Marketing Basics

Lessons in Customer Engagement from the Detroit Auto Show
Customer Loyalty and Retention

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
How to Launch a Successful Brand Ambassador Initiative
Customer Loyalty and Retention

How to Launch a Successful Brand Ambassador Initiative

You don't need a giant ad budget to get your customers pumped up about your company. Sometimes all you need are a few super fans.
3 Things You Need to Know Before Getting Started in Local Mobile Advertising
Marketing Basics

3 Things You Need to Know Before Getting Started in Local Mobile Advertising

Executing a successful local mobile campaign requires planning, strategy and knowledge. Here are a few things to consider before you get started.
Getting Your Name Out There as a Startup
Marketing Basics

Getting Your Name Out There as a Startup

Incubator advisers and entrepreneurs talk about what works when it comes to raising awareness for a new company
Web Startup Helps Track Customer Reviews
Customer Loyalty and Retention

Web Startup Helps Track Customer Reviews

Revinate helps hoteliers track customer reviews from across the web by pulling reviews from top hospitality sites and feedback from social media.
Writing a Business Plan? Don't Forget About Marketing
Marketing Plan

Writing a Business Plan? Don't Forget About Marketing

Executing a solid marketing strategy is essential to any venture's success. Otherwise, your genius may be greeted by crickets.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
Market Research

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
The 10 Most Useless Buzzwords
Marketing Basics

The 10 Most Useless Buzzwords

You might want to drop these words and phrases from your business vocabulary -- starting right now.
How to Figure Out Exactly What Your Customers Want
Market Research

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
When Bad Online Reviews Cost Business
Customer Loyalty and Retention

When Bad Online Reviews Cost Business

A Washington, D.C., contractor sues a dissatisfied customer for $750,000 over a negative Yelp review.
How to Turn Your Startup into the Next Campus Craze
Market Research

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
What You Don't Know About Sweepstakes and Contests May Hurt You
Marketing Basics

What You Don't Know About Sweepstakes and Contests May Hurt You

Five tips to conduct a successful promotion.
5 Tips for Coping with Cranky Customers
Customer Loyalty and Retention

5 Tips for Coping with Cranky Customers

As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
Day #1: Woof! Best Pet Gifts Under $50
Targeting Niche Markets

Day #1: Woof! Best Pet Gifts Under $50

The first picks from our Indie Merchant Holiday Gift Guide have arrived. Here's our list of favorites for furry friends.
Gary Vaynerchuk on Social Media's Multiplier Effect
Marketing Basics

Gary Vaynerchuk on Social Media's Multiplier Effect

The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
5 Tips for Targeting Your Ideal Start-Up Customer
Market Research

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
How to Add Personality to Your Loyalty Program
Customer Loyalty and Retention

How to Add Personality to Your Loyalty Program

Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
Webinar: Smarter Online Marketing With John Jantsch
Marketing Basics

Webinar: Smarter Online Marketing With John Jantsch

Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
Gary Vaynerchuk on Keeping it Real With Customers
Customer Loyalty and Retention

Gary Vaynerchuk on Keeping it Real With Customers

In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)
Customer Loyalty and Retention

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
How to Build Trust to Pave the Road to Wealth
Customer Loyalty and Retention

How to Build Trust to Pave the Road to Wealth

Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
How to Break Bad News to Clients
Customer Loyalty and Retention

How to Break Bad News to Clients

Three tips for delivering bad news without hurting the client relationship, or your credibility.
Gary Vaynerchuk on Turning Customer Complaints into Opportunities
Customer Loyalty and Retention

Gary Vaynerchuk on Turning Customer Complaints into Opportunities

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
Gary Vaynerchuk on Storytelling to Build a Brand
Marketing Basics

Gary Vaynerchuk on Storytelling to Build a Brand

The serial entrepreneur shares how his ability to tell a story led to his success.
What the 2012 Presidential Election Can Teach Startups About Finding a Niche
Targeting Niche Markets

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
4 Steps to Creating Buzz on a Shoestring Budget
Targeting Niche Markets

4 Steps to Creating Buzz on a Shoestring Budget

When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
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