Marketing Ideas

The Holidays' Most Unique Big Business Social Media Campaigns
Social Media

The Holidays' Most Unique Big Business Social Media Campaigns

When it comes to decking the halls, big brands are pulling out all the stops this year. Here are some holiday-themed social media strategies that small businesses can learn from.
How to Use Mobile to Reach Holiday Bargain Hunters
Marketing Ideas

How to Use Mobile to Reach Holiday Bargain Hunters

Small businesses can fight the promotion clutter by using texts, apps, QR codes and other mobile marketing tactics.
How One Company Transformed Its Boring Products
Marketing Ideas

How One Company Transformed Its Boring Products

If your industry is full of sameness and you're having trouble figuring out how to differentiate your products, try to inject something fresh. Sometimes, all a product needs is a new name.
What One Startup Got Out of Starring in Webisodes
Marketing Ideas

What One Startup Got Out of Starring in Webisodes

Dell just aired a six-part series of Webisodes on the winner of its America's Favorite Small Business contest. Here's what the company got out of starring in the series.
How to Make Your Marketing Work Together
Marketing Ideas

How to Make Your Marketing Work Together

Launching a PR campaign, building a website, buying an ad: These actions won't automatically bring in the business, but what will is combining your marketing efforts.
Small Business Saturday Kicks Off
Marketing Ideas

Small Business Saturday Kicks Off

New York City Mayor Michael Bloomberg urges consumers across the country to support independent merchants on Nov. 26.
What Are Low-Cost Ways to Market My Business and Make Sales?
Low-Cost Ideas

What Are Low-Cost Ways to Market My Business and Make Sales?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares techniques to help generate leads and bring in more business. He shares his best tips to help you find more customers.
How Can I Stand Out in the Holiday Sales Rush?
Marketing Ideas

How Can I Stand Out in the Holiday Sales Rush?

Mike Michalowicz, author of The Toilet Paper Entrepreneur, shares three tips on how small business owners can stand out among competitors during the holiday rush. Part of our Coaches Corner series.
Can 'Small Business Saturday' Save Christmas?
Marketing Ideas

Can 'Small Business Saturday' Save Christmas?

We're already thinking about the upcoming holiday season -- and how many of our readers who are independent merchants will fare this year.
What You Can Learn About Business from Farmville
Marketing Ideas

What You Can Learn About Business from Farmville

Savvy business owners are figuring out ways to use game platforms and social media tools to generate longstanding customer loyalty, engagement and, ultimately, revenue.
Three Steps to Grow Your Own 'Buy Local' Campaign
Marketing Ideas

Three Steps to Grow Your Own 'Buy Local' Campaign

Looking to bring together your community to support local businesses? Consider these guidelines for getting started.
The Power of Harry Potter's Marketing Potion
Marketing Ideas

The Power of Harry Potter's Marketing Potion

Here are three ways your small business can replicate the boy wizard's magical marketing strategy.
Harry Potter By the Numbers
Marketing Ideas

Harry Potter By the Numbers

With the final movie installment only hours away, we break down some of the most interesting numbers associated with the epic franchise.
Insights: Foursquare's Dennis Crowley on Mobile Marketing
Low-Cost Ideas

Insights: Foursquare's Dennis Crowley on Mobile Marketing

The co-founder of the popular mobile app offers tips for marketers looking to get the most out of Foursquare.
John Jantsch on How Not to Be a Boring Business
Low-Cost Ideas

John Jantsch on How Not to Be a Boring Business

The best-selling author offers insights about setting your company apart from its competitors.
Six Quick-Hit Marketing Ideas for Social Media
Marketing Ideas

Six Quick-Hit Marketing Ideas for Social Media

Add some short-term sizzle to your year-long marketing campaign.
A New Tool to Help Businesses Check Out Who's Checking In
Marketing Ideas

A New Tool to Help Businesses Check Out Who's Checking In

Geotoko helps businesses reach customers of every check-in app persuasion.
Because 20,000 Users Produce 50% of All Tweets
Marketing Ideas

Because 20,000 Users Produce 50% of All Tweets

New research reveals that an elite group of Twitter users create half all tweets. Here's what that means for your business.
Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing
Marketing Ideas

Chris Brogan on Ways to Cross-Promote Your Online and Offline Marketing

From online to off, and the other way around. Why both worlds still matter.
How to Get Your Product into a Hollywood Movie
Marketing Ideas

How to Get Your Product into a Hollywood Movie

Small-business owners can win big exposure by securing a product-placement deal.
Location-Based Mobile Apps Take Hold
Marketing Ideas

Location-Based Mobile Apps Take Hold

Could location-based mobile apps possibly have a beneficial business purpose? Survey says . . . yes.
15 Brilliant Marketing Ideas
Marketing Ideas

15 Brilliant Marketing Ideas

Fifteen marketing ideas of 2010 that made us channel our inner Liz Lemon and say, "I want to go to there."
10 Marketing Trends for 2011
Branding

10 Marketing Trends for 2011

From geotargeting to mobile apps and social media, here's what you need to consider now.
Four Marketing Tips from Your Dog
Marketing Ideas

Four Marketing Tips from Your Dog

Why Fido is starring in more ads and what it means for your business.
Weird Companies That Work
Marketing Ideas

Weird Companies That Work

Marketing advice from four pioneering entrepreneurs
Startup Story: Out of the Box Marketing
Marketing Ideas

Startup Story: Out of the Box Marketing

Kristin Kendall talks about how she started her marketing business with just $5,000 and an eye towards growth.
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