Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful
A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
Grow Your Business
The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
A web personality takes six budding startups under his wing and gives them each $37 in financing.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Ads by Google
Most Shared Stories
8 Slow, Difficult Steps to Become a Millionaire
How Fortune 500 Leaders Spend Every Minute of the Day (Infographic)
Even If Your Goals Seem Out of Reach, Stay Motivated With These 6 Strategies
Want Media Attention? Target Trades First
The 80/20 Rule and How to Supercharge Your Sales and Marketing
Connect with Entrepreneur
Ads by Google