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3 Vital Things to Consider Before Naming Your Company
Marketing

3 Vital Things to Consider Before Naming Your Company

Introduce your business to the world with a handle that's unique. Here's how to do the due diligence.
5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed
Starting a Business

5 Pieces of Bad Advice You Should Ignore If You Want Your App to Succeed

Should you build a business plan or seek patent protection for your app?
How Entrepreneurs Can Benefit From Frugal Experiments
Grow Your Business

How Entrepreneurs Can Benefit From Frugal Experiments

Startups can snatch success from the jaws of failure by doing research on a shoestring.
Don't Ask for Money Until You Assemble a Focus Group
Grow Your Business

Don't Ask for Money Until You Assemble a Focus Group

A Babson College lecturer hones in on some essential truths of customer demand with an inexpensive 20-minute test.
6 Critical Steps to Succeeding in an Untapped Industry
Grow Your Business

6 Critical Steps to Succeeding in an Untapped Industry

Pioneers in new fields and innovators face extra risks. Here's how to venture forth wisely.
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
Starting a Business

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
Why a Taxi App With $100 Million in Funding Failed in the U.S.
Technology

Why a Taxi App With $100 Million in Funding Failed in the U.S.

The startup had all the makings of a good rival to Uber and Lyft, but in the U.S., it encountered more speed bumps than it could manage.
How to Test Your Google AdWords Campaigns
Technology

How to Test Your Google AdWords Campaigns

When it comes to online advertising, you don't have to fly blind. Get the basics on testing your Google AdWords ads.
4 Questions You Must Think Critically About Before Starting a Business
Starting a Business

4 Questions You Must Think Critically About Before Starting a Business

Don't fly blind and rapidly spend your hard-earned cash on an idea that may never work out.
9 Questions to Ask When Assessing a Market
Grow Your Business

9 Questions to Ask When Assessing a Market

If you're struggling with, looking to expand or considering entering into an industry, study your opportunity for growth with these queries.
Shyp Co-Founder: 5 Lessons on Expanding to a New City
Grow Your Business

Shyp Co-Founder: 5 Lessons on Expanding to a New City

Going bicoastal after just six months of business is a big decision. Here are a few important things to keep in mind if making a similar move with your own company.
Richard Branson on Finding the Right Path
Grow Your Business

Richard Branson on Finding the Right Path

Now is the time to act and discover the passion that will help you succeed.
For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators
Grow Your Business

For the Clearest Market Insight, Analyze Both Leading and Lagging Indicators

It's hard to know why a marketing campaign is working or not until we look at what has been going on and what's in the pipeline.
7 Steps to a Finance-Centered Business Plan
Starting a Business

7 Steps to a Finance-Centered Business Plan

If your startup calls for financing to get off the ground, follow this list to impress potential investors and lenders.
Pointing Out Flaws in Competitors Won't Win You Points With Investors
Grow Your Business

Pointing Out Flaws in Competitors Won't Win You Points With Investors

When you're making your pitch, you should showcase your expert knowledge of the market and your rivals from a position of strength.
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