Market Research

5 Steps to Building a Business Around Your Passion
Leadership

5 Steps to Building a Business Around Your Passion

What if you could do what you love and make a living around that passion? You can. Here are some pointers on how to get started.
Gaining Startup Traction on a Budget
Business Management

Gaining Startup Traction on a Budget

You don't always need to invest a lot of capital to demonstrate traction to investors. Here is how to do it on a budget and with limited resources.
4 Things Investors Need to Know About Your Startup
Startup Financing

4 Things Investors Need to Know About Your Startup

Be prepared to communicate these points, and you'll be speaking your investor's language.
The Psychology of Discounts and Deals (Motiongraphic)
Sales

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Is Facebook Really a Failure to Marketers?
Social Media

Is Facebook Really a Failure to Marketers?

Research firm Forrester recently penned a scathing letter to Facebook's CEO Mark Zuckerberg taking the social network to task over its marketing platform. But are its criticisms fair?
How to Become an Expert in an Hour
Growth Strategies

How to Become an Expert in an Hour

Concentrate your efforts and you can become an expert on a product or market niche fairly quickly. Here's how.
How to Make Sure There's a Market for Your Business Idea
Business Ideas

How to Make Sure There's a Market for Your Business Idea

No matter how great your idea, if you don't have a solid market, you're wasting your time. Here are four ways to be more strategic about positioning your business idea for the right customers.
How to Think Like Your Customer
Marketing Basics

How to Think Like Your Customer

Marketers behave differently online than their customers.Here's how to fix the disconnect and gain some insight into your customer base.
5 Essential Ingredients of a Winning Business Idea
Business Ideas

5 Essential Ingredients of a Winning Business Idea

Not all ideas make it to market -- no matter how great they seem. How to tell if your idea has legs? Here are five key qualities every good concept should have.
Stop Searching for 'The Next Big Thing:' Tips for Building the Best Business for You
Business Ideas

Stop Searching for 'The Next Big Thing:' Tips for Building the Best Business for You

You don't need a revolutionary business idea to find success in entrepreneurship. Here are five steps for launching a startup that's ideal for you.
Young Entrepreneurs

How to Find Value in Other People's Problems

Student entrepreneur Ryan Kuhel on the importance of researching pain points to find business ideas.
How Much Traction Is Enough for Investors?
Venture and Angel Investors

How Much Traction Is Enough for Investors?

Besides the famed "hockey stick" adoption rate, here are a few ideas for showing investors why they should pay attention to your startup.
Want to Harness the Power of the Crowd? Consider These Tips
Growth Strategies

Want to Harness the Power of the Crowd? Consider These Tips

Crowdsourcing is altering the way companies come up with innovative ideas and accomplish large and small tasks.
Marketing to Seniors: Online Versus Offline
Marketing Ideas

Marketing to Seniors: Online Versus Offline

Which media strategy should you use to attract leading-edge boomers and seniors? Two marketing experts suggest why one method may work better.
SBA Debuts New Market Research Tool for Small Business
Market Research

SBA Debuts New Market Research Tool for Small Business

Learning where your competitors are and how you stack up against them has never been easier thanks to a new tool from the SBA.
Merry Christmas: Time to Snuggle Up with Facebook, Twitter
Market Research

Merry Christmas: Time to Snuggle Up with Facebook, Twitter

While the rest of the world is drinking eggnog, consider doing something magical: Getting to know your customers better and identifying the emotional benefit of your brand.
Crowdfunding for Startup Capital -- And Market Intel
Financing

Crowdfunding for Startup Capital -- And Market Intel

Crowdfunding platforms like Kickstarter offer more than money. With the right approach, young entrepreneurs can also gain valuable market insights.
How to Figure Out Exactly What Your Customers Want
Market Research

How to Figure Out Exactly What Your Customers Want

The majority of companies don't know which of their products and services are most valued by the people who pay for them -- here's how to get it right.
10 Questions You Must Ask Before Buying a Business
Growth Strategies

10 Questions You Must Ask Before Buying a Business

Doing your due diligence before buying a company will earn you bargaining power and help you avoid unforeseen problems. Here's what you need to know.
How to Turn Your Startup into the Next Campus Craze
Market Research

How to Turn Your Startup into the Next Campus Craze

Marketing new businesses to millenials requires creativity -- and a healthy dose of web savvy.
Marketing

3 Tips for Turning Your Classmates Into Beta Testers

Student entrepreneur David Chait shares his tips for gaining feedback from the diverse college community.
5 Tips for Targeting Your Ideal Start-Up Customer
Market Research

5 Tips for Targeting Your Ideal Start-Up Customer

Generating lots of traffic is only part of the battle. Here are some tips to help you avoid the blunders of blind traffic generation.
The Potential of Untapped Markets
Exploring New Markets

The Potential of Untapped Markets

Bertrand Sosa and his brother co-founded NetSpend, a debit-card company, after realizing immigrants like themselves didn't rely on credit cards. Hear his tips for tapping new markets.
The Key to Annoyance-Free Website Surveys That Get Results
Market Research

The Key to Annoyance-Free Website Surveys That Get Results

No one visits your website for the express purpose of telling you how they think you're doing. They are there to see what you can offer them, not the other way around.
What 'Project Runway' Can Teach You About Business
Customer Loyalty and Retention

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
The Key Question Inventors Don't Ask Before Seeking Funding
Inventing

The Key Question Inventors Don't Ask Before Seeking Funding

Wondering what makes investors back an invention? The new History Channel show 'Invention USA' points out a key factor that can make the difference in landing funding.
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