Online Marketing

A Stellar Content Plan Can Lead to Business Success
Online Marketing

A Stellar Content Plan Can Lead to Business Success

Good content can drive more sales, boost your visibility and increase customer loyalty.
Instagram's 5 Tips for Better Marketing -- With Pictures
Social Media

Instagram's 5 Tips for Better Marketing -- With Pictures

The popular photo-sharing site has released findings on its business blog about the ways in which the most successful brands have engaged the visual community.
It's Time to Beef Up Your 'About' Page
Online Marketing

It's Time to Beef Up Your 'About' Page

Here are five easy tips to improve one of your site's most visited sections.
5 Simple Steps to Building Your Business Online and Getting Millions of Visitors
Online Marketing

5 Simple Steps to Building Your Business Online and Getting Millions of Visitors

An informative and insightful conversation with Derek Halpern, founder of Social Triggers.
How to Get More Visitors to Click, Buy or Promote on Your Site
Online Marketing

How to Get More Visitors to Click, Buy or Promote on Your Site

Your visitors follow a path after visiting your site. Make sure they get to where you want them to go.
7 Deadly Sins Businesses Make With Their Reputation
Online Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
How I Increased My User-Registration Rate 2,800% in 4 Days
Online Marketing

How I Increased My User-Registration Rate 2,800% in 4 Days

With customers being the life blood of startups, getting people to know that your company exists is extremely challenging. Here is how I quickly overcame that hurdle.
In the Social Age, Don't Advertise, Engage
Online Marketing

In the Social Age, Don't Advertise, Engage

Advertising is a one-way street with significant drawbacks. It may take more effort, but engagement will build a deep connection to customers.
Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing
Online Marketing

Facebook, Twitter or Instagram: Determining the Best Platform for Mobile Marketing

Our marketing expert Jim Yu discusses how to best utilize social for mobile marketing.
The Generic Email Newsletter Needs to Die
Online Marketing

The Generic Email Newsletter Needs to Die

The old marketing methods no longer work. It's time to rethink your strategy.
Mobile Marketing and the Magic of Push Notifications (Infographic)
Online Marketing

Mobile Marketing and the Magic of Push Notifications (Infographic)

A new survey shows that if a customer downloads your brand's app on his or her smartphone, there is a pretty good chance he or she has set the app to send push notifications.
A Jonas Brother's Baby, Brought to You by Procter & Gamble
Marketing

A Jonas Brother's Baby, Brought to You by Procter & Gamble

News of the birth of Kevin Jonas's first child, a baby girl, was accompanied by a marketing message from the consumer products company.
Have a Burning Business Question? Ask the Expert: Jim Yu.
Online Marketing

Have a Burning Business Question? Ask the Expert: Jim Yu.

Our marketing expert Jim Yu is looking to answer your questions on topics ranging from content marketing to SEO and entering the world of mobile.
Top 10 Ways to Make Money Online -- With Integrity
Business Management

Top 10 Ways to Make Money Online -- With Integrity

To do it right, you'll need to find a way that serves your vision while also supporting others.
All Content Isn't Created Equal: Tips For Making Yours Top-Notch
Online Marketing

All Content Isn't Created Equal: Tips For Making Yours Top-Notch

While startups are turning to content to build a marketing strategy, not everyone is utilizing this approach to its fullest marketing potential.
Web Design 101: How Typography Affects Conversions
Websites

Web Design 101: How Typography Affects Conversions

When pondering ways to optimize your website's landing pages, don't forget this critical design element.
Study: Brands Simply Aren't Replying on Twitter
Social Media

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Turning Content from 'Meh' to Wow With Storytelling
Online Marketing

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
5 Strategies for Generating Consumer Demand
Finding Customers

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing Basics

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The Next Big Thing on the Web: Sites Tailored for You
Online Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
3 Valuable Data Resources That Provide Exponential Growth
Online Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Online Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Is Your SEO Strategy Ready for Google's New Algorithm?
Online Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Online Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
7 Ways Social Media Will Be More Expensive This Year
Social Media

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
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