Marketing
How Advertising Fits Into Your Marketing Plan
BY Roy H. Williams
As you plot the course of your business, don't forget to map out promotion as well.Best Places for Your Marketing Message
BY Kim T. Gordon
When trying to reach your target audience, don't forget to think outside the home.Battle of the Brand
BY Chris Penttila
Is image really everything when it comes to your business? Listen as entrepreneurs and experts sound off about whether branding is crucial for success, then decide for yourself.Hitting the Wall
BY Barry Farber
Is talking to certain prospects like talking to a brick wall? It may be time to cut your losses and walk.Trump Card
BY Kimberly L. McCall
Could adopting a straight-commission system be a good bet for your business?Team Effort
BY Kim T. Gordon
Talk is cheap; failed marketing programs aren't. To get results, get sales and marketing teams working together.Making the Most of Your Web Traffic
BY Corey Rudl
Once your site has a steady stream of visitors, how can you use that to your advantage?Giving Incentives for Referrals
BY Ivan Misner
It pays to encourage people to spread the word about your business.Using Public Speaking as Another Form of PR
BY Al Lautenslager
By stepping up to the podium, you can increase awareness of your business and yourself.Boosting Your Customer Relationships With CRM
How technology can help your business mine new prospects and provide better service to existing customersChoosing the Best Newspapers for Your Marketing Campaign
BY Kim T. Gordon
Keep these rules in mind when newspapers become part of your marketing efforts.How to Run a Successful, Legal E-Mail Marketing Campaign
BY Corey Rudl
In light of new legislation, here's what you need to know to separate your marketing materials from spam.A New Way to Calculate Your Ad Budget
BY Roy H. Williams
In today's business world, conventional budget calculations don't always work.Get Results at Trade Shows Without Spending a Bundle
BY Tony Parinello
Even if you lack the budget for a booth, you can still boost your business at a trade show.Draw Customers to Your Website With Coupons
BY Melissa Campanelli
Using coupons can be a great way to get new customers to visit your site-if you do it right.On Bended Knee
BY C. J. Prince
Will that big-name client end up makingor breakingyour business?Pump It Up
BY Barry Farber
When it comes to making the sale, projecting a confident attitude is key. So what can you do to give yours a boost?Can't Beat These Receipts
BY Gwen Moran
Use register read-outs as a promotional toolBulking Up
BY Marc Diener
A little training each day helps you pump up your game at the bargaining table.Buy My Book
BY Paul and Sarah Edwards
Publishing your own book is great way to publicize and promote your business.Promoting for Pennies
BY Gwen Moran
Marketing costs weighing you down? Here are 20 creative ways to boost business without breaking the bank.What Women Want
BY Joanne Cleaver
The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.Take It Outside!
BY Kim T. Gordon
Looking for new marketing opportunities? Then maybe it's time to consider the great outdoors.The Importance of Diversity in Networking
BY Ivan Misner
When joining a networking group, it's best to find one with members from various backgrounds.Creating Timely Press Releases Year-Round
BY Al Lautenslager
Follow these tips for creating attention-getting releases all the months of the year.Improving Your Sales Skills
BY Tony Parinello
If selling makes you uncomfortable, try these strategies for success.Ads by Google
60 Second Solutions
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Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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