Four tips to help you sell ideas, even if you hate sales.
How to create a simple, compelling value statement that your customers can't resist.
To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
Taking to social media to address customer service issues is a great opportunity for brands.
Of all the things your business could be doing on social media, these are the things you should focus on.
If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
These little-known options can help simplify the process at little cost.
Twitter releases Vine, Facebook hoards its social data, Quora gets into blogging and more social media news.
These strategies can demystify your product and help your customers see the light.
Incorporate these pointers from professional storytellers to elevate your sales skills.
SEO | Search Engine Optimization
Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
To you get big-box retailers to stock your product, know your competition, hone your pitch and be prepared.
Customer Loyalty and Retention
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
The three main problems with Facebook's new search tool.
Call center technology can now combine, customize and expand your customer communications while reducing costs. So would outsourcing boost your business?
Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter.
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
The fear of small talk is a common objection for those who shy away from networking. But ice-breakers can be yours for the asking
Even entrepreneurs with a knack for making the sale can unwittingly overlook some powerful tactics in reaching the best agreement. Here's what you need to know to win.
What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.
Facebook's major new feature, YouTube's rising competition, the end of LinkedIn Answers and more social-media news.
The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
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By Perry Marshall, Keith Krance, and Thomas Meloche More Info