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The founder of OrigAudio opens up into how he turned a hard-knock situation into 8,000 new customers.
The mega-retailer is producing a reality television series whose winners will get their products sold on Walmart.com.
A lot of entrepreneurs are still approaching their PR strategy with outdated, inefficient methods. Here's how to get noticed without annoying anyone.
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
If your news items seem stale, try smartening up how you link, adding visuals and encouraging social sharing, to freshen them up.
The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
PR maven Rebekah Epstein dishes on what not do when pitching to the media.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
A web personality takes six budding startups under his wing and gives them each $37 in financing.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
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