Marketing Basics

Cause Marketing Matters to Consumers
Branding

Cause Marketing Matters to Consumers

Social responsibility makes consumers take notice. Follow these 5 steps to create a successful cause-based marketing campaign.
Sales Techniques

From Storeroom to Store Shelves

Use these 9 tips to craft a pitch that will have retailers filling out purchase orders.
Marketing

Tightwad Bank: A Lesson in Branding

One community bank is leveraging the levity of a name to send a message to consumers: This is an FDIC-insured bank with a sense of humor and it's a safe place for your money.
The Importance of a Marketing Plan
Marketing Plan

The Importance of a Marketing Plan

Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
Advertising

Evade the Copywriting Text Trap

Use these 5 tips to give buzz words the boot and focus on actionable messages.
Your Business Plan

Economic Crises Call for Better Marketing Plans

Waiting for the next crisis to hit means you will have waited too long to revise your business plan.
Marketing Basics

Reaching Multitaskers

Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
Success Stories

Moon Cakes Are Big Business in China

American pastry shops and other suppliers have discovered Chinese moon cakes as a new profit center. For other businesses, the pastries are great networking tools.
What's in a Name? Everything
Naming Your Business

What's in a Name? Everything

Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
Networking

What Is Business Networking, Anyway?

It's more than showing up and shaking hands; it's about being proactive.
Marketing Ideas

Character Counts

Marketing with a mascot is a cost-effective way to help consumers remember your brand.
Marketing Basics

Stretch Your Dollar With Horizontal Marketing

Partnering with a company that shares your target market saves you time and money.
Finding Customers

Win Sales From Recession-Minded Consumers

Here are 3 ways to woo shoppers this summer, when the spotlight's on saving.
Networking

Generating More Referrals

There are plenty of opportunities to develop quality referrals--you just have to look for them.
Business Ideas

Nostalgia Sells

The oldies but goodies of baby boomers are all the rage.
Marketing How-To Guides

Get Your Copy Write

Expert tips for writing great letters, ads, brochures and more without professional help
Marketing How-To Guides

No More "Me Too" Marketing

Before you can beat your competitors, customers have to be able to tell you apart. Here are 3 steps to becoming the leader of the pack.
Management & Operations

Finding the Right Price for Your Retail Products

Most retailers use a 50 percent markup, but be certain you calculate yours correctly.
Marketing Basics

Marketing With the Pros

There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
Customer Loyalty and Retention

Test Your Customer IQ

Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
Marketing Basics

Misleading Marketing Copy

You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
Marketing Basics

The Hottest Marketing Trends for 2008

Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
Targeting Niche Markets

A Niche to Grow

Expand your business by targeting qualified niche markets.
Market Research

Deep Insight Without Deep Pockets

Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
Marketing Basics

The Perfect Presentation: Follow-up

In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
Marketing Basics

The Perfect Presentation: Appearance

In part 5 of a 6-week series, we share our tips for dressing to impress.
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