Marketing Basics
How to Market in Uncertain Times
BY Kim T. Gordon
What shape should your marketing take in today's post-war economy?Finding a Market for Your Services
BY Paul and Sarah Edwards
Does anyone need what your business is offering? To find out, the best approach is the direct approach.Give Customers an Experience to Remember
BY Kim T. Gordon
Stop focusing on what your product or service does. Instead, emphasize what customers will get out of buying from you.Write a Simple Marketing Plan
BY Kim T. Gordon
5 steps to a simple, concise plan that'll get your marketing efforts on the right trackIs Your Marketing Out of Focus?
BY Kim T. Gordon
You may not be using the wrong marketing methods--just too many of them.Getting Customer Referrals
BY Barry Farber
Persuading your customers to refer you to their friends isn't as hard as you think.Evolution Theory
BY Kim T. Gordon
Your customers' tastes are always changing. Question is, are your marketing efforts doing the same?Why You Need Competitive Intelligence
BY Mark Henricks
Competitive intelligence should be moving up your list of entrepreneurial priorities.Create a Steady Sales Cycle
BY Sean M. Lyden
So busy filling orders that you forgot to continue your marketing efforts? Here's how to break the cycle.Conducting Surveys and Focus Groups
BY Mie- Yun Lee
Check out these effective market research options that won't take a toll on your budget.Marketing From the Inside Out: Clarity + Alignment = Traction
Part three in a three-part series: how to create a values-based marketing planMarketing From the Inside Out: Analyzing Your Market
Part two in a three-part series: how to determine what your market wants and give it to themMarketing From the Inside Out: A Coach's Perspective
Part one in a series on reframing your marketing efforts, analyzing your target market and creating a marketing planMarket Research on the Web
Use the Internet to find out if your business has potential.And Another Thing . . .
BY Kim T. Gordon
Successful marketing takes more than a monster budget.Attract More Business With Direct-Mail Postcards
BY Sean M. Lyden
It's powerful-and affordable. So put direct mail to work for you now.Who Is Your Market-and What Do They Want?
BY Karen E. Spaeder
Before you get set on one target market, figure out if there are any others eager for your product or service.3 Rules for Niche Marketing
BY Kim T. Gordon
Follow these maxims to grow your business's audience.Chick Magnet
BY Kim T. Gordon
How can you attract women to your business?Keeping Your Marketing Current
BY Kim T. Gordon
Your customers are changing. Can your marketing keep up?Bringing in the Business
BY Karen E. Spaeder
How to find your target market and tell them all about wonderful, fabulous youRevamp Your Brochure
BY Kim T. Gordon
Is your current brochure putting prospects to sleep? Wake them up with these tips.Addled Ads
BY Kim T. Gordon
Marketing moves not to makeMoving on With Your Marketing
BY Kim T. Gordon
With our nation in turmoil, should you continue business as usual?Got Ideas?
BY Kim T. Gordon
If not, don't worry! Your workers do, so make them your marketing team.How to Work a Trade Show
Whether you're exhibiting or attending, here's all you need to know to make any trade show a success.Ads by Google
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Mark Cuban
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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