Marketing Ideas

Why Startups Should Take a Big-Brand Approach to Marketing
Marketing Basics

Why Startups Should Take a Big-Brand Approach to Marketing

You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
5 Online Marketing Strategies for a Tight Budget
Online Marketing

5 Online Marketing Strategies for a Tight Budget

Ways you can spread the word about your business online without breaking your marketing budget.
The Secrets of What Makes a Product Go Viral
Marketing Ideas

The Secrets of What Makes a Product Go Viral

Author Jonah Berger shares insights from his new book about how ideas and products become contagious.
Marketing to Seniors: Online Versus Offline
Marketing Ideas

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
Lessons in Customer Engagement from the Detroit Auto Show
Customer Loyalty and Retention

Lessons in Customer Engagement from the Detroit Auto Show

How to exceed expectations, inspire loyalty and make your customers feel valued.
4 Marketing Hazards to Avoid
Marketing Ideas

4 Marketing Hazards to Avoid

Don't let a small mistake give you big problems. Here are four missteps that can quickly sabotage your well-crafted boomer and senior marketing campaign.
Co-Marketing: Twice as Nice or Double the Trouble?
Marketing Ideas

Co-Marketing: Twice as Nice or Double the Trouble?

From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Best Inspirational Words From Business Leaders in 2012
The 'Treps

Best Inspirational Words From Business Leaders in 2012

Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
20 Inspired Business-Card Designs to Better Market Your Startup
Marketing

20 Inspired Business-Card Designs to Better Market Your Startup

When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
Meatball's Top Picks for Your Pet
Marketing Ideas

Meatball's Top Picks for Your Pet

This holiday season, don't forget to treat your furry friends too. For our Indie Merchant Holiday Gift Guide, Meatball the bulldog gives his top pick from the pets category.
Innovative Ideas in Product Packaging
Branding

Innovative Ideas in Product Packaging

As the market for your product evolves, the way it's packaged may need to change, too
The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain
Business Ideas

The Two Ps of Consumer Behavior: (Seeking) Pleasure and (Skirting) Pain

Too many startups develop products and services for ‘assumed’ wants and perceived needs. What about designing solutions for deeper desires?
Is Social Media Dead? The New Marketing Mix
Marketing Ideas

Is Social Media Dead? The New Marketing Mix

Some are predicting the death of social media, as brands clog the net. But the future of the future of marketing online is anything but black and white.
5 Creative Packaging Ideas to Delight Your Customers
Shipping Center

5 Creative Packaging Ideas to Delight Your Customers

You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
25 Tips to Punch Up Your Writing
Marketing Ideas

25 Tips to Punch Up Your Writing

From blogging to crafting marketing copy, some ideas for taking your writing up a notch.
7 Effective Ways to Promote Free Shipping
Shipping Center

7 Effective Ways to Promote Free Shipping

Free shipping can help get customers to buy and boost the size of their orders. Here's how to make sure they're aware of your offer.
Luckyrice Taps Into a Ready Market
Marketing Ideas

Luckyrice Taps Into a Ready Market

An Asian-focused food festival marketing company waited for the right moment to open.
5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)
Low-Cost Ideas

5 Low-Cost Ways to Make a Marketing Splash in Your Local Community (Infographic)

Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
How to Create an E-Mail Marketing Campaign That People Will Notice
Online Marketing

How to Create an E-Mail Marketing Campaign That People Will Notice

Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
How Photos Can Make or Break Your Marketing Campaign
Marketing Ideas

How Photos Can Make or Break Your Marketing Campaign

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
How to Get Your Employees and Customers to Market for You
Marketing Ideas

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
How Chobani Yogurt Used Social Media to Boost Sales
Marketing Ideas

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
Don't Forget 'Positioning' in Your Marketing
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Richard Branson on How to Connect With Your Customers
Marketing Ideas

Richard Branson on How to Connect With Your Customers

The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
Publish a Book and Prosper as a Small-Business Owner
Marketing Ideas

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
How to Build Facebook Fans to Drive Sales
Marketing Ideas

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.
Ads by Google
Most Shared Stories

Connect with Entrepreneur

Ads by Google