It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
July 14, 2013
A web personality takes six budding startups under his wing and gives them each $37 in financing.
June 18, 2013
If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
May 21, 2013
How to sound natural, deliver a difficult message, and the phases you should never say.
May 10, 2013
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
May 10, 2013
These eight tips can enrich a startup's experience with a public relations agency.
April 28, 2013
Start by acting like a human, not a marketing robot.
April 17, 2013
Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation.
April 8, 2013
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
March 29, 2013
Everything you need to know about getting your information into the hands of the media.
March 8, 2013
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
March 3, 2013
Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
February 20, 2013
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
February 12, 2013
The successful entrepreneur shares his advice for getting over fears of public speaking.
February 4, 2013
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
February 1, 2013
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
January 22, 2013
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
January 2, 2013
The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
December 27, 2012
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 23, 2012
Follow these tips for bouncing back from a bad public relations situation.
November 25, 2012
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
November 23, 2012
Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
November 21, 2012
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
November 15, 2012
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012
Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
September 21, 2012
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012
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