Marketing Basics

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
Customer Loyalty and Retention

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
Apple's Simple Marketing Manifesto
Marketing Plan

Apple's Simple Marketing Manifesto

In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
Why You Should Fire Your Worst Client
Customer Loyalty and Retention

Why You Should Fire Your Worst Client

When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.
Hacking the U.S. Census for Market Research
Marketing Basics

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
Marketing Basics

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
Don't Wait for a Reunion to Network With Former Classmates
Marketing Basics

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
Looptworks' Scott Hamlin on Educating Customers While Having Fun
Marketing Basics

Looptworks' Scott Hamlin on Educating Customers While Having Fun

The co-founder of an upcycling company describes the benefits of being fun and engaging when educating customers.
Only You Can Prevent Cringe-Worthy Customer Service
Customer Loyalty and Retention

Only You Can Prevent Cringe-Worthy Customer Service

Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
Five Steps to Create a Marketing Plan
Marketing Plan

Five Steps to Create a Marketing Plan

How business owners can put together a detailed marketing guide for business growth.
Why Tracking Marketing Metrics Can Pay Off
Marketing Basics

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.
The Dark Side of Discounts
Marketing Basics

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Small Business Lessons from Netflix's Pricing Debacle
Customer Loyalty and Retention

Small Business Lessons from Netflix's Pricing Debacle

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Why Guy Kawasaki Is Enchanted With the Ford Mustang
Marketing Basics

Why Guy Kawasaki Is Enchanted With the Ford Mustang

The celebrated book author talks about muscle cars and perfect products.
Guy Kawasaki on Writing an Effective Mission Statement
Marketing Basics

Guy Kawasaki on Writing an Effective Mission Statement

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
Guy Kawasaki on Why He's a Justin Bieber Fan
Marketing Basics

Guy Kawasaki on Why He's a Justin Bieber Fan

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
Enchant and Engage More Customers With Social Media
Customer Loyalty and Retention

Enchant and Engage More Customers With Social Media

Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
How to Keep Your Marketing Rolling While You're on Vacation
Marketing Plan

How to Keep Your Marketing Rolling While You're on Vacation

Follow these seven tips to manage your campaigns while you take a well-earned break.
Insights: Succeeding in the Senior Market
Market Research

Insights: Succeeding in the Senior Market

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
How Your Business Can Build Customer Loyalty -- and Profits
Customer Loyalty and Retention

How Your Business Can Build Customer Loyalty -- and Profits

Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Five Reasons Why Your Mission Statement Probably Stinks
Marketing Plan

Five Reasons Why Your Mission Statement Probably Stinks

Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
Seven Tips for Building Customer Loyalty
Customer Loyalty and Retention

Seven Tips for Building Customer Loyalty

Treat returning customers right and they'll return the favor.
Five Signs You Need a Marketing Makeover
Marketing Basics

Five Signs You Need a Marketing Makeover

If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
Six Tips for Building Buzz on a Budget
Marketing Basics

Six Tips for Building Buzz on a Budget

Six tips for building buzz on the cheap.
Two Weeks to Startup: Day 2. Research Your Business Idea
Market Research

Two Weeks to Startup: Day 2. Research Your Business Idea

Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
What's Behind Products That Customers Fall in Love With
Customer Loyalty and Retention

What's Behind Products That Customers Fall in Love With

You don't want customers to just buy your product--you want them to get emotional about it.
Four Steps to Launching a Loyalty Program
Customer Loyalty and Retention

Four Steps to Launching a Loyalty Program

Structured programs can help you grow your business, retain customers and trump the competition.
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