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Marketing

Model the 'Puppy-Dog Close' Technique

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Letting customers take your product home on a trial basis may clinch the sale.
March 19, 2010 in Closing the Sale
Five Tips for Nailing the Sales Visit

Five Tips for Nailing the Sales Visit

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Common courtesy isn't common among salesmen--use these tips to stand apart.
March 18, 2010 in Make the Sale

7 Ways to Make Pay-Per-Click Pay

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Search engine marketing can be costly, get the most out of your efforts.
March 17, 2010 in Online Marketing
Are Location-based Ads a Coming Nightmare?

Are Location-based Ads a Coming Nightmare?

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Marketers will love the targeted ads, but consumers might tire of the over-personalization.
March 16, 2010 in Ads by Type

Know Who You Want to Know

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Boost your chances of making a good connection--or even a sale--by doing your homework.
March 12, 2010 in Closing the Sale

Customer Loyalty Brings Long-Term Sales

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The newest insights into loyalty programs reveal the best ways to engage customers.
March 12, 2010 in Customer Service
10 Ways to Stretch Your Marketing Budget

10 Ways to Stretch Your Marketing Budget

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Useful strategies to help you maximize your campaigns and save money.
March 10, 2010 in Low-Cost Ideas

Pique Interests With a Sample

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Sampling isn't just for ice cream shops--put the technique to work for your business.
March 9, 2010 in Closing the Sale

Group, Fan Page or Both?

Make sure your Facebook strategy is the one that works best for your business.
March 9, 2010 in Social Media

Great Referrals Aren't Accidents

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Make networking part of your relationship-building strategy, and you'll see real results.
March 8, 2010 in Finding Customers
Marketing and Sales Must Work in Unison

Marketing and Sales Must Work in Unison

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Follow these tips for creating promotional materials that work as hard as you do.
March 3, 2010 in Marketing Ideas

'Caller ID' for Your Website

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New technologies let you target prospects with an engaged-marketing response--just beware privacy laws.
March 3, 2010 in Online Marketing
Become a Follow-Up Fanatic

Become a Follow-Up Fanatic

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Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.
March 3, 2010 in Customer Service

10 Common--and Effective--Emotional Triggers

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Spur potential customers into action by using these cues in your marketing campaign.
March 2, 2010 in Marketing Basics

Viral Marketing for the Rest of Us

It doesn't take a big budget to create big-time buzz for your business.
March 1, 2010 in Online Marketing

Five Ways to Show Customers You Care

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Show them love year-round, and they'll return the favor.
February 25, 2010 in Customer Loyalty and Retention

11 Characteristics of Highly Influential Blogs

Copy the industry leaders and watch your follower base grow.
February 24, 2010 in Online Marketing
Never Forget Your Customers

Never Forget Your Customers

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They are the key to business growth. Meet or exceed their expectations and prosper.
February 23, 2010 in Customer Service

Are You Losing Your Edge?

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Don't let fear or complacency get in the way of prospecting for new customers.
February 23, 2010 in Make the Sale

The Power to Change Communities

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A cause marketing campaign can increase your businesses sales and drive good publicity.
February 22, 2010 in Finding Customers

Shut Up and Sell

Customers want your help--but they want your ear first.
February 22, 2010 in Customer Service

The Likability Factor

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For better or worse, the sales process is not much more than a popularity contest. Do you have what it takes to win?
February 16, 2010 in Closing the Sale
Not Your Father's Phone Book

Not Your Father's Phone Book

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Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
February 16, 2010 in Ads by Type

A Community of One's Own

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Why social CRM may make more sense than Facebook
February 16, 2010 in Online Marketing

10 Essential Tweets

Not all tweets are created equal. These are must-follows for anyone starting or running a business.
February 16, 2010 in Social Media

Get a Grasp on Google's Content Network

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Navigate carefully and you can turn a minefield into a goldmine.
February 12, 2010 in Ads by Type
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