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Marketing Basics

Five Steps to Create a Marketing Plan

Five Steps to Create a Marketing Plan

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How business owners can put together a detailed marketing guide for business growth.
August 11, 2011 in Marketing Plan
Why Tracking Marketing Metrics Can Pay Off

Why Tracking Marketing Metrics Can Pay Off

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Use these tips to help generate a better response from your marketing and improve your return on investment.
August 2, 2011 in Marketing Basics
The Dark Side of Discounts

The Dark Side of Discounts

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Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
August 1, 2011 in Marketing Basics
Small Business Lessons from Netflix's Pricing Debacle

Small Business Lessons from Netflix's Pricing Debacle

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Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Why Guy Kawasaki Is Enchanted With the Ford MustangPlay Video

Why Guy Kawasaki Is Enchanted With the Ford Mustang (Video)

The celebrated book author talks about muscle cars and perfect products.
July 11, 2011 in Marketing Basics
Guy Kawasaki on Writing an Effective Mission StatementPlay Video

Guy Kawasaki on Writing an Effective Mission Statement (Video)

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
July 11, 2011 in Marketing Basics
Guy Kawasaki on Why He's a Justin Bieber FanPlay Video

Guy Kawasaki on Why He's a Justin Bieber Fan (Video)

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
July 11, 2011 in Marketing Basics
Enchant and Engage More Customers With Social Media

Enchant and Engage More Customers With Social Media

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Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
How to Keep Your Marketing Rolling While You're on Vacation

How to Keep Your Marketing Rolling While You're on Vacation

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Follow these seven tips to manage your campaigns while you take a well-earned break.
June 23, 2011 in Marketing Plan
Insights: Succeeding in the Senior MarketPlay Video

Insights: Succeeding in the Senior Market (Video)

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
May 19, 2011 in Market Research
How Your Business Can Build Customer Loyalty -- and Profits

How Your Business Can Build Customer Loyalty -- and Profits

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Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Five Reasons Why Your Mission Statement Probably Stinks

Five Reasons Why Your Mission Statement Probably Stinks

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Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
April 29, 2011 in Marketing Plan
Seven Tips for Building Customer Loyalty

Seven Tips for Building Customer Loyalty

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Treat returning customers right and they'll return the favor.
Which Daily Deal Site is Right for You?

Which Daily Deal Site is Right for You?

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From Groupon to LivingSocial to GroupPrice.com, See which daily deal website is best for finding customers.
April 5, 2011 in Finding Customers
How to Find Customers on Social MediaPlay Video

How to Find Customers on Social Media (Video)

New York University Marketing Professor Jeffrey Carr offers three tips for attracting new customers through Facebook, Twitter and other social networks. Entrepreneur.com's Diana Ransom reports.
April 1, 2011 in Finding Customers
Five Signs You Need a Marketing Makeover

Five Signs You Need a Marketing Makeover

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If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
March 30, 2011 in Marketing Basics
Which Service Will Get You on Your Customers' Map?

Which Service Will Get You on Your Customers' Map?

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Not all location-based social networking service providers are alike.
March 29, 2011 in Finding Customers
SXSW's Customer Finding Tools of Tomorrow

SXSW's Customer Finding Tools of Tomorrow

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SXSW shines a spotlight on firms that can help business owners connect with customers. Here's a look.
March 22, 2011 in Finding Customers
Six Tips for Building Buzz on a Budget

Six Tips for Building Buzz on a Budget

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Six tips for building buzz on the cheap.
March 8, 2011 in Marketing Basics
Chris Brogan on the Art of Brevity

Chris Brogan on the Art of Brevity

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In a world of distractions, how do you stand out? Here's some advice for getting in front of your intended audience.
February 22, 2011 in Finding Customers
Two Weeks to Startup: Day 2. Research Your Business Idea

Two Weeks to Startup: Day 2. Research Your Business Idea

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Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
February 1, 2011 in Market Research
What's Behind Products That Customers Fall in Love With

What's Behind Products That Customers Fall in Love With

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You don't want customers to just buy your product--you want them to get emotional about it.
January 25, 2011 in Customer Loyalty and Retention
Four Steps to Launching a Loyalty Program

Four Steps to Launching a Loyalty Program

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Structured programs can help you grow your business, retain customers and trump the competition.
December 10, 2010 in Customer Loyalty and Retention
Review: Capsule, CRM for Small Business

Review: Capsule, CRM for Small Business

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The pros and cons of an online tool that focuses on managing the sales pipeline.
December 7, 2010 in Customer Loyalty and Retention
Small Marketing Changes With a Big Impact

Small Marketing Changes With a Big Impact

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Try these seven low-cost ways to boost small-business sales.
November 23, 2010 in Marketing Basics
Seven Ways to Energize Sales

Seven Ways to Energize Sales

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When revenue hits a rut, consider these tips to help you jump-start your sales.
November 15, 2010 in Marketing Basics
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Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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