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Online Marketing

Six Tips for Mobile Marketing to Engage Customers

Six Tips for Mobile Marketing to Engage Customers

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Consider these ways to stay in front of mobile customers in a two-way dialogue.
August 23, 2011 in Online Marketing
Facebook Posting Techniques that Really Work

Facebook Posting Techniques that Really Work

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Boosting the effectiveness of your Facebook publishing strategy is easy if you know the answers to these seven questions.
August 18, 2011 in Online Marketing
A Look at Pay-Per-Click Tools for Small Businesses

A Look at Pay-Per-Click Tools for Small Businesses

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If you need help managing your paid-search marketing efforts, consider this comparison of four options for business owners.
August 17, 2011 in Online Marketing
Measuring Your Business's Success on the Web

Measuring Your Business's Success on the Web

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It's not enough to just have a website for your business, you need to measure how well you're reaching your customers or audience.
August 17, 2011 in Online Marketing
Is Business Email Dead?

Is Business Email Dead?

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Some claim email is a dying communications tool. Here's why social media can't replace email.
August 16, 2011 in Online Marketing
Is Your Business Ready for Video?

Is Your Business Ready for Video?

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What are you waiting for? It's time get in the game. A whopping 71 percent of adults now consume video content online.
August 2, 2011 in Online Marketing
The Top Five Social Media Mistakes

The Top Five Social Media Mistakes

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Sure you're marketing with Twitter and Facebook, but are you doing it well? Here are the most common traps you might be falling into.
August 2, 2011 in Online Marketing
AdWords Express Takes Pain Out of Local Online Advertising

AdWords Express Takes Pain Out of Local Online Advertising

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Google's latest online advertising solution promises to make setting up and managing local ads easier. Is it?
July 28, 2011 in Online Marketing
Insights: Klout's CEO on Growing Your Social InfluencePlay Video

Insights: Klout's CEO on Growing Your Social Influence (Video)

Increasing your 'clout' online can be a matter of being consistent, responsive and authentic, entrepreneur Joe Fernandez says. And you'll need to put in the time.
July 26, 2011 in Online Marketing
How to Make Your Email Newsletter a Must-Read for Your Customers

How to Make Your Email Newsletter a Must-Read for Your Customers

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Before you decide to launch a newsletter, plan for its success.
July 25, 2011 in Online Marketing
Your Customers Are Talking. Are You Listening?

Your Customers Are Talking. Are You Listening?

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Customer research can be yours for the asking, if you're willing to pay attention.
July 21, 2011 in Online Marketing
20 Ways to Make the Most of Your Posts and Tweets

20 Ways to Make the Most of Your Posts and Tweets

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Marketing online is about more than hitting the publish button. Consider these suggestions for cross-promoting your content.
July 20, 2011 in Online Marketing
Taking the Pain Out of Search Engine Marketing

Taking the Pain Out of Search Engine Marketing

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If you've found that pay-per-click campaigns are hard to manage, you're not alone. But here's a new service that aims to help.
July 15, 2011 in Online Marketing
Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds'Play Video

Guy Kawasaki: To Win at Social Media, 'Plant Many Seeds' (Video)

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The marketing guru says successful marketing today is about wowing 'LonelyBoy15,' not media giants.
July 11, 2011 in Online Marketing
Five Ways You Can Get Started With QR Code Marketing

Five Ways You Can Get Started With QR Code Marketing

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Quick response codes are getting a lot of positive buzz these days. Can they bring some to your business?
July 8, 2011 in Online Marketing
Google+ Isn't Ready For Business

Google+ Isn't Ready For Business

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Chomping at the bit to put your business on Google+? You're not alone -- but you'll have to wait.
July 7, 2011 in Online Marketing
Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

Lessons from Entenmann's 'Insensitive' #NotGuilty Casey Anthony Tweet

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Businesses should consider these tips when using hashtags in their marketing tweets.
July 6, 2011 in Online Marketing
The Unwritten Rules for Online Publishers

The Unwritten Rules for Online Publishers

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Easy and broad digital access has made everyone a content creator. Make sure you know how to behave online.
June 21, 2011 in Online Marketing
Chris Brogan on How to Make Your Customer a Hero

Chris Brogan on How to Make Your Customer a Hero

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Most marketers put the focus on their product. Try flipping that around and showing your customers how they can be successful.
June 21, 2011 in Online Marketing
Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail StoresPlay Video

Insights: Shopkick's Cyriac Roeding on Mobile Tools in Retail Stores (Video)

The mobile marketing entrepreneur talks about the mobile and the physical worlds of retail.
June 18, 2011 in Online Marketing
YouTube Star iJustine Talks About Video Games and Teen GirlsPlay Video

YouTube Star iJustine Talks About Video Games and Teen Girls (Video)

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The video maven discusses her audience of young girls and her squeaky clean image.
June 10, 2011 in Online Marketing
How to Promote Your Business Blog with Social Media

How to Promote Your Business Blog with Social Media

Follow these tips to harness the full promotional power of the social web.
June 7, 2011 in Online Marketing
Here Comes the (Stress-Free) Bride

Here Comes the (Stress-Free) Bride

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My Wedding Concierge makes planning for the big day easy with a curated wedding search engine
June 7, 2011 in Online Marketing
YouTube Star iJustine on the Future of Interactive VideoPlay Video

YouTube Star iJustine on the Future of Interactive Video (Video)

The video maven talks about market segmentation and how to keep an audience engaged.
June 2, 2011 in Online Marketing
How to Decode Website Metrics to Pump Up Your Online Marketing

How to Decode Website Metrics to Pump Up Your Online Marketing

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Here's a primer on the stats and terminology you need to know to track and improve your online marketing efforts.
June 2, 2011 in Online Marketing

How to Measure Your Return on Your Social Media Investment

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Twiddling with Twitter? Futzing with Facebook? Time spent online is money. So make sure it's paying off.
June 1, 2011 in Online Marketing
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