Marketing

In Mobile Push, Facebook Buys Parse to Court App Developers
Social Media

In Mobile Push, Facebook Buys Parse to Court App Developers

Facebook's $85 million acquisition, Tumblr's new mobile ads, Zach Braff's Kickstarter project and more social-media news.
Keeping Your Customers Satisfied -- It's All in the Details
Sales

Keeping Your Customers Satisfied -- It's All in the Details

One entrepreneur's story of how he gained a long-term customer by going the extra mile to set himself apart from competition.
20 Brilliant Brand Logos
Branding

20 Brilliant Brand Logos

What makes a great logo? And how can you make one that stands out? Here's a look at 20 companies that have mastered the art of getting and keeping customers' attention.
Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos
Marketing Ideas

Want to Go Viral? 4 Ways to Get Viewers to Share Your Videos

People are increasingly tuning in to videos, but maybe not yours. Here's how you and your startup can become a YouTube sensation.
Why You Should Care About Design
Branding

Why You Should Care About Design

The way you present your products, packaging, and even your waiting area tells your customers important information about who you are. Make sure you are sending the right message.
What Twitter's Massive Advertising Deal Means for Businesses
Social Media

What Twitter's Massive Advertising Deal Means for Businesses

New partnership is about collecting data and making improvements, Twitter says.
Facebook, Foursquare Redesign Business Pages
Social Media

Facebook, Foursquare Redesign Business Pages

What you need to know about the new tools and features.
Online Marketing 101: Are You Prone to Shiny Object Syndrome?
Online Marketing

Online Marketing 101: Are You Prone to Shiny Object Syndrome?

It's hard to resist the latest digital marketing craze -- from Facebook to gamification to Vine. Before launching into a new online marketing tactic, figure out if it's the right strategy for you. Here's how.
Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter
Business Management

Behind a Brand Extension: How a Sweatshirt Raised Over $1 Million on Kickstarter

Flint and Tinder's founder shares tips on how he successfully branched out with a new product -- and you can, too.
YouTube Marketing: What to Consider Before Getting Started
Social Media

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
How to Build a Brand Experience for Customers
Branding

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
How to Talk Money With a Sales Prospect
Sales

How to Talk Money With a Sales Prospect

It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips.
An Inside Look at Facebook Home
Social Media

An Inside Look at Facebook Home

Is it worth downloading? Here's what works and what doesn't.
What You Can Learn From the Boston Bombing Social-Media Circus
Social Media

What You Can Learn From the Boston Bombing Social-Media Circus

The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Creating Viral Tweets for Your Business
Social Media

Creating Viral Tweets for Your Business

How to create Twitter content that's forwarded over and over again.
Survey Points to Challenges Entrepreneurs Face When Using Social Media
Social Media

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Crisis Mode: How to React Over Social Media
Social Media

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
Link Building: 12 Ways to Get Other Sites to Link to Yours
SEO | Search Engine Optimization

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Marketing Ideas

Change the Rules: 5 Ways to Bring Mission Into Your Business

Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
5 Pay-Per-Click Mistakes That Can Cost You Money
Advertising

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
5 Secrets to Winning More Sales
Sales

5 Secrets to Winning More Sales

Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.
What Brands Can Learn About Social-Media Authenticity From Kobe Bryant
Social Media

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
Social Media Security Lessons From the U.S. Army
Social Media

Social Media Security Lessons From the U.S. Army

Tough tips for training employees on the do's and don'ts of posting about your company.
Motorcycle Designer Roland Sands on Bikes, Branding and Building Success
Branding

Motorcycle Designer Roland Sands on Bikes, Branding and Building Success

Sands reveals his biggest branding mistakes and where he finds inspiration.
10 Questions to Ask Before Determining Your Target Market
Finding Customers

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.
How Other Companies Manage Social Media (Infographic)
Social Media

How Other Companies Manage Social Media (Infographic)

The inside scoop on how your industry peers measure social media and staff their teams.
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