Marketing

Why Savvy Businesses Field Customer Questions on Twitter
Social Media

Why Savvy Businesses Field Customer Questions on Twitter

The majority of Twitter users are likely to make a purchase from your company if you've answered a tweeted query.
YouTube Star iJustine Talks About Video Games and Teen Girls
Online Marketing

YouTube Star iJustine Talks About Video Games and Teen Girls

The video maven discusses her audience of young girls and her squeaky clean image.
Taking the 'I' Out of Business Posts on Facebook
Marketing

Taking the 'I' Out of Business Posts on Facebook

To better express its collective efforts, a business should use the word 'we' in social media communications.
YouTube Star iJustine on How She Amassed Millions of Viewers
Social Media

YouTube Star iJustine on How She Amassed Millions of Viewers

The video maven talks about building her loyal community of online viewers.
How to Promote Your Business Blog with Social Media
Online Marketing

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
Here Comes the (Stress-Free) Bride
Online Marketing

Here Comes the (Stress-Free) Bride

My Wedding Concierge makes planning for the big day easy with a curated wedding search engine
Groupon By the Numbers: From Startup to IPO
Social Media

Groupon By the Numbers: From Startup to IPO

The 'deal-of-the-day' website has filed for an IPO, and it's growth is nothing less than staggering.
A 24-Hour Social Media Marketing Plan for Your Startup
Social Media

A 24-Hour Social Media Marketing Plan for Your Startup

It's easy to waste time on Facebook and Twitter. Consider this game plan for new business owners in a hurry.
How Entrepreneurs Can Conquer Fear of Selling
Sales

How Entrepreneurs Can Conquer Fear of Selling

These tips can help get you back on the street and landing sales.
Three Ways to Raise Prices Without Losing Customers
Sales Techniques

Three Ways to Raise Prices Without Losing Customers

Charging more for your products and services can be easier than you think.
Four Mistakes That Can Kill Your Small Business
Leadership

Four Mistakes That Can Kill Your Small Business

Here's a look at management flaws that could spell disaster if left uncorrected.
Five Dos and Don'ts for Businesses on 'Empire Avenue'
Social Media

Five Dos and Don'ts for Businesses on 'Empire Avenue'

Consider these tips if you're thinking about taking your business public on this social networking site.
YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments
PR Basics

YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments

The video entrepreneur on how brands can use online feedback and reach fans across platforms.
YouTube Star iJustine on Ashton Kutcher and the Social-Media Business
Social Media

YouTube Star iJustine on Ashton Kutcher and the Social-Media Business

The online video maven talks about whom she admires most and how the social web is changing the world.
YouTube Star iJustine on the Future of Interactive Video
Online Marketing

YouTube Star iJustine on the Future of Interactive Video

The video maven talks about market segmentation and how to keep an audience engaged.
How to Decode Website Metrics to Pump Up Your Online Marketing
Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
10 Must-Haves for Better Word-of-Mouth Marketing
Networking

10 Must-Haves for Better Word-of-Mouth Marketing

These tactics can help enhance your credibility when attending networking events.
Online Marketing

How to Measure Your Return on Your Social Media Investment

Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
Online Marketing

An Experiment in Social Media Marketing: Buying Twitter Followers

An Entrepreneur contributor gets his social media followers the old-fashioned way: He buys them.
John Jantsch on How to Get More and Better Referrals
Finding Prospects

John Jantsch on How to Get More and Better Referrals

The author of 'Duct Tape Marketing' talks about his book 'The Referral Engine.' (15:38)
Five Ways to Use Twitter for Marketing That You Might Not Know About
Social Media

Five Ways to Use Twitter for Marketing That You Might Not Know About

With a little strategy, Twitter can boost your connections and website traffic.
Chris Brogan on How to Build Deeper Relationships With Your Customers Online
Online Marketing

Chris Brogan on How to Build Deeper Relationships With Your Customers Online

Your social media strategy should have a solid foundation and fluid outposts where you can connect with customers.
Craigslist Founder Launches a New Site to Connect Nonprofits
Networking

Craigslist Founder Launches a New Site to Connect Nonprofits

Craig Newmark's new site is designed to bring together a world's worth of helping hands.
Taking Stock of Empire Avenue for Business
Marketing

Taking Stock of Empire Avenue for Business

Empire Avenue's social media exchange offers a new way of cultivating brand evangelists.
How Small Companies Are Marketing Through Facebook
Social Media

How Small Companies Are Marketing Through Facebook

Facebook is proving itself a small-business marketing force. Here are three examples of how it's working.
John Jantsch on How Not to Be a Boring Business
Low-Cost Ideas

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
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