Public Relations

10 Ways to Stop Being a Jerk. Signed, Your Publicist
Marketing Basics

10 Ways to Stop Being a Jerk. Signed, Your Publicist

It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
The $37 Investor: When Publicity Is Worth More Than Cash
Startup Financing

The $37 Investor: When Publicity Is Worth More Than Cash

A web personality takes six budding startups under his wing and gives them each $37 in financing.
How to Apply PR Skills at Networking Events
Networking

How to Apply PR Skills at Networking Events

If you are your own brand, it makes sense that you should employ your professional acumen when presenting yourself to potential clients.
The Esquire Guy's Guide to Media Interviews
Public Relations

The Esquire Guy's Guide to Media Interviews

How to sound natural, deliver a difficult message, and the phases you should never say.
Abercrombie & Fitch:  Bad Business or Smart Targeting?
Public Relations

Abercrombie & Fitch: Bad Business or Smart Targeting?

Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
How to Get the Most From Your PR Firm
Public Relations

How to Get the Most From Your PR Firm

These eight tips can enrich a startup's experience with a public relations agency.
Crisis Mode: How to React Over Social Media
Social Media

Crisis Mode: How to React Over Social Media

Start by acting like a human, not a marketing robot.
Richard Branson on Building a Strong Reputation
The 'Treps

Richard Branson on Building a Strong Reputation

Virgin Group's founder on why earning the trust of investors, future partners and suppliers rests on building a strong personal reputation.
3 Ways to Spark Celebrity Buzz Around Your Product
Marketing Ideas

3 Ways to Spark Celebrity Buzz Around Your Product

Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
How to Write a Press Release That Gets Noticed
Getting Press

How to Write a Press Release That Gets Noticed

Everything you need to know about getting your information into the hands of the media.
Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)
Social Media

Recovery Time: 3 Big Brands Bounce Back After Social Media Fails (Infographic)

A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
7 Steps to Get Publicity for Your Business
Marketing Basics

7 Steps to Get Publicity for Your Business

Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist
Young Entrepreneurs

Lessons in Traditional PR. . . From a 14-Year-Old Philanthropist

How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Richard Branson on the Art of Public Speaking
Public Speaking

Richard Branson on the Art of Public Speaking

The successful entrepreneur shares his advice for getting over fears of public speaking.
Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart
Public Relations

Pulled Super-Bowl Ad Creates Super Buzz for Soda Upstart

SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
10 Questions to Ask Before Hiring a PR Firm
Public Relations

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Tips for Pitching the Media
Getting Press

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
The 10 Worst PR Disasters of 2012
Public Relations

The 10 Worst PR Disasters of 2012

The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
How We Made $10,000 Using These 5 Content Marketing Tactics
Marketing

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
An 8-Step Guide to Managing Negative PR
Public Relations

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
3 Ways to Land Media Attention Without a News Pitch
Public Relations

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
The Most Bizarre and Dramatic Executive Blog You Might Ever Read
Online Marketing

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
5 PR Tips From Bond, James Bond
Public Relations

5 PR Tips From Bond, James Bond

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
6 PR Tips for Generating Publicity for Your Startup
Marketing

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
We Want You for Our Holiday Gift Guide
Public Relations

We Want You for Our Holiday Gift Guide

Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
4 Must-Have Elements in a Successful Media Pitch
Public Relations

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
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