Marketing Basics

Marketing Basics

Building a Client Base

Make sure prospects know they can trust your company by describing exactly what they're getting from you.
Marketing Basics

Become a Marketing Marvel

Boost your business with these marketing how-tos.
Customer Loyalty and Retention

Building Customer Relationships

Increase your sales through better relationships with your existing customers.
Marketing Basics

Is Network Marketing Just a Scam?

There's a huge difference between network marketing and pyramid schemes. Learn the truth here.
Targeting Niche Markets

Choosing the Right Market

Take another look at the clients you're attracting.
Marketing Basics

Call In the Pros

Need marketing help from the experts? Choose the best firm for your budget.
Marketing Basics

Marketing Features Vs. Benefits

Learn the difference, and then see the difference in your bottom line.
Marketing Basics

Meet the Neighbors

Attract new customers by jumping on the welcome wagon.
Market Research

Research for Less

You don't need a big budget to find out if there's a market for your business.
Marketing Basics

Beat the Competition

High quality and sound marketing work as well as lowering your prices.
Marketing Plan

Market the Right Image

Tips for creating a marketing plan that attracts the right attention
Marketing Basics

Business In Demand?

How to evaluate whether there's a need for your business
Marketing Basics

On Target?

Top prospects change as your business changes. Here's how to fine-tune your marketing message so it hits home year after year.
Marketing Materials

Marketing Your Book

Hey, authors: Here are the steps for putting together a marketing package for your publication.
Marketing Basics

Creating Your Marketing Strategy

You missed the advertising deadline for your chosen medium. Now what do you do? Here's how can develop a plan to attract clients.
Market Research

The Search Is On

Before you launch your business, follow these tips for doing your market research.
Targeting Niche Markets

Focusing on Your Target Market

Zero in on your customers with these helpful tips.
Marketing Plan

Creating a Marketing Plan

Our Marketing Expert shows you how to make your business grow with solid marketing tactics.
Market Research

Researching Potential Clients

Not sure who your target customers are? Scope them out with these helpful hints.
Marketing Basics

Using Your Strengths

What marketing methods are best on a limited budget? Here is a four-step program that'll improve your marketing results.
Marketing Basics

Final Words

Dispelling three sales and marketing myths
Marketing Basics

One-Man Show

Our Marketing Expert shows you how to set up your own marketing program.
Market Research

Get The Scoop

Everything you ever wanted to know about your customers--from your customers
Marketing Basics

To Err Is Dangerous

8 marketing mistakes you can't afford to make
Market Research

Know Thy Enemy

Gleaning knowledge from your competitors
Marketing Basics

Word Travels Fast

Use secrecy, scarcity and the cool factor to spark a buzz about your product.
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