To find out just how valuable your social-media presence is, consider factoring in the influence of your fans and followers, too.
Here's a look at the gift you voted as your favorite in this year's Indie Merchant Holiday Gift Guide.
SEO | Search Engine Optimization
Wonder why your blog isn't getting much attention? Here's how to improve your keywords, backlinks, social networking and site structure.
The critical questions you need to answer to help your company capture attention and make sales.
There are just three short days left to vote for your top choice in our Indie Merchant Holiday Gift Guide. Here's a sneak peek at the scoreboard leaders.
What is your company doing that takes you outside the comfort zone?
Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
Here, new data that can help you plan where your business should spend on advertising in 2012.
Closing the Sale
Watch the archived online chat with sales pro Grant Cardone, who answered your questions on how to close a sale.
It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
The co-founders of Rent the Runway outline five strategies they've used to build a high-tech fashion company.
From setting goals to developing routines and relationships, small business owners can overcome their fear of failure.
Facebook's Timeline isn't ready for business yet, but getting used to maneuvering it personally will save you lots of time later. Here's how to get started.
Everything you need to know about generating leads you learned in kindergarten.
Which is your favorite gift in our Indie Merchant Holiday Gift Guide? Cast your vote for the Readers' Choice Award.
How to put your best pitch forward, win over prospects and make more sales.
The last item to make our Indie Merchant Holiday Gift Guide is a pair of Zipbuds earphones.
Today's featured item from our Indie Merchant Holiday Gift Guide is this Periodic Table of Elements necklace made by My London Sun.
What social-media fans taught small businesses about marketing.
The next item selected for our Indie Merchant Holiday Gift Guide is this tangy key lime BBQ sauce made by Reva Foods.
Make the Sale
What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Need a present for the smartphone-obsessed person in your life? The latest entrant in our gift guide is this snail-mail stationery made by Red Letter Paper Co.
Here's how one small business turned hygiene products into social media gold.
Make the Sale
A new survey finds shoppers either stocked up on Thanksgiving weekend, or are waiting until the last minute to find their holiday gifts.
Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
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