With Thanksgiving and the holiday shopping season quickly approaching, retailers and marketers must establish a game plan for arguably the two biggest shopping days of the year.
Online Marketing Articles and Videos
Peter Friedman ran social media for Apple before it was even called social media. Here's his top social-media secret for building buzz around your brand.
Brands need to start actively transforming their social communities from cost centers into profit centers.
Grow Your Business
Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Understanding the "why" and "what" will improve your ability to attract and retain valuable customers.
To make the greatest impact and differentiate your company from the vast sea of online content, add effective visual elements with these four tips.
Simplicity is key in any branding strategy. Overthinking and having too many internal considerations can expose your external brand perception as muddy and disjointed.
In the age of digital selling, here is how small B2B-focused businesses can get back into the discussion with customers.
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