BY Ashley LeeWith J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
BY Sarah SkerikIf your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
BY Matt WilsonThe 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
BY Jim JosephAbercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
BY Dave ClarkeYour company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
BY Carol TiceLocal business competitions are growing more popular. Is it time for your company to enter one?
BY Carol TiceGetting turned down by the 'Sharks' was the best thing to happen to one contestant.
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