You don't need a corporate-sized budget and a giant team to take on some of the big brands' strategies for marketing. Here's where to start.
What small-business owners can learn from the best of the big budget ads.
Customer Loyalty and Retention
How to exceed expectations, inspire loyalty and make your customers feel valued.
From co-branding to cross promotions to marketing partnerships, small businesses are reaching out to complementary businesses to split costs and increase marketing reach, frequency and effectiveness. Sometimes it works. Sometimes it doesn't.
Take note of the wisdom offered up by these innovators, raconteurs and candid observers, and apply it to your own work going forward.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
When it comes to getting your message heard, leaving behind a calling card can only serve you. Here, we dissect some of the most eye-catching business cards around.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Too many startups develop products and services for âassumedâ wants and perceived needs. What about designing solutions for deeper desires?
You may not have the budget or visibility of larger brands, but you can still capture customers' attention and create buzz with your product. Here are tips for (literally) thinking outside the box.
Digital Royalty's Amy Jo Martin left the Phoenix Suns to launch her digital and social-media empire. Here are her tips for how to score more points with customers.
Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
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