Marketing Basics
5 Ways to Land Celebrity Clients
BY Stephanie Vozza
Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
Play Video Getting Your Name Out There as a Startup (Video)
BY Colleen DeBaise
Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
Web Startup Helps Track Customer Reviews
BY Gwen Moran
Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.
Writing a Business Plan? Don't Forget About Marketing
BY Marsha Friedman
Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
BY Jim Joseph
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Make Your Own Rules and Other Tips This Week
BY Brian Patrick Eha
Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
The 10 Most Useless Buzzwords
BY Michael Sebastian
You might want to drop these words and phrases from your business vocabulary -- starting right now.
3 Surprising Ways to Find New Clients
BY Erika Napoletano
Defy convention and employ these unconventional methods for connecting with new customers.
How to Figure Out Exactly What Your Customers Want
BY Christopher Hann
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
When Bad Online Reviews Cost Business
BY Lindsay LaVine
A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.
How to Turn Your Startup into the Next Campus Craze
BY Matt Villano
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
What You Don't Know About Sweepstakes and Contests May Hurt You
BY Lindsay LaVine
Five tips to conduct a successful promotion.
5 Tips for Coping with Cranky Customers
BY Lisa Girard
As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
Day #1: Woof! Best Pet Gifts Under $50
BY Colleen DeBaise
The first picks from our Indie Merchant Holiday Gift Guide have arrived. Here's our list of favorites for furry friends.
Play Video Gary Vaynerchuk on Social Media's Multiplier Effect (Video)
BY Laura Lorber
The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
5 Tips for Targeting Your Ideal Start-Up Customer
BY Matthew Toren
Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
How to Add Personality to Your Loyalty Program
BY Dan O'Shea
Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
Webinar: Smarter Online Marketing With John Jantsch
BY Laura Lorber
Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Gary Vaynerchuk on Keeping it Real With Customers
BY Gary Vaynerchuk
In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
BY Kathleen Davis
Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site
BY Lauren Cannon
Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
How to Build Trust to Pave the Road to Wealth
BY Dan S. Kennedy and Matt Zagula
Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
How to Break Bad News to Clients
BY Nadia Goodman
Three tips for delivering bad news without hurting the client relationship, or your credibility.
Play Video Gary Vaynerchuk on Turning Customer Complaints into Opportunities (Video)
The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
Play Video Gary Vaynerchuk on Storytelling to Build a Brand (Video)
The serial entrepreneur shares how his ability to tell a story led to his success.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
BY Kevin Hiser
Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.Ads by Google
60 Second Solutions
How to Go Mobile on a Budget
Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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