How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
The redesign goes live across two million business pages on the networking site.
Video can provide a powerful marketing boost for your business on social networks.
The more solid relationships you build, the more credible you are. The more your credibility grows, the more people will hire and recommend you.
For many businesses, social media is growing too important to leave to happenstance. Consider these essential elements for creating a social media strategy that yields results.
Using proof can help establish strong relationships with your customers.
SEO | Search Engine Optimization
Search Engine Land's Danny Sullivan on how using targeted keywords can help your site turn up higher in search results.
Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Choosing and using the right keywords for your Google ads can drive clicks and sales.
You get just one chance to make a first impression. Here are the elements of a successful, traffic-generating profile.
You can mine demographic and other data about your audience on Facebook, Twitter and YouTube.
Do you really know how to use Pinterest to help attract people to your business? If not, here's a brief tutorial.
You can now endorse specific skills on Linkedin. Here are the right ways to use this new feature.
Tips to throw an event, announce a party or simply query your customers, all from your fan page.
Management & Operations
A little checkup on your spending can go a long way. Here's what to do if you feel like you're watching your money go down the drain.
Don't make these no-nos when trying to build your fan base on the giant social network.
Establishing objectives beyond job hunting can help you leverage the popular networking site as a potent business tool.
Creating an irresistible Internet presence relies on credibility, content
and casting a wide marketing net.
No matter how much you try, you will make mistakes. But they can help to improve your company's effectiveness and reputation if you handle them well.
Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
How to utilize two distinct approaches to add and maintain connections.
LinkedIn isn't just for networking. Here's how it can drive more traffic to your website than Facebook and Twitter.
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
How to take advantage of larger images and other design changes to draw more attention to your business.
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