'Transformers' director Michael Bay abruptly walked off stage in Vegas yesterday after his guest spot during a Samsung product intro became fraught with teleprompter issues.
Media coverage for your crowdfunding project will help attract backing and build brand awareness. Learn how you can get the press interested in your project.
From YouTube gross-outs to hashtag horror stories, check out these six PR nightmares at U.S. franchises.
Airbnb is embroiled in a legal battle in New York City, where short-term rental laws forbid its business. In a new video, Airbnb hosts give the city's incoming mayor a unique offer.
Amid bad press and federal scrutiny, the nation's largest bank needed a publicity win. But it got just the opposite.
Outspoken Ryanair CEO Michael O'Leary's Twitter Live Chat Was Fascinating, Inappropriate and Helpful
A CEO who has made being offensive part of his brand identity took to Twitter to face his customers and critics.
Outspoken Starbucks CEO Howard Schultz is calling for business leaders to work to encourage compromise and end the government shutdown.
Grow Your Business
The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
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