Marketing

Is Burning Man the Next Frontier of Networking?
Networking

Is Burning Man the Next Frontier of Networking?

It used to be that going to Burning Man meant packing tents and backpacks. Now, it might mean packing business cards.
Billabong's Wipeout: Surfwear Brand Now Worthless
Customer Loyalty and Retention

Billabong's Wipeout: Surfwear Brand Now Worthless

Over the past six years, Billabong has erased billions of dollars in investor value. Its latest year-end financial report delivers the worst news yet.
Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf
Finding Customers

Serial Inventor Behind UrgentRx Proves Where There's a Will, There's Room on the Shelf

Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
New Facebook Update Makes Creating and Managing Promotions Easier
Social Media

New Facebook Update Makes Creating and Managing Promotions Easier

Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter
Social Media

3 Ways Entrepreneur Editor Amy Cosper Rocks on Twitter

Our fearless editorial leader has been named among the smartest women on the popular social-media site.
Past, Present and Future of Customer Payments (Infographic)
Sales

Past, Present and Future of Customer Payments (Infographic)

From bartering to bitcoins, this fun graphic takes a look at the long evolution of how customers pay for what they want.
5 Ways Social Media Can Destroy Your Business
Social Media

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.
How to Avoid Every Entrepreneur's Worst Enemy
Sales

How to Avoid Every Entrepreneur's Worst Enemy

Get too comfortable where you're at in life and in business and you'll never get to the next level.
The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)
Social Media

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
Using Video Like the Big Brands
Online Marketing

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
12 Personal Habits of Successful Marketers
Online Marketing

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
How to Make Company Announcements in Buzzworthy Ways
Public Relations

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
How Your Press Releases Can Grab the Most Attention
Public Relations

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
3 Ways to Boost Your Social ROI
Social Media

3 Ways to Boost Your Social ROI

These free tools and tested techniques can help you increase your return on your social investment.
How to Keep Your Pinterest Boards Fresh, Fun and Relevant
Social Media

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
Facebook Gives Businesses Free Access to Shutterstock Images for Ads
Social Media

Facebook Gives Businesses Free Access to Shutterstock Images for Ads

The social network is also updating its photo uploader tool and the Pages mobile app.
8 Steps to Planning for a Social-Media Crisis (Infographic)
Social Media

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Should Marissa Mayer Have Posed in Vogue?
Marketing

Should Marissa Mayer Have Posed in Vogue?

Being an 'it girl' for tech may help Yahoo change its dated image, but it's causing a lot of controversy.
Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice
Online Marketing

Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice

Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.
5 Secrets to Increasing Customer Retention -- and Profits
Online Marketing

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Why Going Big on Social Media Can Backfire
Social Media

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy
Online Marketing

When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
6 Ways to Get Customers Hooked and Raving About Your Brand
Customer Loyalty and Retention

6 Ways to Get Customers Hooked and Raving About Your Brand

Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
How to Tweet With Purpose
Online Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
5 Simple Tips for Marketing to Nerds
Marketing Basics

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
Burnt Out? How to Get Your Marketing Mojo Back
Marketing

Burnt Out? How to Get Your Marketing Mojo Back

It can be easy to convey your passion for a product or service in the early days of a new business. As time goes by, not so much. Our Team Digital has advice.
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