Pricing

How This Theater Fills Its Empty Seats Every Night
Money

How This Theater Fills Its Empty Seats Every Night

The Center Theatre Group in Los Angeles took a chance on Goldstar, a primary ticket seller, and watched its annual revenue increase by a cool million dollars.
The Pricing Conundrum: Figuring Out the Right Strategy For You
Grow Your Business

The Pricing Conundrum: Figuring Out the Right Strategy For You

While pricing can be a tricky matter for any entrepreneur, it is especially difficult for those providing a service. Here are a few lessons on pricing strategy.
Advice for Making the Luxury Sell
Money

Advice for Making the Luxury Sell

When presenting and pricing luxury items, add to the product's perceived value while eliminating any suggestion of commoditization.
Nailing Down the Perfect Price Point
Starting a Business

Nailing Down the Perfect Price Point

For your startup to stay in the game, you need to offer a product or service at a price point that can provide enough revenue for your company to stay afloat.
This Company Wants Its Customers to Know Exactly How Much It Is Making From Them
Grow Your Business

This Company Wants Its Customers to Know Exactly How Much It Is Making From Them

Luxury clothing maker and e-retailer Everlane is building its brand on serious transparency.
Why Can Some Businesses Get Away With High Prices?
Grow Your Business

Why Can Some Businesses Get Away With High Prices?

Ivy League schools, top doctors and rock stars provide a lesson for your business.
7 Sins of Newbie Entrepreneurs
The 'Treps

7 Sins of Newbie Entrepreneurs

Following these sins could kill your business. Fortunately, there are simple solutions to fix these blunders.
How Much Should I Charge Clients?
Billing and Collections

How Much Should I Charge Clients?

Pricing can be difficult. Here are some things to consider to make it easier.
The Best Value in Higher Education
Personal Finance

The Best Value in Higher Education

Princeton Review came out with their list of best value colleges, with UNC Chapel Hill and Williams College taking the tops spots.
Uber Deepens Discounts on Its UberX Service
News and Trends

Uber Deepens Discounts on Its UberX Service

The venture-funded startup will reduce prices of its UberX service by 15 to 34 percent in many of the cities where it is currently available.
The Psychology of Discounts and Deals (Motiongraphic)
Sales

The Psychology of Discounts and Deals (Motiongraphic)

Defining what it takes to get a potential customer to make a purchase is like nailing jello to a wall. Here's some insight into how people perceive and process deals.
Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve
Startup Basics

Starbucks, Casino 'Whales' and the 80/20 Pricing Power Curve

By focusing on your customers who are willing to spend more money on your products, you'll increase sales revenue as you decrease sales efforts.
The Business of Turning Sports Fantasies into Cold Hard Cash
Young Entrepreneurs

The Business of Turning Sports Fantasies into Cold Hard Cash

Increasingly enthusiasts are keeping up with the sport with the plentiful online Fantasy Sports Leagues. Here, one fantasy league founder gives us the low-down on his vibrant business.
Why Pricing Should Be Your First Focus, Not Your Last
Marketing Basics

Why Pricing Should Be Your First Focus, Not Your Last

Entrepreneur Stephan Aarstol explains why pricing is the most important factor in launching your product or service.
10 Questions to Ask When Pricing Your Product
Startup Basics

10 Questions to Ask When Pricing Your Product

Read our guide to figuring out what you should be charging for your products and services.
The Right Way to Adjust Your Prices
Pricing

The Right Way to Adjust Your Prices

Stop undervaluing your products and services, and look at what your pricing strategy really says about you.
The Danger of Discounts and How to Avoid Them
Pricing

The Danger of Discounts and How to Avoid Them

In starting up, tech talent can be hard to find. But what about a grade-A sales force? Consider these words of caution.
How to Raise Your Prices Without Playing the Blame Game
Pricing

How to Raise Your Prices Without Playing the Blame Game

A higher price should benefit your customers if you are improving your product or service. No one wants to pay a higher price and get nothing more.
Grant Cardone on Debunking the Price Myth
Pricing

Grant Cardone on Debunking the Price Myth

In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
3 Lessons About Pricing From A&E's Storage Wars
Pricing

3 Lessons About Pricing From A&E's Storage Wars

What the popular show about bidding on storage units can teach you about getting the best price.
Why Some Entrepreneurs Are Turning Pricing Power Over to the Public
Pricing

Why Some Entrepreneurs Are Turning Pricing Power Over to the Public

While a pay-what-you-want strategy may draw customers, will it help you make money? For these business, placing their trust in consumers led to a boost in their bottom lines.
7 Ways to Improve Pricing With a New Mix of Products
Sales

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
Why You Can Raise Prices Now
Marketing

Why You Can Raise Prices Now

Pricing your product at a premium can mean higher profits for you and better value for your customers.
What You Need to Know About Pricing
Money Basics

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
How to Create a Competitive Pricing Strategy
Pricing

How to Create a Competitive Pricing Strategy

The price you charge for products or services says a lot about your company's competitive ways. Here's how to do it right.
Is Your Staff Sabotaging Your Pricing Strategy?
Growth Strategies

Is Your Staff Sabotaging Your Pricing Strategy?

Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
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