Online Marketing

The New Approach to Get Customers Banging on Your Door
Marketing

The New Approach to Get Customers Banging on Your Door

HubSpot co-founder Brian Halligan explains why he started his company and how to market in the digital age
In Content Marketing, Your Brand Needs to Take the Back Seat
Marketing

In Content Marketing, Your Brand Needs to Take the Back Seat

To create effective content, brand promotion must take a back seat to the customer's interests.
5 Tools That Put Content Marketing Analysis on Autopilot
Marketing

5 Tools That Put Content Marketing Analysis on Autopilot

These subscription-based marketing-automation programs can track potential customers and see if they follow through.
If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads
Marketing

If You're Not Following These Tips, No One Will Click on Your Pay-Per-Click Ads

Your ad copy needs to be engaging and the result of careful testing and planning.
How to Create Content That's Meant to Be Shared
Marketing

How to Create Content That's Meant to Be Shared

Effective content marketing spurs your customers to spread your message to their networks.
Ultimate in Laziness: New Ad Lets Hulu Users Instantly Order Pizza
Franchises

Ultimate in Laziness: New Ad Lets Hulu Users Instantly Order Pizza

Later this year, Hulu will serve up a Pizza Hut commercial that allows viewers to order pizza within the ad.
5 Clever Ways to Increase Mobile App Reviews
Technology

5 Clever Ways to Increase Mobile App Reviews

In today's crowded app store, you'll need more positive reviews than you have friends and family to provide them, in order to give your app the ranking boost it needs.
Why Marketers Should Care About Rich-Media Content
Marketing

Why Marketers Should Care About Rich-Media Content

Podcasts, videos and ebooks help connect to audiences on a deeper level.
4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling
Marketing

4 Reasons Why Entrepreneurs Should Use Interactive Video for Storytelling

With so much noise in the online world, entrepreneurs are needing to get more creative to stand out. One way is implementing interactive video into your the marketing strategy.
This Is the Most Important Element of Producing a Successful Webinar
Marketing

This Is the Most Important Element of Producing a Successful Webinar

Online marketing expert Lewis Howes says that without this one thing, your webinars won't be the best they can be.
Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again
Franchises

Burger King Bets 'Subservient Chicken' Ad Campaign Will Go Viral Again

Burger King is bringing back a bizarre campaign from 2004 in the hopes of striking ad gold twice.
Confessions of a Facebook Marketing Addict
Social Media

Confessions of a Facebook Marketing Addict

Facebook does a bang-up job of getting marketers hooked on ‘likes' and shares, but is any of it really productive?
3 Reasons Your Website Will Never Be Finished
Marketing

3 Reasons Your Website Will Never Be Finished

If you're constantly tinkering with it, you may have an advantage over your competitors.
22 Ways to Ramp Up Your Content-Marketing Strategy
Marketing

22 Ways to Ramp Up Your Content-Marketing Strategy

With content marketing making waves in the online world, getting the strategy right is imperative to a startup's success. Here are 22 tips on how to boost your content-marketing strategy.
The 3 C's of Content Marketing
Marketing

The 3 C's of Content Marketing

If you really want to connect with customers, keep these three principles in mind as you shape your campaign.
Boost Reader Engagement With 9 Easy Subheading Tricks
Marketing

Boost Reader Engagement With 9 Easy Subheading Tricks

The architectural structure of your piece can provide clarity -- and help in hidden ways as well.
An Entrepreneur's Social-Media Plan for Success
Social Media

An Entrepreneur's Social-Media Plan for Success

For those just jumping on the social-media bandwagon, here are a few tips on getting started.
5 Content Pieces You Can Create in 5 Minutes Or Less
Marketing

5 Content Pieces You Can Create in 5 Minutes Or Less

Pull out these ideas when you find yourself in a time crunch but need new content.
Should You Focus on SEO or Pay-Per-Click Marketing?
Marketing

Should You Focus on SEO or Pay-Per-Click Marketing?

What does each do, and what are pros and cons of each approach?
Here's What Happens When Facebook Advertising Fails
Social Media

Here's What Happens When Facebook Advertising Fails

As one company 'breaks up' with the social-media company, some tips for how your page can stay relevant and in front of your customers.
How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime
Social Media

How I Went From Zero to 380,000 Twitter Followers Without Spending a Dime

Twitter is a great way for your business to share news, engage with customers and attract new ones. While it takes a bit of work to gain a large following, the payoff is huge.
A Simple Trick for Finding Top-Notch Writers to Create Your Content
Marketing

A Simple Trick for Finding Top-Notch Writers to Create Your Content

While business owners call in SEO experts, ask their friends for freelance referrals and even search through the latest content-dating sites, finding quality writers to produce content may just be right under their nose.
Overcome Short Attention Spans with 'Micro-Content'
Marketing

Overcome Short Attention Spans with 'Micro-Content'

With consumers' attention span shrinking by the second, companies need to think quickly. One solution is micro-content.
Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year
Social Media

Social Media Prediction: Video Is Going to Be Bigger Than Ever This Year

Content marketing and social media expert Jayson DeMers talks about one of the big social trends to watch out for in 2014.
3 Tricks to Create Premium Video Content on a Budget
Marketing

3 Tricks to Create Premium Video Content on a Budget

While video content is becoming a more mainstream marketing strategy, it can be expensive. Here are a few strategies for creating top-notch content without spending a fortune.
7 Statistics That Can Raise Your Facebook Engagement (Infographic)
Social Media

7 Statistics That Can Raise Your Facebook Engagement (Infographic)

A snapshot of what works best in the current Facebook landscape and how quickly things can change.
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