Marketing

Three Ways to Give Back to Your Community at Holiday Time
Branding

Three Ways to Give Back to Your Community at Holiday Time

Doing good is good for business and your brand. Here are three ideas for cause marketing that can work on a small scale.
Facebook Has Lots to Share At f8 (Video)
Social Media

Facebook Has Lots to Share At f8 (Video)

Now 800 million members strong, the social media giant reveals major changes and a slew of new features.
Does Your Company's 'Social Personality' Need a Makeover?
Social Media

Does Your Company's 'Social Personality' Need a Makeover?

Connecting with customers and making your brand stand out from the competition is vital to social media success, our experts say.
From Entrepreneur to Icon in Five Steps
Branding

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
Why Google+ Will Be the Next Big Thing for Your Business
Social Media

Why Google+ Will Be the Next Big Thing for Your Business

Google+ has quickly become the place to be in social media. Here's why--and what your business should do about it.
A Profile of the Active Social Networker
Social Media

A Profile of the Active Social Networker

Americans are spending more time on social networks and blogs, according to a new study from Nielsen. Here's what that means for you.
Social Media Breakdown: Spotify
Social Media

Social Media Breakdown: Spotify

When digital music service Spotify crossed the Atlantic to the U.S., the company leaned heavily on social media to build awareness. Here's a look at what worked for them.
Five Social Media Tools for More Buzz for Your Buck
Social Media

Five Social Media Tools for More Buzz for Your Buck

Tapping into social media management tools can help business owners get a handle on their Facebook, Twitter and other online marketing efforts.
How to Get Your Product into the Hands of a Celebrity
Branding

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
A Lesson in Growing Your Brand from the 'Pawn Stars'
Growth Strategies

A Lesson in Growing Your Brand from the 'Pawn Stars'

Here's a look at the many ways the stars of 'Pawn Stars' have leveraged their fame.
How One Online Retailer Tweaked Its Way a Better Sales Future
Branding

How One Online Retailer Tweaked Its Way a Better Sales Future

To increase conversions, a website set out to test changes to increase registrations, calls and sales.
Three Steps to Grow Your Own 'Buy Local' Campaign
Marketing Ideas

Three Steps to Grow Your Own 'Buy Local' Campaign

Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
Are Facebook Posts Penalized by Using Third-Party Tools?
Social Media

Are Facebook Posts Penalized by Using Third-Party Tools?

If a new report is to be believed, using a third-party tool to post Facebook updates may actually do more harm than good.
Beyond Q&A: The Many Uses of Quora
Social Media

Beyond Q&A: The Many Uses of Quora

There's more to Quora than meets the eye. Entrepreneurs, marketers and even investors are tapping its benefits.
Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice
Apps & Software

Retail Rebuild: A New App Offers Real-Time Marketing Analysis and Advice

A new retailer gets a makeover while helping develop a web app for small-business owners.
How Storytelling Can Help Get a Product into Retailers
Sales

How Storytelling Can Help Get a Product into Retailers

Looptworks' co-founder Scott Hamlin on why telling a story can help land your products onto retailers' store shelves. Having a fresh and interesting product that's different from others on the market gives retailers a new story to tell their customers.
Truck Stop Missouri Boss on How to Negotiate with Mud Wrestlers, Medieval Actors
Sales

Truck Stop Missouri Boss on How to Negotiate with Mud Wrestlers, Medieval Actors

Joe Bechtold offers advice for turning unusual propositions into big business.
Four Tools for Scouting Social Media Leaders in Your Network
Social Media

Four Tools for Scouting Social Media Leaders in Your Network

Social analytics companies serve up ways for businesses to be influential. Here's how these rankers compare.
Five Reasons Why Websites Still Matter
Online Marketing

Five Reasons Why Websites Still Matter

Online sales and lead generation dictate that you use all of your available resources, including a website.
How Not to Send Customer Emails: A Lesson from Comcast
Online Marketing

How Not to Send Customer Emails: A Lesson from Comcast

If you're emailing customers promotional offers, make sure they know that they can trust your messages to minimize potential concerns over spam or malware.
How to Break Out of the Business Buzzword Bubble
Online Marketing

How to Break Out of the Business Buzzword Bubble

Are nonsensical and annoying words sucking the soul out of your business? Here are tips for finding words that work.
Facebook Offers Newbies a Step-by-Step Guide
Social Media

Facebook Offers Newbies a Step-by-Step Guide

New guide is a big help for business owners new to the popular social network, but trial and error will still be required.
Labor Ruling Is a Reminder to Revisit Social Media Policies
Social Media

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
How Scripts Can Help You Increase Sales
Sales

How Scripts Can Help You Increase Sales

A good sales script can help you and your team stay on message, overcome customer objections and win more repeat business.
Don't Wait for a Reunion to Network With Former Classmates
Marketing Basics

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
Five Ways Small Businesses Can Beat Rising Mail Costs
Shipping Center

Five Ways Small Businesses Can Beat Rising Mail Costs

With USPS nearing insolvency, prices may rise as service levels decline. Here are some suggestions for keeping mailing costs down.
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