Marketing

LinkedIn Launches Sponsored Updates for Businesses
News and Trends

LinkedIn Launches Sponsored Updates for Businesses

LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
How to Grow a Startup Community in Your Own Backyard
Marketing

How to Grow a Startup Community in Your Own Backyard

We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.
Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods
Marketing

Kickstarter's Crowdfunding Competitors That Also Help Deliver the Goods

Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.
6 Small Businesses That Are Doing Social Media Right
Online Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
How to Use Video to Reach Customers
Social Media

How to Use Video to Reach Customers

Shira Lazar of What's Trending has tips for businesses that want to spread the word about their brand.
SEO Strategies That Can Hurt Your Website Rankings
SEO | Search Engine Optimization

SEO Strategies That Can Hurt Your Website Rankings

Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.
How One Business Fulfilled a Ridiculous Customer Request
Customer Loyalty and Retention

How One Business Fulfilled a Ridiculous Customer Request

A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
Branding

The Art of Positioning Your Brand and Why You Can't Afford to Screw It Up

Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
10 Questions to Ask When Choosing an Email Marketing Service
Online Marketing

10 Questions to Ask When Choosing an Email Marketing Service

Here's a quick guide to choosing the right provider for your company's email marketing needs.
Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses
Social Media

Facebook Is Testing a Feature That Can Track Customers' Physical Movements at Businesses

The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe
Social Media

Yelp Doubles Down on Restaurant Businesses With Acquisition of Reservation Service SeatMe

Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Online Marketing and the Art of Getting What You Want
Online Marketing

Online Marketing and the Art of Getting What You Want

Derek Halpern, founder of the marketing strategy business Social Triggers discusses marketing strategies for building your list of potential customers to monetize content.
From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies
Online Marketing

From Birchbox to BeautyArmy, Grappling With the High-Cost of Freebies

S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
Does Search Produce Better Customers Than Social Media?
Social Media

Does Search Produce Better Customers Than Social Media?

A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?
Branding

Could Rolling Stone's Boston Bomber Cover Be a Smart Marketing Move?

For better or worse, controversy can draw attention to your brand.
Is Apple Still the King of Consumer Design?
Branding

Is Apple Still the King of Consumer Design?

While the heart of Apple is its power to create products everyone wants, its stock has been in steady decline.
The 10 Essentials of Facebook Etiquette
Social Media

The 10 Essentials of Facebook Etiquette

Some brands have mastered the art of Facebook marketing; others, not so much. As with any social media platform, there are rules by which we should abide.
A (Kind of) Brief History of Marketing (Infographic)
Advertising

A (Kind of) Brief History of Marketing (Infographic)

From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button
Online Marketing

Why Marketers Should Stop Worrying and Learn to Love the Unsubscribe Button

Losing some subscribers can be better than having your messages marked as spam.
Ditch Cold Calls. Why Content Is King (Infographic)
Online Marketing

Ditch Cold Calls. Why Content Is King (Infographic)

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Got Street Cred? 5 Ways to Build Customer Trust Online
Online Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
3 Innovative Ways Startups Are Driving Results Over Social Media
Social Media

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
10 Ways to Stop Being a Jerk. Signed, Your Publicist
Marketing Basics

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
8 Keys to Award Winning Startup Customer Service
Marketing Basics

8 Keys to Award Winning Startup Customer Service

It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.
The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)
Online Marketing

The Secret to Marketing to Busy People Who Don't Have Time to Read (Infographic)

It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion
Social Media

Angry Business Owners Appeal Yelp Ruling Over Alleged Extortion

Appeal drudges up accusations of review rigging, tilting the site's rating system.
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