Using AdWords can be an effective way to drive traffic to your site. But a poorly managed campaign can cost more than it brings in.
Thanks to cloud computing, you can be in business faster than it takes for the cable company to install your internet connection.
What might happen if you find yourself posting to your accounts while knocking back a few. It's not pretty.
Digital-marketing pro Ian Lurie offers up tips on how to break into the social media and digital advertising industry in this week's Ask the Expert column.
How to avoid passing on a sketchy tweet that could risk your and your startup's reputation.
Short-form social videos can turn your cinematic dreams into marketing gold.
As more people go mobile, consider these important suggestions to make sure people are opening your emails on their smartphones.
Our Ask the Expert digital marketing pro Ian Lurie offers up best practices on handling social media, SEO and a business' website on a budget.
Management & Operations
Check out these seven steps to better utilize digital tools to innovate in your company.
Mixpanel offers a Revenue Analytics tool that allows businesses to measure a customer's "lifetime value."
When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Collecting these important details can help you convert leads to customers as effectively as possible.
Three useful steps for getting the movers and shakers in your industry sharing your online posts.
News and Trends
The office-supplies retailer has nabbed Silicon Valley startup Runa to personalize the online shopping experience.
Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
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