Marketing

Foursquare Gets a Big Financial Lifeline and Revamps Its App
Social Media

Foursquare Gets a Big Financial Lifeline and Revamps Its App

Foursquare improves its search features, LinkedIn gets a news reader, Tumblr puts the kibosh on Storyboard and more social-media news.
14 Steps to Generating Leads on Twitter
Social Media

14 Steps to Generating Leads on Twitter

This list can help you land new business.
Why So Many People Resist Networking and Miss Out
Networking

Why So Many People Resist Networking and Miss Out

Networking is a key way to build your business, yet entrepreneurs are often unwilling to take the time required to build those relationships. Get past these four personal barriers and you'll be well on your way to networking success.
Should Your Business Have a Podcast?
Marketing Basics

Should Your Business Have a Podcast?

With a low barrier to entry, podcasting may be a way to establish expertise.
Facebook Expands Advertising Options With New 'Partner Categories'
Social Media

Facebook Expands Advertising Options With New 'Partner Categories'

Collecting user behavioral data from digital marketers, the social networking giant allows advertisers to target more specific audiences.
Seth Godin on Why Business Leaders Should Think Like Artists
Leadership

Seth Godin on Why Business Leaders Should Think Like Artists

The popular author challenges entrepreneurs to get out of their comfort zones and embrace vulnerability.
3 Ethical Ways to Boost Positive Online Reviews
Marketing Ideas

3 Ethical Ways to Boost Positive Online Reviews

A look at the strategies some entrepreneurs are using when generating and making the most of their customers' comments.
Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too
Social Media

Forget Facebook's Social Graph: LinkedIn Has a New Search Tool Too

With LinkedIn's search update, people may be taking a closer look at your profile. Here are five tips for making sure you remain front and center on the professional network.
3 Emerging Social Networks to Keep an Eye On
Social Media

3 Emerging Social Networks to Keep an Eye On

These new tools should be on your radar. Here's why.
3 Apps to Help You Write a Marketing Plan
Your Business Plan

3 Apps to Help You Write a Marketing Plan

These tools can help you figure out your needs, understand your competition and develop a cost-effective marketing strategy.
Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success
Marketing Basics

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
How the SEC and Bloomberg Are Embracing Social Media
Social Media

How the SEC and Bloomberg Are Embracing Social Media

The SEC's ruling on disclosures, Bloomberg terminals' addition of live Twitter feeds, the announcement of Facebook Home and more social-media news.
What Happens When a Storefront and a Social Media Network Combine?
Social Media

What Happens When a Storefront and a Social Media Network Combine?

Storenvy mixes a no-cost e-commerce platform with community engagement.
What Not to Say on Twitter
Social Media

What Not to Say on Twitter

To make sure you don't put your foot in your mouth, a Twitter expert offers tips on what you should never say to your Twitter followers.
Facebook Announces New 'Home' for Android
News and Trends

Facebook Announces New 'Home' for Android

The system creates a more immersive Facebook experience.
Forget What Your Customers Need; Branding Is About What They Want
Branding

Forget What Your Customers Need; Branding Is About What They Want

Meeting your customers' needs is a given, but if it's building a brand you're interested in, you'll need to pay attention to what they want and work to make that emotional connection. Here's why.
Twitter's New 'Cards' Include Features for Business
Social Media

Twitter's New 'Cards' Include Features for Business

Users can display photos, app information and products for sale.
3 Content Marketing Lessons From Big Brands
Marketing Basics

3 Content Marketing Lessons From Big Brands

Publishing is a privilege -- don't squander it. Follow the lead of marketing giants and produce content that will captivate audiences.
Increasing Website Traffic: 6 Steps to Guest Blogging
Online Marketing

Increasing Website Traffic: 6 Steps to Guest Blogging

What you need to know about contributing articles to other sites and how it can raise your profile online.
How to Promote a Website Through Link Building in 10 Easy Ways
SEO | Search Engine Optimization

How to Promote a Website Through Link Building in 10 Easy Ways

If you're not sure where to begin when it comes to building links with other sites, this quick-hitting list is a great place to start.
How to Make the Most of a Sales Rejection
Sales

How to Make the Most of a Sales Rejection

You're bound to face rejection if you're in it to grow your business. Learning to take it in stride requires practice. Here are six ways to help you make the most of rejection.
4 Ways to Get Customers to Open Your Emails
Online Marketing

4 Ways to Get Customers to Open Your Emails

If no one is opening your emails, it's impossible for them to click through to your website or make a purchase. Follow these tips for better email marketing.
4 Ways to Spring Clean Your Brand
Branding

4 Ways to Spring Clean Your Brand

Don't let your business go stale. Spring is the perfect time to take a good look at your brand and make sure it's at its finest. Here are three ways to freshen up your brand this season.
How to Calculate Gross Profit
Marketing

How to Calculate Gross Profit

Knowing when your business is making money.
How to Jumpstart Engagement on Twitter (Infographic)
Social Media

How to Jumpstart Engagement on Twitter (Infographic)

Find out the best time of day, length of tweet and more.
Amazon Gets Social, Buys Book Recommendation Site Goodreads
Social Media

Amazon Gets Social, Buys Book Recommendation Site Goodreads

Amazon buys book recommendation site Goodreads, LinkedIn improves its search, Wanelo is poised for continued growth and more social-media news.
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