Marketing

'Cake Boss' Asks: Are You Judging Your Customers?
Customer Service

'Cake Boss' Asks: Are You Judging Your Customers?

'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always right.
How to Stop Losing Money From Coupons
Advertising

How to Stop Losing Money From Coupons

Four tips to save your business from extreme couponing practices.
Hotels That Rock at Social Media
Social Media

Hotels That Rock at Social Media

From star-studded boutique hotels to a small business near you, using social media as a customer service tool is a no-brainer.
Is Any Publicity Good Publicity?
Online Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
Five Social Media Mistakes Your Startup Must Avoid
Social Media

Five Social Media Mistakes Your Startup Must Avoid

Advice for steering your business clear of the most common blunders that can kill your entire marketing strategy.
How to Bite Off a Chunk of the Zombie Economy
Guerrilla Marketing

How to Bite Off a Chunk of the Zombie Economy

Zombie-related sales are a $5 billion market opportunity any entrepreneur can feast on. Here are a four ways you can reap some zombie-related profits -- and they're not just for Halloween, either.
10 Innovators in Green Marketing
Marketing

10 Innovators in Green Marketing

From TOMS Shoes to Method household cleaning products, here's a look at unique marketing campaigns with an eco-friendly twist.
Starting a Business

Get Creative with Social Media: How to Make it Work for You

Social media marketing is a great way to network and share information.
How to Get Started with Location-Based Marketing
Online Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Small Business Saturday Kicks Off
Marketing Ideas

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
10 Tips for Better Content Marketing
Online Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
How to Get Customers to Help Build Your Brand
Branding

How to Get Customers to Help Build Your Brand

Brand-building is something business owners do one customer transaction at a time. Here, tips for adding value and generating leads that can offer a bigger payoff than traditional marketing.
Apple's Simple Marketing Manifesto
Marketing Plan

Apple's Simple Marketing Manifesto

In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
Five Tips for Turning Picky Holiday Shoppers Into Buyers
Make the Sale

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.
Five Tips for Turning Picky Holiday Shoppers Into Buyers
Make the Sale

Five Tips for Turning Picky Holiday Shoppers Into Buyers

As fewer shoppers may visit stores this holiday season, you'll have to get more of them to buy to see sales grow. Here are some tips.
How to Be Your Own Media Company
Social Media

How to Be Your Own Media Company

Now that you're your own boss, you need to do your own marketing and promotion. (Who did you think was going to take care of all that for you?) Here's how to do it.
Social Marketing Is Best Served on a Combo Plate
Social Media

Social Marketing Is Best Served on a Combo Plate

To increase your sales, combine social media marketing with other forms of marketing.
How to Leverage Celebrities and Social Media to Build Buzz
Social Media

How to Leverage Celebrities and Social Media to Build Buzz

For shoe brand Creative Recreation having famous friends and using social media creates a very appealing combination.
Seven Tips for Marketing a Business with Video
Online Marketing

Seven Tips for Marketing a Business with Video

When creating videos for marketing purposes, keep this advice in mind.
Seven Tips for Successful Holiday Marketing Campaigns
Online Marketing

Seven Tips for Successful Holiday Marketing Campaigns

When you want to spread some holiday cheer, combine email and social media to reach a broader audience.
Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)
Sales

Four Signs a Sales Pro Will Be a Good Hire (Hint: Think Money)

Money motivation is the one factor that sets apart great salespeople from the mediocre ones, or worse.
What Are Low-Cost Ways to Market My Business and Make Sales?
Low-Cost Ideas

What Are Low-Cost Ways to Market My Business and Make Sales?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.
Why Content Marketing Is King
Online Marketing

Why Content Marketing Is King

More business marketers are turning to blogs, white papers and case studies to spread the word about their wares than search engine marketing.
10 Questions for a Networking Referral Power Team
Networking

10 Questions for a Networking Referral Power Team

Working with people from complementary professions can help you leverage your referral network. Here's what you need to ask to find their sweet spots.
How to Start Video Blogging for Your Business
Online Marketing

How to Start Video Blogging for Your Business

Online videos can be a good way to connect with customers. Here are some tips for beginners.
What Time Is Your Facebook Sweet Spot?
Social Media

What Time Is Your Facebook Sweet Spot?

A new survey offers a deeper look into the average lifetime of a status update on a Facebook Business Page.
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