Marketing

Five Low-Cost Local Marketing Ideas
Low-Cost Ideas

Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
How to Stand Out Among Bigger Brands on Google
SEO | Search Engine Optimization

How to Stand Out Among Bigger Brands on Google

These three tips can help small businesses develop a strong brand identity and improve their SEO.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Online Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
How to Stand Out by Keeping it Simple
Marketing Ideas

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
How to Be Unforgettable Online
Branding

How to Be Unforgettable Online

Building a memorable brand begins with defining who you are, and then bonding with your customers so they won't ever forget.
5 Common SEO Mistakes and How to Avoid Them
SEO | Search Engine Optimization

5 Common SEO Mistakes and How to Avoid Them

Advice for steering clear of deadly search engine optimization no-nos.
Google's 10-Minute Guide to SEO Basics
SEO | Search Engine Optimization

Google's 10-Minute Guide to SEO Basics

A new video packs in the top must-know search-engine optimization tips for startups.
With Local Currency, Subscriptions, Time to Test Selling on Facebook?
Social Media

With Local Currency, Subscriptions, Time to Test Selling on Facebook?

Credits have always been confusing for the average Facebook user. Now that they're gone and subscription billing is available, more companies may want to consider trying f-commerce.
How to Find and Win Over Comparison Shoppers
Finding Prospects

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
How Rapportive Helps Businesses Manage Customer Relationships
Customer Service

How Rapportive Helps Businesses Manage Customer Relationships

The company's Gmail add-on makes for a sleek social CRM tool.
Tips for Creating Business Videos That Customers Will Watch
Online Marketing

Tips for Creating Business Videos That Customers Will Watch

Whether you do it yourself or hire a pro, consider this advice for promoting your business online with video.
The Esquire Guy's Rules for Small Talk
Networking

The Esquire Guy's Rules for Small Talk

A witty dissection of the art form that's so important in networking and making business connections.
Facebook's Marketing Tools You Might Not Know About
Social Media

Facebook's Marketing Tools You Might Not Know About

Facebook insider Sarah Smith talks about pages in your admin panel with market-research treasure.
Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures
Social Media

Courting Bloggers to Tout Your Products? Get Ready for More Content Marketing Disclosures

If you're paying bloggers and others online for endorsements or testimonials, be prepared for these new disclosure rules in the making.
In a PR Crisis, There's No Room for 'No Comment'
PR Basics

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
Telling Your Story: 5 Rules for 'Content Marketing'
SEO | Search Engine Optimization

Telling Your Story: 5 Rules for 'Content Marketing'

How you can create content that will draw traffic and yield high search engine rankings.
Making Mobile Marketing Work for Your Business
Marketing

Making Mobile Marketing Work for Your Business

Marketers offer insights on gauging the best ways to engage with your customers on the go.
Facebook Exchange Ads Could Raise Even More Privacy Concerns
Social Media

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
15 Rules for Talking Business Over Drinks
Networking

15 Rules for Talking Business Over Drinks

How to behave in any bar meeting. Remember: Don't have what he's having.
A Small Talk Survival Guide for the Schmooze-Averse
Networking

A Small Talk Survival Guide for the Schmooze-Averse

Nice weather we're having, isn't it? The Esquire guy offers tips for making small talk.
How a Lean Startup Can Keep Customers
Customer Loyalty and Retention

How a Lean Startup Can Keep Customers

You have customers for your new mobile app or retail website. Here's how to fight churn.
How to Make Facebook Ads Work for You
Social Media

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
5 Steps to Creating a Social Media Policy
Social Media

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
This Tea Company Steeps Its Business in Social Media
Social Media

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Forget the Phone Book. How to Generate Leads for Local Businesses
Online Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
What Google's Panda and Penguin Updates Mean for the Future of SEO
SEO | Search Engine Optimization

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
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