Marketing
Define Your Target Audience to Grow Your Sales
BY Karen E. Spaeder
Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.In Their Corner
BY Kimberly L. McCall
Focus your coaching efforts where they'll pack the most punch--on your top performers.Getting Past "No"
BY Barry Farber
How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.¿Se Habla Español?
BY Kim T. Gordon
If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.Howdy, Partner
BY Rieva Lesonsky
Promotional partnerships can double your marketing punch.Build Relationships That Last
BY Ivan Misner
Follow these three phases of relationship marketing and networking, and your connections will be here to stay.A Press Release Primer
BY Al Lautenslager
Simple how-tos that will help you construct an attention-getting releaseDealmaking Basics
BY Tony Parinello
Tips for negotiating your way to a smooth saleDebug Your Ad Campaign
BY Roy H. Williams
Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.How to Market in Uncertain Times
BY Kim T. Gordon
What shape should your marketing take in today's post-war economy?Promoting an Event
BY Kim T. Gordon
Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.Devil's Advocate
BY Kimberly L. McCall
Do your sales reps know how far is too far when it comes to landing that sale?People Who Need People
BY Barry Farber
Find out how to break the ice with your prospects and make that all-important customer connection a reality.Finding a Market for Your Services
BY Paul and Sarah Edwards
Does anyone need what your business is offering? To find out, the best approach is the direct approach.How to Network With a Large Group
BY Ivan Misner
A simple game of "business card bingo" will get the introductions rolling.When Your Press Release Isn't Working
BY Al Lautenslager
Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.In a Slump? Time to Jump-Start Your Sales
BY Tony Parinello
Give your ailing sales figures a shot of adrenaline with these smart tactics.Increase Your Customer Base
Loyalty programs, coupons and other ways to drive new traffic to your businessGive Customers an Experience to Remember
BY Kim T. Gordon
Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.Go Major League
BY Kimberly L. McCall
Score a success for your business by implementing team-selling tactics.Be Remembered at Networking Events
BY Ivan Misner
How to use memory hooks to stand out in a crowdAdjusting Your Ads in Times of War
BY Roy H. Williams
How to proceed with your advertising goals when the world is in turmoilPreparing for a Trade Show
BY Al Lautenslager
Here's how to generate much-needed buzz about your business before you even set up your booth.Who Is the Real Decision-Maker?
BY Tony Parinello
How to tell if you're selling to the person who can really tell you yea or nayWhat to Say in Your Ad
BY Roy H. Williams
Can't decide what information to include in your ads? Surprise: There's more than one answer.Customer Service: Your Best Shot at Standing Out
BY Keith Lowe
Provide the best service in town, and many customers will want to give you their business--regardless of the cost.Ads by Google
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Mark Cuban
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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