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Marketing Basics

Choosing the Right Image for Your Business

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Take this quiz to determine which type of graphic image would best represent your company.
April 4, 2005 in Marketing Materials

What Not to Do When Designing Marketing Pieces Yourself

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Avoid these 10 design disasters when you're creating your own materials.
March 7, 2005 in Marketing Materials

5 Cardinal Rules of Logo Design

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Follow these guidelines to create the best logo for your company.
February 14, 2005 in Marketing Materials

How to Land New Clients Fast

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You've just launched your business, but without clients it's going nowhere fast. Use these nine tips to reel them in.
January 17, 2005 in Customer Loyalty and Retention

What's the Plan?

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Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.
December 1, 2004 in Marketing Plan

8 Image-Building Tips

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Put a positive spin on sales by creating a professional image.
October 21, 2004 in Marketing Materials

Selecting Stationery

Choose letter-perfect stationery to convey a professional business image.
September 14, 2004 in Marketing Materials

Designing Your Sign

Create signage that catches customers' attention.
September 14, 2004 in Marketing Materials

Market Planning Checklist

Use this list to develop your marketing plan.
September 13, 2004 in Marketing Plan

Gathering Competitive Intelligence

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Get the low-down on the competition with this handy guide.
September 7, 2004 in Market Research

Older Baby Boomers vs. Seniors

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Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
August 1, 2004 in Targeting Niche Markets

Inexpensive Market Research Methods

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You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
August 1, 2004 in Market Research
How to Create a Logo

How to Create a Logo

With a well-designed logo, potential clients can instantly discover how your business can serve them.
July 26, 2004 in Marketing Materials

Getting Customers to Pitch for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.
July 26, 2004 in Marketing Basics

Turn Up the Heat

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Increase sales this summer with an integrated marketing program.
July 15, 2004 in Marketing Basics

Personalizing Your Customer Communications

A little technology can go a long way toward enhancing your customers' experience by personalizing your marketing materials.
March 22, 2004 in Marketing Materials

What Women Want

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The growing economic power of women consumers is transforming today's marketplace. Find out how to tap into the desires of women--and watch your business take off.
February 1, 2004 in Targeting Niche Markets

Buy My Book

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Publishing your own book is great way to publicize and promote your business.
February 1, 2004 in Marketing Basics

7 Relationship-Building Strategies for Your Business

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Try these tactics to get customers to think of your company first.
January 5, 2004 in Customer Loyalty and Retention

How to Develop and Run a Marketing Campaign

Prepare smart for your next marketing campaign by revising your marketing plan and understanding the different ad media available.
December 11, 2003 in Marketing Plan

How to Motivate Cold, Warm and Hot Prospects

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Follow these tips to improve your marketing efforts in the new year.
December 1, 2003 in Marketing Basics
Landing Your First Customers

Landing Your First Customers

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Once you identify your target market, explore these shoestring ideas for making contact.
November 21, 2003 in Marketing Basics

3 Marketing Mistakes to Avoid

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When planning your marketing program, keep these common missteps in mind.
November 3, 2003 in Marketing Basics

Words to the Wise

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Has your marketing copy lost its punch? Kick it up a notch with these words that work.
October 1, 2003 in Marketing Materials

3 Marketing Tactics to Use Right Now

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Not sure which marketing tactics will work best for you in today's economy? Here are your 3 best bets.
August 4, 2003 in Marketing Basics

Test Your Product or Service First

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It's not as expensive as you think--and it's crucial to your success.
July 7, 2003 in Market Research
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