Online Marketing

The Generic Email Newsletter Needs to Die
Online Marketing

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
Mobile Marketing and the Magic of Push Notifications (Infographic)
Online Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
A Jonas Brother's Baby, Brought to You by Procter & Gamble
Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Have a Burning Business Question? Ask the Expert: Jim Yu.
Online Marketing

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Top 10 Ways to Make Money Online -- With Integrity
Business Management

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
All Content Isn't Created Equal: Tips For Making Yours Top-Notch
Online Marketing

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
Web Design 101: How Typography Affects Conversions
Websites

Web Design 101: How Typography Affects Conversions

When pondering ways to optimize your website's landing pages, don't forget this critical design element.
Study: Brands Simply Aren't Replying on Twitter
Social Media

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Turning Content from 'Meh' to Wow With Storytelling
Online Marketing

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
5 Strategies for Generating Consumer Demand
Finding Customers

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing Basics

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The Next Big Thing on the Web: Sites Tailored for You
Online Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
3 Valuable Data Resources That Provide Exponential Growth
Online Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Online Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Is Your SEO Strategy Ready for Google's New Algorithm?
Online Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Online Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
7 Ways Social Media Will Be More Expensive This Year
Social Media

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
How to Steal Your Competitor's Social Media Followers
Social Media

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Online Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Instincts, Not Data, Will Push You Forward in 2014
Online Marketing

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
Simplify Your SEO Program With These 5 Strategies
Online Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
3 Ways Companies Can Better Use Big Data in 2014
Online Marketing

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
The 4 Building Blocks of a Strong Digital Presence
Online Marketing

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
10 Reasons Your YouTube Videos Aren't Popular
Social Media

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
7 Simple Steps to Writing Product Descriptions That Sell
Sales

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
8 Ways Retailers Should Target Smartphone Users
Online Marketing

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
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