Asking for the business too soon is a common networking mistake. A better approach is to use networking as an opportunity to meet people.
Growing Your Business
You want to market to gain new customers. But what is a new customer really worth to you? It's time to learn simple marketing math.
An EPA program offers business owners an easy and relatively inexpensive way to take care of the planet and also improve their image among employees and customers.
To ramp up your young company's social-media presence, let your personality shine.
While most businesses should handle social media in-house, Entrepreneur writer Mikal Belicove says there's at least one reason to hire a consultant.
A new report suggests that complaining and being cryptic aren't the best ways to engage followers on the popular social network.
Women and men agree that networking is valuable, but sometimes it's easy to give off the wrong impression inadvertently.
Marketers should take a soft-sell approach and make sure their shared content includes proper backlinks.
Customer Loyalty and Retention
Some well-known retailers are not responding adequately to customer-service complaints online. Your business should not do the same.
The skateboard icon and entrepreneur shares how one skateboard giveaway led to a global social media event.
Google's social network takes cues from Facebook and Twitter for its new look.
Your website is all about your brand while Facebook is a social network that you can't control. Writer Mikal Belicove explains.
Some real-world examples of how companies have successfully used these tactics and how you can too.
A study of more than 11 million consumer conversations online takes a close look at how people review and purchase products online -- and how user-generated reviews can affect your own brand or business.
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