Marketing Basics

Why Too Many Startups Run Out of Money Too Fast
Marketing Basics

Why Too Many Startups Run Out of Money Too Fast

Many startups run out of money soon after they launch, missing out on success before they even have a fighting chance.
3 Questions You Should Be Asking Your Clients
Customer Loyalty and Retention

3 Questions You Should Be Asking Your Clients

Asking 'power questions' will improve your client relationships.
The 4 Elements of an Irresistible Offer
Marketing Basics

The 4 Elements of an Irresistible Offer

Expert advice and inspiration from successful marketing campaigns.
How to Take Control of Your Business' Online Reputation
Customer Loyalty and Retention

How to Take Control of Your Business' Online Reputation

Four tips you can implement today to improve your ratings on review sites.
How to Breed Positivity Among Customers and Clients
Customer Loyalty and Retention

How to Breed Positivity Among Customers and Clients

In business, first impressions only happen once. Here's how to make that moment both positive and lasting.
Netflix Goes Where No Customer Service Has Gone Before
Customer Loyalty and Retention

Netflix Goes Where No Customer Service Has Gone Before

In a lesson to all businesses about how to provide great customer service, a Netflix service rep role-played 'Star Trek' while trying to fix a problem.
10 Words to Cut From Your Writing
Marketing Basics

10 Words to Cut From Your Writing

Want to improve your printed and online content? Chop these words -- mercilessly.
5 Tips for Getting the Most Out of Your PR Agency
Public Relations

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
10 Ways to Promote Yourself to Entrepreneurial Success
Marketing Basics

10 Ways to Promote Yourself to Entrepreneurial Success

It's not enough if you think you're special. Others should think you are too.
Starbucks' Free Coffee Promotion Isn't Actually About Ending the Government Shutdown
Customer Loyalty and Retention

Starbucks' Free Coffee Promotion Isn't Actually About Ending the Government Shutdown

Starbucks appears to be sending a message about cooperation to lawmakers in Washington, but it's really just getting more customers into its stores.
5 Branding Tips to Supercharge Your Sales
Branding

5 Branding Tips to Supercharge Your Sales

Companies or individuals can generate more sales when they are consistent and relate to their customers in authentic ways.
10 Tips for Writing Better Online Marketing Content
Online Marketing

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.
Why Your Customers' Cravings Are Your Key to Success
Customer Loyalty and Retention

Why Your Customers' Cravings Are Your Key to Success

Knowing what customers want and delivering will help you gain market share fast. Here's how.
4 Steps to Building A Profitable Digital Newsletter
Marketing Basics

4 Steps to Building A Profitable Digital Newsletter

Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
REI Ditches Its Lifetime Warranty: Good or Bad Idea?
Customer Loyalty and Retention

REI Ditches Its Lifetime Warranty: Good or Bad Idea?

Rugged outfitter REI recently jettisoned its lifetime warranty -- putting an end to being able to return decades-old camping gear. Think it'll be a good strategy for the retailer?
How to Turn Haters Into Raging Fans
Marketing Basics

How to Turn Haters Into Raging Fans

Who says politics, religion or a controversial subject should be off limits for business owners? Find out why picking a fight can help power sales.
7 Website Essentials to Land More Sales (Infographic)
Marketing Basics

7 Website Essentials to Land More Sales (Infographic)

Consider improving these aspects of your website to attract customers and sales.
Stellar Customer Service Keeps Upscale Lingerie Shop in Business
Customer Loyalty and Retention

Stellar Customer Service Keeps Upscale Lingerie Shop in Business

This Denver-based small shop has weathered tough times by showing their customers that they care.
Angry Customer Used Promoted Tweets to Chastise British Airways
Customer Loyalty and Retention

Angry Customer Used Promoted Tweets to Chastise British Airways

A miniature PR fiasco unfolded on Monday night as a British Airways customer used promoted tweets to publicly reprimand the airline for losing his father's luggage. Here's what happened.
Stop Losing Money and Focus on Customer Service (Infographic)
Customer Loyalty and Retention

Stop Losing Money and Focus on Customer Service (Infographic)

Your customers probably don't like you as much as you think. Here's a look at how improving customer service can boost your bottom line.
Billabong's Wipeout: Surfwear Brand Now Worthless
Customer Loyalty and Retention

Billabong's Wipeout: Surfwear Brand Now Worthless

Over the past six years, Billabong has erased billions of dollars in investor value. Its latest year-end financial report delivers the worst news yet.
6 Ways to Get Customers Hooked and Raving About Your Brand
Customer Loyalty and Retention

6 Ways to Get Customers Hooked and Raving About Your Brand

Your customers are your most powerful, most affordable marketing tool. Here's how to develop and strengthen your relationship with them.
5 Simple Tips for Marketing to Nerds
Marketing Basics

5 Simple Tips for Marketing to Nerds

Nerds, geeks, eggheads and wonks are an influential audience -- Nerdist's Chris Hardwick offers tips to reach them.
Do This Before You Build Your Next App and Other Must-Read Business Tips
Management & Operations

Do This Before You Build Your Next App and Other Must-Read Business Tips

A look at why you shouldn't build an app on gut instinct alone, why you should release product features one at a time and more advice for business owners.
5 Ways to Turn Customer Leads Into Cash (Infographic)
Customer Loyalty and Retention

5 Ways to Turn Customer Leads Into Cash (Infographic)

Use the summer slowdown to revamp your lead management system. Here are five tips to get you started.
How to Take Advantage of the Summer Slump
Marketing Basics

How to Take Advantage of the Summer Slump

Don't get lazy -- use the summer slowdown to improve your marketing, branding and customer relationships.
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