Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
If you want your content to be seen on Facebook, these types of updates can get you the most traction.
Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.
With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
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Want to get an edge on your competition? Follow this guide on keeping tabs on your competitors in the digital realm.
With its new search algorithm, content, fonts and authorship have renewed focus.
The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
Advertisers will now be able to search for specific audiences, including those who have recently updated their relationship statuses.
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