Public Relations

Catch the Public's Eyes and Ears as a Storyteller
Franchises

Catch the Public's Eyes and Ears as a Storyteller

Find out how to tell your story to attract more customers to your franchise or small business.
5 Ways to Get PR for Your Startup Without Spending a Pretty Penny
Marketing

5 Ways to Get PR for Your Startup Without Spending a Pretty Penny

Often PR can be a costly service, something that isn't conducive to a startup. But with a little creativity and hustle, it can be done on a dime.
5 Secrets to Talking to the Media (And Not Sounding Like a Fool)
Money

5 Secrets to Talking to the Media (And Not Sounding Like a Fool)

Talking to the media can be terrifying, causing many entrepreneurs to sound like rambling fools. Don't be that person. Here are five tips on how to be a media pro.
Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind
Leadership

Petrified of Public Speaking? Keep These Tips and Your Audience's Fears in Mind

Learn to vanquish the anxiety that arises before a presentation. Provide valuable real-life examples and don't forget the takeaway points.
7 Power Tools of Persuasion
Marketing

7 Power Tools of Persuasion

Don't undermine your presentation with qualifiers that undercut the message. Give your breakthrough ideas the striking presentation they deserve.
How to Create a Live Event That Spurs Social Buzz
Marketing

How to Create a Live Event That Spurs Social Buzz

Leveraging a gathering in the physical world can have a ripple effect in the digital realm.
Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism
Grow Your Business

Dove Pulls NJ 'Armpit' Billboard in Wake of Criticism

Unilever made the call to drop a Dove ad that called New Jersey 'the Armpit of America.'
How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way
Grow Your Business

How Fitbit, Like Tylenol Before It, Handled a Recall the Right Way

The fitness tracker company is likely to see increased consumer demand after it took the step to removes its product from shelves.
Uber in Hot Water Again Over Surge Pricing Revelations
Marketing

Uber in Hot Water Again Over Surge Pricing Revelations

Uber adds to its string of recent PR disasters with a report that the company created artificial surge pricing conditions by keeping some of its drivers off the road.
One Woman's Nasty Emails Go Public, So She Apologizes
Marketing

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems
Marketing

Google's Eric Schmidt to Give $1 Million to Help Tech Savvy Organizations Solve Problems

Schmidt says he's putting his money where his mouth is as he promotes his book, The New Digital Age.
Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done
Starting a Business

Congrats WhatsApp! Here Is How the Other 99% of Startups Get It Done

WhatsApp is all over the news for its $19 billion deal with Facebook. But most startups won't make it to that caliber and that's okay. Here are a few tips on how to survive and thrive.
Upping the PR Ante With 'Experiences'
Public Relations

Upping the PR Ante With 'Experiences'

As the startup ecosystem continually gets flooded with new ventures, getting media attention is becoming more and more difficult. Including PR experiences could help you rise above the crowd.
Lululemon Messes Up... Again
Public Relations

Lululemon Messes Up... Again

'You always hear the phrase that any PR is good PR. What we learned is that's not always the case,' the athletic clothing company's CFO admitted.
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing Basics

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don't be a pest about it.
7 Deadly Sins Businesses Make With Their Reputation
Online Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Why TED Talks Are Impossible to Resist
Public Speaking

Why TED Talks Are Impossible to Resist

If your presentations have 'emotionally-charged events,' your message will stick with your audience.
Do You Stand by Your Brand? It's Time for an Audit.
Branding

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Your Time Is Money, So Stop Wasting It
Productivity

Your Time Is Money, So Stop Wasting It

We should treat our work hours like billable hours to maximize productivity.
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Advertising

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Want to Sell Your Ideas? Tell Engaging Stories.
Public Speaking

Want to Sell Your Ideas? Tell Engaging Stories.

People don't want to be barraged by numbers and statistics. Instead, connect with them on a personal level.
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.
Public Relations

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

What all communicators can learn from one of the greatest speeches in American history.
How OfficeMax Failed on the PR Front...Twice
Public Relations

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
PR Lessons for Bridge Scandal-Hit Chris Christie
Public Relations

PR Lessons for Bridge Scandal-Hit Chris Christie

As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
Find More Work With These 4 Pointers
Finding Customers

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
5 Steps to Conquering Public-Speaking Anxiety
Public Speaking

5 Steps to Conquering Public-Speaking Anxiety

People most likely to suffer from speaking anxiety are those who care most about their careers. The reason is that overachievers are highly aware of the importance of presentation skills in climbing the corporate ladder and becoming successful.
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