Online Marketing

Do Digital Ads Work? Who Knows.
Advertising

Do Digital Ads Work? Who Knows.

With all the data available and all the money being spent on digital ads, it should be easy to decide how effective they are. Only, it isn't.
Social Media Etiquette: 5 Questions to Ask Before Posting About the News
Social Media

Social Media Etiquette: 5 Questions to Ask Before Posting About the News

When a disaster happens or as the anniversary of a catastrophe approaches, it may seem like commenting is the right thing to do. Sometimes, silence is best.
Marketing Must: Customer Data Points to Stop Ignoring -- Now
Online Marketing

Marketing Must: Customer Data Points to Stop Ignoring -- Now

Collecting these important details can help you convert leads to customers as effectively as possible.
37 Marketing Tools to Spy on Your Competitors
Online Marketing

37 Marketing Tools to Spy on Your Competitors

Be the James Bond of the web with these tools that can give you a leg up on the competition.
8 Ways to Screw Up Your Marketing
Marketing

8 Ways to Screw Up Your Marketing

You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders.
How to Get More Comments on Your Blog
Online Marketing

How to Get More Comments on Your Blog

Learn how to engage readers and you'll start to see them get more active on your blog. Here are three steps to take.
How to Find Influencers Who Want to Share and Link to Your Content
Online Marketing

How to Find Influencers Who Want to Share and Link to Your Content

Three useful steps for getting the movers and shakers in your industry sharing your online posts.
Staples Looks to Get Personal With Latest Acquisition
News and Trends

Staples Looks to Get Personal With Latest Acquisition

The office-supplies retailer has nabbed Silicon Valley startup Runa to personalize the online shopping experience.
Have a Burning Business Question? Ask the Expert: Ian Lurie
Marketing

Have a Burning Business Question? Ask the Expert: Ian Lurie

Digital marketing expert Ian Lurie wants to answer your big startup questions about SEO, online advertising, best practices for increasing views and social media.
10 Tips for Writing Better Online Marketing Content
Online Marketing

10 Tips for Writing Better Online Marketing Content

When a customer starts the conversation, it takes more to keep it going than a standard sales push.
How to Generate Ideas For Your YouTube Videos
Online Marketing

How to Generate Ideas For Your YouTube Videos

Not sure what your YouTube videos should be about? These 10 questions will help you generate ideas that attract the type of audience you want.
The Key Ingredients to a Winning Mobile Content-Marketing Strategy
Online Marketing

The Key Ingredients to a Winning Mobile Content-Marketing Strategy

What you should consider when developing marketing content for customers on tablets and smartphones.
4 Steps to Building A Profitable Digital Newsletter
Marketing Basics

4 Steps to Building A Profitable Digital Newsletter

Find the right market, target your approach and you can make a living off your digital newsletter. Here's how.
Seriously, These People Never Use the Internet
Websites

Seriously, These People Never Use the Internet

Your digital marketing efforts are lost on a percentage of Americans who simply never go online.
Social Search: What It Is and How to Add It to Your Marketing Strategy
Social Media

Social Search: What It Is and How to Add It to Your Marketing Strategy

As your social media postings become more important in search, digital marketing expert Stephen Woessner offers up some tips on leveraging this tool.
9 Ways to Reach Customers on YouTube
Online Marketing

9 Ways to Reach Customers on YouTube

Find out how to use YouTube as a low-cost marketing tool to generate new customers and sales.
How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)
Online Marketing

How Your Online Reputation Affects Your Startup's Bottom Line (Infographic)

In the next five years, 83 percent of companies will face a crisis that could negatively affect their value. Here's how to ensure that won't happen to you.
3 Annoying Social-Media Mistakes Businesses Need to Avoid
Social Media

3 Annoying Social-Media Mistakes Businesses Need to Avoid

A look at the most vexing social media no-nos and why you should just skip them.
Stop Worrying About Sales and Build Relationships
Online Marketing

Stop Worrying About Sales and Build Relationships

Traditional advertising isn't always effective, so here's how to engage with potential customers on social media.
Tips for Ringing in Sales This Holiday Shopping Season
Sales

Tips for Ringing in Sales This Holiday Shopping Season

For online retailers, it is never too early to start your holiday strategy. Here is a month-by-month guide for making your holidays bright.
How to Dominate Your Competition With 'Reciprocal' Customer Loyalty
Online Marketing

How to Dominate Your Competition With 'Reciprocal' Customer Loyalty

Loyalty is a two-way street. If you want to turn customers into raving fans, you'll have to go above and beyond when it comes to the service you provide.
How to Make YouTube Videos People Will Actually Want to Watch
Online Marketing

How to Make YouTube Videos People Will Actually Want to Watch

If you don't know your intended audience, your video could fall flat. Here's what to keep in mind when crafting videos your audience will want to watch.
The Keys to Writing Reminder Emails That Work
Online Marketing

The Keys to Writing Reminder Emails That Work

When done right, reminder emails can be the perfect prompt to get a subscriber to take action.
12 Must-Know Trends in Digital Marketing
Marketing

12 Must-Know Trends in Digital Marketing

Our Team Digital takes out their crystal balls and predicts what entrepreneurs need to know about what's ahead in the online marketing world.
10 Questions to Ask When Creating a Social-Media Marketing Plan
Social Media

10 Questions to Ask When Creating a Social-Media Marketing Plan

What you need to know when crafting an effective social strategy for your startup.
How to Make Your Media Strategy a Success
Advertising

How to Make Your Media Strategy a Success

College entrepreneur Matthew Fishman gives us the skinny on how to implement a media and advertising strategy for your startup.
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