Marketing Basics
Play Video Where to Spend Your Marketing Dollars (Video)
BY Colleen DeBaise
Marketing expert Karen Leland talks about why business owners should spend upfront on marketing. SXSW Hopefuls: 3 Young Startups on Their Strategies for Getting Discovered
BY Kara Ohngren
Few startups would balk at the opportunity to make a big splash at SXSW Interactive. We check in with three startups that hope to do just that. Writing Detox: 5 Ways to Better Marketing Copy
BY Jessica Levco
Follow this simple regimen to get rid of 'toxins' and make your copy shine. 7 Steps to Get Publicity for Your Business
BY Entrepreneur Staff
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started. SBA Debuts New Market Research Tool for Small Business
BY Randy Myers
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA. Defining Your Market in 7 Steps
BY Entrepreneur Staff
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success. Finding Your Marketing Competitive Advantage
BY Jay Conrad Levinson and Jeannie Levinson
To craft a marketing strategy that brings in the business, you've got to home in on the problems your prospects face and then figure out how your products or services can be the solution. How to Design a Marketing Strategy
BY Jay Conrad Levinson and Jeannie Levinson
The business world may be complex, but your marketing strategy doesn't have to be. Use the answers to these seven questions to create an effective action plan. How to Really Listen to Your Customers
BY Erika Napoletano
A flexible response to a customer's needs plants a vineyard's new direction. 27 Expendable Phrases to Cut from Your Marketing Copy
BY Laura Blackwell
Readers are pressed for time, so stop muddling your point. Eliminate these phrases and improve the readability of your content. Lessons in Customer Engagement from the Detroit Auto Show
BY Stephanie Vozza
How to exceed expectations, inspire loyalty and make your customers feel valued. How to Launch a Successful Brand Ambassador Initiative
BY Alanna Francis
You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans. 3 Things You Need to Know Before Getting Started in Local Mobile Advertising
BY Kathleen Davis
Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started. How Much Did That New Customer Cost You?
BY Lon Safko
Determine your marketing plan's effectiveness by analyzing how much you're spending to gain just one client. 5 Ways to Land Celebrity Clients
BY Stephanie Vozza
Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.Play Video Getting Your Name Out There as a Startup (Video)
BY Colleen DeBaise
Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company Web Startup Helps Track Customer Reviews
BY Gwen Moran
Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media. Writing a Business Plan? Don't Forget About Marketing
BY Marsha Friedman
Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets. Merry Christmas: Time to Snuggle Up with Facebook, Twitter
BY Jim Joseph
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand. Make Your Own Rules and Other Tips This Week
BY Brian Patrick Eha
Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week. The 10 Most Useless Buzzwords
BY Michael Sebastian
You might want to drop these words and phrases from your business vocabulary -- starting right now. 3 Surprising Ways to Find New Clients
BY Erika Napoletano
Defy convention and employ these unconventional methods for connecting with new customers. How to Figure Out Exactly What Your Customers Want
BY Christopher Hann
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right. When Bad Online Reviews Cost Business
BY Lindsay LaVine
A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review. How to Turn Your Startup into the Next Campus Craze
BY Matt Villano
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy. What You Don't Know About Sweepstakes and Contests May Hurt You
BY Lindsay LaVine
Five tips to conduct a successful promotion.Ads by Google
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Ben Kaufman
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"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
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Musician, entrepreneur
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Meetup Co-founder
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