News and Trends
LinkedIn's new marketing tool makes it the latest social network to integrate promotions from businesses into users' news feeds.
We've likely all benefited from startup events where we network with other like-minded entrepreneurs. But in the sometimes slower summer months, you should make these venues destination number one.
Once a successful crowdfunding campaign ends, the pressure is on for entrepreneurs to make good on their promises. These platforms can help.
Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
SEO | Search Engine Optimization
Even though so-called experts can try to convince you otherwise, these search marketing tactics can land your site in trouble with Google.
Customer Loyalty and Retention
A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
Branding is all about striking the right tone with customers. Here's how and why you need to think about your brand positioning.
Here's a quick guide to choosing the right provider for your company's email marketing needs.
The social network encourages users to check in for free Wi-Fi, but the routers can monitor your movements.
Read about Yelp's acquisition of a reservation service, how top talent is leaving Facebook, how Honda is using Vine for customer service and more social-media news.
Derek Halpern, founder of the marketing strategy business Social Triggers discusses marketing strategies for building your list of potential customers to monetize content.
S.W. Basics founder Adina Grigore describes the internal questions that arise when marketers, wholesalers and subscription services request free products.
A new study suggests that online shoppers will spend more money and shop more frequently depending on where they first found your business.
For better or worse, controversy can draw attention to your brand.
From the invention of moveable type in 1450, all the way to mobile ads and online videos, advertising has come a long way.
Losing some subscribers can be better than having your messages marked as spam.
These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line.
Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.
How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
It's easy for your marketing message to get lost in the mix. Here are five ways to make sure your content stands out.
Appeal drudges up accusations of review rigging, tilting the site's rating system.
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