Marketing

Storytelling Expected to Score Big in 2012 Super Bowl Ads
Advertising

Storytelling Expected to Score Big in 2012 Super Bowl Ads

Three ways small businesses can turn stories into ads and digital content without a Super Bowl-size budget.
How One Entrepreneur Used the Law of Publicity to Get Investors
Getting Press

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Three Social-Media-Fueled Contests for Small Businesses
Social Media

Three Social-Media-Fueled Contests for Small Businesses

Contests are emerging as a popular, low-cost way for big companies to connect with their small-business customers. Check out these three business contests.
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
Social Media

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
Inside the Mind of Your Buyers
Sales Techniques

Inside the Mind of Your Buyers

A look at what motivates customers to buy -- and six ways to tailor your sales pitch.
Is Facebook Advertising for You?
Social Media

Is Facebook Advertising for You?

Most businesses can benefit from some sort of Facebook advertising, but not every business should make a significant investment in it. Should you?
What You Need to Know About Brand Building vs. SEO
SEO | Search Engine Optimization

What You Need to Know About Brand Building vs. SEO

Follow these suggestions to balance branding and search-engine optimization in your marketing efforts.
Forget Networking. How to Be a Connector
Networking

Forget Networking. How to Be a Connector

It's critical to hone your "connector" skills -- that is, your ability to make new friends and acquaintances. Here's how.
When Networking, Vive la Difference?
Networking

When Networking, Vive la Difference?

Both men and women can benefit from better understanding gender-specific communication styles. Consider these tips to start you on your way to success in networking with the opposite sex for your business.
Understanding Google's New Page Layout Algorithm
Online Marketing

Understanding Google's New Page Layout Algorithm

Where you place ads on your website now matters more than ever.
Does Your Business Know When to Stop Selling?
Closing the Sale

Does Your Business Know When to Stop Selling?

This week's upcoming 'Shark Tank' episode spotlights the importance of learning one often-overlooked overlooked skill: When to stop selling and close the deal.
Why Chris Brogan Loves Google Plus
Social Media

Why Chris Brogan Loves Google Plus

Google+ isn't just for networking anymore. Here are four ways to put it to work to amp up your revenues.
10 Lessons in Brilliant Marketing
Marketing Ideas

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
The 10 Ds of Creating a Social Media Use Policy
Social Media

The 10 Ds of Creating a Social Media Use Policy

Every business needs a social media use policy, and here's how to create one.
Which Way Is Best: Relationships First or Business First?
Networking

Which Way Is Best: Relationships First or Business First?

Men often go for the transaction immediately, rather than nurturing networking relationships as women do. Solve this chicken-or-egg conundrum before you embark on your networking efforts.
Meeting in the Middle: Networking With the Opposite Sex
Networking

Meeting in the Middle: Networking With the Opposite Sex

Men and women approach networking from two different directions, but if you want to build relationships and create opportunities, you need to find common ground.
Three Affordable Ways to Get Celebrities to Promote Your Brand
Low-Cost Ideas

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
Software for Social Media Junkies
Social Media

Software for Social Media Junkies

Because it's hard to stay off Facebook with willpower alone.
Three Steps to Optimize Your Website For Google's 'Freshness' Update
SEO | Search Engine Optimization

Three Steps to Optimize Your Website For Google's 'Freshness' Update

Small-business owners can capitalize on the latest search-engine change by posting often and commenting on timely topics.
Emerging Social Media Sites to Attract Users
Social Media

Emerging Social Media Sites to Attract Users

As email and instant messaging loses prowess among users, smaller social-networking sites are stepping up.
Tips to Manage a Successful Sales Team
Sales

Tips to Manage a Successful Sales Team

The traits that make top sales pros great also can lead to difficulties for managers. Here's how to adapt your managerial style so sales can soar.
Highlights from the 2012 Entrepreneur Growth Conference
Networking

Highlights from the 2012 Entrepreneur Growth Conference

See photos from our annual conference in Long Beach, Calif.
New Tools Make it Easier to Build a Facebook Fan Page
Social Media

New Tools Make it Easier to Build a Facebook Fan Page

ShortStack offers hungry businesses a lumberjack breakfast's range of Facebook page options.
12 Commandments for Closing a Sale
Closing the Sale

12 Commandments for Closing a Sale

Sales pro Grant Cardone shares his rules for helping small business owners close more deals.
A New Way to Get Customized Service Quotes
Online Marketing

A New Way to Get Customized Service Quotes

This online platform lets consumers more easily connect with nearby small businesses.
IFC's Five Rules for Romancing Geeks
Social Media

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
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