Public Relations

4 Ways to Get Media Attention Without a Press Release
Marketing

4 Ways to Get Media Attention Without a Press Release

Sometimes press releases just aren't the right way to get your message across. Luckily, there are some other avenues that are just as effective.
Think Like a DJ and 'Borrow' Elements of Great PR Campaigns
Marketing

Think Like a DJ and 'Borrow' Elements of Great PR Campaigns

You don't need a big budget to make a splash. Learn from successful brands and adapt them for your efforts.
5 Great Ways to Measure PR Success
Marketing

5 Great Ways to Measure PR Success

There are plenty of new ways to measure an audience's interest, and the old fashioned ways can work, too. It's all about using the right tool for the job.
Power Up Your PR Strategy With Big Data
Marketing

Power Up Your PR Strategy With Big Data

Using these large sets of information can help create stories that are targeted to your audience.
4 Insider Tips to Reach Tech Reporters
Grow Your Business

4 Insider Tips to Reach Tech Reporters

Media coverage can greatly benefit your company. Use these four strategies to up your chances of being written about.
7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Marketing

7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz

In the age of social media, the best publicity stunt reverberates with many echoes.
Are Gun Bans the Right Political Move for Brands?
Marketing

Are Gun Bans the Right Political Move for Brands?

Target's recent decision to ban guns along with other brands, such as Starbucks, Chili's and Sonic, brings with it impassioned reactions from both sides of the issue.
The 6 PR Tips Every Startup Should Employ
Marketing

The 6 PR Tips Every Startup Should Employ

ith 100 million startups opening up each year and 472 million entrepreneurs worldwide, competition to become the next big thing is brutal. To improve your chances of standing out, follow these PR tips.
7 Ways to Leverage an App's Press Coverage with Investors
Money

7 Ways to Leverage an App's Press Coverage with Investors

If you've already scored some good media coverage, use it to your benefit when trying to score funding.
The 5 Secret Ingredients Needed to Build a Great PR Team
Grow Your Business

The 5 Secret Ingredients Needed to Build a Great PR Team

Finding the right PR strategy for a business can be challenging, as not all company's needs are the same. Here we offer a few pointers on finding the ideal PR team for your business.
The 7 Critical Success Factors for a Services Business
Grow Your Business

The 7 Critical Success Factors for a Services Business

Unlike with products, whether your business thrives depends almost entirely on you and your skills.
Taming Online Customer Bullies, Cranks and the Like
Grow Your Business

Taming Online Customer Bullies, Cranks and the Like

The anonymity of the Internet has changed the game for attacks on a business' reputation. Smart entrepreneurs need new ways to defend their enterprise without being labeled as defensive.
Build Credibility for Your Brand by Taking Home Industry Awards
Grow Your Business

Build Credibility for Your Brand by Taking Home Industry Awards

First find the most appropriate awards to apply for, get your nominations in order and hope for the best.
Why 'Pixie-Dust' PR Programs Are Bad for Startups
Marketing

Why 'Pixie-Dust' PR Programs Are Bad for Startups

Think that a short-term PR campaign will magically make your company an overnight success? Keep dreaming.
Why the PR Industry is Ripe for Disruption
Marketing

Why the PR Industry is Ripe for Disruption

From how the industry treats women to the rapidly changing media landscape, PR must evolve. Attitudes have to change, too.
PR is the Star of Our Integrated Communications Universe
The 'Treps

PR is the Star of Our Integrated Communications Universe

Painstaking cultivation of brand and reputation can be undone in a digital instant but a sound public relations plan will protect both while growing your business.
Why Investor Relations and Public Relations Should Work in Harmony
Marketing

Why Investor Relations and Public Relations Should Work in Harmony

It's high time these two teams involved in promoting a company should coordinate their efforts.
Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.
Marketing

Want to Get the Most Out of Your PR Pro? Follow These 5 Tips.

Bringing on an outside PR firm can be costly and if not done correctly, can be a big waste of money. Follow these suggestions to make sure you get the most out of your PR firm.
Synergize Marketing Efforts to Gain New Customers
Marketing

Synergize Marketing Efforts to Gain New Customers

With press coverage, social media outreach and blog content, you should attract new users to your product.
Clear Your Mind, Be the Brand and Take the Social-Media Spotlight
Social Media

Clear Your Mind, Be the Brand and Take the Social-Media Spotlight

When you're preparing a social-media strategy for a company, think of yourself as an actor about to get on stage.
How to Get the Word Out About a Product Adored by Customers
Marketing

How to Get the Word Out About a Product Adored by Customers

Just because your company has stellar customer reviews, doesn't necessarily mean word-of-mouth marketing will occur. To get your company to become a viral hit, you need to focus on building relationships.
Worried About Managing a Company Crisis? Take These 4 Proactive Steps
Marketing

Worried About Managing a Company Crisis? Take These 4 Proactive Steps

Do advance planning and you'll be able to bring structure, organization and calm if a disaster strikes your firm.
Under Armour Just Proved Human Decency Is the Best PR
Grow Your Business

Under Armour Just Proved Human Decency Is the Best PR

Get your tissues out. After a 4-year-old boy was attacked by a dog while wearing his favorite Under Armour T-shirt, the company reached out with a heartening gift.
Managing and Organizing an Effective PR Strategy on a Budget
Marketing

Managing and Organizing an Effective PR Strategy on a Budget

Not all early-stage startups require a PR team but the ones that do, need to figure out how to get the most bang for the buck.
The Very First PR Step a Startup Needs to Take
Marketing

The Very First PR Step a Startup Needs to Take

Startups often rush to be first to market, providing the press a half-baked story. Don't do that. Instead, make sure everything is in place before you approach the media.
Have a Burning Business Question? Ask the Expert: Taryn Langer.
Marketing

Have a Burning Business Question? Ask the Expert: Taryn Langer.

For our Ask the Expert series, public-relations expert Taryn Langer is looking to answer your questions about PR, storytelling, branding and social media.
Ads by Google
Most Shared Stories

Connect with Entrepreneur

Ads by Google