Marketing

How to Design Your Business Logo
Branding

How to Design Your Business Logo

Your logo is the foundation for all your promotional materials, so this is one area where it pays to take the time to get it right.
Funding Round Values Photo-Sharing Startup Snapchat at $70 Million
Social Media

Funding Round Values Photo-Sharing Startup Snapchat at $70 Million

Snapchat's valuation, what you can learn from the 20 brands with the most engaged Facebook audiences, Twitter's new API changes and more social-media news.
SBA Debuts New Market Research Tool for Small Business
Market Research

SBA Debuts New Market Research Tool for Small Business

Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
3 Tips for Branding Your Growing Business
Branding

3 Tips for Branding Your Growing Business

Expert Erika Napoletano offers advice on how to get your customers to see your business as the solution to their problems.
Defining Your Market in 7 Steps
Targeting Niche Markets

Defining Your Market in 7 Steps

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
Finding Your Marketing Competitive Advantage
Marketing Basics

Finding Your Marketing Competitive Advantage

To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution.
3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy
Advertising

3 Ways Facebook's 'Conversion Measurement' Can Help Improve Your Ad Strategy

How you can better track and target your advertising campaigns, while also reducing your costs.
How to Design a Marketing Strategy
Marketing Basics

How to Design a Marketing Strategy

The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan.
How to Size Images on Social Media: A Cheat Sheet (Infographic)
Social Media

How to Size Images on Social Media: A Cheat Sheet (Infographic)

Take the pain out of adding images to your brand's social media accounts by following this easy guide to sizing images.
Understanding Your 'Unique Selling Proposition'
Tips from Experts

Understanding Your 'Unique Selling Proposition'

How to figure out what makes your business special and power up your sales.
NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town
Networking

NY Tech Meetup's Jessica Lawrence on the Hottest Ticket in Town

The executive director of NY Tech Meetup talks about what the audience can expect at the city's influential monthly tech event.
The 4 Essential Parts of an Email
Online Marketing

The 4 Essential Parts of an Email

Here's the blueprint of a successful business email.
In Search of Buzz: What It Is and How to Build It
Marketing

In Search of Buzz: What It Is and How to Build It

Generating interest among the media, customers and clients is the goal, but how to make that happen can often get confusing and costly. Here are three tips.
Pinterest: Now Is Time to Start Generating Revenue
Social Media

Pinterest: Now Is Time to Start Generating Revenue

Why Pinterest has decided to work on increasing revenue, how Twitter changed its search function, why Facebook users are getting sick of Facebook and more social-media news.
How to Really Listen to Your Customers
Marketing Basics

How to Really Listen to Your Customers

A flexible response to a customer's needs plants a vineyard's new direction.
Want to Charm Customers or Clients? Channel Your Inner Politician
Marketing

Want to Charm Customers or Clients? Channel Your Inner Politician

No one can work a room like a politician. Here are a few tips for using their powers of persuasion to help you better communicate.
How to Stay Motivated When the Going Gets Rough
Marketing

How to Stay Motivated When the Going Gets Rough

When a project fails or the business hits a cold streak, the temptation to hideout is strong. But don't. Business coach Antonio Neves offers three tips for how to stay motivated, even when things don't go your way.
How to Defend Your Designs Against Knockoffs
Marketing

How to Defend Your Designs Against Knockoffs

There are many ways to fight copycats--and they may even lead to opportunities.
Google Updates AdWords to Simplify Advertising Across Multiple Devices
Advertising

Google Updates AdWords to Simplify Advertising Across Multiple Devices

New version of the popular tool will give advertisers more options.
27 Expendable Phrases to Cut from Your Marketing Copy
Marketing Basics

27 Expendable Phrases to Cut from Your Marketing Copy

Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content.
'The Story of Stuff' and How Startups are Heeding Its Message
Marketing

'The Story of Stuff' and How Startups are Heeding Its Message

Consumerism may have hit a highpoint in the last several decades, but these days the real opportunity resides in our closets. Here's a look at the rise of resale startups.
Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now
Online Marketing

Need Blog Post Ideas? 3 Easy Templates to Get You Writing -- Now

These types of posts can help spur new content ideas for your business blog.
3 Must-Know Basics to Managing Your Company's Social Media
Social Media

3 Must-Know Basics to Managing Your Company's Social Media

We found three companies that know what they're doing when it comes to social media marketing, and picked their brains for the best advice to get you started.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Advertising

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage
Social Media

How Oreo, Other Brands Dominated Twitter During the Super Bowl Power Outage

What you can learn about tweeting about trending topics from marketing giants.
Richard Branson on the Art of Public Speaking
Public Speaking

Richard Branson on the Art of Public Speaking

The successful entrepreneur shares his advice for getting over fears of public speaking.
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