A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
To do it right, you'll need to find a way that serves your vision while also supporting others.
While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
When pondering ways to optimize your website's landing pages, don't forget this critical design element.
With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
Dynamic website personalization is a powerful tool that can boost business.
For every successful campaign, you have to pay attention to just three data sets to ensure success.
Get ahead of the curve with these tips from marketing pro Perry Marshall.
'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Here are three reasons why marketing officers should think of people first.
You'll need a dependable framework to serve as a guide as you create your online identity.
The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
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