Online Marketing

Online Marketing Articles and Videos

5 Secrets to Making Your Startup Go Viral
Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Social Media

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Not All Viral Videos Are Good Content Marketing
Marketing

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
Marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Will a Specific Color Change the Behavior of Your Website Visitors?
Marketing

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
How You Can Embrace the Holy Grail of Online Marketing
Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
5 Tricks to Creating Compelling Mobile Ads
Marketing

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
5 Tech Tools that Help Businesses Compete With the Big Guys
Marketing

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
4 Ways to Use Email to Increase App Installations
Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Social Media

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
5 Strategies for Turning Ecommerce Browsers Into Buyers
Marketing

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
The Science of Building Buyer Personas (Infographic)
Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
The One Secret You Need to Know to Increase Sales
Marketing

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
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