Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.
Not all ideas make it to market -- no matter how great they seem. How to tell if your idea has legs? Here are five key qualities every good concept should have.
You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.
Crowdsourcing is altering the way companies come up with innovative ideas and accomplish large and small tasks.
Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
Doing your due diligence before buying a company will earn you bargaining power and help you avoid unforeseen problems. Here's what you need to know.
Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
Customer Loyalty and Retention
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Wondering what makes investors back an invention? The new History Channel show 'Invention USA' points out a key factor that can make the difference in landing funding.
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