Product Development

Product Development Articles and Videos

4 Questions to Ask Before Doing a National Product Rollout
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4 Questions to Ask Before Doing a National Product Rollout

A successful national rollout is achievable -- it just requires a little planning.
How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success
Leadership

How Tony Hawk Skated Past Rookie Business Mistakes on His Ride to Success

The legendary skateboarder describes his early entrepreneurial wipeouts and the hard lessons he learned from them.
Delight, the Awesome Product Metric That Rules Them All
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Delight, the Awesome Product Metric That Rules Them All

Do your goods outshine the competition and instill fierce consumer loyalty?
Why Your Brand Is More Important Than Your Product
Grow Your Business

Why Your Brand Is More Important Than Your Product

Kevin Roberts, global CEO of the advertising powerhouse Saatchi & Saatchi, says focusing on your product first is an outdated way of thinking.
Want to be Successful? Become Someone's Daily Habit.
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Want to be Successful? Become Someone's Daily Habit.

Author Nir Eyal outlines key strategies to make your product addicting for users.
How We Use Twitter to Build Products People Love
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How We Use Twitter to Build Products People Love

This simple change can help you feel closer to your customers and create better solutions to their problems.
Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?
Starting a Business

Should You Listen to Your Customers' Needs or Do They Even Know What They Really Want?

There is a difference between deeply understanding your customers by asking them what they want and doing exactly what they say.
7 Methods for Analyzing Your Great Idea Before You Bet the Company on It
Grow Your Business

7 Methods for Analyzing Your Great Idea Before You Bet the Company on It

There is a time when you must fall madly in love with the product you want to bring to market and a time to coolly determine if anybody else will.
One of These Nifty Inventions Could Soon Land on Staples' Shelves
Marketing

One of These Nifty Inventions Could Soon Land on Staples' Shelves

A remote-controlled LED lightbulb and wireless earbuds are among the finalists in the Crowd2Shelf Contest hosted by office-supply chain Staples and crowdfunding site Fundable.
How to Charge Ahead While in a Holding Pattern
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How to Charge Ahead While in a Holding Pattern

While waiting for something to get complete can feel like an eternity, it is important to make the most of that time.
To Sell Products to Millennials, First Invite Them To Help Develop It
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To Sell Products to Millennials, First Invite Them To Help Develop It

Young consumers have distinct patterns for developing brand loyalty, beginning when the product is just somebody's good idea.
Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'
Grow Your Business

Sometimes, Keeping the Project Moving Requires You to Gently Tell Clients 'No'

We all love great ideas but to get a product to market on time, and on budget, somebody needs to draw a line at good enough.
How Customer Feedback Can Stymie Innovation
Marketing

How Customer Feedback Can Stymie Innovation

Empathetically observing customers use your product to solve their problem yields far better innovative ideas than simply asking for suggestions.
Starting a Business

The Scientific Method for Entrepreneurs: 6 Steps to Long-Term Success

Here's how to use the scientific method to achieve success as an entrepreneur.
3 Steps to Determine Product-Market Fit
Starting a Business

3 Steps to Determine Product-Market Fit

For entrepreneurs to succeed, they need to figure out consumers' needs and develop a product to solve these issues. Here are a few steps to help you determine product-market fit.
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