angry Tweet May Be the Answer

Computer scientists have found that angry messages spread faster on social media than messages of sadness, disgust, even joy.
New Rule of Social Media: 3 Tweets Gets the Message Out
Marketing

New Rule of Social Media: 3 Tweets Gets the Message Out

When it comes to tweeting -- or heck, even emailing or calling -- attempt at least three times, says Ilise Benun of Marketing Mentor.
The Keys to Writing Reminder Emails That Work
Online Marketing

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
12 Must-Know Trends in Digital Marketing
Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
4 Selling Essentials Every Startup Should Know
Sales

4 Selling Essentials Every Startup Should Know

Need to sell your vision to customers? Sales expert Gregg Schwartz offers up tips on how to seal the deal.
10 Questions to Ask When Creating a Social-Media Marketing Plan
Social Media

10 Questions to Ask When Creating a Social-Media Marketing Plan

What you need to know when crafting an effective social strategy for your startup.
Experts Say Twitter Didn't Botch Its IPO Announcement
Social Media

Experts Say Twitter Didn't Botch Its IPO Announcement

The social network announced its confidential filing for an initial public offering via a tweet. It's showing signs it learned from Facebook's IPO.
Chipotle's Brilliant Branding Move
Branding

Chipotle's Brilliant Branding Move

The fast-food franchise partners with celebrities to create beautiful short films that hint at the company's values.
Looking to Reach Millennials? Be Where the Action Is
Marketing

Looking to Reach Millennials? Be Where the Action Is

Know your online platforms to be part of Gen Y's digital experience.
Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now
Social Media

Yes, Videos Are Playing Automatically in Your Facebook Newsfeed Now

Next we may see advertising videos showing up sometime before the end of the year.
A Beginner's Guide to Starting and Marketing an App
Apps & Software

A Beginner's Guide to Starting and Marketing an App

First-timers in app development ask the same questions over and over. Here are the answers.
Twitter Just Made Connecting With Influencers a Little More Difficult
Social Media

Twitter Just Made Connecting With Influencers a Little More Difficult

For verified users, a new feature filters spam mentions and can show only mentions from others who are also verified.
How to Turn Haters Into Raging Fans
Marketing Basics

How to Turn Haters Into Raging Fans

Who says politics, religion or a controversial subject should be off limits for business owners? Find out why picking a fight can help power sales.
New Facebook Privacy Issue Sparks Official FTC Inquiry
Social Media

New Facebook Privacy Issue Sparks Official FTC Inquiry

The social network is under fire again over the way it shares user information for advertising purposes.
For Agility, A Shift to Freelancers
Management & Operations

For Agility, A Shift to Freelancers

Shedding overhead helped this North Carolina marketing agency refocus and become profitable after a merger.
Go Ahead. Be a Social Media Snob
Social Media

Go Ahead. Be a Social Media Snob

Busy entrepreneurs don't have to become overwhelmed by so many social-media networks. Here are some basics to keep in mind.
Putting a Face to Your Startup's Website
Starting a Business

Putting a Face to Your Startup's Website

When it comes to reeling in customers, leave no stone unturned. Take better advantage of all of your site's prime real estate, including the oft-overlooked "about us" page.
How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand
News and Trends

How to Turn Customers Into Data Junkies Who Can't Get Enough of Your Brand

Using data to give customers insight on how they're living their lives can help build a loyal following for your brand. Here's how.
7 Website Essentials to Land More Sales (Infographic)
Marketing Basics

7 Website Essentials to Land More Sales (Infographic)

Consider improving these aspects of your website to attract customers and sales.
How to Get More Out of the Time You Already Spend Networking
Networking

How to Get More Out of the Time You Already Spend Networking

Asking for referrals from someone you just met is a rookie networker's mistake. Invest in a relationship before you take a withdrawal.
How to Grow Your Startup Into a Powerhouse in Less Than 3 Years
Your Business Plan

How to Grow Your Startup Into a Powerhouse in Less Than 3 Years

Big brands are constantly planning for the future and strategizing their next move. Here's how you can use a similar approach to grow your startup.
Fast Facts on Twitter's Startup Buying Spree
Social Media

Fast Facts on Twitter's Startup Buying Spree

The 7-year-old social network has been snapping up companies left and right as it expands into mobile, analytics and social television.
What's the Next Kale? How Business Owners Can Capitalize on Food Trends
Finding Customers

What's the Next Kale? How Business Owners Can Capitalize on Food Trends

Stemming from the nation's current obsession with kale are some important lessons for business owners about how to latch onto trends.
Easy Tips for Writing Better Tweets (Infographic)
Social Media

Easy Tips for Writing Better Tweets (Infographic)

Your tweets may already grab attention, but as they say, there's always room for improvement. Test out a few of these tips.
Facebook Rolls Out 'Professional Skills' Section on User Profiles
Social Media

Facebook Rolls Out 'Professional Skills' Section on User Profiles

Taking aim at LinkedIn's online networking and recruiting market, Facebook has added a new profile section for users to enter their professional skills.
Stellar Customer Service Keeps Upscale Lingerie Shop in Business
Customer Loyalty and Retention

Stellar Customer Service Keeps Upscale Lingerie Shop in Business

This Denver-based small shop has weathered tough times by showing their customers that they care.
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