Marketing Basics

How to Start Mapping Your Marketing Plan Right Now
Marketing Basics

How to Start Mapping Your Marketing Plan Right Now

Creating a marketing funnel that converts prospective customers into paying ones is key to your sales strategy. Here's how to get started.
Marketing Basics

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
15 Tips for Improving Customer Loyalty
Customer Loyalty and Retention

15 Tips for Improving Customer Loyalty

Give customers a great experience, don't screw stuff up and other timeless advice.
Lori Greiner's Advice on How to Get Your Invention on Store Shelves
Marketing Basics

Lori Greiner's Advice on How to Get Your Invention on Store Shelves

The 'Shark Tank' investor and inventor of over 400 products offers her advice to move your product from idea to sales.
How to Give Your Customers Exactly What They Want (Infographic)
Customer Loyalty and Retention

How to Give Your Customers Exactly What They Want (Infographic)

If you take very good care of your customers, they can become evangelists for your business.
What to Do When No One Responds to Your Pitch Emails
Marketing Basics

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
How One Business Fulfilled a Ridiculous Customer Request
Customer Loyalty and Retention

How One Business Fulfilled a Ridiculous Customer Request

A Texas hotel goes above and beyond to make the stay of an audacious lodger one he'll fondly remember.
10 Ways to Stop Being a Jerk. Signed, Your Publicist
Marketing Basics

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
8 Keys to Award Winning Startup Customer Service
Marketing Basics

8 Keys to Award Winning Startup Customer Service

It's a mistake to only consider customer service as an afterthought. Here are the keys to creating a world-class response system at your startup.
Marketing Basics

Dealing With Rejection: 5 Ways to Turn a No Into a Yes

Visionaries often hear 'no' when they first propose their big ideas. Find out when you should or shouldn't take no for an answer, and how to turn that no into a yes.
Why Pricing Should Be Your First Focus, Not Your Last
Marketing Basics

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
Likeanomics and the Power of Marketing Influence
Marketing Basics

Likeanomics and the Power of Marketing Influence

Running a business can be like being in a popularity contest. The most beloved one comes out on top. Here's insight on how to come out a winner.
Connecting With Customers: How to Market to Their Emotions
Marketing Basics

Connecting With Customers: How to Market to Their Emotions

Zeroing in on the emotional benefit of your brand will earn you a loyal following. Here's how and why.
Marketing on a Dime: 3 Lessons From a First-Time CMO
Marketing Basics

Marketing on a Dime: 3 Lessons From a First-Time CMO

Building a marketing plan on a budget requires a solid understanding of what makes products sell and who you need to target. Here are three fundamentals to keep in mind.
Marketing Basics

Answers to Your Important Content Marketing Questions

Our content-marketing guru tackles more queries about Twitter, Facebook, blogging and finding time to fit it all in.
How to Sell a Product: 5 Ways to Sell Itself
Marketing Basics

How to Sell a Product: 5 Ways to Sell Itself

With so many brands to choose from, customers often want to go with what they know. Here are five ways to make your product do its own marketing.
Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter
Marketing Basics

Twitter's Jack Dorsey on How Entrepreneurs Should Use Twitter

As part of National Small Business Week, Dorsey will join SBA Chief Karen Mills for a discussion of best practices.
3 Simple Ways to Keep Your Customers Happy
Customer Loyalty and Retention

3 Simple Ways to Keep Your Customers Happy

The star of the Style Network's 'Resale Royalty' offers valuable lessons in customer retention.
Marketing Basics

Marketing ROI: Budgeting Your Money Wisely

Calculating the return on investment for your marketing can sometimes seem impossible. Yet it's necessary to make sure you're budgeting wisely. Here's how to translate your efforts into numbers.
Marketing Like the Big Brands: Think You Know Your Customer? Think Again.
Marketing Basics

Marketing Like the Big Brands: Think You Know Your Customer? Think Again.

Knowing your target market means more than just choosing a specific demographic focus. It's about understanding exactly how your customers live their lives. Here are three ways to do that.
How to Become a Media Darling
Marketing Basics

How to Become a Media Darling

A spot on a major media outlet's ranking can spell big-time exposure for an entrepreneur. Here's how to turn the heads of the editors who create them.
How to Turn Your Startup Into a Lean, Mean Marketing Machine
Marketing Basics

How to Turn Your Startup Into a Lean, Mean Marketing Machine

Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.
Can Ignoring Clients Boost Your Sales?
Customer Loyalty and Retention

Can Ignoring Clients Boost Your Sales?

A tech company sees gains by turning its attention away from 60 percent of clients.
Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably
Marketing Basics

Get a Free Sign for Your Storefront -- And How to Give Away Stuff, Profitably

Be one of 5,000 business owners to win a customized window decal displaying your hours of operation, and learn how to manage a giveaway so that your business still makes money.
Marketing Basics

7 Tips for Writing Better Business Copy

From business plans to marketing copy, being aware of common mistakes can make you a better writer.
What You Wanted to Know About Marketing But Forgot to Ask
Marketing Basics

What You Wanted to Know About Marketing But Forgot to Ask

You know all of the frequently asked marketing questions, what about the important questions no one ever thinks to ask? We've got the answers right here.
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