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Marketing Basics

Why Pricing Should Be Your First Focus, Not Your Last

Why Pricing Should Be Your First Focus, Not Your Last

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Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
July 6, 2013 in Marketing Basics
Likeanomics and the Power of Marketing InfluencePlay Video

Likeanomics and the Power of Marketing Influence (Video)

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Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
July 5, 2013 in Marketing Basics
Connecting With Customers: How to Market to Their Emotions

Connecting With Customers: How to Market to Their Emotions

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Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
July 5, 2013 in Marketing Basics
Marketing on a Dime: 3 Lessons From a First-Time CMO

Marketing on a Dime: 3 Lessons From a First-Time CMO

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Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
July 1, 2013 in Marketing Basics

Answers to Your Important Content Marketing Questions

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Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
June 27, 2013 in Marketing Basics
5 Ways to Make Your Product Sell Itself

5 Ways to Make Your Product Sell Itself

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With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
June 21, 2013 in Marketing Basics
Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter

Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter

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As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.
June 20, 2013 in Marketing Basics
3 Simple Ways to Keep Your Customers Happy

3 Simple Ways to Keep Your Customers Happy

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The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.

Marketing ROI: Budgeting Your Money Wisely

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Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
June 10, 2013 in Marketing Basics
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

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Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
June 7, 2013 in Marketing Basics
How to Become a Media Darling

How to Become a Media Darling

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A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
June 6, 2013 in Marketing Basics
How to Turn Your Startup Into a Lean, Mean Marketing Machine

How to Turn Your Startup Into a Lean, Mean Marketing Machine

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Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
June 4, 2013 in Marketing Basics
Can Ignoring Clients Boost Your Sales?

Can Ignoring Clients Boost Your Sales?

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A tech company sees gains by turning its attention away from 60 percent of clients.
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

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Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
May 28, 2013 in Marketing Basics

7 Tips for Writing Better Business Copy

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From business plans to marketing copy, being aware of common mistakes can make you a better writer.
May 27, 2013 in Marketing Basics
What You Wanted to Know About Marketing But Forgot to Ask

What You Wanted to Know About Marketing But Forgot to Ask

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You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
May 23, 2013 in Marketing Basics
A Company That Makes User Analytics Simple

A Company That Makes User Analytics Simple

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KISSmetrics has crunched customer data for AOL, Foursquare, Microsoft, and other major companies.
May 23, 2013 in Marketing Basics

4 Tips for Marketing to Millennials

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How to make your product more attractive to young buyers.
May 21, 2013 in Marketing Basics
Lessons From Fair Trade on How to Make Your Brand Message More Powerful

Lessons From Fair Trade on How to Make Your Brand Message More Powerful

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More than a third of adults in the U.S. recognize the Fair Trade logo. Here's a look at their best practices to help you sharpen your brand.
May 14, 2013 in Marketing Basics

Lessons in Avoiding Size Bias From N.J. Governor Christie to Abercrombie & Fitch

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New Jersey Governor Chris Christie's weight loss, and Abercrombie & Fitch CEO's refusal to carry plus sized clothing have placed weight issues in the spotlight. Three tips on how to make sure your business is size-neutral.
8 Things Startup Founders Should Know Before Writing a Book

8 Things Startup Founders Should Know Before Writing a Book

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If you've long dreamed of writing a book that tells the story of your business -- or highlights your expertise -- here's a post for you.
May 8, 2013 in Marketing Basics
How to Think Like Your Customer

How to Think Like Your Customer

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Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
May 1, 2013 in Marketing Basics
When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

When Marketing to Men, Keep These 10 Stats in Mind (Infographic)

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A look at the different patterns in the purchasing behavior of men.
May 1, 2013 in Marketing Basics
A Golf Tutorial Site Brings Its Call Center In-House

A Golf Tutorial Site Brings Its Call Center In-House

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Revolution Golf, a video tutorial website, signed up 1.2 million subscribers, and needed a solution to manage customer service. Here's how they did it.
Should Your Business Have a Podcast?

Should Your Business Have a Podcast?

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With a low barrier to entry, podcasting may be a way to establish expertise.
April 11, 2013 in Marketing Basics
Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

Don't Get Too Excited: 4 Reasons Why Passion is the Enemy of Sales Success

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Having too much enthusiasm, a common condition among young treps, can bungle a deal before you even open your mouth. Here's how to temper your resolve and make the sale.
April 7, 2013 in Marketing Basics
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