Online Marketing

Should You Focus on SEO or Pay-Per-Click Marketing?
Marketing

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Here's What Happens When Facebook Advertising Fails
Social Media

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Social Media

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
A Simple Trick for Finding Top-Notch Writers to Create Your Content
Marketing

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Overcome Short Attention Spans with 'Micro-Content'
Marketing

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year
Social Media

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
3 Tricks to Create Premium Video Content on a Budget
Marketing

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Social Media

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
21 Simple Ways to Get More Followers for Your Google Plus Business Page
Social Media

21 Simple Ways to Get More Followers for Your Google Plus Business Page

With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.
Marketing

Want to Break Through All The Content-Marketing Noise? Keep Your Customer at the Center.

With every site jumping on the content-marketing bandwagon, it can be challenging to get your content noticed. But if you keep your focus on your customer, you can stand out from the crowd.
A Guide to the Best Times to Post on Social Media (Infographic)
Social Media

A Guide to the Best Times to Post on Social Media (Infographic)

If you aren't posting to social media when most of your audience members are on, all that time you spent can go to waste. These are the times you should focus on.
If You Ask for 'Likes' on Facebook, You're About to Get Clobbered
Social Media

If You Ask for 'Likes' on Facebook, You're About to Get Clobbered

The social network says it will crack down on spammy pages that try to game engagement and shares.
7 Tips for Creating Awesome Infographics
Marketing

7 Tips for Creating Awesome Infographics

Not all infographics are created equal. Here’s how to make yours stand out from the pack.
9 Online Ad Campaign Stats You Must Track
Marketing

9 Online Ad Campaign Stats You Must Track

To know whether it's successful--or just a waste of time and money--you have to track the following 9 statistics of your online marketing efforts.
Why Winging Social Media Won't Cut It Anymore
Social Media

Why Winging Social Media Won't Cut It Anymore

Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
How to Build the Next Amazon Brand
Marketing

How to Build the Next Amazon Brand

When branding is done incorrectly, it can come off as not genuine and fake. But companies like Amazon and Starbucks have figured out how to do branding right, making them a powerful company in consumers' minds.
Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie
Business News

Samsung Can't Have All the Fun: 5 Other Mega Brands Rocking the Selfie

Ellen, Big Papi and LeBron -- Samsung's all-stars -- aren’t the only big names snapping promotional selfies. Tons of other brands are cashing in on selfie marketing mania, too.
6 Ways to Turn Your Blog Into a Money Maker
Starting a Business

6 Ways to Turn Your Blog Into a Money Maker

From selling display ad space to merchandising, a look at some of the ways you can generate revenue through your blog.
Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)
Marketing

Old-Fashioned Press Releases Still Most-Trusted Communication Source (Infographic)

Despite the growth of social media and other digital outlets, studies show that traditional PR is still tops when it comes to what readers believe.
Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand
Social Media

Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand

This advice might sound blasphemous to some, but it could bring you more business.
How to Humanize Your E-commerce Business With Personalized Messages
Marketing

How to Humanize Your E-commerce Business With Personalized Messages

Tips and examples of how you can be more than just a store front by going above the basic requirements of RSS promotion or Facebook Offers.
10 Quick Ways to Increase Your Ads' Clickthrough Rates
Marketing

10 Quick Ways to Increase Your Ads' Clickthrough Rates

Search ads are short, so you've got to make each one count. Here are 10 considerations to keep in mind when crafting your ads.
Why Brands Need to Shut Their Mouths and Open Their Ears
Marketing

Why Brands Need to Shut Their Mouths and Open Their Ears

To reach today's consumers, brands need to have a discussion not a one-way conversation.
5 Ways Social-Media Marketers Get Their Message Heard
Marketing

5 Ways Social-Media Marketers Get Their Message Heard

While social media is a great platform for reaching consumers in an engaging way, the interactions can also be fleeting. Here are a few tips on getting your message heard and keeping consumers coming back for more.
Was Your First Tweet Awkward or Awesome?
Social Media

Was Your First Tweet Awkward or Awesome?

The social-media giant is celebrating its birthday and is inviting everyone to look back and see their very first tweet.
Here's the Big Problem With Chasing Customers on Social Media
Social Media

Here's the Big Problem With Chasing Customers on Social Media

After all the hype has settled and all the stock clamoring has died down, this one social-media truth is staring us in the face.
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