Marketing Basics

Pandora Founder Tim Westergren
Targeting Niche Markets

Pandora Founder Tim Westergren

Learn how Tim Westergren's Pandora uses the Music Genome Project to come up with a unique playlist for each listener.
Online Marketing

Focus Your Social Media Strategy

4 tips to help you avoid online overload
Market Research

Use Gifts to Reinforce Your Alliances

5 ways to move beyond appreciation and deepen your client relationships
Advertising 101

10 Reasons Your Marketing Messages Stink

Don't alienate your market by making these mistakes.
Get to Know Your Competition
Market Research

Get to Know Your Competition

7 shrewd strategies for forging alliances--and staying ahead of the pack.
Branding

Tag Yourself

Help your business become 'it' with a great tagline.
Why Serve a Niche Market?
Targeting Niche Markets

Why Serve a Niche Market?

A jack-of-all-trades is a master of none.
Customer Loyalty and Retention

Focus on Core Customers

Be committed to them, and they'll deliver new clients to you.
Finding Prospects

10 Ways to Waste Your Time in a Networking Group

Referral business from networking groups can pay off handsomely, so make the most of every meeting.
2 Businesses, 1 Marketing Plan
Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Appeal to Consumers' Five Senses
Marketing Basics

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Targeting Niche Markets

Who Is Jason Sadler, and Why Should You Care?

Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
Customer Loyalty and Retention

How to Create Vocal Brand Advocates

7 steps to a successful advertising campaign
Finding Prospects

Ditch Your Desperation Marketing

When it comes to the perfect pitch, sometimes less is more.
Reverse Your Fortune With Sound Marketing
Targeting Niche Markets

Reverse Your Fortune With Sound Marketing

When you know your market, your product will sell itself.
5 Myths That Kill Marketing Copy
Marketing Materials

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Buying a Franchise Coach Jeff Elgin

5 Franchise Marketing Essentials

Look for these qualities before you make an investment.
Marketing Basics

Market Your Way To the Top

Never stop thinking about marketing--it's the best way to grow your business.
Business Ideas

The Perfect Formula to Build Your Brand

Product + Expert + Promise = Brand
Ramp Up Marketing in a Downturn
Marketing How-To Guides

Ramp Up Marketing in a Downturn

5 ways to save money and still get your message heard.
Online Marketing

10 Lessons Learned From Using E-Mail Lists

How to run your lists and choose what to write about.
Get the Most From Your Written Testimonials
Networking

Get the Most From Your Written Testimonials

Make it standard practice to ask clients and contacts for testimonials and you'll build your credibility and your business.
Advertising

A Hot, Affordable New Advertising Opportunity

Consumer habits show online video is the best value for advertisers.
Market Research

What Are Your Customers Thinking?

Next-gen technologies predict consumer behavior.
Market Research

Selling to Kids? Hold the Meat

Reach kids by simplifying their options.
Online Marketing

Build Your List, Grow Your Business

Every point of contact with potential customers is an opportunity to build your e-mail list.
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