Public Relations
Lessons from 'Brand Obama'
BY Aaron Kwittken
Use the president's message control strategies to command attention.'I'm Gonna Be on TV!'
BY Tamara Monosoff
Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.10 Rules for Quick and Easy PR
BY Brad Sugars
Simple steps to give your business a competitive edge, on a budget.Get Free or Low-Cost Publicity
BY Margie Zable Fisher
These 10 tools can help you get the recognition you've been craving.Become an Industry Expert
BY Rachel Meranus
Offering your wisdom to the media is a great way to further your brand.Take Advantage of Twitter
BY Rachel Meranus
How to leverage the latest social media craze to benefit your businessHow to Survive the Oprah Effect
BY Jennifer Wang
You scored a spot on national TV. Now what? The hard work begins after the cameras stop filming.
10 Tips for Getting Your Business on Reality TV
BY Sara Wilson
From pitching your humble beginnings to finding the right point person, we've got the picture-perfect tips to get your business in the spotlight.Unearth the Hidden Publicity Gems in Your Business
BY Rachel Meranus
Build exposure for your brand by showing off your company's expertise and top employees in trade magazines.11 Public-Speaking Pointers
BY Guy Kawasaki
A successful speech should always end with a standing ovation--here's how to get yours.Teaching Old Dogs New Tricks
BY Rachel Meranus
Understanding the changing face of journalism can be the key to getting more coverage for your business.Measuring Your PR Success
BY Rachel Meranus
Your annual PR report should contain more than just media hits. Find out what you could be missing.Distinguish Yourself to Reporters
BY Rachel Meranus
Little things can make a big difference. Here are 5 tips worth employing.The Case for Case Studies
BY Rachel Meranus
Using a third party to illustrate your point can bring you the kind of publicity you want.Stepping Into a Reporter's Shoes
BY Rachel Meranus
By understanding a reporter's needs and schedule, you'll have a better chance of getting your news in their publication.The Communications Cycle
BY Rachel Meranus
Make the most of your time and PR budget by following this simple and effective method. 10 Tips for a Powerful Voice
Make your voice one of your best assets.Managing Bad Press
BY Rachel Meranus
What to do--and not do--if your company comes under the glare of a not-so-positive spotlight.Spread the Good Word
BY Kim T. Gordon
PR is a do-it-yourself job when you use one of these 3 tactics.Public Relations 2.0
BY Rachel Meranus
Here's a look at how you can build awareness through social media.The Multicultural Media Boom
BY Rachel Meranus
Why you need to include multicultural media sources in your PR effortsOptimize Visibility with Quality Photos
BY Rachel Meranus
Including photographs can place your news release at the top of the pile.The Art of the Bylined Article
BY Rachel Meranus
Do you have what it takes to be published? If so, this PR tactic can really help your business.When Public Speaking is Enemy #1
From your opening line to fielding questions, learn how to wow an audience of any size. Developing a PR Plan
BY Rachel Meranus
Want to make sure your business's name gets heard this year? You need to plan for PR.Generating Coverage Between Press Releases
BY Rachel Meranus
Press releases remain the backbone of PR, but these alternative tactics can also produce substantial results.Ads by Google
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60 Second Solutions
Using Apps to Connect with Employees
It's an often overlooked strategy, but Mobile Roadie CEO Michael Schneider says businesses can use apps to communicat...
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Ben Kaufman
Founder, Quirky Inc.
"I'm inspired by the Empire State Building. Probably not many people know that it was built in one year and 45 days."
Alexander Mendeluk
Co-founder of SpiritHoods
"When I see people bridging the gap between the limitations that the 'real world' imposes and what they realize they can manifest."
Bret Michaels
Musician, entrepreneur
"The secret to success lies in the gap between dream and reality."
Scott Heiferman
Meetup Co-founder
"I'm more inspired by the 20-somethings who are going to change the world. They have much less respect for the status quo and are seeing the world in a fresh way, many of them."
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