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Marketing

Seven Holiday Marketing Mistakes to Avoid

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Boost year-end sales by steering clear of these slip-ups.
December 11, 2009 in Branding

Does Your Business Need a Retrofit?

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Markets always change, so reinvent to keep up with demand.
December 10, 2009 in Customer Service

Learn From Tiger's PR Troubles

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For once, you don't want to be Tiger Woods--but his situation does provide a free lesson in crisis management.
December 10, 2009 in Branding

Grab the Holiday Spotlight

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These simple tricks of the trade can help you make the most of your seasonal PR efforts.
December 9, 2009 in Getting Press

Build a Brand Unusual

Answer your 'why,' and point your business in the right direction.
December 8, 2009 in Branding

5 Easy Ways to Improve Your Site's Search Engine Ranking

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Instead of trying to create traffic, learn to stand in front of it.

How-To Guides

Increase your sales with out Sales How-To Guide. Get expert articles, tips, and advice on how to improve your sales techniques.
December 7, 2009 in Sales How-To Guides

How to Answer the Toughest Sales Question

You could rehash your elevator pitch--but maybe you should try the truth.
December 4, 2009 in Sales Techniques

How-To Guides

Want to learn how to create effective ads or choose the right type of advertisement? Entrepreneur's Advertising How-to Guides will help you get your business exposed.
December 3, 2009 in Advertising How-To Guides

Online Advertising's $65 Billion Problem

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Do-it-yourself web marketing options are cutting into the ad industry's bottom line.
December 3, 2009 in Ads by Type

5 Steps to Happy Clients

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Stay on top of the skills your customers value most.
December 2, 2009 in Make the Sale

Put the 'Pay' in Pay-Per-Click

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Are your customers all click and no conversion? Check your campaign for these 6 roadblocks.
December 1, 2009 in Online Marketing

Are You Facing a Commodity Trap?

Don't be too quick to blame the economy--you might be the victim of your own complacence.
December 1, 2009 in Branding

Treat Customers to a Holiday Party

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Give your seasonal marketing a personal touch by hosting a special event.
November 30, 2009 in Online Marketing

New To Networking? No Problem

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Build your networking skills--one step at a time.
November 30, 2009 in Networking

Use Coupons to Lure Last-Minute Buyers

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Woo penny-pinching consumers and overcome slow sales with a great coupon offer.
November 24, 2009 in Ads by Type

10 Reasons Your Marketing Messages Stink

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Don't alienate your market by making these mistakes.
November 24, 2009 in Advertising 101

Avoid Stupid Sales Gimmicks

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There's no need for tricks when you're driven by the timeless tools of the trade.
November 23, 2009 in Customer Service

Take Your Message to the Monitors

Video marketing can engage your online customers on a whole new level.
November 20, 2009 in Online Marketing

Leverage Your Inner Lemon

Use 'Brand Judo' to flip negative perceptions into memorable campaigns.
November 19, 2009 in Branding

Stop Trying to Close and Enjoy the Ride

Instead of giving clients the hard sell, just be helpful.
November 18, 2009 in Closing the Sale

Dress Up Your Online Store for the Holidays

These tips will give your customers--and your business--plenty of reasons to celebrate the season.
November 18, 2009 in Online Marketing

7 Indispensable--and Free--Keyword Tools

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Take your social media strategy to the next level by using it to improve your products and services.
November 17, 2009 in SEO | Search Engine Optimization

Where Business Gets Done

Entrepreneur's guide to holding successful meetings with potential clients and investors.
November 16, 2009 in Presentations
Get to Know Your Competition

Get to Know Your Competition

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7 shrewd strategies for forging alliances--and staying ahead of the pack.
November 16, 2009 in Market Research

The Way of the Webinar

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When the popular online education platform works--and when it doesn't.
November 13, 2009 in Customer Service
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