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Naming Your Business

5 Startup Naming Rules From SXSW
When naming a business, don't fall into the trap of making it so incomprehensible that your brand is lost. Consider these steps to find the best name for your business.

Naming Your Business Articles and Videos

How to Stop a Competitor from Using a Similar Business NamePlay Video

How to Stop a Competitor from Using a Similar Business Name (Video)

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Attorney Nina Kaufman explains the steps you can take to protect your name.
July 5, 2012 in Naming Your Business
How to Brainstorm a Great Business Name

How to Brainstorm a Great Business Name

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The right name for your company is out there. Here's how to find it.
June 4, 2012 in Naming Your Business
Could You Charge 70% More With a Better Business Name?

Could You Charge 70% More With a Better Business Name?

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Is your small business stuck charging low prices for your products or services? The problem might not be what you're selling. Here's how one business raised prices by changing its name.
April 26, 2012 in Naming Your Business
7 Tips for Naming Your Business

7 Tips for Naming Your Business

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Choosing the right name for your business can have a lasting impact when it comes to propelling a business to success. Here are tips in choosing the right one.
April 23, 2012 in Naming Your Business
A Quick Guide to Naming Your Business

A Quick Guide to Naming Your Business

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How to decide what your business name should say about you and your company.
January 2, 2012 in Naming Your Business
How Can I Find a Good Name for My Business?Play Video

How Can I Find a Good Name for My Business? (Video)

Mike Michalowicz, author of The Toilet Paper Entrepreneur, with three tips to help you decide on a business name.
August 10, 2011 in Naming Your Business
Two Weeks to Startup: Day 6. Name Your Business

Two Weeks to Startup: Day 6. Name Your Business

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How to decide what you call your company. Plus, choosing a business structure.
February 14, 2011 in Naming Your Business
How to Name Your Business

How to Name Your Business

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What's in a business name? Plenty. Follow this guide to choose a memorable name that will best represent your brand.
December 17, 2010 in Naming Your Business
How to Name -- or Re-Name -- Your Business

How to Name -- or Re-Name -- Your Business

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A seven-point primer for creating compelling business names and avoiding major mistakes
November 19, 2010 in Naming Your Business
Scott McDaniel & Christian Vaneh, Co-Founders, Survey GizmoPlay Video

Scott McDaniel & Christian Vaneh, Co-Founders, Survey Gizmo (Video)

Scott McDaniel and Christian Vaneh, Co-Founders, Survey Gizmo, talk about the inspiration for the company and its name.
January 8, 2010 in Naming Your Business
What's in a Name? Everything

What's in a Name? Everything

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Good company monikers suggest rather than describe; great ones have the flexibility to survive unforeseen changes or expansion.
September 12, 2008 in Naming Your Business

Changing Your Business Name

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Before you undertake a serious decision like changing your business name, consider these four factors.
November 21, 2006 in Naming Your Business

How to Name Your Business

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.
June 5, 2006 in Naming Your Business

Protecting Your Business Name

Think you have a clever name for your business? Good! But you also need to make sure that name isn't being used by someone else--and that you protect it once you're sure it's yours to keep.
January 7, 2006 in Naming Your Business

How to Name Your Business

What's in a business name? Plenty. Not only must your name reflect your brand and be memorable, there are also a host of legal issues to consider. Here's how to choose a name that'll best suit your business.
April 23, 2005 in Naming Your Business

8 Mistakes To Avoid When Naming Your Business

When choosing a name for your new company, keep these tips in mind to help you find one that will work now--and in the future.
April 7, 2005 in Naming Your Business
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