Marketing Basics

Marketing Basics

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Marketing Basics

Stretch Your Dollar With Horizontal Marketing

Partnering with a company that shares your target market saves you time and money.
Marketing Basics

Marketing With the Pros

There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Customer Loyalty and Retention

Test Your Customer IQ

Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
Marketing Basics

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Marketing Basics

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Targeting Niche Markets

A Niche to Grow

Expand your business by targeting qualified niche markets.
Market Research

Deep Insight Without Deep Pockets

Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Marketing Basics

The Perfect Presentation: Follow-up

In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
Marketing Basics

The Perfect Presentation: Appearance

In part 5 of a 6-week series, we share our tips for dressing to impress.
Marketing Basics

The Perfect Presentation: Practice

In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
Marketing Basics

The Perfect Presentation: Speaking

In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
Marketing Basics

The Perfect Presentation: Technology

In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
Marketing Basics

The Perfect Presentation: Materials

In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
Get to Know the Competition
Market Research

Get to Know the Competition

A simple, 4-step competitive analysis will help you rise above the pack.
Customer Loyalty and Retention

Building Repeat Business from Day 1

10 tips to ensure your new business venture will have the repeat customers it needs to survive.
Marketing Basics

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
Customer Loyalty and Retention

The Cost of Customer Loyalty

When Paige's favorite local coffee shop made a few too many changes, it forced customers away. How can you avoid this same mistake?
Marketing Basics

Story Hour

Intrigue your audience by marketing with storytelling techniques.
Marketing Materials

Your Brand's True Colors

Learn what the colors you use say about your business.
Market Research

How to Research Your Market

Do your homework before opening your doors to avoid business-busting mistakes.
Targeting Niche Markets

The Baby Boomers Are Coming

The boomers are coming. Can you help your city prepare?
Marketing Basics

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
Marketing Basics

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
Market Research

Using an Online Trading Market to Predict Success

Businesses are using an innovative tool to see what their futures may hold.
Marketing Basics

Create Marketing Materials With Your Salespeople in Mind

What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
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