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Marketing Basics

How to Turn Your Startup into the Next Campus Craze

How to Turn Your Startup into the Next Campus Craze

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Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
December 10, 2012 in Market Research
What You Don't Know About Sweepstakes and Contests May Hurt You

What You Don't Know About Sweepstakes and Contests May Hurt You

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Five tips to conduct a successful promotion.
November 30, 2012 in Marketing Basics
5 Tips for Coping with Cranky Customers

5 Tips for Coping with Cranky Customers

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As the holidays bring out more disgruntled shoppers, it's important to be sensitive and avoid alienating them. Here's how.
November 28, 2012 in Customer Loyalty and Retention
Day #1: Woof! Best Pet Gifts Under $50

Day #1: Woof! Best Pet Gifts Under $50

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The first picks from our Indie Merchant Holiday Gift Guide have arrived. Here's our list of favorites for furry friends.
November 26, 2012 in Targeting Niche Markets
Gary Vaynerchuk on Social Media's Multiplier EffectPlay Video

Gary Vaynerchuk on Social Media's Multiplier Effect (Video)

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The author of 'The Thank You Economy' shares his views on the power of connecting with customers online.
November 25, 2012 in Marketing Basics
5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

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Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
November 20, 2012 in Market Research
How to Add Personality to Your Loyalty Program

How to Add Personality to Your Loyalty Program

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Belly's loyalty program offers fun ways to interact with customers and helps build new clientele.
November 15, 2012 in Customer Loyalty and Retention
Webinar: Smarter Online Marketing With John Jantsch

Webinar: Smarter Online Marketing With John Jantsch

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Join us Wed. Nov. 14, at 12 noon Eastern for a free webinar, 7 Stages of a Total Online Presence, with Duct Tape Marketing's John Jantsch.
November 13, 2012 in Marketing Basics
Gary Vaynerchuk on Keeping it Real With Customers

Gary Vaynerchuk on Keeping it Real With Customers

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In this special 'Ask Entrepreneur' feature, insight on how to develop relationships without appearing overly aggressive.
November 13, 2012 in Customer Loyalty and Retention
Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

Why Your New Neighbors May Hold the Key to Your Business Success (Infographic)

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Customers that have recently moved to a neighborhood outspend established residents at local small businesses.
November 12, 2012 in Customer Loyalty and Retention
How to Build Trust to Pave the Road to Wealth

How to Build Trust to Pave the Road to Wealth

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Your relationship with customers is crucial to building your business, attracting profits and achieving long-term success.
November 6, 2012 in Customer Loyalty and Retention
How to Break Bad News to Clients

How to Break Bad News to Clients

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Three tips for delivering bad news without hurting the client relationship, or your credibility.
November 6, 2012 in Customer Loyalty and Retention
Gary Vaynerchuk on Turning Customer Complaints into OpportunitiesPlay Video

Gary Vaynerchuk on Turning Customer Complaints into Opportunities (Video)

The serial entrepreneur explains why you should be thrilled when consumers bash your brand.
November 3, 2012 in Customer Loyalty and Retention
Gary Vaynerchuk on Storytelling to Build a BrandPlay Video

Gary Vaynerchuk on Storytelling to Build a Brand (Video)

The serial entrepreneur shares how his ability to tell a story led to his success.
November 2, 2012 in Marketing Basics
What the 2012 Presidential Election Can Teach Startups About Finding a Niche

What the 2012 Presidential Election Can Teach Startups About Finding a Niche

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Unlike in a presidential election where candidates look to ply their message to anyone and everyone, the best way to market a cash-strapped startup is to be direct.
November 2, 2012 in Targeting Niche Markets
4 Steps to Creating Buzz on a Shoestring Budget

4 Steps to Creating Buzz on a Shoestring Budget

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When marketing a startup, a leaner more directed approach is often best. Here's a four-step process.
November 1, 2012 in Targeting Niche Markets
Smart Ways to Market a Service BusinessPlay Video

Smart Ways to Market a Service Business (Video)

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How do successful small companies market their services? Entrepreneur's Diana Ransom talks with small-business expert Marie Forleo to find out how.
October 5, 2012 in Marketing Basics
How to Convert Facebook Fans Into Paying Customers

How to Convert Facebook Fans Into Paying Customers

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Nurture your fans on Facebook and market to them through email.
September 17, 2012 in Marketing Basics
How Increasing Interaction Helps Retain Customers

How Increasing Interaction Helps Retain Customers

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A guru of entrepreneurship tunes into her customers' concerns, and leaves a lasting impression.
September 13, 2012 in Customer Loyalty and Retention
How to Calculate the Lifetime Value of a Customer

How to Calculate the Lifetime Value of a Customer

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Crunch the numbers to decide how much you are willing to spend to secure a customer for life.
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

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The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
July 26, 2012 in Marketing Basics
How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend

How Entrepreneurs are Successfully Tapping into the Healthy Spice Trend

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A look at business owners in the snack and beverage industries that are finding success and growing their companies, one herb at a time.
July 26, 2012 in Targeting Niche Markets
5 Tips to Help Your Marketing Messages Sing

5 Tips to Help Your Marketing Messages Sing

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Here's how to clear out the jargon and communicate clearly about your business.
July 26, 2012 in Marketing Materials
How to Compete with the Big Chains? Think Locally

How to Compete with the Big Chains? Think Locally

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With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
July 24, 2012 in Marketing Basics
The Key to Annoyance-Free Website Surveys That Get Results

The Key to Annoyance-Free Website Surveys That Get Results

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No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
July 19, 2012 in Market Research
How a Lean Startup Can Keep Customers

How a Lean Startup Can Keep Customers

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You have customers for your new mobile app or retail website. Here's how to fight churn.
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