Marketing

YouTube Marketing: What to Consider Before Getting Started
Social Media

YouTube Marketing: What to Consider Before Getting Started

Why your business should or shouldn't be on YouTube, and what you can hope to accomplish with your YouTube videos.
How to Build a Brand Experience for Customers
Branding

How to Build a Brand Experience for Customers

Successful branding means delivering an experience that feels both complete and consistent. Here's how you can use your marketing efforts to make a lasting impression on customers.
How to Talk Money With a Sales Prospect
Sales

How to Talk Money With a Sales Prospect

It's always a challenge to bring up the subject of fees with a potential new customer. Marketing expert Ilise Benun has these tips.
An Inside Look at Facebook Home
Social Media

An Inside Look at Facebook Home

Is it worth downloading? Here's what works and what doesn't.
What You Can Learn From the Boston Bombing Social-Media Circus
Social Media

What You Can Learn From the Boston Bombing Social-Media Circus

The use and abuse of social media following the Boston bombings, the good and bad of Twitter Music and more social-media news.
Creating Viral Tweets for Your Business
Social Media

Creating Viral Tweets for Your Business

How to create Twitter content that's forwarded over and over again.
Survey Points to Challenges Entrepreneurs Face When Using Social Media
Social Media

Survey Points to Challenges Entrepreneurs Face When Using Social Media

One in four small-business owners plan to spend most of their investment dollars on social media, online advertising and marketing this spring, according to a recent Manta survey. Here are two challenges they face and how to best address them.
Crisis Mode: How to React Over Social Media
Social Media

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
Link Building: 12 Ways to Get Other Sites to Link to Yours
SEO | Search Engine Optimization

Link Building: 12 Ways to Get Other Sites to Link to Yours

Links from other sites help improve your site's popularity. Use these tactics to increase the response rate to your email link requests.
Change the Rules: 5 Ways to Bring Mission Into Your Business
Marketing Ideas

Change the Rules: 5 Ways to Bring Mission Into Your Business

Weaving a greater mission into your financial goals can help get your team, customers and community involved to grow your bottom line.
5 Pay-Per-Click Mistakes That Can Cost You Money
Advertising

5 Pay-Per-Click Mistakes That Can Cost You Money

Tips for steering clear of common advertising pitfalls.
5 Secrets to Winning More Sales
Sales

5 Secrets to Winning More Sales

Sales isn't about effort. It's about results. Too many entrepreneurs fill their time with busy work, rather than really going after customers. Here are five ways to set yourself on a path to selling success.
What Brands Can Learn About Social-Media Authenticity From Kobe Bryant
Social Media

What Brands Can Learn About Social-Media Authenticity From Kobe Bryant

Ideas for how you can share your brand personality and connect with followers on sites like Facebook and Twitter.
Social Media Security Lessons From the U.S. Army
Social Media

Social Media Security Lessons From the U.S. Army

Tough tips for training employees on the do's and don'ts of posting about your company.
Motorcycle Designer Roland Sands on Bikes, Branding and Building Success
Branding

Motorcycle Designer Roland Sands on Bikes, Branding and Building Success

Sands reveals his biggest branding mistakes and where he finds inspiration.
10 Questions to Ask Before Determining Your Target Market
Finding Customers

10 Questions to Ask Before Determining Your Target Market

A guide to understanding your customers and how your product meets their needs.
How Other Companies Manage Social Media (Infographic)
Social Media

How Other Companies Manage Social Media (Infographic)

The inside scoop on how your industry peers measure social media and staff their teams.
Foursquare Gets a Big Financial Lifeline and Revamps Its App
Social Media

Foursquare Gets a Big Financial Lifeline and Revamps Its App

Foursquare improves its search features, LinkedIn gets a news reader, Tumblr puts the kibosh on Storyboard and more social-media news.
14 Steps to Generating Leads on Twitter
Social Media

14 Steps to Generating Leads on Twitter

This list can help you land new business.
Why So Many People Resist Networking and Miss Out
Networking

Why So Many People Resist Networking and Miss Out

Networking is a key way to build your business, yet entrepreneurs are often unwilling to take the time required to build those relationships. Get past these four personal barriers and you'll be well on your way to networking success.
Should Your Business Have a Podcast?
Marketing Basics

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
Facebook Expands Advertising Options With New 'Partner Categories'
Social Media

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Seth Godin on Why Business Leaders Should Think Like Artists
Leadership

Seth Godin on Why Business Leaders Should Think Like Artists

The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
3 Ethical Ways to Boost Positive Online Reviews
Marketing Ideas

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too
Social Media

Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
3 Emerging Social Networks to Keep an Eye On
Social Media

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.
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