Marketing Basics
5 Tips for Coping with Cranky Customers
BY Lisa Girard
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how. Day #1: Woof! Best Pet Gifts Under $50
BY Colleen DeBaise
The first picks from our Indie Merchant Holiday Gift Guide have arrived. Here's our list of favorites for furry friends.Play Video Gary Vaynerchuk on Social Media's Multiplier Effect (Video)
BY Laura Lorber
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online. 5 Tips for Targeting Your Ideal Start-Up Customer
BY Matthew Toren
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation. How to Add Personality to Your Loyalty Program
BY Dan O'Shea
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele. Webinar: Smarter Online Marketing With John Jantsch
BY Laura Lorber
Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch. Gary Vaynerchuk on Keeping it Real With Customers
BY Gary Vaynerchuk
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive. Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
BY Kathleen Davis
Customers that have recently moved to a neighborhood outspend established residents at local small businesses. Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site
BY Lauren Cannon
Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster. How to Build Trust to Pave the Road to Wealth
BY Dan S. Kennedy and Matt Zagula
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success. How to Break Bad News to Clients
BY Nadia Goodman
Three tips for delivering bad news without hurting the client relationship, or your credibility.Play Video Gary Vaynerchuk on Turning Customer Complaints into Opportunities (Video)
The serial entrepreneur explains why you should be thrilled when consumers bash your brand.Play Video Gary Vaynerchuk on Storytelling to Build a Brand (Video)
The serial entrepreneur shares how his ability to tell a story led to his success. What the 2012 Presidential Election Can Teach Startups About Finding a Niche
BY Kevin Hiser
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct. 4 Steps to Creating Buzz on a Shoestring Budget
BY Jeff R. Lamb
When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.Play Video Smart Ways to Market a Service Business (Video)
BY Diana Ransom
How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.Play Video How to Attract the Clients You Want (Video)
BY Diana Ransom
Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo about leading small companies reach the types of customers most likely to be willing to pay their prices. How to Convert Facebook Fans Into Paying Customers
BY Amy Porterfield
Nurture your fans on Facebook and market to them through email. How Increasing Interaction Helps Retain Customers
BY Logan Kugler
A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.Play Video How Gamification Can Reduce the Need for Discounts (Video)
BY Gabe Zichermann
Expert Gabe Zichermann explains how gaming elements, not special offers, can help make customers more loyal. How to Calculate the Lifetime Value of a Customer
BY Brad Sugars
Crunch the numbers to decide how much you are willing to spend to secure a customer for life. What Facebook's Page Post Targeting Means to Your Business
BY Mikal E. Belicove
Facebook's newest tweak could mean reaching exactly the customers you're after without annoying the ones you aren't. New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
BY Mikal E. Belicove
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions. How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend
BY Alina Dizik
A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time. 5 Tips to Help Your Marketing Messages Sing
BY Andrea K. Hammer
Here's how to clear out the jargon and communicate clearly about your business. How to Compete with the Big Chains? Think Locally
BY Mikal E. Belicove
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.Ads by Google
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How to Learn 'Tech Speak'
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Mark Cuban
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"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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