Marketing Basics

Market Research

Use Gifts to Reinforce Your Alliances

5 ways to move beyond appreciation and deepen your client relationships
Get to Know Your Competition
Market Research

Get to Know Your Competition

7 shrewd strategies for forging alliances--and staying ahead of the pack.
Why Serve a Niche Market?
Targeting Niche Markets

Why Serve a Niche Market?

A jack-of-all-trades is a master of none.
Customer Loyalty and Retention

Focus on Core Customers

Be committed to them, and they'll deliver new clients to you.
2 Businesses, 1 Marketing Plan
Marketing Plan

2 Businesses, 1 Marketing Plan

Combining your marketing with another business's can produce results greater than the sum of the parts.
Targeting Niche Markets

Who Is Jason Sadler, and Why Should You Care?

Valuable lessons from the social media mastermind behind the company I Wear Your Shirt
Appeal to Consumers' Five Senses
Marketing Basics

Appeal to Consumers' Five Senses

Your copy should stimulate a sensory reaction that compels readers to buy.
Customer Loyalty and Retention

How to Create Vocal Brand Advocates

7 steps to a successful advertising campaign
Reverse Your Fortune With Sound Marketing
Targeting Niche Markets

Reverse Your Fortune With Sound Marketing

When you know your market, your product will sell itself.
5 Myths That Kill Marketing Copy
Marketing Materials

5 Myths That Kill Marketing Copy

If you're going it alone, avoid these pitfalls.
Marketing Basics

Market Your Way To the Top

Never stop thinking about marketing--it's the best way to grow your business.
Market Research

Selling to Kids? Hold the Meat

Reach kids by simplifying their options.
Market Research

What Are Your Customers Thinking?

Next-gen technologies predict consumer behavior.
Market Research

7 Non-Verbal Cues and What They (Probably) Mean

Body language experts translate common gestures into business vernacular.
Market Research

5 Ways to Jump-Start Your Market Research

When launching a new company, researching the market is a must. Here's how to get started.
Marketing Basics

10 Steps to Effective Copywriting

Don't waste your ad dollars with an over-the-top sales pitch. Well-written copy follows these simple guidelines.
Market Research

How to Make Your Message Stick

Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
Market Research

4 Ways to Kill a Deal in Brazil

Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
Market Research

DNA Testing: A Growth Market

The barriers to entry are daunting, but the DNA market provides opportunities.
Selling Products Through Direct Response Marketing
Marketing Basics

Selling Products Through Direct Response Marketing

Peter Bieler, founder of Media Funding talks marketing a product through direct response sales channels--including TV.
Marketing Basics

Influence the Influencers

Dust off those public-speaking skills and get ready to market your business.
Market Research

3 Ways to Kill a Deal in India

Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
Marketing Basics

Not Your Father's Marketing Campaign

Press releases can be targeted directly to consumers, without the media filter. Here are 4 new ways to use press releases to win sales.
Market Research

3 Ways to Kill a Deal in China

Why should you fight over the bill during a Chinese business dinner? Read on to find out.
Marketing Basics

Copywriting Grammar Ain't Perfect

Break the rules. It's OK. You're not writing for your high school English teacher. Present your copy in a casual but professional way.
The Importance of a Marketing Plan
Marketing Plan

The Importance of a Marketing Plan

Devon Blainem, CEO and President of The Blaine Group, talks about the importance of PR and marketing plans for new businesses.
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