Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
To increase conversions, a website set out to test changes to increase registrations, calls and sales.
If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Apps & Software
A new retailer gets a makeover while helping develop a web app for small-business owners.
Looptworks' co-founder Scott Hamlin on why telling a story can help land your products onto retailers' store shelves. Having a fresh and interesting product that's different from others on the market gives retailers a new story to tell their customers.
Joe Bechtold offers advice for turning unusual propositions into big business.
Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
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