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Marketing Basics

Market Your Way To the Top

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Never stop thinking about marketing--it's the best way to grow your business.
June 16, 2009 in Marketing Basics

What Are Your Customers Thinking?

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Next-gen technologies predict consumer behavior.
May 18, 2009 in Market Research

Selling to Kids? Hold the Meat

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Reach kids by simplifying their options.
May 18, 2009 in Market Research

7 Non-Verbal Cues and What They (Probably) Mean

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Body language experts translate common gestures into business vernacular.
April 10, 2009 in Market Research

5 Ways to Jump-Start Your Market Research

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When launching a new company, researching the market is a must. Here's how to get started.
April 10, 2009 in Market Research

10 Steps to Effective Copywriting

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Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
February 16, 2009 in Marketing Basics

How to Make Your Message Stick

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Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
February 11, 2009 in Market Research

4 Ways to Kill a Deal in Brazil

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Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
February 4, 2009 in Market Research

DNA Testing: A Growth Market

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The barriers to entry are daunting, but the DNA market provides opportunities.
January 19, 2009 in Market Research
Selling Products Through Direct Response MarketingPlay Video

Selling Products Through Direct Response Marketing (Video)

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
December 31, 2008 in Marketing Basics

Influence the Influencers

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Dust off those public-speaking skills and get ready to market your business.
November 18, 2008 in Marketing Basics

Not Your Father's Marketing Campaign

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Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
November 17, 2008 in Marketing Basics

3 Ways to Kill a Deal in India

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Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
November 17, 2008 in Market Research

3 Ways to Kill a Deal in China

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Why should you fight over the bill during a Chinese business dinner? Read on to find out.
November 10, 2008 in Market Research

Copywriting Grammar Ain't Perfect

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Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
October 31, 2008 in Marketing Basics
The Importance of a Marketing PlanPlay Video

The Importance of a Marketing Plan (Video)

Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
October 6, 2008 in Marketing Plan

Reaching Multitaskers

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Consumers juggle all kinds of media these days. So how can you get noticed and influence their purchases?
September 18, 2008 in Marketing Basics

Stretch Your Dollar With Horizontal Marketing

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Partnering with a company that shares your target market saves you time and money.
August 8, 2008 in Marketing Basics

Marketing With the Pros

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There's plenty of help available when it comes to marketing. The key is choosing the right kind to help grow your business.
February 25, 2008 in Marketing Basics

Test Your Customer IQ

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Kick off 2008 with the latest info on American consumers. You'll find helpful tips and insights into the minds of your customers with this fun quiz.
January 24, 2008 in Customer Loyalty and Retention

Misleading Marketing Copy

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You may be tempted to use them, but avoid these phrases in your advertising and marketing materials.
January 8, 2008 in Marketing Basics

The Hottest Marketing Trends for 2008

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Learn about the hottest new marketing trends plus the best ways to increase sales in 2008.
December 20, 2007 in Marketing Basics

A Niche to Grow

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Expand your business by targeting qualified niche markets.
October 22, 2007 in Targeting Niche Markets

Deep Insight Without Deep Pockets

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Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
August 27, 2007 in Market Research

The Perfect Presentation: Follow-up

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In the final part of a 6-week series, you'll learn why you should follow up, regardless of how well or poorly the presentation went.
August 10, 2007 in Marketing Basics

The Perfect Presentation: Appearance

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In part 5 of a 6-week series, we share our tips for dressing to impress.
August 3, 2007 in Marketing Basics
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