Marketing

Picking A Host for Your Small Business Website (Infographic)
Closing the Sale

Picking A Host for Your Small Business Website (Infographic)

If you don't already have a website, or if you're thinking about scaling up features, the following is a breakdown of which factors to consider.
How Can I Stand Out in the Holiday Sales Rush?
Marketing Ideas

How Can I Stand Out in the Holiday Sales Rush?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
A Lesson in Social Media from Snoop Dogg
Social Media

A Lesson in Social Media from Snoop Dogg

Building a brand using social media isn't just for celebrities. Here's how entrepreneurs can do it too.
Why You Should Fire Your Worst Client
Customer Loyalty and Retention

Why You Should Fire Your Worst Client

When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.
New Ways to Tap into Daily Deals Sites
Online Marketing

New Ways to Tap into Daily Deals Sites

Having to be accountable to merchants is driving a wave of innovation in the world of daily deals.
A Guide to Generating Leads on LinkedIn
Sales

A Guide to Generating Leads on LinkedIn

Facebook is for stalking old flames, and LinkedIn is for finding new jobs, right? Wrong. Here's a look at an old social media platform's new lead-gen value.
Hacking the U.S. Census for Market Research
Marketing Basics

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Employees' Facebook Posts Give Businesses Heartburn
Social Media

Employees' Facebook Posts Give Businesses Heartburn

Facebook posts about work may be protected speech -- giving small employers more of a reason to seek professional advice when crafting a social-media policy.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
Marketing Basics

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Social Media Breakdown: How Kred Can Make Your Business Smarter
Social Media

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.
Facebook: Where Selling Meets Social
Social Media

Facebook: Where Selling Meets Social

Facebook is the new town square, where people meet to socialize, and it offers both unique and familiar sales challenges.
How One Small Company Is Using QR Codes
Online Marketing

How One Small Company Is Using QR Codes

Why startups like Sacre Bleu believe quick response codes to extend its branding and deliver information at the point of sale. Are QR codes the next big thing in mobile marketing?
Seven Ways to Avoid Competing On Price
Sales

Seven Ways to Avoid Competing On Price

Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
To Find Local Customers, Use Local Resources
Advertising

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Chris Brogan on Creating Trust With Customers Online
Social Media

Chris Brogan on Creating Trust With Customers Online

Chris Brogan, author of 'Trust Agents,' talks about new business practices that can help companies create long-term relationships with customers online. He speaks with Bryan Elliott in 'Behind the Brand.'
Can 'Small Business Saturday' Save Christmas?
Marketing Ideas

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
How Facebook's Facelift Affects Your Business
Social Media

How Facebook's Facelift Affects Your Business

While users bemoan its most recent changes, Facebook's update may be a good thing for businesses and brands.
How Two Small Companies Are Driving Revenue Using Social Media
Social Media

How Two Small Companies Are Driving Revenue Using Social Media

A look at how a food truck and a veterinary practice are making virtual relationships online that translate into real-life dollars.
Facebook Offers Free Ads to Small Businesses
Social Media

Facebook Offers Free Ads to Small Businesses

In a move to court business owners, Facebook today announced plans to offer up $10 million in free ad credits to 200,000 small businesses.
How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.
Branding

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
How to Use Social Media to Build a Following -- And a Business
Social Media

How to Use Social Media to Build a Following -- And a Business

Before the paint even dried on her new shop in Montreal, one entrepreneur took to the Web to build a community -- and later, a record opening.
What You Can Learn About Business from Farmville
Marketing Ideas

What You Can Learn About Business from Farmville

Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
Three Ways to Give Back to Your Community at Holiday Time
Branding

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Facebook Has Lots to Share At f8 (Video)
Social Media

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Does Your Company's 'Social Personality' Need a Makeover?
Social Media

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
From Entrepreneur to Icon in Five Steps
Branding

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
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