Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor and it's a safe place for your money.
Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
Use these 5 tips to give buzz words the boot and focus on actionable messages.
Your Business Plan
Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
American pastry shops and other suppliers have discovered Chinese moon cakes as a new profit center. For other businesses, the pastries are great networking tools.
Naming Your Business
Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
It's more than showing up and shaking hands; it's about being proactive.
Marketing with a mascot is a cost-effective way to help consumers remember your brand.
Partnering with a company that shares your target market saves you time and money.
Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
There are plenty of opportunities to develop quality referrals--you just have to look for them.
Marketing How-To Guides
Expert tips for writing great letters, ads, brochures and more without professional help
The oldies but goodies of baby boomers are all the rage.
Marketing How-To Guides
Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Management & Operations
Most retailers use a 50 percent markup, but be certain you calculate yours correctly.
There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Customer Loyalty and Retention
Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
In part 5 of a 6-week series, we share our tips for dressing to impress.
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