Marketing

Common Google AdWords Mistakes and How to Avoid Them
Online Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
Publish a Book and Prosper as a Small-Business Owner
Marketing Ideas

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
Creating Your Company's LinkedIn Profile
Branding

Creating Your Company's LinkedIn Profile

These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'
Startup Basics

5 Tips for Transforming Your Hobby Into a Business From the 'Toy Hunter'

What the reality show about toy collecting can teach you about turning your passion into a profitable business.
5 Ways to Position Your Brand for Pinterest
Branding

5 Ways to Position Your Brand for Pinterest

A successful Pinterest campaign begins with assessing your brand and philosophy.
Marketing

5 Ways to Land Press for Your Startup From Your Dorm Room

Student entrepreneur Matthew Fishman shares how to create buzz for your startup in between classes.
What Is Vooza and Why Should You Care?
Online Marketing

What Is Vooza and Why Should You Care?

Hilarious videos from possibly faux company Vooza can offer every business owner a lesson in creativity.
3 Ways to Generate Better Leads on Facebook
Social Media

3 Ways to Generate Better Leads on Facebook

How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
The 3 Most Important Online Marketing Metrics to Monitor
Online Marketing

The 3 Most Important Online Marketing Metrics to Monitor

Identifying and tracking the right metrics can help you achieve your business goals and improve your search engine rankings.
8 Ways to Make Your Business Cards Stand Out
Networking

8 Ways to Make Your Business Cards Stand Out

We might be living in a digital world, but paper business cards remain a vital part of networking, here's how to make yours memorable.
How 4 Small Businesses Are Winning on Pinterest
Social Media

How 4 Small Businesses Are Winning on Pinterest

The hot social network can help boost website traffic, sales and customer retention.
How to Build Facebook Fans to Drive Sales
Marketing Ideas

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.
What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes
Branding

What's Wrong with Microsoft's New Logo and How to Avoid the Same Mistakes

Tips from a graphic designer on how to create great company logos.
6 Must-Have Attributes of Social Media Managers
Social Media

6 Must-Have Attributes of Social Media Managers

Hiring someone to handle your company's social media message is an important step to growing your business. Here are some skills to look for.
SEM, SERPs and Other Online Marketing Terms Explained
Online Marketing

SEM, SERPs and Other Online Marketing Terms Explained

Explanations for eight common acronyms you might encounter in your online marketing efforts.
How To Stay Up-to-Date on Google Search Changes
SEO | Search Engine Optimization

How To Stay Up-to-Date on Google Search Changes

Danny Sullivan offers the best resources for staying informed on search engine algorithm changes.
3 Simple Ways to Use LinkedIn to Boost Sales
Social Media

3 Simple Ways to Use LinkedIn to Boost Sales

Follow these tips for transforming your LinkedIn profile into a lead generating machine.
7 Ways to Improve Pricing With a New Mix of Products
Sales

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
The Logo Mishaps of Giant Brands
Branding

The Logo Mishaps of Giant Brands

Even the world's most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
7 Steps to Landing and Profiting from Celebrity Customers
Marketing Ideas

7 Steps to Landing and Profiting from Celebrity Customers

What the team on Animal Planet's Tanked learned from working with Tracy Morgan
3 Ways to Amplify Small-Business Marketing with Crowdsourcing
Social Media

3 Ways to Amplify Small-Business Marketing with Crowdsourcing

If you're looking to jump-start your marketing, consider enlisting your online fans.
3 Ways to Use Facebook Groups to Attract and Keep Customers
Social Media

3 Ways to Use Facebook Groups to Attract and Keep Customers

Follow these tips to create different types of groups tailored to specific customers.
What Google's New Stance on Copyright Infringement Means to Your Business
SEO | Search Engine Optimization

What Google's New Stance on Copyright Infringement Means to Your Business

Posting copyrighted material on your website could get you booted from search results.
Marketing

3 Ways to Outfox the Apps Craze

With billions upon billions of apps coming of age today, would-be developers may be hard pressed to stand out. Here, we explore top strategies for one-upping the competition.
The State of SEO and What Entrepreneurs Need to Know
SEO | Search Engine Optimization

The State of SEO and What Entrepreneurs Need to Know

From algorithm updates to mining customer data, one expert on what changes in search mean for businesses.
How Gamification Can Reduce the Need for Discounts
Finding Customers

How Gamification Can Reduce the Need for Discounts

Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal.
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