Social media is an obvious way to market to a broad customer base, but if you're goal is to win over the customers closest to you, try these local strategies.
Infiltrate the inbox with e-mail marketing that is actually engaging and less likely to be deleted.
Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
Writing your own book can establish you as an authority and expert.
What the team on Animal Planet's Tanked learned from working with Tracy Morgan
The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
This low-budget mainstay can help you learn your customers work and fill your database.
Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.
With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
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