From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
Too many startups develop products and services for âassumedâ wants and perceived needs. What about designing solutions for deeper desires?
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
Writing your own book can establish you as an authority and expert.
What the team on Animal Planet's Tanked learned from working with Tracy Morgan
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
This low-budget mainstay can help you learn your customers work and fill your database.
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