Public Relations

Taming Online Customer Bullies, Cranks and the Like
Grow Your Business

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Build Credibility for Your Brand by Taking Home Industry Awards
Grow Your Business

Build Credibility for Your Brand by Taking Home Industry Awards

First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Marketing

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Why the PR Industry is Ripe for Disruption
Marketing

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
PR is the Star of Our Integrated Communications Universe
The 'Treps

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Why Investor Relations and Public Relations Should Work in Harmony
Marketing

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.
Marketing

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
Synergize Marketing Efforts to Gain New Customers
Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
How to Get the Word Out About a Product Adored by Customers
Marketing

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Marketing

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Under Armour Just Proved Human Decency Is the Best PR
Grow Your Business

Under Armour Just Proved Human Decency Is the Best PR

Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift.
Managing and Organizing an Effective PR Strategy on a Budget
Marketing

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
The Very First PR Step a Startup Needs to Take
Marketing

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Marketing

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Brilliant or Burned: Why Managing Your Reputation is Crucial to Success
Marketing

Brilliant or Burned: Why Managing Your Reputation is Crucial to Success

Whether you are a celebrity chef or an entrepreneur, you can not underestimate the importance of how you appear to the public.
Pitching Practice: A PR-Checklist for Early-Stage Startups
Marketing

Pitching Practice: A PR-Checklist for Early-Stage Startups

Early-stage startups don't need a PR firm to get press. Instead, they need to roll up their sleeves, do the work and execute.
Getting Publicity When You Aren't the Next Billion-Dollar Company
Marketing

Getting Publicity When You Aren't the Next Billion-Dollar Company

When your startup isn't the next Facebook, a first-to-market disruptor or solving some dire pain point, but rather one that is improving on an already successful model, it can be hard to get the attention of the media. But it isn't impossible.
What I Learned About PR From Working With Steve Jobs
Marketing

What I Learned About PR From Working With Steve Jobs

I had the 'pressure' of working with him in the Toy Story days of Pixar. Never before or since have I encountered a CEO who was willing to make the effort to develop close personal relationships with the journalists who covered his company.
Catch the Public's Eyes and Ears as a Storyteller
Franchises

Catch the Public's Eyes and Ears as a Storyteller

Find out how to tell your story to attract more customers to your franchise or small business.
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny
Marketing

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
5 Secrets to Talking to the Media (And Not Sounding Like a Fool)
Money

5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind
Leadership

Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind

Learn to vanquish the anxiety that arises before a presentation. Provide valuable real-life examples and don't forget the takeaway points.
7 Power Tools of Persuasion
Marketing

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
How to Create a Live Event That Spurs Social Buzz
Marketing

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Grow Your Business

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
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