Public Relations
12 Ways to Become a Recognized Expert
BY Donald Todrin
Getting quoted, giving speeches and writing articles are great ways to market your business.Play Video How Hyundai Regained Car Buyers' Trust (Video)
Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.' A Lesson in Apologies from TOMS Shoes
BY Diana Ransom
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.Play Video Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan (Video)
BY Behind the Brand
The social media pro talks about his jibbing on cable television.Play Video Insights: The Best Way to Engage Industry Influencers (Video)
Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.Play Video YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments (Video)
BY Bryan Elliott
The video entrepreneur on how brands can use online feedback and reach fans across platforms.Play Video John Jantsch on Reaching Out to Journalists for Media Coverage (Video)
BY Bryan Elliott
The small-business marketer lays out tactics for using new tools to gain access to the press.Play Video How to Get the Press to Write About Your Company (Video)
Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage. How to Build Your Own Brand Buzz
BY Gwen Moran
You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion. Winning Award Competitions
BY Rachel Meranus
Five steps to find and submit the best application and publicize your win. Five Steps to Get on a Talk Show
BY Charlotte Jensen
How to land a spot on the couches of Oprah or Ellen Degeneres.How to Pitch Your Company to the Press
Mass e-mails get deleted. Identify one person and draft an individual pitch, instead. Five Ways to Build Public Speaking into Your Marketing Plan
BY Rachel Meranus
No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts. Seven Ways to Avoid Brand-Damaging Quotes
BY Aaron Kwittken
It's easily done if you follow some simple, common-sense guidelines. How to Handle a PR Crisis
BY Jennifer Wang
Ronn Torossian's advice: Drop everything and deal with it now. From Nay to Yay
BY Emma Johnson
What to do about bad reviews on customer feedback sites Spotlighting Your Social Responsibility
BY Rachel Meranus
Strategies to keep people from thinking you're only in it for the moneyHow Your PR Can Seize the Day
BY Aaron Kwittken
3 ways to turn news events into publicity for your business 10 Ways to Make Headlines
BY Scott Steinberg
There's no magic bullet when it comes to getting press, but these tips will point you in the right direction. Seven Stupid Reasons to Hire a PR Agency
BY Aaron Kwittken
A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus. How to Judge Media Opportunities
BY Rachel Meranus
With a little risk/reward research, you can avoid the pitfalls of negative media coverage. Treat the Media Like Your Best Customers
BY Kim T. Gordon
Learn what you can do to help them, and they'll return the favor.Grab the Holiday Spotlight
BY Rachel Meranus
These simple tricks of the trade can help you make the most of your seasonal PR efforts.4 Sure Ways to Get Publicity
BY Lesley Spencer Pyle
There are more channels for exposure than ever, but it takes diligence to keep your business in front of the right ones.Do Your Videos Command Attention?
BY Rachel Meranus
Use these expert tips to create content that gets you noticed.Set Your Company's Message Free
BY David Seaman
If you want to create buzz, you have to give up control.Ads by Google
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