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Marketing Basics

How to Work a Trade Show

Whether you're exhibiting or attending, here's all you need to know to make any trade show a success.
September 17, 2001 in Marketing Basics

Attending a Trade Show

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They're easy enough to find. But what do you do to get there?
August 27, 2001 in Marketing Basics

Creating A Marketing Plan

Design a road map to guide your marketing campaign.
August 13, 2001 in Marketing Plan

Creating A Marketing Plan

Design a road map to guide your marketing campaign.
August 13, 2001 in Marketing Plan
How to Create a Marketing Plan

How to Create a Marketing Plan

What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
August 7, 2001 in Marketing Basics
Researching Your Market

Researching Your Market

Whether you're just starting out or if you've been in business for years, you should always stay up-to-date with your market information. Here are the best methods for finding your data.
August 7, 2001 in Market Research
The Ingredients of a Marketing Plan

The Ingredients of a Marketing Plan

Ready to get it all down on paper, but not sure where to put it? We'll help you with the format and elements of your marketing plan.
August 7, 2001 in Marketing Plan

Conducting Market Research

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Prospects need a reason to buy, even if you're just asking them whether they'd use your product or service.
July 23, 2001 in Market Research

When Your Marketing Materials Flop

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. . . go back to the drawing board and do some research to find your best prospects.
July 16, 2001 in Marketing Materials

Who Wants to Know? You Do.

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Conducting a survey online is cheap and fast--and you can do it yourself.
July 1, 2001 in Market Research

How to Market to College Students

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Step 1: Don't think of them just as college students. They're a lot more three-dimensional than that.
July 1, 2001 in Market Research

Business Development Basics

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How to set up a new-business program for your company
June 4, 2001 in Marketing Basics

How to Reach New Markets

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Want to bend your business in a better direction? Try a new market.
June 1, 2001 in Targeting Niche Markets

Who Are Your Clients?

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Get to know potential customers with market research.
May 21, 2001 in Market Research

Marketing Plan Makeover

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Is it time for an update?
March 30, 2001 in Marketing Plan

Reaching Your Target Market

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Look for prospects who will be receptive to your message.
March 19, 2001 in Targeting Niche Markets

Marketing on a Budget Can Reap Rich Rewards

When planning your marketing campaign, you don't have to spend a fortune to see results.
January 24, 2001 in Marketing Basics

Marketing to Niche Business Clients

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Find out how to target a specific business client.
January 22, 2001 in Targeting Niche Markets

Building a Client Base

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Make sure prospects know they can trust your company by describing exactly what they're getting from you.
January 14, 2001 in Marketing Basics

Become a Marketing Marvel

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Boost your business with these marketing how-tos.
January 1, 2001 in Marketing Basics

Building Customer Relationships

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Increase your sales through better relationships with your existing customers.
January 1, 2001 in Customer Loyalty and Retention

Is Network Marketing Just a Scam?

There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
December 25, 2000 in Marketing Basics

Choosing the Right Market

Take another look at the clients you're attracting.
December 4, 2000 in Targeting Niche Markets

Call In the Pros

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Need marketing help from the experts? Choose the best firm for your budget.
December 1, 2000 in Marketing Basics

Marketing Features Vs. Benefits

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Learn the difference, and then see the difference in your bottom line.
December 1, 2000 in Marketing Basics

Meet the Neighbors

Attract new customers by jumping on the welcome wagon.
November 13, 2000 in Marketing Basics
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