Marketing

Twitter Ads Now Available to All U.S.-Based Small Businesses
Social Media

Twitter Ads Now Available to All U.S.-Based Small Businesses

The social media giant announced today it will open up its invite-only ad platform to all business owners.
3 Steps to Close the Deal
Sales

3 Steps to Close the Deal

You've had your meetings. You've submitted your proposals. No answer yet? Here's how to take control of the conversation and get the job done.
The Secrets of 7 Successful Brands
Branding

The Secrets of 7 Successful Brands

Whether they've been around for decades or were launched in the last two years, some companies just have a bit of magic when it comes to grabbing attention and establishing themselves as fan favorites.
5 Big Brand's Mistakes Solved
Branding

5 Big Brand's Mistakes Solved

How five companies messed up -- and what they should have done.
How to Turn Customers Into Brand Ambassadors
Branding

How to Turn Customers Into Brand Ambassadors

How a little bit of personal attention can go a long way with customer loyalty.
Daniel Pink on the New Rules of Selling in the Information Age
Sales

Daniel Pink on the New Rules of Selling in the Information Age

The popular author outlines businesses' most common sales mistakes and how the selling game has changed.
How to Maximize Every Sales Opportunity
Sales

How to Maximize Every Sales Opportunity

Being successful at selling means setting high goals, staying focused and winning over your most important prospect: yourself. Here are three strategies to help you make the most of every sale.
How to Get the Most From Your PR Firm
Public Relations

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
A Golf Tutorial Site Brings Its Call Center In-House
Customer Loyalty and Retention

A Golf Tutorial Site Brings Its Call Center In-House

Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
In Mobile Push, Facebook Buys Parse to Court App Developers
Social Media

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
Keeping Your Customers Satisfied -- It's All in the Details
Sales

Keeping Your Customers Satisfied -- It's All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
20 Brilliant Brand Logos
Branding

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Marketing Ideas

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Why You Should Care About Design
Branding

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
What Twitter's Massive Advertising Deal Means for Businesses
Social Media

What Twitter's Massive Advertising Deal Means for Businesses

New partnership is about collecting data and making improvements, Twitter says.
Facebook, Foursquare Redesign Business Pages
Social Media

Facebook, Foursquare Redesign Business Pages

What you need to know about the new tools and features.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
Online Marketing

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
Business Management

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
YouTube Marketing: What to Consider Before Getting Started
Social Media

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
How to Build a Brand Experience for Customers
Branding

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
How to Talk Money With a Sales Prospect
Sales

How to Talk Money With a Sales Prospect

It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips.
An Inside Look at Facebook Home
Social Media

An Inside Look at Facebook Home

Is it worth downloading? Here's what works and what doesn't.
What You Can Learn From the Boston Bombing Social-Media Circus
Social Media

What You Can Learn From the Boston Bombing Social-Media Circus

The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Creating Viral Tweets for Your Business
Social Media

Creating Viral Tweets for Your Business

How to create Twitter content that's forwarded over and over again.
Survey Points to Challenges Entrepreneurs Face When Using Social Media
Social Media

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Crisis Mode: How to React Over Social Media
Social Media

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
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