Product Development

Product Development Articles and Videos

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
Grow Your Business

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
One of These Nifty Inventions Could Soon Land on Staples' Shelves
Marketing

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
How to Charge Ahead While in a Holding Pattern
Grow Your Business

How to Charge Ahead While in a Holding Pattern

While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.
To Sell Products to Millennials, First Invite Them To Help Develop It
Grow Your Business

To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'
Grow Your Business

Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'

We all love great ideas but to get a product to market on time, and on budget, somebody needs to draw a line at good enough.
How Customer Feedback Can Stymie Innovation
Marketing

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success
Starting a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.
3 Steps to Determine Product-Market Fit
Starting a Business

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
Last Things First: 4 Secrets to Acing Your Product Development Process
Starting a Business

Last Things First: 4 Secrets to Acing Your Product Development Process

Both big and small companies can have difficulty determining if their product or service will be a success before it hits the market. But it doesn't have to be that way.
The Hidden Opportunity: Toys That Bridge the Gender Gap
Business News

The Hidden Opportunity: Toys That Bridge the Gender Gap

As large corporations miss the clamoring for products that appeal to both girls and boys, forward-thinking entrepreneurs have the chance to fill the void.
Know Your Customers by Living a Day in Their Lives
Grow Your Business

Know Your Customers by Living a Day in Their Lives

Business products are generally purchased because they solve problems, so a deep understanding of the buyer is required.
Your Secret Resource to Get a Better Product: Customer Service
Grow Your Business

Your Secret Resource to Get a Better Product: Customer Service

Move beyond the minimum viable product with the help of your staff to develop the most valuable product.
The 3 Biggest Roadblocks in Product Development
Starting a Business

The 3 Biggest Roadblocks in Product Development

The three spots where product development startups are most likely to stumble - and how to get around them
To Build a Great Licensing Partnership, Discuss Expectations Early
Grow Your Business

To Build a Great Licensing Partnership, Discuss Expectations Early

A brand license works best when the licensors and licensees understand what to expect from each other. Misunderstandings are frustrating and costly.
Testing, Testing: Is There a Market for My Product?
Starting a Business

Testing, Testing: Is There a Market for My Product?

To fight startup failure, practice product testing early and often.
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