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Marketing Basics

The Dos and Don'ts of Social Networking

The Dos and Don'ts of Social Networking

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Use these tips to maximize your time and get the most out of your online efforts.
May 10, 2010 in Finding Customers

What's in It for Me?

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Five steps to creating a customer-focused experience that will set you apart from the crowd.

How Google's Keyword Tool Can Point You Toward Profits

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A quick and dirty way to validate your niche market
April 16, 2010 in Market Research

Deciphering Your Website Traffic Reports: Five Tips

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That report contains information you can use to to get more visitors and grow your business.
April 9, 2010 in Market Research
Free--Yes, Free!--Marketing Resources

Free--Yes, Free!--Marketing Resources

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Give your campaigns a boost with these no-cost tools.
March 22, 2010 in Marketing Basics

Great Referrals Aren't Accidents

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Make networking part of your relationship-building strategy, and you'll see real results.
March 8, 2010 in Finding Customers

10 Common--and Effective--Emotional Triggers

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Spur potential customers into action by using these cues in your marketing campaign.
March 2, 2010 in Marketing Basics

Five Ways to Show Customers You Care

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Show them love year-round, and they'll return the favor.
February 25, 2010 in Customer Loyalty and Retention

The Power to Change Communities

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A cause marketing campaign can increase your businesses sales and drive good publicity.
February 22, 2010 in Finding Customers

Use Marketing to Stay Strong in a Weak Economy

Shrewd business owners see opportunity in a down market.
February 10, 2010 in Finding Customers
How to Get Your Service Business Off the Ground

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
January 28, 2010 in Market Research
Harness the Benefits of the Real-Time Web

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
January 22, 2010 in Market Research

Identify New Consumer Norms

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The recession has changed how customers shop, possibly forever.
January 18, 2010 in Finding Customers

Use Gifts to Reinforce Your Alliances

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5 ways to move beyond appreciation and deepen your client relationships
December 16, 2009 in Market Research
Get to Know Your Competition

Get to Know Your Competition

7 shrewd strategies for forging alliances--and staying ahead of the pack.
November 16, 2009 in Market Research

Embrace the Hispanic Market

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Before you worry about patenting your invention, investigate potential sales markets.
November 12, 2009 in Finding Customers
Why Serve a Niche Market?

Why Serve a Niche Market?

A jack-of-all-trades is a master of none.
November 11, 2009 in Targeting Niche Markets

Focus on Core Customers

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Be committed to them, and they'll deliver new clients to you.
October 21, 2009 in Customer Loyalty and Retention
2 Businesses, 1 Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
October 15, 2009 in Marketing Plan

Marketing to a Captive Audience

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Capture the attention of airport travelers with strategically placed ads.
October 15, 2009 in Finding Customers
Appeal to Consumers' Five Senses

Appeal to Consumers' Five Senses

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Your copy should stimulate a sensory reaction that compels readers to buy.
September 14, 2009 in Marketing Basics

Who Is Jason Sadler, and Why Should You Care?

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Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
September 14, 2009 in Targeting Niche Markets

New Ways to Engage Customers

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Make sure these 3 crucial elements are part of your marketing plan.
August 24, 2009 in Finding Customers

Make Noise--Even Shout--To Win Sales

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Stay on your customers'--and media's--radar with newsletters, press releases, and contests.
August 14, 2009 in Finding Customers

How to Create Vocal Brand Advocates

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7 steps to a successful advertising campaign
August 12, 2009 in Customer Loyalty and Retention
Reverse Your Fortune With Sound Marketing

Reverse Your Fortune With Sound Marketing

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When you know your market, your product will sell itself.
July 22, 2009 in Targeting Niche Markets
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60 Second Solutions

How to Go Mobile on a Budget

How to Go Mobile on a Budget

Michael Schneider, CEO of Mobile Roadie, offers tips for small businesses looking to take their businesses mobile.
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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