Marketing Ideas

Why Startups Should Take a Big-Brand Approach to Marketing
Marketing Basics

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
5 Online Marketing Strategies for a Tight Budget
Online Marketing

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
7 Steps for Planning a Kick-Ass Networking Event
Networking

7 Steps for Planning a Kick-Ass Networking Event

For young entrepreneurs eager to raise their credibility up a notch, consider hosting a real-world networking event. Here are a few tips for pulling it off.
The Secrets of What Makes a Product Go Viral
Marketing Ideas

The Secrets of What Makes a Product Go Viral

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Marketing to Seniors: Online Versus Offline
Marketing Ideas

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
5 Marketing Lessons From the Super Bowl's Most Popular Commercials
Advertising

5 Marketing Lessons From the Super Bowl's Most Popular Commercials

What small-business owners can learn from the best of the big budget ads.
Lessons in Customer Engagement from the Detroit Auto Show
Customer Loyalty and Retention

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
4 Marketing Hazards to Avoid
Marketing Ideas

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing Ideas

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Best Inspirational Words From Business Leaders in 2012
The 'Treps

Best Inspirational Words From Business Leaders in 2012

Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
How to Turn Your Startup into the Next Campus Craze
Market Research

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
20 Inspired Business-Card Designs to Better Market Your Startup
Marketing

20 Inspired Business-Card Designs to Better Market Your Startup

When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
Meatball's Top Picks for Your Pet
Marketing Ideas

Meatball's Top Picks for Your Pet

This holiday season, don't forget to treat your furry friends too. For our Indie Merchant Holiday Gift Guide, Meatball the bulldog gives his top pick from the pets category.
3 Ways to Land Media Attention Without a News Pitch
Public Relations

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Innovative Ideas in Product Packaging
Branding

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
Business Ideas

The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain

Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
Is Social Media Dead? The New Marketing Mix
Marketing Ideas

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
5 Creative Packaging Ideas to Delight Your Customers
Shipping Center

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
The Secrets of Viral Videos
Online Marketing

The Secrets of Viral Videos

There is no surefire formula to get your video to go viral. But here are a few tips to get people watching.
25 Tips to Punch Up Your Writing
Marketing Ideas

25 Tips to Punch Up Your Writing

From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
7 Effective Ways to Promote Free Shipping
Shipping Center

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade
Social Media

Social-Media Maven Amy Jo Martin on Working Hard and Being a Renegade

Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Luckyrice Taps Into a Ready Market
Marketing Ideas

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Low-Cost Ideas

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
How a Dollar Shave Club's Ad Went Viral
Advertising

How a Dollar Shave Club's Ad Went Viral

Sales skyrocketed after an irreverent video became a Youtube hit.
How to Create an E-Mail Marketing Campaign That People Will Notice
Online Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
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