Online Marketing

Web Design 101: How Typography Affects Conversions
Websites

Web Design 101: How Typography Affects Conversions

When pondering ways to optimize your website's landing pages, don't forget this critical design element.
Study: Brands Simply Aren't Replying on Twitter
Social Media

Study: Brands Simply Aren't Replying on Twitter

If you manage a brand's Twitter account, chances are you're not interacting as much as you could be. And that's not a good thing.
Turning Content from 'Meh' to Wow With Storytelling
Online Marketing

Turning Content from 'Meh' to Wow With Storytelling

With the increase of blogs popping up and search engines putting more emphasis on content, entrepreneurs need to focus on staying above the crowd. One way is through the use of storytelling.
5 Strategies for Generating Consumer Demand
Finding Customers

5 Strategies for Generating Consumer Demand

Tips on how to create excitement and buzz around your new product.
How Understanding Your Customers Can Help You Create Copy That Sells
Marketing Basics

How Understanding Your Customers Can Help You Create Copy That Sells

No matter how good your product is, if you can't convey its value to potential customers, they'll never experience what you've created.
The Next Big Thing on the Web: Sites Tailored for You
Online Marketing

The Next Big Thing on the Web: Sites Tailored for You

Dynamic website personalization is a powerful tool that can boost business.
3 Valuable Data Resources That Provide Exponential Growth
Online Marketing

3 Valuable Data Resources That Provide Exponential Growth

For every successful campaign, you have to pay attention to just three data sets to ensure success.
Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool
Online Marketing

Predictions for 2014: Facebook Ads Dominate and Minecraft as a Tool

Get ahead of the curve with these tips from marketing pro Perry Marshall.
Is Your SEO Strategy Ready for Google's New Algorithm?
Online Marketing

Is Your SEO Strategy Ready for Google's New Algorithm?

'Hummingbird' brings big changes that could affect your site's traffic. Here are some tweaks you should implement.
Survey: Email Is 40 Times More Effective Than Facebook and Twitter
Online Marketing

Survey: Email Is 40 Times More Effective Than Facebook and Twitter

Just when you thought you'd never have to spam a customer or an employee inbox again, a new article argues the power of email.
7 Ways Social Media Will Be More Expensive This Year
Social Media

7 Ways Social Media Will Be More Expensive This Year

Brands will have to pony up a lot more money for staffing and other costs of online marketing and audience engagement.
How to Steal Your Competitor's Social Media Followers
Social Media

How to Steal Your Competitor's Social Media Followers

If you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider.
Online Marketing

4 Steps to Establishing Your Business on Review Sites

If you're trying to sell something, online reviews are important to your customers. Here's how to beef up your business's presence on review sites.
Instincts, Not Data, Will Push You Forward in 2014
Online Marketing

Instincts, Not Data, Will Push You Forward in 2014

Here are three reasons why marketing officers should think of people first.
Simplify Your SEO Program With These 5 Strategies
Online Marketing

Simplify Your SEO Program With These 5 Strategies

Don't let algorithm changes stop your site from getting traffic. How are some things to keep in mind.
3 Ways Companies Can Better Use Big Data in 2014
Online Marketing

3 Ways Companies Can Better Use Big Data in 2014

This year, more companies are expected to take advantage of data. Here's how your company can be a high performer.
The 4 Building Blocks of a Strong Digital Presence
Online Marketing

The 4 Building Blocks of a Strong Digital Presence

You'll need a dependable framework to serve as a guide as you create your online identity.
10 Reasons Your YouTube Videos Aren't Popular
Social Media

10 Reasons Your YouTube Videos Aren't Popular

Before starting production on your small-business YouTube video, review these tips to help avoid "audience disconnect" and attract viewers.
7 Simple Steps to Writing Product Descriptions That Sell
Sales

7 Simple Steps to Writing Product Descriptions That Sell

The secret to writing seriously seductive product descriptions is to follow a proven process to engage, persuade and sell. Here's how.
8 Ways Retailers Should Target Smartphone Users
Online Marketing

8 Ways Retailers Should Target Smartphone Users

Many sellers missed a big opportunity this past holiday shopping season. Here's what they can do later this year.
10 Online Marketing Predictions to Inform Your Strategy in 2014
Online Marketing

10 Online Marketing Predictions to Inform Your Strategy in 2014

A guide to the most important aspects you'll want to focus on with your marketing efforts in the year ahead.
LISTEN: How to Make a Million Dollars Online
Sales

LISTEN: How to Make a Million Dollars Online

In this podcast, entrepreneur Lewis Howes explains how you can build your audience, establish credibility and start selling now.
New From CES: Improve Videos on Your Smartphone With This Smart App
Apps & Software

New From CES: Improve Videos on Your Smartphone With This Smart App

Magisto's CamCrew helps you shoot the perfect video with your smartphone, and then edits it for you.
8 Steps to Make Customers Love Your Brand
Online Marketing

8 Steps to Make Customers Love Your Brand

Just like with a romantic relationship, the courtship can never end.
Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013
Startup Basics

Advice From Barbara Corcoran to Marc Ecko: Entrepreneur's Hottest Videos of 2013

Here, we count down our most-viewed videos from the last 12 months.
Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase
Franchises

Pizza Hut Offers Big Discount to Celebrate 20th Anniversary of the World's First Online Purchase

The pizza chain says the first purchase made online was one of its large pies. To mark the anniversary, it's offering customers an appetizing discount.
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