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Market Research

Uncorking New MarketsPlay Video

Uncorking New Markets (Video)

James Stewart of Stewart Cellars talks about the wine industry's response to changing consumer preferences.
January 18, 2010 in Market Research

Use Gifts to Reinforce Your Alliances

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5 ways to move beyond appreciation and deepen your client relationships
December 16, 2009 in Market Research
Get to Know Your Competition

Get to Know Your Competition

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7 shrewd strategies for forging alliances--and staying ahead of the pack.
November 16, 2009 in Market Research

What Are Your Customers Thinking?

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Next-gen technologies predict consumer behavior.
May 18, 2009 in Market Research

Selling to Kids? Hold the Meat

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Reach kids by simplifying their options.
May 18, 2009 in Market Research

7 Non-Verbal Cues and What They (Probably) Mean

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Body language experts translate common gestures into business vernacular.
April 10, 2009 in Market Research

5 Ways to Jump-Start Your Market Research

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When launching a new company, researching the market is a must. Here's how to get started.
April 10, 2009 in Market Research

How to Make Your Message Stick

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Memorable marketing leads to sales. Follow these 4 essential tips to make your message unforgettable.
February 11, 2009 in Market Research

4 Ways to Kill a Deal in Brazil

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Sometimes cultural barriers can undo a multimillion-dollar deal. Make sure the barrier isn't you.
February 4, 2009 in Market Research

DNA Testing: A Growth Market

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The barriers to entry are daunting, but the DNA market provides opportunities.
January 19, 2009 in Market Research

3 Ways to Kill a Deal in India

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Sometimes cultural barriers can undo any multimillion dollar deal. Make sure the barrier isn't you.
November 17, 2008 in Market Research

3 Ways to Kill a Deal in China

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Why should you fight over the bill during a Chinese business dinner? Read on to find out.
November 10, 2008 in Market Research

Deep Insight Without Deep Pockets

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Adopt these low-cost research tactics for a revealing look at what makes your customers buy.
August 27, 2007 in Market Research

Get to Know the Competition

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A simple, 4-step competitive analysis will help you rise above the pack.
June 5, 2007 in Market Research

How to Research Your Market

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Do your homework before opening your doors to avoid business-busting mistakes.
March 2, 2007 in Market Research

Using an Online Trading Market to Predict Success

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Businesses are using an innovative tool to see what their futures may hold.
February 1, 2007 in Market Research

Market Research on a Budget

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Don't think you can afford to do market research? Think again!
October 19, 2006 in Market Research

Research Your Industry

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Before you launch, get to know your industry like the back of your hand.
October 10, 2006 in Market Research

Keeping Your Edge

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If you want to keep your business in top form, you've got to track down the newest information and trends.
October 1, 2006 in Market Research

Competitive Intelligence on a Shoestring

Getting the skinny on your competitors doesn't have to cost an arm and a leg. Check out these free or low-cost options.
August 26, 2005 in Market Research

Gathering Competitive Intelligence

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Get the low-down on the competition with this handy guide.
September 7, 2004 in Market Research

Inexpensive Market Research Methods

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You need market research to hit the mark with prospects. But if costly surveys and focus groups aren't in your financial picture, try these creative, budget-friendly ways to get to know your target audience.
August 1, 2004 in Market Research

Test Your Product or Service First

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It's not as expensive as you think--and it's crucial to your success.
July 7, 2003 in Market Research

Define Your Target Audience to Grow Your Sales

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Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.
June 1, 2003 in Market Research

Finding a Market for Your Services

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Does anyone need what your business is offering? To find out, the best approach is the direct approach.
May 1, 2003 in Market Research
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