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Marketing Ideas

Market With Meaning

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Don't offer your customers products--offer them solutions, connections and satisfaction.
November 6, 2009 in Marketing Ideas

Rock-Solid Marketing for Trendy Times

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Instead of jumping from trend to trend follow these six steps for marketing that really works.
September 23, 2009 in Low-Cost Ideas

Marketing That Pops

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Magnetic 3D is cornering the market on high definition, 3-D advertising
July 22, 2009 in Marketing Ideas

Spend Local--Online

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Reach a younger, hipper market for a fraction of the cost of traditional advertising.
July 15, 2009 in Marketing Ideas

Marketing Technology Helps Vico Survive

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Learn how this software company combined free and low-cost marketing with new sales to boost the sales pipeline despite big budget cuts.
June 23, 2009 in Marketing Ideas

Boost Your Brand

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How to find the perfect pitch person to get your message out
April 2, 2009 in Marketing Ideas

A Great Ad Campaign Can Last Forever

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Marketing to values is more important than marketing products.
February 11, 2009 in Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

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Your message will lose some of its power if you don't take the time to get organized upfront.
February 5, 2009 in Marketing Ideas

A Marketing Home Run

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In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
January 30, 2009 in Marketing Ideas

How to Advertise Now

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Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
January 13, 2009 in Marketing Ideas

Marketing Presentations Go Virtual

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Fight the high cost of gas and air travel with your own webinars.
November 17, 2008 in Marketing Ideas

Alternative Places to Network

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Look beyond your standard groups and cocktail receptions for business connections that really work.
November 13, 2008 in Marketing Ideas

Convert Passers-By Into Purchasers

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Take advantage of event crowds by getting people off the street and into your store.
October 31, 2008 in Marketing Ideas

Targeted Marketing Gets Intelligent

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Advertisers ride a brain wave called neuromarketing. But is it for real?
October 30, 2008 in Marketing Ideas

The Palin Industry

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The vice presidential candidate sparks fashion trends.
October 30, 2008 in Marketing Ideas

Marketing to the 7 Deadly Sins

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When it comes to recession-proof businesses, vice is nice.
October 29, 2008 in Marketing Ideas

Character Counts

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Marketing with a mascot is a cost-effective way to help consumers remember your brand.
August 25, 2008 in Marketing Ideas
A Historical Perspective

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
August 14, 2008 in Marketing Ideas

Advertise Creatively With Offbeat Sports

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By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
May 12, 2008 in Marketing Ideas

Marketing in the Recommendation Age

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As customer review venues and their influence increase, business owners should capitalize on this trend.
May 2, 2008 in Marketing Ideas

Make Your Ads Workhorses

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Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
April 16, 2008 in Marketing Ideas

Tips for Marketing Your Service Business

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Maintaining strong customer relationships is the key to creating a strong campaign.
March 21, 2008 in Marketing Ideas

Taking a Green Initiative

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These 3 entrepreneurs are taking advantage of green marketing tactics the right way.
February 20, 2008 in Marketing Ideas

Learn to Market More Creatively

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Knowledge of your industry can bring originality to your business.
February 13, 2008 in Marketing Ideas

In the Market

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For food businesses, farmers markets could be the perfect place to find a following for your products.
November 1, 2007 in Marketing Ideas

8 Ways to 'Bring It'

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Drive your competitors crazy while driving your company to success.
November 1, 2007 in Marketing Ideas
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60 Second Solutions

How to Learn 'Tech Speak'

How to Learn 'Tech Speak'

Need to communicate with your developers? Expert Nelly Yusupova offers these three tips on how to become more tech li...
Presented by
Mark Cuban Ben Kaufman Alexander Mendeluk Bret Michaels Scott Heiferman

Mark Cuban

Owner, Dallas Mavericks
"I love to compete. I want to get out there and kick your ass in the business world. That is what inspires me."

Ben Kaufman

Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."

Alexander Mendeluk

Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."

Bret Michaels

Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."

Scott Heiferman

Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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