What business owners need to know about gathering, using and protecting customer information.
Marketing Basics Articles and Videos
Content is king right now. You have to engage with your consumers if you want them to buy what you are selling.
Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
Whether it's complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
Customer Loyalty and Retention
A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
Black Friday is when most people entice customers to buy more, more and more. One clothing retailer is doing the complete opposite.
Cut though the noise with these techniques to create communications that educate and attract customers.
"Marketing is too important to be left to the marketing department." Hewlett-Packard co-founder David Packard said that. He was right.
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