Public Relations

Marketing

4 Tips to Make Sure Your Content Isn't Fluff

You can't establish your expertise by telling people what they already know.
Marketing

Pitch Perfect: 4 Steps to Capture the Media's Attention

There is a way to get your pitch in the small pile that actually gets read – and ends up as stories. It just takes a few insider secrets.
8 Resolutions for Improving Your Business and Your Life
Grow Your Business

8 Resolutions for Improving Your Business and Your Life

Being more organized and thrifty helps at work and everywhere else.
How to Avoid Journalists' 5 Worst Pitching Peeves
Marketing

How to Avoid Journalists' 5 Worst Pitching Peeves

PR pros and entrepreneurs will have much better luck seeing their stories in print if they avoid these common -- and annoying -- missteps.
7 Must-Do Tips for Startups to Generate Good PR
Marketing

7 Must-Do Tips for Startups to Generate Good PR

Find your dream news outlet and craft a pitch that is free of BS.
5 Crisis Management Tips Olivia Pope Would Endorse
Leadership

5 Crisis Management Tips Olivia Pope Would Endorse

It's always a rude surprise when the walls of a reputation come tumbling down, but also a chance to rebuild.
The Do's and Don'ts of Press Releases (Infographic)
Marketing

The Do's and Don'ts of Press Releases (Infographic)

What do journalists really want to see in press releases? What sends them directly to the delete key? This infographic from Skadeedle offers some insight.
The 6 Worst Press-Release Topics That Startups Pitch
Marketing

The 6 Worst Press-Release Topics That Startups Pitch

Often an announcement can be rejiggered to bounce a newsworthy element to the top.
How You Can Generate Effective PR With a Limited Budget
Marketing

How You Can Generate Effective PR With a Limited Budget

Here are tips on strategy and execution that any small business can follow to achieve PR success.
Make a Splash With Less Effort By Using These 7 Pro PR Tips
Marketing

Make a Splash With Less Effort By Using These 7 Pro PR Tips

There are greater opportunities beyond press releases for gaining attention for your startup.
Why You Should Rethink Using a PR Firm
Marketing

Why You Should Rethink Using a PR Firm

Budding startups often look to PR to get the instant exposure and traction they need to succeed. But the truth is that traditional PR alone is rarely the golden ticket.
Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press
Business News

Uber Rides Into New PR Storm Over Digging Dirt on Hostile Press

A senior vice president said the company should hire investigators to expose details of critics' private lives.
5 PR Strategies for the Busy Entrepreneur
Marketing

5 PR Strategies for the Busy Entrepreneur

Public relations pays off big if you can devote the time for it, but these tactics serve as an appropriate, effective substitute.
8 Questions to Ask Before Hiring a PR Firm
Marketing

8 Questions to Ask Before Hiring a PR Firm

Like any investment, the decision should not be made lightly.
If You Want to Land a TV Spot, Know It's All About Timing
Marketing

If You Want to Land a TV Spot, Know It's All About Timing

Depending on what your business does, understanding the cycles of programming can help you craft an attractive pitch.
10 Reasons Why You Probably Don't Want to Speak to the News Media
Leadership

10 Reasons Why You Probably Don't Want to Speak to the News Media

It's wonderfully flattering when a reporter calls asking for an interview. More often than not, that's the end of the good part.
How to Get PR for Your Startup
Starting a Business

How to Get PR for Your Startup

Step one to getting people to pay attention to your business is getting the press to pay attention. That can be a challenge.
The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Marketing

The 3 Likeliest Reasons Your Company PR Is Going Nowhere

The tools for effective public relations are available to everybody but only work when you put them in hands of people who know how to use them.
8 Ways PR Helps Sales (and 1 Way It Doesn't)
Marketing

8 Ways PR Helps Sales (and 1 Way It Doesn't)

Earning coverage in a news site will go a long way toward bring attention and credibility to your company.
Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes
Business News

Wal-Mart Eats Humble Pie After Publishing 'Fat Girl' Halloween Costumes

Because plus-sized women aren't 'fat-shamed' enough. Rollback that self-esteem, ladies.
Generate Great PR on a Shoestring Budget With These 5 Tips
Grow Your Business

Generate Great PR on a Shoestring Budget With These 5 Tips

Public relations is one of the most valuable and cost-effective pieces of a marketing mix in comparison to other channels
Connect These 6 People on Your Team With Your PR Firm
Marketing

Connect These 6 People on Your Team With Your PR Firm

To ensure everyone is on the same page, make sure you your public relations firm has access to key team members.
While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Marketing

While Traditional TV Loses Ground, These Marketing Techniques Stand Strong

As streaming and on-demand programming become more prevalent, small business should take advantage of traditional strategies to stay ahead.
The Venerable Press Release Remains the Cornerstone of Public Relations
Marketing

The Venerable Press Release Remains the Cornerstone of Public Relations

That staple of 20th century PR is still essential in the digital age.
4 Tips for Getting Your Business in the News Without a Big PR Budget
Marketing

4 Tips for Getting Your Business in the News Without a Big PR Budget

You can learn to recognize opportunities for getting your company that favorable mention in the press you've been needing.
5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal
Leadership

5 PR Takeaways From Watching the NFL Fumble the Ray Rice Scandal

America cherishes football. Few other brands could survive handling such a messy crisis as badly as pro football has the abuse scandals of recent weeks.
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