Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
Local business competitions are growing more popular. Is it time for your company to enter one?
At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
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