Marketing Basics

Five Tips for Marketing to College Students
Targeting Niche Markets

Five Tips for Marketing to College Students

Use these strategies to help you hit a constantly moving target.
How to Do Market Research--The Basics
Market Research

How to Do Market Research--The Basics

Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
Loyalty Marketing in Action
Customer Loyalty and Retention

Loyalty Marketing in Action

What you can learn from Neiman Marcus' loyalty program
Big Marketing Stunts, Small-Business Style
Marketing Basics

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
How to Send the Right Message
Branding

How to Send the Right Message

Make over your brand using these smart tips.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
Customer Loyalty and Retention

The Art of Feel-Good Loyalty Incentives

Reward your customers -- they'll reward you with repeat business.
How to Identify and Reach Underserved Markets
Market Research

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
Customer Loyalty and Retention

Six Ways to Create a Memorable Customer Experience

The devil is in the details--are you paying attention to the 'little things?'
Online Marketing

How to Build a High-Quality E-mail List

If you want customers to sign up for your newsletters, just ask.
Customer Loyalty and Retention

What's in It for Me?

Five steps to creating a customer-focused experience that will set you apart from the crowd.
Market Research

How Google's Keyword Tool Can Point You Toward Profits

A quick and dirty way to validate your niche market
Startup Basics

Building a Brand on a Budget

To elevate their digital profiles and carve out entrepreneurial niches, more businesses are turning to social media and other free digital marketing alternatives.
Market Research

Deciphering Your Website Traffic Reports: Five Tips

That report contains information you can use to to get more visitors and grow your business.
Online Marketing

5 Easy Steps to a Great Facebook Fan Page

Developing a fan base and keeping fans engaged can be a vital part of a small business's social media campaign.
Free--Yes, Free!--Marketing Resources
Marketing Basics

Free--Yes, Free!--Marketing Resources

Give your campaigns a boost with these no-cost tools.
Online Marketing

7 Ways to Make Pay-Per-Click Pay

Search engine marketing can be costly, get the most out of your efforts.
Marketing and Sales Must Work in Unison
Marketing Ideas

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Become a Follow-Up Fanatic
Customer Service

Become a Follow-Up Fanatic

Far too many startups lose valuable sales through a lack of consistent follow-up. Here's how to do it better.
Marketing Basics

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Customer Loyalty and Retention

Five Ways to Show Customers You Care

Show them love year-round, and they'll return the favor.
Hiring Center

Leave Marketing to the Pros

DIY isn't good enough--here are 5 reasons why you should hire a professional.
How to Get Your Service Business Off the Ground
Market Research

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
Harness the Benefits of the Real-Time Web
Market Research

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
Uncorking New Markets
Market Research

Uncorking New Markets

James Stewart of Stewart Cellars talks about the wine industry's response to changing consumer preferences.
Ari Newman, Founder and President of Filtrbox
Customer Loyalty and Retention

Ari Newman, Founder and President of Filtrbox

Ari Newman discusses how his service enables businesses to better engage with their customers.
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