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Market Research Articles and Videos

5 Tips for Targeting Your Ideal Start-Up Customer

5 Tips for Targeting Your Ideal Start-Up Customer

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Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
November 20, 2012 in Market Research
The Key to Annoyance-Free Website Surveys That Get Results

The Key to Annoyance-Free Website Surveys That Get Results

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No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
July 19, 2012 in Market Research
Free Market-Research Tools -- A Sampler

Free Market-Research Tools -- A Sampler

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Small businesses can tap a variety of free resources for insights about customers, competitors and trends.
December 15, 2011 in Market Research
Five Affordable Consumer Research Tools

Five Affordable Consumer Research Tools

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Thanks to the Internet, small businesses can now survey consumers quickly and easily for opinions about new products and other marketing plans.
December 7, 2011 in Market Research
A New Way to Crowdsource Customer Feedback

A New Way to Crowdsource Customer Feedback

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Napkin Labs gives businesses access to crowdsourcing and some big ideas from their most devoted fans. Consider this case study with a Boulder, Colo., startup.
November 30, 2011 in Market Research
12 Ways to (Legally) Spy on Your Competitors

12 Ways to (Legally) Spy on Your Competitors

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You may not have the resources to hire a competitive intelligence specialist, but small businesses can still unearth plenty of information about rivals.
November 18, 2011 in Market Research
Insights: Succeeding in the Senior MarketPlay Video

Insights: Succeeding in the Senior Market (Video)

'Being intuitively confident that you're right is the go-forward,' says entrepreneur Sheldon Zinberg.
May 19, 2011 in Market Research
Two Weeks to Startup: Day 2. Research Your Business Idea

Two Weeks to Startup: Day 2. Research Your Business Idea

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Carving out a niche in the marketplace is crucial to survival. Here's how to evaluate your chances of success.
February 1, 2011 in Market Research
Five Market-Research Tools for Twitter

Five Market-Research Tools for Twitter

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These sites will help you cut through the noise and reach the customers you want.
October 6, 2010 in Market Research
Conducting Market Research

Conducting Market Research

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You may have a great idea for a product or service, but before you go any further, first make sure there's a market for it.
September 30, 2010 in Market Research
How to Do Market Research--The Basics

How to Do Market Research--The Basics

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Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
September 23, 2010 in Market Research
How to Identify and Reach Underserved Markets

How to Identify and Reach Underserved Markets

Go beyond demographics by targeting specific types of people.
June 24, 2010 in Market Research

How Google's Keyword Tool Can Point You Toward Profits

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A quick and dirty way to validate your niche market
April 16, 2010 in Market Research

Deciphering Your Website Traffic Reports: Five Tips

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That report contains information you can use to to get more visitors and grow your business.
April 9, 2010 in Market Research
How to Get Your Service Business Off the Ground

How to Get Your Service Business Off the Ground

Even if your product doesn't exist yet, you still have to find ways to sell it.
January 28, 2010 in Market Research
Harness the Benefits of the Real-Time Web

Harness the Benefits of the Real-Time Web

Market research is easier than ever--stay on top of news and trends with these tools.
January 22, 2010 in Market Research
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