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PR Basics

In a PR Crisis, There's No Room for 'No Comment'
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.

PR Basics Articles and Videos

Lessons from 'Brand Obama'

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Use the president's message control strategies to command attention.
August 20, 2009 in PR Basics
Developing a PR Plan

Developing a PR Plan

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Want to make sure your business's name gets heard this year? You need to plan for PR.
January 23, 2007 in PR Basics

Measuring the Value of PR

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Want to know what effect media coverage is having on your business? Here are the best ways to find out.
August 31, 2006 in PR Basics

How to Save Face in a Business Crisis

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Minimize the impact of a crisis on your small business with a pre-planned PR campaign.
February 17, 2006 in PR Basics

PR Alone Isn't Enough

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To make the most of your marketing strategy, reach out to prospects in more ways than one.
June 21, 2004 in PR Basics

Do You Need Help Promoting Your Business?

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Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
May 17, 2004 in PR Basics

Why You Need PR

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Getting the word out about your product or service should always be a priority.
November 17, 2003 in PR Basics

Publicize Your Business With Radio Interviews

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Tips for using this medium to your advantage
October 20, 2003 in PR Basics

PR Is More Than Just Press Releases

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There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
August 18, 2003 in PR Basics

PR Ideas for the Small Retail Shop

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Appeal to consumers--and boost your business--with these simple PR strategies.
July 21, 2003 in PR Basics

Take Advantage of Free PR

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Smart, no-cost ways to get your name out and generate attention for your business
June 16, 2003 in PR Basics

Is Your PR Program Worth the Cost?

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How to set specific goals for your PR campaign and calculate your precise ROI
February 17, 2003 in PR Basics

Add Value to Get Your PR Noticed

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Provide knowledge in your pitch, and editors just might bite.
December 16, 2002 in PR Basics

The Ingredients of a Press Kit

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Whatever the size of your business, you can make use of a good press kit.
November 18, 2002 in PR Basics

Creating "Top of Mind Awareness" for Your Business

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Using PR to help you become the go-to business
October 21, 2002 in PR Basics

Will You Hit a PR Home Run?

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Don't bet on it--but there are other ways to win the publicity game.
August 19, 2002 in PR Basics
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