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Public Relations

PR Alone Isn't Enough

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To make the most of your marketing strategy, reach out to prospects in more ways than one.
June 21, 2004 in PR Basics

Do You Need Help Promoting Your Business?

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Consider these factors before you enlist the services of a publicist, sales rep or other marketing professional.
May 17, 2004 in PR Basics

Who Should Receive Your Press Release?

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Selecting the right target is the first step toward getting noticed.
April 19, 2004 in Getting Press
Implement a PR Strategy in 7 Days

Implement a PR Strategy in 7 Days

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Building publicity for you and your business can be done one day at a time.
March 15, 2004 in Public Relations

Using Public Speaking as Another Form of PR

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By stepping up to the podium, you can increase awareness of your business and yourself.
February 16, 2004 in Public Speaking

Creating Timely Press Releases Year-Round

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Follow these tips for creating attention-getting releases all the months of the year.
January 19, 2004 in Getting Press

How to Get Editors to Read Your Press Releases

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Understanding these considerations, mistakes and myths will increase the probability of publication.
December 15, 2003 in Getting Press

Spin City

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How do you weather a PR crisis-and come out on top?
December 1, 2003 in Public Relations

Why You Need PR

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Getting the word out about your product or service should always be a priority.
November 17, 2003 in PR Basics

Publicize Your Business With Radio Interviews

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Tips for using this medium to your advantage
October 20, 2003 in PR Basics

Getting the Right Word Out to Reporters

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How to communicate your key messages in press interviews
October 6, 2003 in Getting Press

How to Make the Most of a Business Event

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Throw a shindig--and get some great PR at the same time.
September 15, 2003 in Public Relations

PR Is More Than Just Press Releases

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There are many ways to communicate your message. Try these 5 methods on for size, and watch the word spread like wildfire.
August 18, 2003 in PR Basics

PR Ideas for the Small Retail Shop

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Appeal to consumers--and boost your business--with these simple PR strategies.
July 21, 2003 in PR Basics

8 Secrets for Powerful Press Releases

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Follow these rules to get top coverage for your business.
June 24, 2003 in Getting Press

Perfecting Your Public Speaking Persona

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Are you a problem presenter? Learn how to avoid these common mistakes.
June 24, 2003 in Public Speaking

Take Advantage of Free PR

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Smart, no-cost ways to get your name out and generate attention for your business
June 16, 2003 in PR Basics

A Press Release Primer

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Simple how-tos that will help you construct an attention-getting release
May 19, 2003 in Getting Press

Promoting an Event

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Your special event won't be so special if nobody hears about it. Here's how to power up your promotions.
May 1, 2003 in Public Relations

When Your Press Release Isn't Working

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Not getting any bites on your press release--or even a nibble? Try these tips to make sure you're barking up the right tree.
April 21, 2003 in Getting Press

Preparing for a Trade Show

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Here's how to generate much-needed buzz about your business before you even set up your booth.
March 17, 2003 in Public Relations

Is Your PR Program Worth the Cost?

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How to set specific goals for your PR campaign and calculate your precise ROI
February 17, 2003 in PR Basics

What Do Editors Look For?

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It pays to do some research before you send out that press release.
January 20, 2003 in Getting Press

Speak out to Boost Your Business

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Demonstrate your expertise through seminars--just make sure you get over that little fear of public speaking first.
December 23, 2002 in Public Speaking

Add Value to Get Your PR Noticed

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Provide knowledge in your pitch, and editors just might bite.
December 16, 2002 in PR Basics

The Ingredients of a Press Kit

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Whatever the size of your business, you can make use of a good press kit.
November 18, 2002 in PR Basics
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