Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation.
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
Everything you need to know about getting your information into the hands of the media.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
The successful entrepreneur shares his advice for getting over fears of public speaking.
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Follow these tips for bouncing back from a bad public relations situation.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
Local business competitions are growing more popular. Is it time for your company to enter one?
Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
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