PR Basics

PR Basics Articles and Videos

Developing a PR Plan
PR Basics

Developing a PR Plan

Want to make sure your business's name gets heard this year? You need to plan for PR.
PR Basics

Measuring the Value of PR

Want to know what effect media coverage is having on your business? Here are the best ways to find out.
PR Basics

How to Save Face in a Business Crisis

Minimize the impact of a crisis on your small business with a pre-planned PR campaign.
PR Basics

PR Alone Isn't Enough

To make the most of your marketing strategy, reach out to prospects in more ways than one.
PR Basics

Do You Need Help Promoting Your Business?

Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
PR Basics

Why You Need PR

Getting the word out about your product or service should always be a priority.
PR Basics

Publicize Your Business With Radio Interviews

Tips for using this medium to your advantage
PR Basics

PR Is More Than Just Press Releases

There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
PR Basics

PR Ideas for the Small Retail Shop

Appeal to consumers--and boost your business--with these simple PR strategies.
PR Basics

Take Advantage of Free PR

Smart, no-cost ways to get your name out and generate attention for your business
PR Basics

Is Your PR Program Worth the Cost?

How to set specific goals for your PR campaign and calculate your precise ROI
PR Basics

Add Value to Get Your PR Noticed

Provide knowledge in your pitch, and editors just might bite.
PR Basics

The Ingredients of a Press Kit

Whatever the size of your business, you can make use of a good press kit.
PR Basics

Creating "Top of Mind Awareness" for Your Business

Using PR to help you become the go-to business
PR Basics

Will You Hit a PR Home Run?

Don't bet on it--but there are other ways to win the publicity game.
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