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Marketing Basics

5 Ways to Land Celebrity Clients

5 Ways to Land Celebrity Clients

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Jason Abrams, realtor to celebrity athletes and star of the new HGTV show 'Scoring the Deal,' shares five tips for how to get (and keep) famous clients.
January 11, 2013 in Finding Customers
Getting Your Name Out There as a StartupPlay Video

Getting Your Name Out There as a Startup (Video)

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Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
January 8, 2013 in Marketing Basics
Web Startup Helps Track Customer Reviews

Web Startup Helps Track Customer Reviews

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Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.
January 3, 2013 in Customer Loyalty and Retention
Writing a Business Plan? Don't Forget About Marketing

Writing a Business Plan? Don't Forget About Marketing

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Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
January 1, 2013 in Marketing Plan
Merry Christmas: Time to Snuggle Up with Facebook, Twitter

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

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While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
December 24, 2012 in Market Research
Make Your Own Rules and Other Tips This Week

Make Your Own Rules and Other Tips This Week

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Why you shouldn't follow someone else's rules, how to make your marketing efforts stand out and more: our best tips of the week.
December 21, 2012 in Finding Customers
The 10 Most Useless Buzzwords

The 10 Most Useless Buzzwords

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You might want to drop these words and phrases from your business vocabulary -- starting right now.
December 20, 2012 in Marketing Basics
3 Surprising Ways to Find New Clients

3 Surprising Ways to Find New Clients

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Defy convention and employ these unconventional methods for connecting with new customers.
December 20, 2012 in Finding Customers
How to Figure Out Exactly What Your Customers Want

How to Figure Out Exactly What Your Customers Want

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The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
December 19, 2012 in Market Research
When Bad Online Reviews Cost Business

When Bad Online Reviews Cost Business

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A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.
December 10, 2012 in Customer Loyalty and Retention
How to Turn Your Startup into the Next Campus Craze

How to Turn Your Startup into the Next Campus Craze

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Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
December 10, 2012 in Market Research
What You Don't Know About Sweepstakes and Contests May Hurt You

What You Don't Know About Sweepstakes and Contests May Hurt You

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Five tips to conduct a successful promotion.
November 30, 2012 in Marketing Basics
5 Tips for Coping with Cranky Customers

5 Tips for Coping with Cranky Customers

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As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
November 28, 2012 in Customer Loyalty and Retention
Day #1: Woof! Best Pet Gifts Under $50

Day #1: Woof! Best Pet Gifts Under $50

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The first picks from our Indie Merchant Holiday Gift Guide have arrived. Here's our list of favorites for furry friends.
November 26, 2012 in Targeting Niche Markets
Gary Vaynerchuk on Social Media's Multiplier EffectPlay Video

Gary Vaynerchuk on Social Media's Multiplier Effect (Video)

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The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
November 25, 2012 in Marketing Basics
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

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Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
November 20, 2012 in Market Research
How to Add Personality to Your Loyalty Program

How to Add Personality to Your Loyalty Program

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Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
November 15, 2012 in Customer Loyalty and Retention
Webinar: Smarter Online Marketing With John Jantsch

Webinar: Smarter Online Marketing With John Jantsch

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Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
November 13, 2012 in Marketing Basics
Gary Vaynerchuk on Keeping it Real With Customers

Gary Vaynerchuk on Keeping it Real With Customers

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In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
November 13, 2012 in Customer Loyalty and Retention
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

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Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
November 12, 2012 in Customer Loyalty and Retention
Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site

Overcoming the Groupon Effect: How to Sell Merchants on Your Start-Up Deal Site

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Faced with a glut of daily-deal sites, new entrants are having a tough time winning over merchants. Here's how to cut through the hype and build your client roster.
November 8, 2012 in Finding Customers
How to Build Trust to Pave the Road to Wealth

How to Build Trust to Pave the Road to Wealth

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Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
November 6, 2012 in Customer Loyalty and Retention
How to Break Bad News to Clients

How to Break Bad News to Clients

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Three tips for delivering bad news without hurting the client relationship, or your credibility.
November 6, 2012 in Customer Loyalty and Retention
Gary Vaynerchuk on Turning Customer Complaints into OpportunitiesPlay Video

Gary Vaynerchuk on Turning Customer Complaints into Opportunities (Video)

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
November 3, 2012 in Customer Loyalty and Retention
Gary Vaynerchuk on Storytelling to Build a BrandPlay Video

Gary Vaynerchuk on Storytelling to Build a Brand (Video)

The serial entrepreneur shares how his ability to tell a story led to his success.
November 2, 2012 in Marketing Basics
What the 2012 Presidential Election Can Teach Startups About Finding a Niche

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

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Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
November 2, 2012 in Targeting Niche Markets
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60 Second Solutions

How to Go Mobile on a Budget

How to Go Mobile on a Budget

Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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