Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren't the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
This advice might sound blasphemous to some, but it could bring you more business.
Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
To reach today's consumers, brands need to have a discussion not a one-way conversation.
While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
If you want your content to be seen on Facebook, these types of updates can get you the most traction.
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