Jordan Eisenberg has squeezed into consumers' overstuffed wallets, invented new ways to sell his product at the drug store checkout counter and, most recently, scored marketing gold by wiggling his product into celebrity swag bags.
Businesses are now allowed to use comments, likes or messages as entries, and use likes as a voting mechanism in promotions.
Our fearless editorial leader has been named among the smartest women on the popular social-media site.
From bartering to bitcoins, this fun graphic takes a look at the long evolution of how customers pay for what they want.
Your customers are on social media, but which network should you use to reach them? It might depend on their age.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
The social network is also updating its photo uploader tool and the Pages mobile app.
Consider these practical points to help minimize the damage left to manage.
Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.
One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
Customer Loyalty and Retention
Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
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