Public Relations
Special Events
Make a splash by holding a special event for your business.Give a Good Interview
BY Kim T. Gordon
You've worked hard to land that media interview--so don't blow your opportunity. Here's how to make sure you get your message across.PR Alone Isn't Enough
BY Al Lautenslager
To make the most of your marketing strategy, reach out to prospects in more ways than one.Do You Need Help Promoting Your Business?
BY Al Lautenslager
Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.Who Should Receive Your Press Release?
BY Al Lautenslager
Selecting the right target is the first step toward getting noticed.
Implement a PR Strategy in 7 Days
BY Al Lautenslager
Building publicity for you and your business can be done one day at a time.Using Public Speaking as Another Form of PR
BY Al Lautenslager
By stepping up to the podium, you can increase awareness of your business and yourself.Creating Timely Press Releases Year-Round
BY Al Lautenslager
Follow these tips for creating attention-getting releases all the months of the year.How to Get Editors to Read Your Press Releases
BY Al Lautenslager
Understanding these considerations, mistakes and myths will increase the probability of publication.Spin City
BY Nichole L. Torres
How do you weather a PR crisis-and come out on top?Why You Need PR
BY Al Lautenslager
Getting the word out about your product or service should always be a priority.Publicize Your Business With Radio Interviews
BY Al Lautenslager
Tips for using this medium to your advantageGetting the Right Word Out to Reporters
BY Kim T. Gordon
How to communicate your key messages in press interviewsHow to Make the Most of a Business Event
BY Al Lautenslager
Throw a shindig--and get some great PR at the same time.PR Is More Than Just Press Releases
BY Al Lautenslager
There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.PR Ideas for the Small Retail Shop
BY Al Lautenslager
Appeal to consumers--and boost your business--with these simple PR strategies.8 Secrets for Powerful Press Releases
BY Kim T. Gordon
Follow these rules to get top coverage for your business.Perfecting Your Public Speaking Persona
BY Kim T. Gordon
Are you a problem presenter? Learn how to avoid these common mistakes.Take Advantage of Free PR
BY Al Lautenslager
Smart, no-cost ways to get your name out and generate attention for your businessA Press Release Primer
BY Al Lautenslager
Simple how-tos that will help you construct an attention-getting releasePromoting an Event
BY Kim T. Gordon
Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.When Your Press Release Isn't Working
BY Al Lautenslager
Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.Preparing for a Trade Show
BY Al Lautenslager
Here's how to generate much-needed buzz about your business before you even set up your booth.Is Your PR Program Worth the Cost?
BY Al Lautenslager
How to set specific goals for your PR campaign and calculate your precise ROIWhat Do Editors Look For?
BY Al Lautenslager
It pays to do some research before you send out that press release.Speak out to Boost Your Business
BY Sean M. Lyden
Demonstrate your expertise through seminars--just make sure you get over that little fear of public speaking first.Ads by Google
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