Marketing

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands
Social Media

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use.
What PayPal's Rocky Beginnings Can Teach You About Startup Success
Finding Customers

What PayPal's Rocky Beginnings Can Teach You About Startup Success

Choosing the right market segment and customer base can take trial and error. Here are three lessons from a company that's been through it before.
Google Teams Up With KitKat to Creatively Market the Latest Android Update
Online Marketing

Google Teams Up With KitKat to Creatively Market the Latest Android Update

The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
Stop Chasing Sales and Get Your Web Content Right
Marketing

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
Angry Customer Used Promoted Tweets to Chastise British Airways
Customer Loyalty and Retention

Angry Customer Used Promoted Tweets to Chastise British Airways

A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.
Stop Losing Money and Focus on Customer Service (Infographic)
Customer Loyalty and Retention

Stop Losing Money and Focus on Customer Service (Infographic)

Your customers probably don't like you as much as you think. Here's a look at how improving customer service can boost your bottom line.
Why Everyone Should Buy From You Instead of the Competition
Sales

Why Everyone Should Buy From You Instead of the Competition

Outshining your competition means getting savvy about your approach. This doesn't require a hefty budget, just a creative mind and sense of adventure.
What It Takes to Be the Customer's First Choice
Sales

What It Takes to Be the Customer's First Choice

You don't want to just give your customers a sense of trust when they think of your brand. You want them to be certain that you're the right choice for them. Here's how.
Foursquare Testing 'Sixth Sense' Location-Based Recommendations
Social Media

Foursquare Testing 'Sixth Sense' Location-Based Recommendations

New feature will proactively help users discover businesses and other interests they otherwise might miss.
How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps
Sales

How to Stop Wasting Time With Tire Kickers and Qualify Prospects in 5 Easy Steps

Learn how to qualify your best prospects by making sure they pass these five 'power disqualifiers.'
Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr
Social Media

Twitter Unveils New Conversation Format, Buys Social-Media Tracking Company Trendrr

In a double dose of Twitter news, the microblogging site rolled out an update that makes it easier to track back-and-forth communications and announced its purchase of Trendrr, a social-media engagement tracking company that specializes in following social chatter about TV content.
10 Big Brand Logo Transformations
Branding

10 Big Brand Logo Transformations

Some of world's most recognizable logos weren't always so iconic. Check out the transformations that brands from Apple to Yahoo have undergone.
5 Ways Mobile Messaging Can Boost Retail Sales
Mobile

5 Ways Mobile Messaging Can Boost Retail Sales

From start to finish, the shopping process offers multiple opportunities to use mobile-messaging strategies. Here are five approaches that can help boost your sales.
A Social-Media Marketing Primer Even Your Mom Can Handle
Social Media

A Social-Media Marketing Primer Even Your Mom Can Handle

Don't hold back on using social-media marketing because you're not tech savvy. Here are a few simple ways to get started.
What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up
Online Marketing

What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up

Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.
Age is Just a Number in the World of PR
Public Relations

Age is Just a Number in the World of PR

Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
Is Burning Man the Next Frontier of Networking?
Networking

Is Burning Man the Next Frontier of Networking?

It used to be that going to Burning Man meant packing tents and backpacks. Now, it might mean packing business cards.
Billabong's Wipeout: Surfwear Brand Now Worthless
Customer Loyalty and Retention

Billabong's Wipeout: Surfwear Brand Now Worthless

Over the past six years, Billabong has erased billions of dollars in investor value. Its latest year-end financial report delivers the worst news yet.
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf
Finding Customers

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
New Facebook Update Makes Creating and Managing Promotions Easier
Social Media

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter
Social Media

3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter

Our fearless editorial leader has been named among the smartest women on the popular social-media site.
Past, Present and Future of Customer Payments (Infographic)
Sales

Past, Present and Future of Customer Payments (Infographic)

From bartering to bitcoins, this fun graphic takes a look at the long evolution of how customers pay for what they want.
5 Ways Social Media Can Destroy Your Business
Social Media

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
How to Avoid Every Entrepreneur's Worst Enemy
Sales

How to Avoid Every Entrepreneur's Worst Enemy

Get too comfortable where you're at in life and in business and you'll never get to the next level.
The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)
Social Media

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
Using Video Like the Big Brands
Online Marketing

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
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