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Marketing Basics

Marketing Basics Articles and Videos

6 Attention-Grabbing Direct Mail Designs

6 Attention-Grabbing Direct Mail Designs

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When planning your direct mail campaign, choosing the right design is crucial. These tips can help you select the one that works best for you.
February 4, 2014 in Marketing Basics
5 Tips for Producing Direct Mail Copy That Sells

5 Tips for Producing Direct Mail Copy That Sells

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These strategies will help you craft a direct mail piece that will connect with your customer.
January 29, 2014 in Marketing Basics
How Understanding Your Customers Can Help You Create Copy That Sells

How Understanding Your Customers Can Help You Create Copy That Sells

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No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
January 24, 2014 in Marketing Basics
Contently's New $9 Million Crown Proves Content Is King

Contently's New $9 Million Crown Proves Content Is King

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Contently, a startup transforming the way journalists and marketing companies do business, has raised $9 million in Series B funding.
January 17, 2014 in Marketing Basics
The 7 Worst Speaking Mistakes Professionals Make

The 7 Worst Speaking Mistakes Professionals Make

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How we speak -- tone, pitch and volume -- can go a long way in effectively communicating your startup's message.
January 8, 2014 in Marketing Basics
7 Idioms Almost Everyone Gets Wrong

7 Idioms Almost Everyone Gets Wrong

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The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
January 5, 2014 in Marketing Basics
Cringe-Worthy Jargon That Should Be Retired Before 2014

Cringe-Worthy Jargon That Should Be Retired Before 2014

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Whether itÂ’s complete nonsense or words that have been diminished through overuse and misuse, these terms should all be put to bed permanently.
December 15, 2013 in Marketing Basics
Let Beyonce Be Your Guide and Other Must-Read Business Tips

Let Beyonce Be Your Guide and Other Must-Read Business Tips

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A look at the importance of personally connecting with customers, why perfection is better than originality and more advice for business owners.
December 14, 2013 in Customer Loyalty and Retention
Connect With Angry Customers Before They Yelp

Connect With Angry Customers Before They Yelp

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The app OwnerLists establishes a direct line of communication between business owners and their customers, allowing them to respond directly to negative reviews.
November 15, 2013 in Customer Loyalty and Retention
5 Simple Ways to Get Your Customers to Listen to You

5 Simple Ways to Get Your Customers to Listen to You

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Cut though the noise with these techniques to create communications that educate and attract customers.
November 14, 2013 in Marketing Basics
Why Too Many Startups Run Out of Money Too Fast

Why Too Many Startups Run Out of Money Too Fast

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Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
November 5, 2013 in Marketing Basics
3 Questions You Should Be Asking Your Clients

3 Questions You Should Be Asking Your Clients

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Asking 'power questions' will improve your client relationships.
October 29, 2013 in Customer Loyalty and Retention
The 4 Elements of an Irresistible Offer

The 4 Elements of an Irresistible Offer

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Expert advice and inspiration from successful marketing campaigns.
October 18, 2013 in Marketing Basics
How to Take Control of Your Business' Online Reputation

How to Take Control of Your Business' Online Reputation

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Four tips you can implement today to improve your ratings on review sites.
October 17, 2013 in Customer Loyalty and Retention
How to Breed Positivity Among Customers and Clients

How to Breed Positivity Among Customers and Clients

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In business, first impressions only happen once. Here's how to make that moment both positive and lasting.
October 15, 2013 in Customer Loyalty and Retention
Netflix Goes Where No Customer Service Has Gone Before

Netflix Goes Where No Customer Service Has Gone Before

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In a lesson to all businesses about how to provide great customer service, a Netflix service rep role-played 'Star Trek' while trying to fix a problem.
October 14, 2013 in Customer Loyalty and Retention
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