Public Relations

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter
Public Relations

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Has the Oprah Effect Diminished?
Marketing

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
4 Tips for Crafting the Perfect Pitch
Public Relations

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.
Have a Burning Business Question? Ask the Expert.
Public Relations

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
How Your Alma Mater Can Jumpstart Your PR
Public Relations

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful
Public Relations

Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful

A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
5 Tips for Getting the Most Out of Your PR Agency
Public Relations

5 Tips for Getting the Most Out of Your PR Agency

Hiring a PR firm to help your brand isn't the end of the exchange. Maintaining a healthy back-and-forth is pivotal.
Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown
Public Relations

Starbucks CEO Asks Business Leaders to Speak Out Against Shutdown

Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
How This Startup Turned an Inventory Nightmare into a Customer Gold Mine
Grow Your Business

How This Startup Turned an Inventory Nightmare into a Customer Gold Mine

The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series
Sales

Wal-Mart Launches a 'Shark Tank'-Style Reality Web Series

The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want
Public Relations

7 Ways to Stop Wasting Everyone's Time and Get the Press Coverage You Want

A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
Age is Just a Number in the World of PR
Public Relations

Age is Just a Number in the World of PR

Our ASK the Expert maven Rebekah Epstein provides advice about entering the world of PR at any age.
How to Make Company Announcements in Buzzworthy Ways
Public Relations

How to Make Company Announcements in Buzzworthy Ways

With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
How Your Press Releases Can Grab the Most Attention
Public Relations

How Your Press Releases Can Grab the Most Attention

If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
Why Going Big on Social Media Can Backfire
Social Media

Why Going Big on Social Media Can Backfire

Our ASK the Expert columnist PR maven Rebekah Epstein tells us why entrepreneurs should focus on only a few social media networks when looking to generate buzz.
What You Can Learn From Ashton Kutcher About Public Speaking
Public Relations

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
Online Marketing

Rookie PR Mistakes: Why Email Blasting and Harassing Editors are Major No No's

PR maven Rebekah Epstein dishes on what not do when pitching to the media.
What to Do When No One Responds to Your Pitch Emails
Marketing Basics

What to Do When No One Responds to Your Pitch Emails

When your pitch emails go unanswered by members of the media, consider more subtle steps.
Apple to Investigate Alleged Death by iPhone
News and Trends

Apple to Investigate Alleged Death by iPhone

Relatives of a 23-year-old woman say she was fatally electrocuted after answering her mobile phone when it was charging.
10 Ways to Stop Being a Jerk. Signed, Your Publicist
Marketing Basics

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
The $37 Investor: When Publicity Is Worth More Than Cash
Startup Financing

The $37 Investor: When Publicity Is Worth More Than Cash

A web personality takes six budding startups under his wing and gives them each $37 in financing.
How to Apply PR Skills at Networking Events
Networking

How to Apply PR Skills at Networking Events

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
The Esquire Guy's Guide to Media Interviews
Public Relations

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
Abercrombie & Fitch:  Bad Business or Smart Targeting?
Public Relations

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
How to Get the Most From Your PR Firm
Public Relations

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
Crisis Mode: How to React Over Social Media
Social Media

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
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