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Public Relations

Age is Just a Number in the World of PR

Age is Just a Number in the World of PR

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Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
August 28, 2013 in Public Relations
How to Make Company Announcements in Buzzworthy Ways

How to Make Company Announcements in Buzzworthy Ways

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With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
August 26, 2013 in Public Relations
How Your Press Releases Can Grab the Most Attention

How Your Press Releases Can Grab the Most Attention

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If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
August 24, 2013 in Public Relations
What You Can Learn From Ashton Kutcher About Public Speaking

What You Can Learn From Ashton Kutcher About Public Speaking

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The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
August 17, 2013 in Public Relations
The Esquire Guy's Guide to Media InterviewsPlay Video

The Esquire Guy's Guide to Media Interviews (Video)

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How to sound natural, deliver a difficult message, and the phases you should never say.
May 10, 2013 in Public Relations
Abercrombie & Fitch:  Bad Business or Smart Targeting?

Abercrombie & Fitch: Bad Business or Smart Targeting?

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Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013 in Public Relations
How to Get the Most From Your PR Firm

How to Get the Most From Your PR Firm

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These eight tips can enrich a startup's experience with a public relations agency.
April 28, 2013 in Public Relations
How to Write a Press Release That Gets Noticed

How to Write a Press Release That Gets Noticed

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Everything you need to know about getting your information into the hands of the media.
March 8, 2013 in Getting Press
Richard Branson on the Art of Public Speaking

Richard Branson on the Art of Public Speaking

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The successful entrepreneur shares his advice for getting over fears of public speaking.
February 4, 2013 in Public Speaking
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

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SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
February 1, 2013 in Public Relations
10 Questions to Ask Before Hiring a PR Firm

10 Questions to Ask Before Hiring a PR Firm

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From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
January 22, 2013 in Public Relations
Tips for Pitching the Media

Tips for Pitching the Media

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Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
January 2, 2013 in Getting Press
The 10 Worst PR Disasters of 2012

The 10 Worst PR Disasters of 2012

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The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
December 27, 2012 in Public Relations
An 8-Step Guide to Managing Negative PR

An 8-Step Guide to Managing Negative PR

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Follow these tips for bouncing back from a bad public relations situation.
November 25, 2012 in Public Relations
3 Ways to Land Media Attention Without a News Pitch

3 Ways to Land Media Attention Without a News Pitch

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Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
November 23, 2012 in Public Relations
5 PR Tips From Bond, James Bond

5 PR Tips From Bond, James Bond

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The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
November 15, 2012 in Public Relations
We Want You for Our Holiday Gift Guide

We Want You for Our Holiday Gift Guide

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Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
September 21, 2012 in Public Relations
4 Must-Have Elements in a Successful Media Pitch

4 Must-Have Elements in a Successful Media Pitch

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When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012 in Public Relations
In a PR Crisis, There's No Room for 'No Comment'

In a PR Crisis, There's No Room for 'No Comment'

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When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
June 21, 2012 in PR Basics
Forget Reality TV.  Business Owners Benefit from Local Contests

Forget Reality TV. Business Owners Benefit from Local Contests

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Local business competitions are growing more popular. Is it time for your company to enter one?
May 17, 2012 in Public Relations
5 Tips on How to Present Like Steve Jobs

5 Tips on How to Present Like Steve Jobs

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Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
May 8, 2012 in Public Speaking
How One Entrepreneur Used the Law of Publicity to Get Investors

How One Entrepreneur Used the Law of Publicity to Get Investors

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Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
February 2, 2012 in Getting Press
12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert

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Getting quoted, giving speeches and writing articles are great ways to market your business.
November 14, 2011 in Public Relations
How Hyundai Regained Car Buyers' TrustPlay Video

How Hyundai Regained Car Buyers' Trust (Video)

Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.'
November 8, 2011 in Public Relations
A Lesson in Apologies from TOMS Shoes

A Lesson in Apologies from TOMS Shoes

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When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
July 26, 2011 in Public Relations
Gary Vaynerchuk on Being Zinged by CNN's Piers MorganPlay Video

Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan (Video)

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The social media pro talks about his jibbing on cable television.
July 1, 2011 in Getting Press
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