Online Marketing

Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level
Technology

Inside the Buying Funnel: Use Money-Making Keywords to Bring Your Google Ad to the Next Level

Before launching a Google AdWords campaign, understand the three major groups of online searchers.
13 Value-Packed Marketing Podcasts for Entrepreneurs
Marketing

13 Value-Packed Marketing Podcasts for Entrepreneurs

Maximize your commute and absorb lessons from experts on shows as short as five minutes.
The Marketer's Guide to Transactional Email
Marketing

The Marketer's Guide to Transactional Email

A look at the lifecycle of a user and find opportunities to enhance their experience using email.
The Key Components of a Content Manager's Editorial Calendar
Marketing

The Key Components of a Content Manager's Editorial Calendar

Orchestrating a coherent content strategy and building a blog audience often requires the coordination on many pieces of content created by multiple content creators. here's how to keep it all straight.
7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants
Marketing

7 Tools to Help Startups Dominate in Large Markets and Compete With the Giants

Use these strategies to focus your effort to go viral, achieve higher conversions and hit the headlines to start building a respectable cash flow.
A Quick Guide to Mastering Twitter for Business
Social Media

A Quick Guide to Mastering Twitter for Business

Critical tips to help you maximize your 140-character interactions.
4 Free Must-Use Analytics Tools for Social-Media Marketers
Social Media

4 Free Must-Use Analytics Tools for Social-Media Marketers

Businesses can get a clear picture of how users are interacting with their posts to gain a better understanding of what works and what doesn't.
The Future of Ecommerce Will Focus on Creating Experiences
Marketing

The Future of Ecommerce Will Focus on Creating Experiences

A look into what worked and what hasn't worked in online retail, along with what's on the horizon.
Redesigning Your Website in 2015? Start By Asking These 5 Questions.
Marketing

Redesigning Your Website in 2015? Start By Asking These 5 Questions.

Updating your website can be one of the biggest challenges you face when it comes to marketing your business, but it doesn't have to be.
Balancing the Art and Science of Content Marketing (Infographic)
Marketing

Balancing the Art and Science of Content Marketing (Infographic)

If you could split marketing into two philosophies, one would entail the art of marketing while the other would entail the science of marketing.
Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down
Social Media

Researchers Are Using Yelp to Predict When a Restaurant Will Shut Down

With new software, researchers say Yelp reviews can serve as a crystal ball for restaurant failures.
5 Secrets to Making Your Startup Go Viral
Marketing

5 Secrets to Making Your Startup Go Viral

Here's how you can create a viral effect that will help your product spread via your customers' networks.
Make a New Year's Resolution to Humanize Your Marketing for 2015
Social Media

Make a New Year's Resolution to Humanize Your Marketing for 2015

Think people first, numbers second, and your content will resonate with your audience.
Not All Viral Videos Are Good Content Marketing
Marketing

Not All Viral Videos Are Good Content Marketing

Two recent ads illustrate this point. One was entertaining, the other spurred viewers to seek out the product.
Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?
Social Media

Did Best Buy's Tweet About 'Serial' Go Too Far? Or Was It Funny?

The big-box electronics store apologized for a joke it made on Twitter about an uber-popular podcast that chronicles the investigation of a real-life murder.
Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling
Marketing

Don't Boil the Ocean and Other Best Practices for Marketers to Embrace Storytelling

In a survey, executives said they want content from brands that is transparent, useful and selfless.
Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts
Marketing

Why Adopting a 'Campaign' Mentality Can Poison Your Marketing Efforts

Many entrepreneurs make the mistake of pushing out short campaigns rather than sticking to a consistent strategy year-round.
Will a Specific Color Change the Behavior of Your Website Visitors?
Marketing

Will a Specific Color Change the Behavior of Your Website Visitors?

More specifically, will a call-to-action button that is red boost conversions?
How You Can Embrace the Holy Grail of Online Marketing
Marketing

How You Can Embrace the Holy Grail of Online Marketing

Video is now a vital market tool. Here's how entrepreneurs can take advantage.
5 Tricks to Creating Compelling Mobile Ads
Marketing

5 Tricks to Creating Compelling Mobile Ads

To succeed in today's world, mobile advertising needs to be at the core of marketing campaign planning.
5 Tech Tools that Help Businesses Compete With the Big Guys
Marketing

5 Tech Tools that Help Businesses Compete With the Big Guys

These affordable options can level the playing field with ads, intelligence, big data, apps and email marketing.
4 Ways to Use Email to Increase App Installations
Marketing

4 Ways to Use Email to Increase App Installations

To succeed with email marketing, you need to align your thinking to acquiring, nurturing and engaging leads.
11 Foolproof Ways to Grow Your Small-Business Facebook Following
Social Media

11 Foolproof Ways to Grow Your Small-Business Facebook Following

You don't need to be a social-media expert to be an effective marketer on the platform.
5 Strategies for Turning Ecommerce Browsers Into Buyers
Marketing

5 Strategies for Turning Ecommerce Browsers Into Buyers

Between customer impatience and the ease of comparing prices, getting customers to convert is a constant challenge
The Science of Building Buyer Personas (Infographic)
Marketing

The Science of Building Buyer Personas (Infographic)

Reaching out to too wide of an audience dilutes your advertising message and diminishes its effectiveness.
The One Secret You Need to Know to Increase Sales
Marketing

The One Secret You Need to Know to Increase Sales

When it comes to boosting sales, often salespeople and the marketing team are focusing their resources on the wrong strategy.
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