Marketing Basics
The Power to Change Communities
BY Kim T. Gordon
A cause marketing campaign can increase your businesses sales and drive good publicity.Use Marketing to Stay Strong in a Weak Economy
Shrewd business owners see opportunity in a down market.
How to Get Your Service Business Off the Ground
Even if your product doesn't exist yet, you still have to find ways to sell it. Harness the Benefits of the Real-Time Web
Market research is easier than ever--stay on top of news and trends with these tools.Identify New Consumer Norms
BY Kim T. Gordon
The recession has changed how customers shop, possibly forever.Use Gifts to Reinforce Your Alliances
BY Susan Gunelius
5 ways to move beyond appreciation and deepen your client relationships Get to Know Your Competition
7 shrewd strategies for forging alliances--and staying ahead of the pack.Embrace the Hispanic Market
BY Tamara Monosoff
Before you worry about patenting your invention, investigate potential sales markets. Why Serve a Niche Market?
A jack-of-all-trades is a master of none.Focus on Core Customers
BY Tamara Monosoff
Be committed to them, and they'll deliver new clients to you. 2 Businesses, 1 Marketing Plan
Combining your marketing with another business's can produce results greater than the sum of the parts.Marketing to a Captive Audience
BY Carol Tice
Capture the attention of airport travelers with strategically placed ads. Appeal to Consumers' Five Senses
BY Susan Gunelius
Your copy should stimulate a sensory reaction that compels readers to buy.Who Is Jason Sadler, and Why Should You Care?
BY David Seaman
Valuable lessons from the social media mastermind behind the company I Wear Your ShirtNew Ways to Engage Customers
BY Kim T. Gordon
Make sure these 3 crucial elements are part of your marketing plan.Make Noise--Even Shout--To Win Sales
BY David Seaman
Stay on your customers'--and media's--radar with newsletters, press releases, and contests.How to Create Vocal Brand Advocates
BY Susan Gunelius
7 steps to a successful advertising campaign Reverse Your Fortune With Sound Marketing
BY Kim T. Gordon
When you know your market, your product will sell itself. 5 Myths That Kill Marketing Copy
BY Susan Gunelius
If you're going it alone, avoid these pitfalls.Market Your Way To the Top
BY Elizabeth Wilson
Never stop thinking about marketing--it's the best way to grow your business.Your Message: From a Whisper to a Scream
BY Gwen Moran
Check out these low-cost marketing ideas for your new business.Mixing Business With Passion
BY Anne Andrews
As a social entrepreneur, you can indulge your passion for social issues and make a profit at the same time. We show you how.Target Moms' Buying Power
BY Kim T. Gordon
Learn the top 5 ways to maximize sales from this enormous market.What Are Your Customers Thinking?
BY Jennifer Wang
Next-gen technologies predict consumer behavior.Selling to Kids? Hold the Meat
BY Janean Chun
Reach kids by simplifying their options.7 Non-Verbal Cues and What They (Probably) Mean
BY Jennifer Wang
Body language experts translate common gestures into business vernacular.Ads by Google
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60 Second Solutions
Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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Mark Cuban
Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."
Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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