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Public Relations

Insights: The Best Way to Engage Industry InfluencersPlay Video

Insights: The Best Way to Engage Industry Influencers (Video)

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
June 20, 2011 in Public Relations
YouTube Star iJustine Talks About Mistakes and Dealing with Negative CommentsPlay Video

YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments (Video)

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The video entrepreneur on how brands can use online feedback and reach fans across platforms.
June 2, 2011 in PR Basics
John Jantsch on Reaching Out to Journalists for Media CoveragePlay Video

John Jantsch on Reaching Out to Journalists for Media Coverage (Video)

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The small-business marketer lays out tactics for using new tools to gain access to the press.
May 18, 2011 in Getting Press
How to Get the Press to Write About Your CompanyPlay Video

How to Get the Press to Write About Your Company (Video)

Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
February 24, 2011 in Getting Press
How to Build Your Own Brand Buzz

How to Build Your Own Brand Buzz

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You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
January 25, 2011 in PR Basics
Winning Award Competitions

Winning Award Competitions

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Five steps to find and submit the best application and publicize your win.
January 13, 2011 in Getting Press
Five Steps to Get on a Talk Show

Five Steps to Get on a Talk Show

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How to land a spot on the couches of Oprah or Ellen Degeneres.
December 3, 2010 in Getting Press

How to Pitch Your Company to the Press

Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
November 24, 2010 in Getting Press
Five Ways to Build Public Speaking into Your Marketing Plan

Five Ways to Build Public Speaking into Your Marketing Plan

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No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
October 15, 2010 in Public Speaking
Seven Ways to Avoid Brand-Damaging Quotes

Seven Ways to Avoid Brand-Damaging Quotes

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It's easily done if you follow some simple, common-sense guidelines.
July 20, 2010 in Getting Press
How to Handle a PR Crisis

How to Handle a PR Crisis

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Ronn Torossian's advice: Drop everything and deal with it now.
July 19, 2010 in Public Relations
From Nay to Yay

From Nay to Yay

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What to do about bad reviews on customer feedback sites
June 21, 2010 in Public Relations
Spotlighting Your Social Responsibility

Spotlighting Your Social Responsibility

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Strategies to keep people from thinking you're only in it for the money
May 28, 2010 in Public Relations

How Your PR Can Seize the Day

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3 ways to turn news events into publicity for your business
May 25, 2010 in Getting Press
10 Ways to Make Headlines

10 Ways to Make Headlines

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There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
April 29, 2010 in Getting Press
Seven Stupid Reasons to Hire a PR Agency

Seven Stupid Reasons to Hire a PR Agency

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A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
April 20, 2010 in PR Basics
How to Judge Media Opportunities

How to Judge Media Opportunities

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With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
March 24, 2010 in Getting Press
Treat the Media Like Your Best Customers

Treat the Media Like Your Best Customers

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Learn what you can do to help them, and they'll return the favor.
December 18, 2009 in Getting Press

Grab the Holiday Spotlight

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These simple tricks of the trade can help you make the most of your seasonal PR efforts.
December 9, 2009 in Getting Press

4 Sure Ways to Get Publicity

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There are more channels for exposure than ever, but it takes diligence to keep your business in front of the right ones.
November 5, 2009 in Getting Press

Do Your Videos Command Attention?

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Use these expert tips to create content that gets you noticed.
September 17, 2009 in Getting Press

Set Your Company's Message Free

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If you want to create buzz, you have to give up control.
September 8, 2009 in Getting Press

Lessons from 'Brand Obama'

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Use the president's message control strategies to command attention.
August 20, 2009 in PR Basics

'I'm Gonna Be on TV!'

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Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
August 18, 2009 in Public Relations

10 Rules for Quick and Easy PR

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Simple steps to give your business a competitive edge, on a budget.
June 26, 2009 in Getting Press

Get Free or Low-Cost Publicity

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These 10 tools can help you get the recognition you've been craving.
June 22, 2009 in Public Relations
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