Marketing Basics

Market Research

Who Is Your Market-and What Do They Want?

Before you get set on one target market, figure out if there are any others eager for your product or service.
Targeting Niche Markets

3 Rules for Niche Marketing

Follow these maxims to grow your business's audience.
Targeting Niche Markets

Chick Magnet

How can you attract women to your business?
Market Research

Keeping Your Marketing Current

Your customers are changing. Can your marketing keep up?
Market Research

Bringing in the Business

How to find your target market and tell them all about wonderful, fabulous you
Marketing Materials

Revamp Your Brochure

Is your current brochure putting prospects to sleep? Wake them up with these tips.
Marketing Basics

Addled Ads

Marketing moves not to make
Marketing Basics

Got Ideas?

If not, don't worry! Your workers do, so make them your marketing team.
Marketing Basics

Moving on With Your Marketing

With our nation in turmoil, should you continue business as usual?
Marketing Basics

How to Work a Trade Show

Whether you're exhibiting or attending, here's all you need to know to make any trade show a success.
Marketing Basics

Attending a Trade Show

They're easy enough to find. But what do you do to get there?
Marketing Plan

Creating A Marketing Plan

Design a road map to guide your marketing campaign.
Marketing Plan

Creating A Marketing Plan

Design a road map to guide your marketing campaign.
Researching Your Market
Market Research

Researching Your Market

Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
The Ingredients of a Marketing Plan
Marketing Plan

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
Market Research

Conducting Market Research

Prospects need a reason to buy, even if you're just asking them whether they'd use your product or service.
Marketing Materials

When Your Marketing Materials Flop

. . . go back to the drawing board and do some research to find your best prospects.
Market Research

Who Wants to Know? You Do.

Conducting a survey online is cheap and fast--and you can do it yourself.
Market Research

How to Market to College Students

Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.
Marketing Basics

Business Development Basics

How to set up a new-business program for your company
Targeting Niche Markets

How to Reach New Markets

Want to bend your business in a better direction? Try a new market.
Market Research

Who Are Your Clients?

Get to know potential customers with market research.
Marketing Plan

Marketing Plan Makeover

Is it time for an update?
Targeting Niche Markets

Reaching Your Target Market

Look for prospects who will be receptive to your message.
Marketing Basics

Marketing on a Budget Can Reap Rich Rewards

When planning your marketing campaign, you don't have to spend a fortune to see results.
Targeting Niche Markets

Marketing to Niche Business Clients

Find out how to target a specific business client.
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