Marketing Ideas

How Photos Can Make or Break Your Marketing Campaign
Marketing Ideas

How Photos Can Make or Break Your Marketing Campaign

Don't rely on boring stock photos, it's more important than ever to add quality visual content to your marketing mix.
How to Get Your Employees and Customers to Market for You
Marketing Ideas

How to Get Your Employees and Customers to Market for You

Two easy-to-implement, on-site marketing tactics that use your best assets: your employees and your customers.
How Chobani Yogurt Used Social Media to Boost Sales
Marketing Ideas

How Chobani Yogurt Used Social Media to Boost Sales

The company has nearly $1 billion in annual revenue thanks to a combination of social media and real world engagement.
Don't Forget 'Positioning' in Your Marketing
Marketing

Don't Forget 'Positioning' in Your Marketing

A positioning statement is what you stand for -- and what makes you stand out. Here's how to write one.
Richard Branson on How to Connect With Your Customers
Marketing Ideas

Richard Branson on How to Connect With Your Customers

The celebrated entrepreneur explains how to use social media to effectively connect with your customers.
Publish a Book and Prosper as a Small-Business Owner
Marketing Ideas

Publish a Book and Prosper as a Small-Business Owner

Writing your own book can establish you as an authority and expert.
How to Build Facebook Fans to Drive Sales
Marketing Ideas

How to Build Facebook Fans to Drive Sales

Why collecting 'likes' is a potent and inexpensive way to promote your business.
7 Steps to Landing and Profiting from Celebrity Customers
Marketing Ideas

7 Steps to Landing and Profiting from Celebrity Customers

What the team on Animal Planet's Tanked learned from working with Tracy Morgan
New Sheriff to Police Daily-Deal Industry: Good News for Businesses?
Marketing Basics

New Sheriff to Police Daily-Deal Industry: Good News for Businesses?

The newly established Global Daily Deal Association wants daily-deal providers to do more than just improve consumer and merchant perceptions.
No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway
Marketing Ideas

No Cuddly Kittens? Here's How to Make Popular Web Videos Anyway

Even if you're not technologically versed, creating videos to showcase your business is not only possible, it's downright vital for some entrepreneurs.
5 Ways Store Colors Can Influence Shoppers
Marketing Ideas

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Reveal Your Retail Personality
Retail Center

Reveal Your Retail Personality

Three retail business owners show how to project personality and add a special flair to your store.
For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing
Low-Cost Ideas

For Local Marketing, Nothing Beats the Simplicity of a Business-Card Drawing

This low-budget mainstay can help you learn your customers work and fill your database.
Five Low-Cost Local Marketing Ideas
Low-Cost Ideas

Five Low-Cost Local Marketing Ideas

Often the best ways to spread the word about your business to local customers cost the least. Here are some tactics to try before spending the big bucks.
8 Do's and Don'ts for Marketing on Online Forums and Message Boards
Online Marketing

8 Do's and Don'ts for Marketing on Online Forums and Message Boards

Forums and boards are popular with consumers. But one misstep by you or your brand and you could be tossed out.
How to Stand Out by Keeping it Simple
Marketing Ideas

How to Stand Out by Keeping it Simple

Got a new spin on an old idea? Ditch the buzzspeak and use plain language to rise above the competition.
To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing Ideas

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
How Partnerships Can Help Extend Your Small Marketing Budget
Growth Strategies

How Partnerships Can Help Extend Your Small Marketing Budget

One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.
How to Attract Crowdfunding Investors Without Breaking the Law
Marketing Ideas

How to Attract Crowdfunding Investors Without Breaking the Law

With the JOBS Act as the law of the land, changes to how you can market your small company to crowdfunding investors are on the way.
Five Tips for Better Text-Message Marketing
Marketing Ideas

Five Tips for Better Text-Message Marketing

Text messages can be a highly effective way to connect with customers. Here are some tips to keep in mind when creating them.
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
Marketing Ideas

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
How to Tap Into Mom-Centric Mobile Marketing
Marketing Ideas

How to Tap Into Mom-Centric Mobile Marketing

The millions of mom bloggers can make or break a new product -- so it pays to play by their rules.
The Best Promos of SXSW 2012
Marketing Ideas

The Best Promos of SXSW 2012

Outlandish promotions are a staple at the annual convergence of interactive and web enthusiasts in Austin. Here are the highlights from this year's festival.
Branding 101: Five Tips for Solopreneurs
Branding

Branding 101: Five Tips for Solopreneurs

Just because you're a solopreneur doesn't mean you can't have snappy branding. Here are some tips and examples of one-person businesses with great brands.
Hey, Small-Business Owner: Do You Shop Local?
Marketing Ideas

Hey, Small-Business Owner: Do You Shop Local?

If you want consumers to shop local, encourage them by shopping locally for your own business.
Kiip: A Win-Win for App Developers and Advertisers
Apps & Software

Kiip: A Win-Win for App Developers and Advertisers

When winning isn't enough, Kiip offers mobile gamers real-world rewards for virtual triumphs--a win-win for developers and advertisers
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