Marketing Basics

Marketing Materials

5 Tips for Professional Marketing Materials

Ensure that your "literature" grows alongside your company with these insider tips.
Marketing Materials

How to Create a Direct Marketing Campaign

Get your biz through the mail when you create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials.
Marketing Materials

Designing A Logo

Make your mark with a memorable business logo.
Marketing Basics

Test Your Marketing I.Q.

Get up-to-speed fast on these 10 critical marketing facts and trends by taking our quick quiz, then reading the answers and in-depth explanations provided by our marketing expert.
Market Research

Competitive Intelligence on a Shoestring

Getting the skinny on your competitors doesn't have to cost an arm and a leg. Check out these free or low-cost options.
Marketing Basics

4 Keys to Direct Response Marketing

Increase the effectiveness of your advertising message by directly relating to your customers.
Customer Loyalty and Retention

5 Tips for Building a Rewards Program

An effective rewards program keeps customers coming back. Here are 5 essential tips for building your program--and your sales.
Customer Loyalty and Retention

Rewarding Loyal Customers

Build your own customer rewards program by following these five tips from a marketing expert.
Marketing Materials

The ABCs of Print and Web File Formats

When it comes to creating promotional materials, knowing the difference between EPS, JPG and GIF files can help choose wisely.
Marketing Materials

Create a Winning Flier

Catapult your marketing efforts into the stratosphere with these 7 essential tips to get your flier working for you.
Marketing Materials

Choosing the Right Image for Your Business

Take this quiz to determine which type of graphic image would best represent your company.
Marketing Materials

What Not to Do When Designing Marketing Pieces Yourself

Avoid these 10 design disasters when you're creating your own materials.
Marketing Materials

5 Cardinal Rules of Logo Design

Follow these guidelines to create the best logo for your company.
Customer Loyalty and Retention

How to Land New Clients Fast

You've just launched your business, but without clients it's going nowhere fast. Use these nine tips to reel them in.
Marketing Plan

What's the Plan?

Need a marketing plan? Here are strategies to fit penny pinchers, big spenders and everyone in between.
Marketing Materials

8 Image-Building Tips

Put a positive spin on sales by creating a professional image.
Marketing Materials

Selecting Stationery

Choose letter-perfect stationery to convey a professional business image.
Marketing Materials

Designing Your Sign

Create signage that catches customers' attention.
Marketing Plan

Market Planning Checklist

Use this list to develop your marketing plan.
Market Research

Gathering Competitive Intelligence

Get the low-down on the competition with this handy guide.
Targeting Niche Markets

Older Baby Boomers vs. Seniors

Are you making the mistake of lumping older baby boomers with seniors in your marketing campaign?
Market Research

Inexpensive Market Research Methods

You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
Marketing Basics

Getting Customers to Pitch for You

Gathering testimonials and case histories from happy customers is an easy way to show prospective customers exactly what you can do for them.
Marketing Basics

Turn Up the Heat

Increase sales this summer with an integrated marketing program.
Marketing Materials

Personalizing Your Customer Communications

A little technology can go a long way toward enhancing your customers' experience by personalizing your marketing materials.
Marketing Basics

Buy My Book

Publishing your own book is great way to publicize and promote your business.
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