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Marketing

The Likability Factor

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For better or worse, the sales process is not much more than a popularity contest. Do you have what it takes to win?
February 16, 2010 in Closing the Sale

A Community of One's Own

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Why social CRM may make more sense than Facebook
February 16, 2010 in Online Marketing

My Smartphone Sent Me

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How savvy businesses are finding customers on Foursquare, Twitter and Meetup
February 12, 2010 in Social Media

Get a Grasp on Google's Content Network

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Navigate carefully and you can turn a minefield into a goldmine.
February 12, 2010 in Ads by Type
The New Advertising Age

The New Advertising Age

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Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
February 11, 2010 in Online Marketing

Use Marketing to Stay Strong in a Weak Economy

Shrewd business owners see opportunity in a down market.
February 10, 2010 in Finding Customers

Let Customers Go Without Ruining Your Reputation

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A graceful parting with difficult clients requires finesse, but it can be done.
February 9, 2010 in Customer Service

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
February 8, 2010 in Marketing Ideas

Soup Up Your Social Sales Channels

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If you make time for it and know your stuff, you can chat your way to more Web traffic.
February 5, 2010 in Online Marketing
7 Ways to Get Great Referrals

7 Ways to Get Great Referrals

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Word of mouth is the best form of advertising. Here's how to take advantage of it.
February 4, 2010 in Customer Service

3 Weapons for the True Salesperson

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No more hoping--true salespeople won't accept anything less than 'yes.'
February 4, 2010 in Closing the Sale

10 Ways to Validate a Sales Forecast

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Even without data, there are other ways to test your projections.
February 3, 2010 in Sales Techniques

Three Steps to Effective Sales Promotions

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Get customers out of a holding pattern with a top-notch campaign.
February 1, 2010 in Closing the Sale

Get More Traffic From Google

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Answers to all your frequently-asked questions about Google AdWords
February 1, 2010 in Online Marketing

Craft Engaging Newsletter Content

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No more excuses--anybody can write a great newsletter. Here are some ideas.
January 28, 2010 in Online Marketing
How to Get Your Service Business Off the Ground

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
January 28, 2010 in Market Research
Harness the Benefits of the Real-Time Web

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
January 22, 2010 in Market Research

10 Marketing Trends for 2010

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Use these tips to bring every aspect of your message to a worldwide audience.
January 21, 2010 in Online Marketing

Rewarding the Repeaters

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Loyalty programs can keep your best customers coming back for more.
January 19, 2010 in Customer Service
Uncorking New MarketsPlay Video

Uncorking New Markets (Video)

James Stewart of Stewart Cellars talks about the wine industry's response to changing consumer preferences.
January 18, 2010 in Market Research

Connect With Your Customers

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Keep them happy--or someone else will make sure they are.
January 18, 2010 in Customer Service

Identify New Consumer Norms

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The recession has changed how customers shop, possibly forever.
January 18, 2010 in Finding Customers

Video SEO for Your Website

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Optimize your site's search engine ranking with video

Time to Audit Your Image

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It's all in the details--from the friendliness of reception to your office decor.
January 15, 2010 in Customer Service

Call Centers Go Virtual

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A VoIP service provider that's really more of a virtual call-center enabler
January 15, 2010 in Customer Service

What You Don't Know About SEO

It's essential to understand SEO before you spend thousands hiring consultants you may not even need.
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