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Marketing

Define Your Target Audience to Grow Your Sales

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Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
June 1, 2003 in Market Research

In Their Corner

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Focus your coaching efforts where they'll pack the most punch--on your top performers.
June 1, 2003 in Tips from Experts

Getting Past "No"

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How do you turn that "no" into a "yes"? We've got some breakthrough tips to get you there.
June 1, 2003 in Closing the Sale

¿Se Habla Español?

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If you don't already, it's time to start. Tapping the Latino market could translate to increased sales.
June 1, 2003 in Branding

Howdy, Partner

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Promotional partnerships can double your marketing punch.
June 1, 2003 in Marketing Ideas

Build Relationships That Last

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Follow these three phases of relationship marketing and networking, and your connections will be here to stay.
May 26, 2003 in Networking

A Press Release Primer

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Simple how-tos that will help you construct an attention-getting release
May 19, 2003 in Getting Press

Dealmaking Basics

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Tips for negotiating your way to a smooth sale
May 12, 2003 in Sales Techniques

Debug Your Ad Campaign

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Spending all your money on advertising but getting no results? Find out whether you're guilty of committing one of these 12 huge blunders.
May 5, 2003 in Ads by Type

How to Market in Uncertain Times

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What shape should your marketing take in today's post-war economy?
May 5, 2003 in Marketing Basics

Promoting an Event

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Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
May 1, 2003 in Public Relations

Devil's Advocate

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Do your sales reps know how far is too far when it comes to landing that sale?
May 1, 2003 in Tips from Experts

People Who Need People

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Find out how to break the ice with your prospects and make that all-important customer connection a reality.
May 1, 2003 in Customer Service

Finding a Market for Your Services

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Does anyone need what your business is offering? To find out, the best approach is the direct approach.
May 1, 2003 in Market Research

How to Network With a Large Group

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A simple game of "business card bingo" will get the introductions rolling.
April 28, 2003 in Networking

When Your Press Release Isn't Working

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Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
April 21, 2003 in Getting Press

In a Slump? Time to Jump-Start Your Sales

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Give your ailing sales figures a shot of adrenaline with these smart tactics.
April 14, 2003 in Tips from Experts

Increase Your Customer Base

Loyalty programs, coupons and other ways to drive new traffic to your business
April 14, 2003 in Marketing Ideas

Give Customers an Experience to Remember

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Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.

Go Major League

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Score a success for your business by implementing team-selling tactics.
April 1, 2003 in Tips from Experts

Be Remembered at Networking Events

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How to use memory hooks to stand out in a crowd
March 24, 2003 in Networking

Adjusting Your Ads in Times of War

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How to proceed with your advertising goals when the world is in turmoil
March 24, 2003 in Advertising

Preparing for a Trade Show

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Here's how to generate much-needed buzz about your business before you even set up your booth.
March 17, 2003 in Public Relations

Who Is the Real Decision-Maker?

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How to tell if you're selling to the person who can really tell you yea or nay
March 10, 2003 in Sales

What to Say in Your Ad

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Can't decide what information to include in your ads? Surprise: There's more than one answer.
March 3, 2003 in Ads by Type

Customer Service: Your Best Shot at Standing Out

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Provide the best service in town, and many customers will want to give you their business--regardless of the cost.
March 3, 2003 in Customer Service
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How to Learn 'Tech Speak'

How to Learn 'Tech Speak'

Need to communicate with your developers? Expert Nelly Yusupova offers these three tips on how to become more tech li...
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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