Online Marketing

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands
Social Media

Pinterest Marketing Tips: What You Can Learn From 20 Big Brands

Not sure what you're doing on Pinterest? These companies have it down and offer some useful marketing ideas you can use.
Google Teams Up With KitKat to Creatively Market the Latest Android Update
Online Marketing

Google Teams Up With KitKat to Creatively Market the Latest Android Update

The candy bar maker revamped its entire website in a humorous parody for the 'KitKat' version of Android.
Stop Chasing Sales and Get Your Web Content Right
Marketing

Stop Chasing Sales and Get Your Web Content Right

Help your customers -- and your sales -- by producing meaningful, honest content.
What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up
Online Marketing

What You Can Learn from the Golf Channel's MLK Speech Twitter Slip-up

Are there Twitter mulligans? The Golf Channel wants to know after it tried and failed with a Tweet commemorating the March on Washington.
The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)
Social Media

The Real Generation Gap: How Adults and Teens Use Social Media Differently (Infographic)

Your customers are on social media, but which network should you use to reach them? It might depend on their age.
Using Video Like the Big Brands
Online Marketing

Using Video Like the Big Brands

What's Trending host Shira Lazar talks about what small business can learn from how the big brands use video.
12 Personal Habits of Successful Marketers
Online Marketing

12 Personal Habits of Successful Marketers

We ask our Team Digital to open up and tell us about the simple practices that makes them so good at marketing.
8 Steps to Planning for a Social-Media Crisis (Infographic)
Social Media

8 Steps to Planning for a Social-Media Crisis (Infographic)

Consider these practical points to help minimize the damage left to manage.
Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice
Online Marketing

Google Creates 'Helpouts,' a Video Service for One-On-One Expert Advice

Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.
5 Secrets to Increasing Customer Retention -- and Profits
Online Marketing

5 Secrets to Increasing Customer Retention -- and Profits

One-time customers aren't going to fuel the continued growth of your business. Retaining customers is crucial to your long-term success.
Why Going Big on Social Media Can Backfire
Social Media

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy
Online Marketing

When It Comes to Customer Loyalty, Be Fun, Passionate and Stay Classy

Join our live discussion about best digital marketing tips with experts Joanna Lord and Brian Honigman, hosted by Entrepreneur's Jason Fell.
How to Tweet With Purpose
Online Marketing

How to Tweet With Purpose

Joining Twitter and amassing followers is just half the battle. You'll need to figure out how to keep them coming back -- and buy something when they do.
Schedule Your Tweets and Other Lessons for a Houston Bookshop
Online Marketing

Schedule Your Tweets and Other Lessons for a Houston Bookshop

This store's small social-media team will need to divide, conquer and strategize to turn social-media followers into customers.
Yelp: We Won't Stand for Businesses That Pay for Fake Reviews
Social Media

Yelp: We Won't Stand for Businesses That Pay for Fake Reviews

A new round of consumer alerts will be posted on business pages that Yelp suspects of gaming its review system.
Giving Ecommerce a Social Twist
Online Marketing

Giving Ecommerce a Social Twist

Wanelo is a online community of people who can link to products they like and share them with their friends, via a corkboard-like interface similar to Pinterest.
Marketing Basics

Build a Better Understanding of Customers, Get a Competitive Advantage

Creating buyer personas, which include customer demographics and behavior, can be enormously helpful in persuading potential customers to choose you over a competitor.
When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic
Online Marketing

When Dealing With Negative Comments Online, Be Kind, Compassionate and Diplomatic

Join our live discussion about best digital marketing tips with experts Jason Falls and John Jantsch, hosted by Entrepreneur's Jason Fell.
10 Questions to Ask When Managing Your Company's Online Reputation
Online Marketing

10 Questions to Ask When Managing Your Company's Online Reputation

What people say about your brand on the web can make or break your business. Here's how to take control of how your company comes across online.
3 Deadly Mistakes to Avoid When Writing Blog Posts
Online Marketing

3 Deadly Mistakes to Avoid When Writing Blog Posts

If you want your website content to be taken seriously, steer clear of these missteps.
No, Gmail's Promotions Tab Didn't Just Kill Email Marketing
Online Marketing

No, Gmail's Promotions Tab Didn't Just Kill Email Marketing

Slow down. Take a breath. Marketers don't need to panic over Google's new e-mail feature.
Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's
Online Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
How Social Media Can Boost a Shop's Pet Projects
Online Marketing

How Social Media Can Boost a Shop's Pet Projects

A Los Angeles pet boutique needs to reposition its social-media efforts to help its business and its charitable efforts, our experts say.
What NASA Can Teach You About Social-Media Marketing
Social Media

What NASA Can Teach You About Social-Media Marketing

A look at three strategies that business owners can put to work for their own social campaigns.
How to Use Targeted Advertising on Facebook and AdWords
Online Marketing

How to Use Targeted Advertising on Facebook and AdWords

Consider these practical tips you can use to earn the permission to talk to your audience, turning visitors into readers.
6 Small Businesses That Are Doing Social Media Right
Online Marketing

6 Small Businesses That Are Doing Social Media Right

Our Team Digital dishes on the most unique and successful examples of online marketing they've seen.
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