Give reporters what they really want: timely, useful information that can help them do their jobs. Just dont be a pest about it.
Building a successful reputation online requires a lot more than signing up for Twitter. Here are a few pitfalls to avoid when trying to grow your company's brand.
Elevate your company's bottom line by realizing your brand's full potential.
For the second year running, SodaStream has had its Super Bowl ad rejected by a TV network -- and it's proven to be a 'PR gift' for the company.
What all communicators can learn from one of the greatest speeches in American history.
People most likely to suffer from speaking anxiety are those who care most about their careers. The reason is that overachievers are highly aware of the importance of presentation skills in climbing the corporate ladder and becoming successful.
'Transformers' director Michael Bay abruptly walked off stage in Vegas yesterday after his guest spot during a Samsung product intro became fraught with teleprompter issues.
Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful
A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
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