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Marketing Ideas

Boost Your Brand

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How to find the perfect pitch person to get your message out
April 2, 2009 in Marketing Ideas

A Great Ad Campaign Can Last Forever

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Marketing to values is more important than marketing products.
February 11, 2009 in Marketing Ideas

A Marketer's Sharpest Tool: The Copywriting Outline

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Your message will lose some of its power if you don't take the time to get organized upfront.
February 5, 2009 in Marketing Ideas

A Marketing Home Run

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In baseball-crazed Boston, sponsoring the Red Sox earned Exotic Flowers a marketing award and a mass of new fans.
January 30, 2009 in Marketing Ideas

How to Advertise Now

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Unsure what to cut and what to keep? This smart, 4-point checklist is your guide to recession-era advertising.
January 13, 2009 in Marketing Ideas

Marketing Presentations Go Virtual

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Fight the high cost of gas and air travel with your own webinars.
November 17, 2008 in Marketing Ideas

Alternative Places to Network

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Look beyond your standard groups and cocktail receptions for business connections that really work.
November 13, 2008 in Marketing Ideas

Convert Passers-By Into Purchasers

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Take advantage of event crowds by getting people off the street and into your store.
October 31, 2008 in Marketing Ideas

The Palin Industry

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The vice presidential candidate sparks fashion trends.
October 30, 2008 in Marketing Ideas

Targeted Marketing Gets Intelligent

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Advertisers ride a brain wave called neuromarketing. But is it for real?
October 30, 2008 in Marketing Ideas

Marketing to the 7 Deadly Sins

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When it comes to recession-proof businesses, vice is nice.
October 29, 2008 in Marketing Ideas

Character Counts

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Marketing with a mascot is a cost-effective way to help consumers remember your brand.
August 25, 2008 in Marketing Ideas
A Historical Perspective

A Historical Perspective

Some of the most innovative ideas have emerged during times of economic duress.
August 15, 2008 in Marketing Ideas

Advertise Creatively With Offbeat Sports

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By sponsoring the likes of beach tennis and dodgeball, entrepreneurs are finding that the ball is in their court.
May 12, 2008 in Marketing Ideas

Marketing in the Recommendation Age

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As customer review venues and their influence increase, business owners should capitalize on this trend.
May 2, 2008 in Marketing Ideas

Make Your Ads Workhorses

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Tough economic times demand productive ads. Learn the 4 most critical elements for ads that get results.
April 16, 2008 in Marketing Ideas

Tips for Marketing Your Service Business

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Maintaining strong customer relationships is the key to creating a strong campaign.
March 21, 2008 in Marketing Ideas

Taking a Green Initiative

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These 3 entrepreneurs are taking advantage of green marketing tactics the right way.
February 20, 2008 in Marketing Ideas

Learn to Market More Creatively

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Knowledge of your industry can bring originality to your business.
February 13, 2008 in Marketing Ideas

8 Ways to 'Bring It'

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Drive your competitors crazy while driving your company to success.
November 1, 2007 in Marketing Ideas

Stand Out to Your Customers

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Throwing in some extras adds value to your offerings--and brings in customers.
November 1, 2007 in Marketing Ideas

In the Market

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For food businesses, farmers markets could be the perfect place to find a following for your products.
November 1, 2007 in Marketing Ideas

8 Ways to Revamp Your Business Card

From leather to vertical layouts, business cards are getting a new look. Industry insiders weigh in on what's hip--and what's passé.
October 1, 2007 in Marketing Ideas

Product Placement Takes the Stage

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You can't escape products on screen, but now they're making their way to your local theater.
September 28, 2007 in Marketing Ideas

Tackling the Football Crowd

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With football season in full force, don't miss your chance to score with this huge market.
September 20, 2007 in Marketing Ideas

Create the Best Brochure

Use these tips for putting together a brochure that clearly gets your message across to potential customers.
May 25, 2007 in Marketing Ideas
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