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Marketing Basics

The Perfect Presentation: Practice

In part 4 of a 6-week series, we address what kind of practice makes a presentation perfect.
July 27, 2007 in Marketing Basics

The Perfect Presentation: Speaking

In part 3 of a 6-week series, you'll learn how to deliver your material like a seasoned presenter.
July 20, 2007 in Marketing Basics

The Perfect Presentation: Technology

In part 2 of a 6-week series, we address how to prevent technology from taking over--and potentially destroying--your presentation.
July 13, 2007 in Marketing Basics

The Perfect Presentation: Materials

In part 1 of a 6-week series, we discuss how to create materials that will impress potential investors.
July 5, 2007 in Marketing Basics

Get to Know the Competition

A simple, 4-step competitive analysis will help you rise above the pack.
June 5, 2007 in Market Research

Building Repeat Business from Day 1

10 tips to ensure your new business venture will have the repeat customers it needs to survive.

Take Charge of Your Marketing

Don't wait until business dips to start marketing. Begin today using these 3 important principles to develop your core message.
May 21, 2007 in Marketing Basics

The Cost of Customer Loyalty

When Paige's favorite local coffee shop made a few too many changes, it forced customers away. How can you avoid this same mistake?

Story Hour

Intrigue your audience by marketing with storytelling techniques.
April 1, 2007 in Marketing Basics

Your Brand's True Colors

Learn what the colors you use say about your business.
March 7, 2007 in Marketing Materials

How to Research Your Market

Do your homework before opening your doors to avoid business-busting mistakes.
March 2, 2007 in Market Research

The Baby Boomers Are Coming

The boomers are coming. Can you help your city prepare?
March 1, 2007 in Targeting Niche Markets

Drive Media Interest at a Trade Show

Follow these steps to get your business noticed before, during and after the show.
February 19, 2007 in Marketing Basics

12 Months of Holiday Promotions

Year-round, holidays are great hooks for all types of marketing promotions, provided you think outside the box.
February 14, 2007 in Marketing Basics

Using an Online Trading Market to Predict Success

Businesses are using an innovative tool to see what their futures may hold.
February 1, 2007 in Market Research

Create Marketing Materials With Your Salespeople in Mind

What do your salespeople need to succeed? Give them a toolkit that helps them out during every step of the sale.
February 1, 2007 in Marketing Basics

Are You a Smart Marketer?

Take this quick quiz to learn important tips for growing your business by marketing the smart way.
January 17, 2007 in Marketing Basics

Using an Effective Media Mix

Your customers aren't sitting still, and neither should you. With an effective media mix, you can reach them morning, noon and night.
January 1, 2007 in Marketing Basics
Making a Knock-Out Trade Show Display

Making a Knock-Out Trade Show Display

You've only got 3 seconds to make an impression with your trade show display. Here's how to do it.
December 19, 2006 in Marketing Basics

Staffing Your Trade Show Booth

The people manning your booth can make or break your success at a trade show. Here's how to make sure your staff will be effective.
December 15, 2006 in Marketing Basics

Making Your Marketing Message Stick

What keeps your message in the minds of consumers?
December 1, 2006 in Marketing Basics

Market Research on a Budget

Don't think you can afford to do market research? Think again!
October 19, 2006 in Market Research

Research Your Industry

Before you launch, get to know your industry like the back of your hand.
October 10, 2006 in Market Research

Alter Your Marketing Mind-Set

Mastering four key elements of marketing will put you in front of the pack-and customers will follow.
October 1, 2006 in Marketing Basics

Keeping Your Edge

If you want to keep your business in top form, you've got to track down the newest information and trends.
October 1, 2006 in Market Research

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
August 31, 2006 in Marketing Plan
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