Marketing

How to Create Buzz on No Budget
Starting a Business

How to Create Buzz on No Budget

Local Bigwig's Ray Madronio turned to big players in his industry to get free marketing help for his startup. Hear how he did it, plus expert tips.
3 Ways Gamification Can Make Marketing More Fun
Websites

3 Ways Gamification Can Make Marketing More Fun

Here are real-world examples of how companies have seen big results from adding gaming elements to their online and offline campaigns.
5 Ways to Build a Solid Email Marketing List
Online Marketing

5 Ways to Build a Solid Email Marketing List

Keeping in touch with your best prospects will draw them back to your website to buy.
Go Guerrilla: A DIY Guide to Product Launches
Marketing

Go Guerrilla: A DIY Guide to Product Launches

Find out how one social media whiz launched his own guerrilla campaign that catapulted his book to the No. 2 spot on Amazon.com's business list.
With Social Media, Kick Off Your Conservative Pants
Social Media

With Social Media, Kick Off Your Conservative Pants

To ramp up your young company's social-media presence, let your personality shine.
Social Advertising: Like, Share, Retweet ... Buy?
Advertising

Social Advertising: Like, Share, Retweet ... Buy?

Companies are turning to social media as the next frontier for advertising -- and even small businesses can afford to get in on the action.
When Outsourcing Social Media Marketing Makes Sense
Social Media

When Outsourcing Social Media Marketing Makes Sense

While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
Want Better Twitter Results? Try These Effective Types of Tweets
Social Media

Want Better Twitter Results? Try These Effective Types of Tweets

A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
When It Comes to Successful Networking, Everyone Wants to Get Along
Networking

When It Comes to Successful Networking, Everyone Wants to Get Along

Women and men agree that networking is valuable, but sometimes it's easy to give off the wrong impression inadvertently.
How Social Media Saved a Hollywood Landmark
Social Media

How Social Media Saved a Hollywood Landmark

The Roxy Theatre on Hollywood's Sunset Strip was on its way down when Nic Adler took over and restored it to prominence in the North American music scene.
Starting Lean: Selling a Vision
Marketing

Starting Lean: Selling a Vision

Mark Hirsch of CreativeWorx tells how he used prototypes to win clients, plus tips from experts on using 'minimum viable products' to test the market.
Three Tips for Drawing Even More Traffic from Pinterest
Social Media

Three Tips for Drawing Even More Traffic from Pinterest

Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Seven Tips for Coping with Customer Questions
Customer Loyalty and Retention

Seven Tips for Coping with Customer Questions

Customers always have questions, and often they are very bizarre. Here are tips on how to make sure you address them effectively.
The 10-Minute Website Builder
Online Marketing

The 10-Minute Website Builder

Stake your claim on the web before finishing your coffee.
Facebook May Have Finally Nailed Local Offers
Social Media

Facebook May Have Finally Nailed Local Offers

In beta testing Offers and acquiring the assets of customer-loyalty application Tagtile, Facebook has opened the floodgates for businesses to market to their fans.
'Hunger Games' Good for Business
Marketing

'Hunger Games' Good for Business

Since its big-screen debut, 'The Hunger Games' has helped merchants hawk everything from nail polish to forest tours.
Businesses Can't Afford to Neglect Customer Service on Facebook
Customer Loyalty and Retention

Businesses Can't Afford to Neglect Customer Service on Facebook

Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral
Social Media

Tony Hawk on Making a Twitter Treasure Hunt Go Global -- and Viral

The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
What You Need to Know About the New Google Plus Design
Social Media

What You Need to Know About the New Google Plus Design

Google's social network takes cues from Facebook and Twitter for its new look.
Why a Facebook Page Isn't Enough For Your Business
Social Media

Why a Facebook Page Isn't Enough For Your Business

Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
How Location-Based Marketing Can Help You Connect with Customers
Online Marketing

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
Why Your Business Needs to Pay Attention to Consumer Feedback
Growth Strategies

Why Your Business Needs to Pay Attention to Consumer Feedback

A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media
Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
How to Attract Crowdfunding Investors Without Breaking the Law
Marketing Ideas

How to Attract Crowdfunding Investors Without Breaking the Law

With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
Six Ideas for Finding New Sales Leads
Finding Prospects

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.
Opening-Day Lessons from a Wendy's Restaurant
Sales Techniques

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
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