Marketing

Facebook Exchange Ads Could Raise Even More Privacy Concerns
Social Media

Facebook Exchange Ads Could Raise Even More Privacy Concerns

Facebook's latest ad program allows businesses to retarget their website visitors on Facebook.
15 Rules for Talking Business Over Drinks
Networking

15 Rules for Talking Business Over Drinks

How to behave in any bar meeting. Remember: Don't have what he's having.
A Small Talk Survival Guide for the Schmooze-Averse
Networking

A Small Talk Survival Guide for the Schmooze-Averse

Nice weather we're having, isn't it? The Esquire guy offers tips for making small talk.
How a Lean Startup Can Keep Customers
Customer Loyalty and Retention

How a Lean Startup Can Keep Customers

You have customers for your new mobile app or retail website. Here's how to fight churn.
How to Make Facebook Ads Work for You
Social Media

How to Make Facebook Ads Work for You

A look at three proven advertising models for increasing your page 'Likes' and fan engagement.
5 Steps to Creating a Social Media Policy
Social Media

5 Steps to Creating a Social Media Policy

Crafting a set of social media guidelines can help avoid snafus among your staff. Here are tips for how to create one.
This Tea Company Steeps Its Business in Social Media
Social Media

This Tea Company Steeps Its Business in Social Media

Adagio Teas integrates customer feedback into its product development as well as other aspects of its business.
Forget the Phone Book. How to Generate Leads for Local Businesses
Online Marketing

Forget the Phone Book. How to Generate Leads for Local Businesses

These tips will get your local business the online attention it deserves.
What Google's Panda and Penguin Updates Mean for the Future of SEO
SEO | Search Engine Optimization

What Google's Panda and Penguin Updates Mean for the Future of SEO

Three predictions for how search optimization might look in the months ahead.
Young Entrepreneurs

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing Ideas

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
The 10 Commandments of Using Pinterest for Business (Infographic)
Social Media

The 10 Commandments of Using Pinterest for Business (Infographic)

Consider these tips for maximizing the potential of the growing social network.
What a Trip to LAX Taught Me About Customer Service
Customer Service

What a Trip to LAX Taught Me About Customer Service

When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
To Develop Your Network, Target Your Market
Networking

To Develop Your Network, Target Your Market

Successful networking doesn’t mean running all over town. Here's how to create a strategic approach that makes the most productive use of your time.
New Facebook Features Help Businesses Better Manage Their Pages
Social Media

New Facebook Features Help Businesses Better Manage Their Pages

Facebook released a trio of highly anticipated features expected to make managing a Facebook page for a business easier.
How the New Google+ Local Tab Could Influence Local SEO
SEO | Search Engine Optimization

How the New Google+ Local Tab Could Influence Local SEO

Here's how you can maximize the local search benefits of the new Google+ Local feature for your website.
Where Social Media Fits in the Marketing Mix
Social Media

Where Social Media Fits in the Marketing Mix

Participating on social media sites such as Facebook and Twitter can complement traditional marketing methods for shoring up leads and sales.
3 Ways to Supercharge Fan Engagement on Facebook
Social Media

3 Ways to Supercharge Fan Engagement on Facebook

Here's how visual images, questions and videos can get your fans buzzing.
Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions
Branding

Cupcake Wars, Cupcake Champions and the Magic of Brand Extensions

TV spin-offs have something to teach business owners about getting more mileage out of their brands. Consider these five lessons from Cupcake Wars, Project Runway and other reality-TV favorites.
The 7 Deadly Sins of SEO
SEO | Search Engine Optimization

The 7 Deadly Sins of SEO

Are you guilty of these major search-engine optimization mistakes with your business website? Here's how to avoid them so you can really compete against the big boys.
Google+ Adds New Local Listings Tab for Businesses
Social Media

Google+ Adds New Local Listings Tab for Businesses

A company's listing on Google will be available to users across Google search, maps, mobile and now Google+.
5 Ways to Master Social Media Multitasking
Social Media

5 Ways to Master Social Media Multitasking

These tips and inexpensive tools can help streamline your efforts across multiple social media sites.
Driving Awareness with Vehicle Advertising
Ads by Type

Driving Awareness with Vehicle Advertising

You can get a lot of free exposure in your everyday trips around town. Here are some clever ways to make the best use of vehicle advertising.
Will It Always Be Fun and Gamification?
Online Marketing

Will It Always Be Fun and Gamification?

The future of gamification could include 'playbor' (play plus labor) and 'weisure' (work plus leisure).
How Ads on Your Site Can Affect SEO
SEO | Search Engine Optimization

How Ads on Your Site Can Affect SEO

Your search rankings could be suffering if there are a number of advertisements above the content on your website.
Why Facebook Is Killing Silicon Valley (Opinion)
Social Media

Why Facebook Is Killing Silicon Valley (Opinion)

With venture-capital investment flocking to social-media startups, who will back nascent startups innovating in such critical industries as material science, sensors, robotics, medical devices and life sciences?
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