Marketing Ideas

How Partnerships Can Help Extend Your Small Marketing Budget
Growth Strategies

How Partnerships Can Help Extend Your Small Marketing Budget

One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.
How to Attract Crowdfunding Investors Without Breaking the Law
Marketing Ideas

How to Attract Crowdfunding Investors Without Breaking the Law

With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
Five Tips for Better Text-Message Marketing
Marketing Ideas

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
Marketing Ideas

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
How to Tap Into Mom-Centric Mobile Marketing
Marketing Ideas

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
The Best Promos of SXSW 2012
Marketing Ideas

The Best Promos of SXSW 2012

Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
Branding 101: Five Tips for Solopreneurs
Branding

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Hey, Small-Business Owner: Do You Shop Local?
Marketing Ideas

Hey, Small-Business Owner: Do You Shop Local?

If you want consumers to shop local, encourage them by shopping locally for your own business.
Kiip: A Win-Win for App Developers and Advertisers
Apps & Software

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
Need Ideas for Your Business Blog? Here Are 50
Marketing Ideas

Need Ideas for Your Business Blog? Here Are 50

Here are some of the best strategies for making a blog readable and engaging.
It's Leap Year. What Are You Doing With Your Extra Day?
Marketing Ideas

It's Leap Year. What Are You Doing With Your Extra Day?

Rather than conduct business as usual, you can make Feb. 29 a special occasion for your company, customers and others.
Social Media Tips from the Oscars
Social Media

Social Media Tips from the Oscars

The Oscars may be a must watch event, but is it also a must Tweet event? Business owners, you be the judges.
Why Next-Gen Displays Might Be Your Next Point-of-Sale Marketing Tool
Office Tech

Why Next-Gen Displays Might Be Your Next Point-of-Sale Marketing Tool

While still pricey, these displays can offer an exciting element to your check-out experience.
Eight Creative Marketing Ideas to Make Your Business Stand Out
Marketing Ideas

Eight Creative Marketing Ideas to Make Your Business Stand Out

If your marketing could use a new twist, consider these new ideas to reach today's customers.
The 10 Things Facebook Got Right Pre-IPO
IPOs and DPOs

The 10 Things Facebook Got Right Pre-IPO

Facebook has the potential to raise $10 billion in an IPO. Here's why that's possible.
10 Lessons in Brilliant Marketing
Marketing Ideas

10 Lessons in Brilliant Marketing

From viral campaigns to virus campaigns, we pick the 10 marketing initiatives in 2011 that hit on that winning combination of great idea, perfect timing and flawless execution.
Three Affordable Ways to Get Celebrities to Promote Your Brand
Low-Cost Ideas

Three Affordable Ways to Get Celebrities to Promote Your Brand

Hiring a celebrity spokesperson doesn't have to break the bank. Here are three, low-cost ways to involve celebrities in your business.
IFC's Five Rules for Romancing Geeks
Social Media

IFC's Five Rules for Romancing Geeks

When it comes to capturing the attention of digital-savvy customers, IFC nailed it with 'Portlandia'. Here are five ways the network reeled in this niche audience.
10 Trends for Online Marketers in 2012
Online Marketing

10 Trends for Online Marketers in 2012

From deals and rewards to mobile and beyond, here's what might influence how you reach customers next year.
Chris Brogan on Cultivating Visibility
Online Marketing

Chris Brogan on Cultivating Visibility

The popular blogger shares tips to make marketing more of a flow than an interruption.
Three Key Business Investments to Make in 2012
Marketing Ideas

Three Key Business Investments to Make in 2012

It's time to think about where to invest in your business next year. Here are three trends to pinpoint in 2012 that could pay off big.
The Holidays' Most Unique Big Business Social Media Campaigns
Social Media

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
How to Use Mobile to Reach Holiday Bargain Hunters
Marketing Ideas

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
How One Company Transformed Its Boring Products
Marketing Ideas

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
What One Startup Got Out of Starring in Webisodes
Marketing Ideas

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
How to Make Your Marketing Work Together
Marketing Ideas

How to Make Your Marketing Work Together

Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
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