Marketing Ideas

Innovative Ideas in Product Packaging
Branding

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
Business Ideas

The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain

Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
Is Social Media Dead? The New Marketing Mix
Marketing Ideas

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
5 Creative Packaging Ideas to Delight Your Customers
Shipping Center

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
25 Tips to Punch Up Your Writing
Marketing Ideas

25 Tips to Punch Up Your Writing

From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
7 Effective Ways to Promote Free Shipping
Shipping Center

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Luckyrice Taps Into a Ready Market
Marketing Ideas

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Low-Cost Ideas

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
How to Create an E-Mail Marketing Campaign That People Will Notice
Online Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
How Photos Can Make or Break Your Marketing Campaign
Marketing Ideas

How Photos Can Make or Break Your Marketing Campaign

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
How to Get Your Employees and Customers to Market for You
Marketing Ideas

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
How Chobani Yogurt Used Social Media to Boost Sales
Marketing Ideas

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
Don't Forget 'Positioning' in Your Marketing
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Richard Branson on How to Connect With Your Customers
Marketing Ideas

Richard Branson on How to Connect With Your Customers

The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
Publish a Book and Prosper as a Small-Business Owner
Marketing Ideas

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
How to Build Facebook Fans to Drive Sales
Marketing Ideas

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.
7 Steps to Landing and Profiting from Celebrity Customers
Marketing Ideas

7 Steps to Landing and Profiting from Celebrity Customers

What the team on Animal Planet's Tanked learned from working with Tracy Morgan
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing Ideas

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
5 Ways Store Colors Can Influence Shoppers
Marketing Ideas

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Reveal Your Retail Personality
Retail Center

Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
Low-Cost Ideas

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

This low-budget mainstay can help you learn your customers work and fill your database.
Five Low-Cost Local Marketing Ideas
Low-Cost Ideas

Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Online Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
How to Stand Out by Keeping it Simple
Marketing Ideas

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing Ideas

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
How Partnerships Can Help Extend Your Small Marketing Budget
Growth Strategies

How Partnerships Can Help Extend Your Small Marketing Budget

One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.
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