Public Relations

Lululemon Messes Up... Again
Public Relations

Lululemon Messes Up... Again

'You always hear the phrase that any PR is good PR. What we learned is that's not always the case,' the athletic clothing company's CFO admitted.
8 Ways to Make Reporters Fall In Love With Your Startup
Marketing Basics

8 Ways to Make Reporters Fall In Love With Your Startup

Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
7 Deadly Sins Businesses Make With Their Reputation
Online Marketing

7 Deadly Sins Businesses Make With Their Reputation

Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Why TED Talks Are Impossible to Resist
Public Speaking

Why TED Talks Are Impossible to Resist

If your presentations have 'emotionally-charged events,' your message will stick with your audience.
Do You Stand by Your Brand? It's Time for an Audit.
Branding

Do You Stand by Your Brand? It's Time for an Audit.

Elevate your company's bottom line by realizing your brand's full potential.
Your Time Is Money, So Stop Wasting It
Productivity

Your Time Is Money, So Stop Wasting It

We should treat our work hours like billable hours to maximize productivity.
Want Your Ad to Go Viral? Get a TV Network to Ban It.
Advertising

Want Your Ad to Go Viral? Get a TV Network to Ban It.

For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
Want to Sell Your Ideas? Tell Engaging Stories.
Public Speaking

Want to Sell Your Ideas? Tell Engaging Stories.

People don't want to be barraged by numbers and statistics. Instead, connect with them on a personal level.
The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.
Public Relations

The Making of a Perfect Speech, Courtesy of Martin Luther King, Jr.

What all communicators can learn from one of the greatest speeches in American history.
How OfficeMax Failed on the PR Front...Twice
Public Relations

How OfficeMax Failed on the PR Front...Twice

OfficeMax's insensitive letter to 'Daughter Killed in Car Crash' is being blamed on Big Data. But all the blame rests with the company.
PR Lessons for Bridge Scandal-Hit Chris Christie
Public Relations

PR Lessons for Bridge Scandal-Hit Chris Christie

As the New Jersey governor deals with the political fallout, here are some almost-PR disasters and what the companies did to get out of them.
Find More Work With These 4 Pointers
Finding Customers

Find More Work With These 4 Pointers

Prevent a slow period by taking on more work than you need. Here are some suggestions to get there.
5 Steps to Conquering Public-Speaking Anxiety
Public Speaking

5 Steps to Conquering Public-Speaking Anxiety

People most likely to suffer from speaking anxiety are those who care most about their careers. The reason is that overachievers are highly aware of the importance of presentation skills in climbing the corporate ladder and becoming successful.
What You Can Learn From Michael Bay's Embarrassing Presentation Mishap
Public Speaking

What You Can Learn From Michael Bay's Embarrassing Presentation Mishap

'Transformers' director Michael Bay abruptly walked off stage in Vegas yesterday after his guest spot during a Samsung product intro became fraught with teleprompter issues.
How to Get Publicity for Your Crowdfunding Campaign
Financing

How to Get Publicity for Your Crowdfunding Campaign

Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
A Racist Sign at Sonic and 5 Other Franchise PR Disasters
Franchises

A Racist Sign at Sonic and 5 Other Franchise PR Disasters

From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio
Public Relations

Airbnb Renters Open Their Homes to the Enemy: NY Mayor Bill de Blasio

Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
How to Generate Publicity on a Shoe-String Budget
Public Relations

How to Generate Publicity on a Shoe-String Budget

Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
The 10 Best Comments in the Zappos-Kanye War
Leadership

The 10 Best Comments in the Zappos-Kanye War

After Kanye West took a stab at Zappos's products, the company fought back and some clever commenters joined in.
How to Separate the PR Pros from the Posers
Public Relations

How to Separate the PR Pros from the Posers

With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter
Public Relations

Like McDonald's Before It, JPMorgan Suffers a Hashtag Hijacking on Twitter

Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Has the Oprah Effect Diminished?
Marketing

Has the Oprah Effect Diminished?

A mention on Oprah's Favorite Things list used to be golden for businesses. But with her list now only in magazine format, is the same still true?
4 Tips for Crafting the Perfect Pitch
Public Relations

4 Tips for Crafting the Perfect Pitch

So you want media coverage? Join the club. Here's how to stand out from the crowd.
Have a Burning Business Question? Ask the Expert.
Public Relations

Have a Burning Business Question? Ask the Expert.

Publicity expert Ivan Ristic of Diffusion communications firm wants to answer your big questions questions about PR, social media, marketing and starting up
How Your Alma Mater Can Jumpstart Your PR
Public Relations

How Your Alma Mater Can Jumpstart Your PR

In the publicity game, you'll want to cover all of your bases -- even the ones right under your nose.
Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful
Public Relations

Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful

A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
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