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Marketing Basics

The Dark Side of Discounts

The Dark Side of Discounts

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Why sales and discounts can cause damage and how to offer breaks without devaluing your products.
August 1, 2011 in Marketing Basics
Small Business Lessons from Netflix's Pricing Debacle

Small Business Lessons from Netflix's Pricing Debacle

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Movie-rental company Netflix raised its prices last week, and its customers have set the Internet aflame with their ire. Here are six lessons for business owners from this pricing debacle.
Why Guy Kawasaki Is Enchanted With the Ford MustangPlay Video

Why Guy Kawasaki Is Enchanted With the Ford Mustang (Video)

The celebrated book author talks about muscle cars and perfect products.
July 11, 2011 in Marketing Basics
Guy Kawasaki on Writing an Effective Mission StatementPlay Video

Guy Kawasaki on Writing an Effective Mission Statement (Video)

The business thought leader says think 'mantra, not mission statement' and make them short, sweet and 'swallowable.'
July 11, 2011 in Marketing Basics
Guy Kawasaki on Why He's a Justin Bieber FanPlay Video

Guy Kawasaki on Why He's a Justin Bieber Fan (Video)

The business guru talks about the power of marketing to influencers and how he'll do anything for his young daughter.
July 11, 2011 in Marketing Basics
Enchant and Engage More Customers With Social Media

Enchant and Engage More Customers With Social Media

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Marketing strategist Guy Kawasaki offers social media tips for small-business owners.
How to Keep Your Marketing Rolling While You're on Vacation

How to Keep Your Marketing Rolling While You're on Vacation

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Follow these seven tips to manage your campaigns while you take a well-earned break.
June 23, 2011 in Marketing Plan
Insights: Succeeding in the Senior MarketPlay Video

Insights: Succeeding in the Senior Market (Video)

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
May 19, 2011 in Market Research
How Your Business Can Build Customer Loyalty -- and Profits

How Your Business Can Build Customer Loyalty -- and Profits

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Better customer service can cultivate a more profitable business. Here are a few tips for building customer loyalty.
Five Reasons Why Your Mission Statement Probably Stinks

Five Reasons Why Your Mission Statement Probably Stinks

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Steer clear of these common mistakes and you'll be on the path to creating a statement that defines your business.
April 29, 2011 in Marketing Plan
Seven Tips for Building Customer Loyalty

Seven Tips for Building Customer Loyalty

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Treat returning customers right and they'll return the favor.
Five Signs You Need a Marketing Makeover

Five Signs You Need a Marketing Makeover

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If you can identify any of these red flags, then it's probably time to retool your business's marketing strategy.
March 30, 2011 in Marketing Basics
Six Tips for Building Buzz on a Budget

Six Tips for Building Buzz on a Budget

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Six tips for building buzz on the cheap.
March 8, 2011 in Marketing Basics
Two Weeks to Startup: Day 2. Research Your Business Idea

Two Weeks to Startup: Day 2. Research Your Business Idea

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Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
February 1, 2011 in Market Research
What's Behind Products That Customers Fall in Love With

What's Behind Products That Customers Fall in Love With

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You don't want customers to just buy your product--you want them to get emotional about it.
January 25, 2011 in Customer Loyalty and Retention
Four Steps to Launching a Loyalty Program

Four Steps to Launching a Loyalty Program

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Structured programs can help you grow your business, retain customers and trump the competition.
December 10, 2010 in Customer Loyalty and Retention
Review: Capsule, CRM for Small Business

Review: Capsule, CRM for Small Business

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The pros and cons of an online tool that focuses on managing the sales pipeline.
December 7, 2010 in Customer Loyalty and Retention
Small Marketing Changes With a Big Impact

Small Marketing Changes With a Big Impact

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Try these seven low-cost ways to boost small-business sales.
November 23, 2010 in Marketing Basics
Seven Ways to Energize Sales

Seven Ways to Energize Sales

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When revenue hits a rut, consider these tips to help you jump-start your sales.
November 15, 2010 in Marketing Basics
Does Your Business Hand Out the Good Candy?

Does Your Business Hand Out the Good Candy?

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Three Halloween-inspired marketing tips to sweeten holiday sales
October 29, 2010 in Marketing Basics
Three Tools for Hyper-local Social Media Marketing

Three Tools for Hyper-local Social Media Marketing

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You can't outspend Fortune 500 companies, but you can change the game.
October 21, 2010 in Targeting Niche Markets
Marketing a Seasonal Business All Year 'Round

Marketing a Seasonal Business All Year 'Round

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Make fall a fruitful time even if your business runs hot and cold.
October 14, 2010 in Customer Loyalty and Retention
Five Market-Research Tools for Twitter

Five Market-Research Tools for Twitter

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These sites will help you cut through the noise and reach the customers you want.
October 6, 2010 in Market Research
Conducting Market Research

Conducting Market Research

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You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
September 30, 2010 in Market Research
Five Tips for Marketing to College Students

Five Tips for Marketing to College Students

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Use these strategies to help you hit a constantly moving target.
September 24, 2010 in Targeting Niche Markets
How to Do Market Research--The Basics

How to Do Market Research--The Basics

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Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
September 23, 2010 in Market Research
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