Marketing Basics

Positioning: Setting Your Business Apart
Advertising 101

Positioning: Setting Your Business Apart

Create a unique selling proposition to make sure your ads and other marketing materials stand out from the competition's.
Marketing Basics

Making Your Marketing Message Stick

What keeps your message in the minds of consumers?
Market Research

Market Research on a Budget

Don't think you can afford to do market research? Think again!
Market Research

Research Your Industry

Before you launch, get to know your industry like the back of your hand.
Marketing Basics

Alter Your Marketing Mind-Set

Mastering four key elements of marketing will put you in front of the pack-and customers will follow.
Market Research

Keeping Your Edge

If you want to keep your business in top form, you've got to track down the newest information and trends.
Marketing Plan

Improve Sales With a Marketing Plan

Need to step up your sales? Create an easy-to-follow marketing plan that'll help you along.
Marketing Ideas

Marketing to Other Entrepreneurs

If you're marketing to other business owners, you need to offer the 7 things they want most--and learn how you can deliver them.
Marketing Basics

Balancing Quantity vs. Quality of Leads

When planning your marketing efforts, should you cast a wide net to find lots of leads, or a narrow net to find highly qualified leads? Here's how to decide.
Marketing Plan

23 Hours to a Great Marketing Plan

The countdown has started: With these simple steps, you're less than a day away from creating marketing magic.
Marketing Basics

Marketing Advice From an Expert

An expert shares his tips for simply irresistible marketing.
Marketing Materials

8 Ways to Improve Your Visibility

Your business may be on a budget, but you can still pump up your visibility. These 8 proven tactics will get you noticed on the cheap.
Marketing Basics

Take Control of Your Marketing Plan

You control your business, but your marketing plan is another story. Take the reins by channeling your inner chief marketing officer.
Marketing Basics

Get Referred to the Top Dog

Our sales coach walks you through the conversation that'll land you a meeting with the top executive.
Creating a Great Business Card
Marketing Materials

Creating a Great Business Card

Success is in the cards when you've got business cards that convey the right message.
Marketing Basics

Best in Show

Tap the right resources to build a blue-ribbon trade-show booth.
Marketing Basics

3 Ways to Boost Consulting Biz Sales

Want to boost your consulting practice in the new year? Power up your sales and marketing programs by following 3 key steps.
Marketing Materials

5 Tips for Professional Marketing Materials

Ensure that your "literature" grows alongside your company with these insider tips.
Marketing Materials

Designing A Logo

Make your mark with a memorable business logo.
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