Pricing

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
Startup Basics

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
Young Entrepreneurs

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Why Pricing Should Be Your First Focus, Not Your Last
Marketing Basics

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
10 Questions to Ask When Pricing Your Product
Startup Basics

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.
The Right Way to Adjust Your Prices
Pricing

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
The Danger of Discounts and How to Avoid Them
Pricing

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
How to Raise Your Prices Without Playing the Blame Game
Pricing

How to Raise Your Prices Without Playing the Blame Game

A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
Grant Cardone on Debunking the Price Myth
Pricing

Grant Cardone on Debunking the Price Myth

In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
3 Lessons About Pricing From A&E's Storage Wars
Pricing

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public
Pricing

Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
7 Ways to Improve Pricing With a New Mix of Products
Sales

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
Why You Can Raise Prices Now
Marketing

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.
What You Need to Know About Pricing
Money Basics

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
How to Create a Competitive Pricing Strategy
Pricing

How to Create a Competitive Pricing Strategy

The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.
Is Your Staff Sabotaging Your Pricing Strategy?
Growth Strategies

Is Your Staff Sabotaging Your Pricing Strategy?

Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
Pricing a Product? Read This First
Pricing

Pricing a Product? Read This First

Consumers ask two questions before purchasing a product or service. Their answers should factor into your pricing strategy. Here's how.
How to Create a Profitable Business Idea
Evaluating Your Idea

How to Create a Profitable Business Idea

To do so, you'll need to understand the value proposition you're creating. Consider these steps to put your startup idea to the test.
Four Questions to Ask Before Setting a Price
Pricing

Four Questions to Ask Before Setting a Price

Before you figure out your pricing, figure out your business.
Five Painless Ways to Raise Prices this Year
Growth Strategies

Five Painless Ways to Raise Prices this Year

With the economy still so uncooperative, how can you sell customers on a price raise? Here are a few ideas.
More Small Businesses Plan to Push Up Prices in 2012
Money

More Small Businesses Plan to Push Up Prices in 2012

Many want to offset higher operating costs, but cost-conscious consumers may balk at the increases.
Six Business Trends to Watch This Year
Cash Flow & Money Management

Six Business Trends to Watch This Year

In 2012, it will pay to keep an eye on a few key big-picture trends. Here are the ones that make my list for top insomnia producers.
How to Survive a Price War
Pricing

How to Survive a Price War

Companies don't win a price war. They survive it. Strategize ahead of time how you will respond to competitor price changes.
How to Compete -- and Win -- When Rivals Cut Prices
Pricing

How to Compete -- and Win -- When Rivals Cut Prices

Discounting can be your ticket to disaster. Add value instead, and watch your business thrive.
An Inside Look At Being a Wal-Mart Supplier
Make the Sale

An Inside Look At Being a Wal-Mart Supplier

What does it really take to service Wal-Mart as an account? A new report provides a rare, behind-the-scenes view into the inner workings of the big-box giant.
Four Rules for Pricing Products
Pricing

Four Rules for Pricing Products

Before you put a price tag on a product or service, find out how much customers value it.
Seven Ways to Avoid Competing On Price
Sales

Seven Ways to Avoid Competing On Price

Wal-Mart likes to be considered the low-price leader -- but a new study shows customers no longer think it's true. Here are some tips for dodging the low-price trap.
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