Online Marketing

Creating Brand Love Through Your Email Newsletter
Marketing

Creating Brand Love Through Your Email Newsletter

Provide value to your business contacts and develop a loyal following with these eight steps.
How to Tell if Your Social Media Efforts Are Paying Off
Social Media

How to Tell if Your Social Media Efforts Are Paying Off

Monitoring and measuring your social media efforts is essential. Here are the two metrics to watch.
Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted
Business News

Target Falls for the Terrifying 'Thigh Gap' Trend and Totally Gets Busted

On the heels of its massive data breach, Target has something else to apologize for. And what it screwed up this time could have girls everywhere feeling even worse about their bodies.
6 Ways to Analyze Your Creative Ideas
Marketing

6 Ways to Analyze Your Creative Ideas

Put your creativity to the test, and the ideas you ultimately bring back to clients will be all the stronger for it.
How a Tax Return Helped This Entrepreneur Land a Successful Brand
Marketing

How a Tax Return Helped This Entrepreneur Land a Successful Brand

After leaving her job, almost getting sued and landing a spot on Good Morning America, Lauren Thom found success as a New Orleans retailer.
Who Should Use Pay-Per-Click Advertising and Who Shouldn't
Marketing

Who Should Use Pay-Per-Click Advertising and Who Shouldn't

Pay-per-click advertising doesn't work for every type of business. Find out if you should be using it for yours.
6 Tips for Wooing Customers With an Enchanting Business Blog
Marketing

6 Tips for Wooing Customers With an Enchanting Business Blog

Blogging can be difficult work. Follow these rules and you may find yourself winning more business than you can deal with.
5 Tricks to Producing Quality Content
Grow Your Business

5 Tricks to Producing Quality Content

As content continues to reign supreme in the online world, here are a few ways to make sure your information is top-notch.
Want to Make Email Subscribers Unhappy? Do These 6 Things.
Marketing

Want to Make Email Subscribers Unhappy? Do These 6 Things.

No one, and I mean no one, enjoys poor email etiquette. If you are making these mistakes, you are quickly losing customers.
4 Ways Brands Can Hit the Social Jackpot With Instagram Direct
Marketing

4 Ways Brands Can Hit the Social Jackpot With Instagram Direct

Instagram Direct was launched late last year but only a handful of companies are utilizing it to grow their brand. Here we highlight how one business did it correctly and struck social-currency gold.
These Are the Types of Posts People Share the Most on Facebook
Social Media

These Are the Types of Posts People Share the Most on Facebook

If you want your content to be seen on Facebook, these types of updates can get you the most traction.
Sending Out an SOS: How to Avoid SEO Disaster
Marketing

Sending Out an SOS: How to Avoid SEO Disaster

In the online world there is a lot of emphasis on SEO. Here are the most common and damaging SEO mistakes and how to avoid them.
Building a Brand of Love Amidst a Harsh Reality
Marketing

Building a Brand of Love Amidst a Harsh Reality

A nonprofit organization that works to put an end to child trafficking has grown their brand by emphasizing humanity.
The Fastest Way to Sabotage Your Marketing Campaign
Marketing

The Fastest Way to Sabotage Your Marketing Campaign

Find out why blowing off the numbers behind your online advertising will make your marketing efforts fail.
How You Can Get More Pinterest Followers (Infographic)
Social Media

How You Can Get More Pinterest Followers (Infographic)

Did you know that Pinterest drives more revenue than Facebook and Twitter? Every Pinterest follower is valuable, and you want as many as you can get.
8 Ways to Write Terrible Online Ads
Marketing

8 Ways to Write Terrible Online Ads

If you want to get people to click on your ads, don't make any of these 8 common mistakes made by search marketers.
14 Tools Every Entrepreneur Needs for Managing Social Media
Social Media

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.
Want Customers to Open Your Emails? Read This.
Marketing

Want Customers to Open Your Emails? Read This.

Retention Science, a big-data retention marketing company, analyzed over 267 million emails to uncover the characteristics of email subject lines that generate the highest open rates.
10 Advanced Facebook Tips and Tricks
Social Media

10 Advanced Facebook Tips and Tricks

If you want to get the most out of your time and money in Facebook, then take it to the next level with these 10 strategies.
Spying 101: How to Figure Out Everything About Your Competition Online
Grow Your Business

Spying 101: How to Figure Out Everything About Your Competition Online

Want to get an edge on your competition? Follow this guide on keeping tabs on your competitors in the digital realm.
Moving Beyond the Banner Ad
Marketing

Moving Beyond the Banner Ad

The traditional online ad is being overshadowed by these four types of marketing.
How to Protect Your Website From Negative SEO
Marketing

How to Protect Your Website From Negative SEO

Ways you can prevent unethical SEO techniques from harming your site and your business.
3 Strategies to Keep Your Website Relevant to Google
Marketing

3 Strategies to Keep Your Website Relevant to Google

With its new search algorithm, content, fonts and authorship have renewed focus.
6 Ideas for Epic Business Blog Posts
Marketing

6 Ideas for Epic Business Blog Posts

Your readers don't want another press release. Here are some ways to get them truly engaged with your brand.
Boost Sales With These 7 Social Media Steps
Social Media

Boost Sales With These 7 Social Media Steps

After you get started, here is what you should do to build your brand online.
What Would Jane Austen Do? A Guide to Social Media Etiquette
Social Media

What Would Jane Austen Do? A Guide to Social Media Etiquette

The author famous for her characters who make life-changing social blunders can teach social media users a thing or two.
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