Marketing

How to Reframe Your Thinking to Sell Your Business Ideas
Sales Techniques

How to Reframe Your Thinking to Sell Your Business Ideas

Four tips to help you sell ideas, even if you hate sales.
The Key to Successful Marketing: Your Unique Selling Proposition
Branding

The Key to Successful Marketing: Your Unique Selling Proposition

How to create a simple, compelling value statement that your customers can't resist.
What Makes Your Video Shareable -- And Viral
Online Marketing

What Makes Your Video Shareable -- And Viral

To create an online sensation, forget all the tricks and techniques you've learned from TV. Take a lesson from the creators of the Diet Coke and Mentos video.
The Power of Social Customer Service
Social Media

The Power of Social Customer Service

Taking to social media to address customer service issues is a great opportunity for brands.
5 Daily Habits for Effective Social Media Marketing
Social Media

5 Daily Habits for Effective Social Media Marketing

Of all the things your business could be doing on social media, these are the things you should focus on.
Eye on Marketing: 3 Steps to Revamp Your Analytics
Online Marketing

Eye on Marketing: 3 Steps to Revamp Your Analytics

If 'big data' has been out of reach, consider these solutions to track your marketing efforts.
3 Low-Cost Tools for Managing Social Media
Social Media

3 Low-Cost Tools for Managing Social Media

These little-known options can help simplify the process at little cost.
Twitter's Video-Sharing App Weathers a Stormy Launch
Social Media

Twitter's Video-Sharing App Weathers a Stormy Launch

Twitter releases Vine, Facebook hoards its social data, Quora gets into blogging and more social media news.
Simple Steps to Effective Marketing
Marketing

Simple Steps to Effective Marketing

These strategies can demystify your product and help your customers see the light.
Lessons in Customer Engagement from the Detroit Auto Show
Customer Loyalty and Retention

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
4 Storytelling Techniques That Can Help You Increase Your Sales
Presentations

4 Storytelling Techniques That Can Help You Increase Your Sales

Incorporate these pointers from professional storytellers to elevate your sales skills.
5 Steps to Getting Your Business Ranked on Yelp
SEO | Search Engine Optimization

5 Steps to Getting Your Business Ranked on Yelp

Love it or hate it, Yelp is one of the most widely used and respected search and review services among consumers. Some tips for making your business stand out.
Tips for Getting Your Product in Big Box Stores
Sales

Tips for Getting Your Product in Big Box Stores

To you get big-box retailers to stock your product, know your competition, hone your pitch and be prepared.
How to Launch a Successful Brand Ambassador Initiative
Customer Loyalty and Retention

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
Early Test: Facebook's Graph Search a Dud for Marketers
Social Media

Early Test: Facebook's Graph Search a Dud for Marketers

The three main problems with Facebook's new search tool.
Should You Outsource Your Customer Service?
Customer Service

Should You Outsource Your Customer Service?

Call center technology can now combine, customize and expand your customer communications while reducing costs. So would outsourcing boost your business?
What You Need To Know About Facebook Mobile Ads
Advertising

What You Need To Know About Facebook Mobile Ads

Getting to know the 'Power Editor' tool, plus four ways to get your ad into mobile news feeds.
4 Marketing Hazards to Avoid
Marketing Ideas

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
Marketing to Teens? What You Need to Know About Tumblr
Social Media

Marketing to Teens? What You Need to Know About Tumblr

A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter.
10 Questions to Ask Before Hiring a PR Firm
Public Relations

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Hate Small Talk? How to Break the Ice When Networking for Business
Networking

Hate Small Talk? How to Break the Ice When Networking for Business

The fear of small talk is a common objection for those who shy away from networking. But ice-breakers can be yours for the asking
3 Golden Rules of Negotiating
Negotiating

3 Golden Rules of Negotiating

Even entrepreneurs with a knack for making the sale can unwittingly overlook some powerful tactics in reaching the best agreement. Here's what you need to know to win.
Make Your Videos More Likely to Go Viral
Online Marketing

Make Your Videos More Likely to Go Viral

What makes some videos instant Internet hits while others remain under the radar? We provide tips to help your videos get noticed -- and maybe even go viral -- on the Web.
How Facebook's Graph Search Could Help Businesses
Social Media

How Facebook's Graph Search Could Help Businesses

Facebook's major new feature, YouTube's rising competition, the end of LinkedIn Answers and more social-media news.
Can Lance Armstrong Rebuild His Brand?
Branding

Can Lance Armstrong Rebuild His Brand?

The former professional cyclist whose mythic comeback story captivated the world now faces a crisis of trust and an opportunity for redemption. Here's what entrepreneurs can learn from his story.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Marketing Basics

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
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