Marketing

Jason Falls on Facebook Fan Page Mistakes
Social Media

Jason Falls on Facebook Fan Page Mistakes

A look at common fumbles business owners make when trying to attract fans on the social network.
Smartphones Become the Go-To Tool for Shoppers
Sales

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
Chris Brogan on Using Pinterest for Business
Social Media

Chris Brogan on Using Pinterest for Business

The popular blogger shares advice on how business owners can get started on the visual-bookmarking social network.
How to Find Your Authentic Voice on Social Media
Social Media

How to Find Your Authentic Voice on Social Media

How do you engage customers on social media--without sounding like you're marketing to them? Let the Esquire guy be your guide.
The Do's and Don'ts of Social Media for Business
Social Media

The Do's and Don'ts of Social Media for Business

Our Esquire Guy columnist offers guidelines for corporate social media. Hint: Your posts should sound like your company -- after drinking one beer.
How to Earn the Trust of Facebook Fans
Social Media

How to Earn the Trust of Facebook Fans

Jason Falls, CEO of Social Media Explorer, shares advice for business owners to build awareness on the social network...
It's Leap Year. What Are You Doing With Your Extra Day?
Marketing Ideas

It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
How to Find More Time in Your Day
Productivity

How to Find More Time in Your Day

Find yourself getting bogged down in the day to day of your business? Put these goals to work to move your marketing and business prospecting ahead again.
Five Ways to Find Leads from Facebook
Finding Prospects

Five Ways to Find Leads from Facebook

On Facebook, behind every business lead is a flesh-and-blood individual
Social Media Con Artists a Rising Problem
Security

Social Media Con Artists a Rising Problem

Entrepreneurs that host online networking communities must be especially vigilant to protect their customers from scammers and spammers.
Social Media Tips from the Oscars
Social Media

Social Media Tips from the Oscars

The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
How to Build an SEO Team from Scratch
SEO | Search Engine Optimization

How to Build an SEO Team from Scratch

Here are the ways you can make sure search engine optimization is a top priority at your company.
Twitter 101: How to Join the Conversation
Social Media

Twitter 101: How to Join the Conversation

Jason Falls, CEO of Social Media Explorer, shares tips for business owners looking to find their place on social network..
Seven Ways to Keep Angry Customers (Like Me) Happy
Customer Service

Seven Ways to Keep Angry Customers (Like Me) Happy

When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
Twitter Makes Room for Your Ad Dollars
Advertising

Twitter Makes Room for Your Ad Dollars

Advertising on Twitter isn't without its challenges. Should you pay for promoted tweets?
Chris Brogan: Email Marketing is Not Dead
Online Marketing

Chris Brogan: Email Marketing is Not Dead

The popular blogger shares advice on how to best use email to reach customers, plus common mistakes business owners should avoid.
What's With All the Interest in Pinterest?
Social Media

What's With All the Interest in Pinterest?

Here are six reasons you might want to try the wildly popular online pinboard.
An Argument for Caution as Facebook Readies Mobile Ads
Advertising

An Argument for Caution as Facebook Readies Mobile Ads

Here's why Facebook's next big move into mobile ads may be a boon -- or a bust -- for your business.
Startup Aims to Make Social Media Easier for Superstars
Social Media

Startup Aims to Make Social Media Easier for Superstars

WhoSay, an insider's social-media management tool, attracts millions in financing, even without a revenue model.
Seven Business Goals of Social Media - and How to Get Started
Social Media

Seven Business Goals of Social Media - and How to Get Started

Jason Falls, CEO of Social Media Explorer, explains how business owners can take a strategic approach to social media marketing.
Chris Brogan on Using Video to Market Your Business
Social Media

Chris Brogan on Using Video to Market Your Business

The popular blogger shares tips on how to get started on YouTube and other video platforms for business.
Valentine's Niche: Say It With Beer and Beef Jerky?
Targeting Niche Markets

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
How to Get the Most Bang For Your Facebook Ad Buck
Social Media

How to Get the Most Bang For Your Facebook Ad Buck

Facebook advertising can be surprisingly cost effective. Here's advice on getting your money's worth.
Six Tips for Maximizing Email Marketing Campaigns
Online Marketing

Six Tips for Maximizing Email Marketing Campaigns

Consider this advice for testing different strategies to encourage customers to open and respond to email messages.
What 'Project Runway' Can Teach You About Business
Customer Loyalty and Retention

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Eight Creative Marketing Ideas to Make Your Business Stand Out
Marketing Ideas

Eight Creative Marketing Ideas to Make Your Business Stand Out

If your marketing could use a new twist, consider these new ideas to reach today's customers.
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