Marketing Ideas

The Red Pen Rule for Marketing Copy
Marketing Ideas

The Red Pen Rule for Marketing Copy

Not getting the sales you expect? Maybe you're saying too much.
Big Marketing Stunts, Small-Business Style
Marketing Basics

Big Marketing Stunts, Small-Business Style

Creating buzz around your business is tough, but it's nothing compared to keeping that momentum going.
Launch an E-mail Marketing Campaign in 7 Steps
Online Marketing

Launch an E-mail Marketing Campaign in 7 Steps

E-newsletters remain an effective tool for deepening relationships.
Put Your Customers to Work for You
Finding Customers

Put Your Customers to Work for You

Client referral incentives can be a valuable and inexpensive way to build a business.
Five Ways to Outshine the Competition
Marketing Ideas

Five Ways to Outshine the Competition

Meet customers' needs in these critical areas to stand out from the crowd.
Tips and Tools for Location-Based Marketing
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Tips and Tools for Location-Based Marketing

A primer on personalizing and targeting your messages by location
Marketing With a Mission
Marketing Ideas

Marketing With a Mission

3 practical ways to draw consumers in with a socially conscious message
10 Brilliant Marketing Ideas
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Getting Press

How Your PR Can Seize the Day

3 ways to turn news events into publicity for your business
Mobile App or Mobile Website?
Online Marketing

Mobile App or Mobile Website?

Before you invest in mobile marketing consider your audience and the startup costs.
Marketing Ideas

3 Ways to Move Customers to Action

Why waste your marketing dollars on messages that don't create a sense of urgency?
Customer Service

Customer Loyalty Brings Long-Term Sales

The newest insights into loyalty programs reveal the best ways to engage customers.
10 Ways to Stretch Your Marketing Budget
Low-Cost Ideas

10 Ways to Stretch Your Marketing Budget

Useful strategies to help you maximize your campaigns and save money.
Marketing and Sales Must Work in Unison
Marketing Ideas

Marketing and Sales Must Work in Unison

Follow these tips for creating promotional materials that work as hard as you do.
Marketing Basics

10 Common--and Effective--Emotional Triggers

Spur potential customers into action by using these cues in your marketing campaign.
Not Your Father's Phone Book
Ads by Type

Not Your Father's Phone Book

Thanks to high-tech adaptations, print directory ads still provide tremendous return on investment.
The New Advertising Age
Online Marketing

The New Advertising Age

Meet Omar Hamoui, the entrepreneur who channeled innovation and frustration to build a mobile advertising network Google couldn't live without.
Marketing Ideas

10 Brilliant Marketing Ideas

From radio to YouTube clips, 10 companies that changed everything.
Growth Strategies

Move Ideas from One Business to Another

Looking for the next big thing? You might find it in industry other than your own.
Online Marketing

Craft Engaging Newsletter Content

No more excuses--anybody can write a great newsletter. Here are some ideas.
Online Marketing

10 Marketing Trends for 2010

Use these tips to bring every aspect of your message to a worldwide audience.
Customer Service

When Customer Focus Becomes Predatory

If your goal is sales--and not customer satisfaction--you've become a vulture.
Online Marketing

10 Web Marketing Trends for 2010

Where to invest, what to test and which deserve a rest
Branding

Change Your Definition of Marketing

A static concept means a stagnant business, and there's never been a better time for reinvention.
Customer Service

Become a Gift-Giving Guru

Choosing the right gift is harder than it seems--and choosing the wrong one could cost you.
Marketing Ideas

Capitalize on Meaningful--and Affordable--Gifts

It's the thought that counts, so you might as well save a few bucks.
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