Marketing Basics
Five Steps to Create a Marketing Plan
BY Tim Berry
How business owners can put together a detailed marketing guide for business growth.
Why Tracking Marketing Metrics Can Pay Off
BY Brad Sugars
Use these tips to help generate a better response from your marketing and improve your return on investment.
The Dark Side of Discounts
BY Dan Kennedy and Jason Marrs
Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Small Business Lessons from Netflix's Pricing Debacle
BY Carol Tice
Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Play Video Why Guy Kawasaki Is Enchanted With the Ford Mustang (Video)
The celebrated book author talks about muscle cars and perfect products.
Play Video Guy Kawasaki on Writing an Effective Mission Statement (Video)
The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Play Video Guy Kawasaki on Why He's a Justin Bieber Fan (Video)
The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
Enchant and Engage More Customers With Social Media
BY Jason Fell
Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
How to Keep Your Marketing Rolling While You're on Vacation
BY Gail Goodman
Follow these seven tips to manage your campaigns while you take a well-earned break.
Play Video Insights: Succeeding in the Senior Market (Video)
'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
How Your Business Can Build Customer Loyalty -- and Profits
BY Carol Tice
Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Five Reasons Why Your Mission Statement Probably Stinks
BY Susan Gunelius
Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Seven Tips for Building Customer Loyalty
BY Micah Solomon
Treat returning customers right and they'll return the favor.
Which Daily Deal Site is Right for You?
BY Mikal E. Belicove
From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
Play Video How to Find Customers on Social Media (Video)
New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
Five Signs You Need a Marketing Makeover
BY Susan Gunelius
If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Which Service Will Get You on Your Customers' Map?
BY Mikal E. Belicove
Not all location-based social networking service providers are alike.
SXSW's Customer Finding Tools of Tomorrow
BY Diana Ransom
SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
Six Tips for Building Buzz on a Budget
BY Gwen Moran
Six tips for building buzz on the cheap.
Chris Brogan on the Art of Brevity
BY Chris Brogan
In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
Two Weeks to Startup: Day 2. Research Your Business Idea
BY Kimberly Stansell
Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
What's Behind Products That Customers Fall in Love With
BY Virginia Postrel
You don't want customers to just buy your product--you want them to get emotional about it.
Four Steps to Launching a Loyalty Program
BY Roger L. Brooks
Structured programs can help you grow your business, retain customers and trump the competition.
Review: Capsule, CRM for Small Business
BY Jonathan Blum
The pros and cons of an online tool that focuses on managing the sales pipeline.
Small Marketing Changes With a Big Impact
BY Rosalind Resnick
Try these seven low-cost ways to boost small-business sales.
Seven Ways to Energize Sales
BY Kim T. Gordon
When revenue hits a rut, consider these tips to help you jump-start your sales.Ads by Google
60 Second Solutions
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Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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