Marketing Basics

Five Affordable Consumer Research Tools
Market Research

Five Affordable Consumer Research Tools

Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
What to Do When the Mailman Slows Your Business Down
Marketing Materials

What to Do When the Mailman Slows Your Business Down

Business owners may be wondering about their mailing options after the U.S. Postal Service announced it would shutter nearly half of its processing centers.
Marketing Basics

Who's Willing to Bet on Your Success?

Crowdfunding will inject over 5 billion dollars into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures.
A New Way to Crowdsource Customer Feedback
Market Research

A New Way to Crowdsource Customer Feedback

Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
How Indie Merchants Are Prepping for the Holidays
Marketing Basics

How Indie Merchants Are Prepping for the Holidays

For retailers, the holiday season is critical. We look at how small businesses in one New York marketplace are planning to win customers.
12 Ways to (Legally) Spy on Your Competitors
Market Research

12 Ways to (Legally) Spy on Your Competitors

You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands
Customer Loyalty and Retention

Why Netflix, Bank of America and Dunkin' Donuts Cave in to Customer Demands

Where is the line between being responsive to customers' needs, and simply letting customers call the shots?
'Cake Boss' Asks: Are You Judging Your Customers?
Customer Service

'Cake Boss' Asks: Are You Judging Your Customers?

'Cake Boss' Buddy Valastro of Carlo's Bakery shows why his business is a success. No matter how weird the request, his customers are always right.
Is Any Publicity Good Publicity?
Online Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
10 Tips for Better Content Marketing
Online Marketing

10 Tips for Better Content Marketing

If your marketing strategy includes publishing original content, here's what you need to know to gain traction and generate more business.
Apple's Simple Marketing Manifesto
Marketing Plan

Apple's Simple Marketing Manifesto

In the latest post from our short blog series on the autobiography of Steve Jobs, we look at his vision and drive that made the tech giant what it is today.
How Can I Stand Out in the Holiday Sales Rush?
Marketing Ideas

How Can I Stand Out in the Holiday Sales Rush?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
Why You Should Fire Your Worst Client
Customer Loyalty and Retention

Why You Should Fire Your Worst Client

When a problem client proposes to suck the wind from your sail, it might be time to cut anchor. Here are five ways to get rid of difficult customers.
Hacking the U.S. Census for Market Research
Marketing Basics

Hacking the U.S. Census for Market Research

The every-decade survey can offer insights on demographics and competition for determining potential markets.
Five Ways to Gear Up Your Marketing for the Holiday Shopping Season
Marketing Basics

Five Ways to Gear Up Your Marketing for the Holiday Shopping Season

The winter holiday shopping season is still weeks away, but the clock is ticking for those making marketing plans.
How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.
Branding

How to Tap into a Competitive Market: The Craft-Beer Business in Portland, Ore.

With 40 craft breweries and more than 50 in the metro area, Portland, Ore., has more craft breweries than any other city in the world. We spoke with brewery owners about how they're able to stand out with so much competition.
Labor Ruling Is a Reminder to Revisit Social Media Policies
Social Media

Labor Ruling Is a Reminder to Revisit Social Media Policies

A recent decision suggests it's time to consult with counsel regarding the legality of your social media policies.
Don't Wait for a Reunion to Network With Former Classmates
Marketing Basics

Don't Wait for a Reunion to Network With Former Classmates

If done right, reconnecting with old college friends can spell new referrals and maybe even revenues for your business.
Looptworks' Scott Hamlin on Educating Customers While Having Fun
Marketing Basics

Looptworks' Scott Hamlin on Educating Customers While Having Fun

The co-founder of an upcycling company describes the benefits of being fun and engaging when educating customers.
The New, New Rules of Business Marketing
Online Marketing

The New, New Rules of Business Marketing

Entrepreneurs who ignore online marketing tools are missing a growing opportunity to engage customers, says marketing strategist David Meerman Scott.
Only You Can Prevent Cringe-Worthy Customer Service
Customer Loyalty and Retention

Only You Can Prevent Cringe-Worthy Customer Service

Two-thirds of American consumers have walked out of a store due to bad customer service. Here's how you can prevent pushing customers away.
Five Steps to Create a Marketing Plan
Marketing Plan

Five Steps to Create a Marketing Plan

How business owners can put together a detailed marketing guide for business growth.
Why Tracking Marketing Metrics Can Pay Off
Marketing Basics

Why Tracking Marketing Metrics Can Pay Off

Use these tips to help generate a better response from your marketing and improve your return on investment.
The Dark Side of Discounts
Marketing Basics

The Dark Side of Discounts

Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
Five Lies About Social Media Marketing
Social Media

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
Small Business Lessons from Netflix's Pricing Debacle
Customer Loyalty and Retention

Small Business Lessons from Netflix's Pricing Debacle

Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
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