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The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
November 15, 2012
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012
Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
September 21, 2012
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
June 21, 2012
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
June 12, 2012
Local business competitions are growing more popular. Is it time for your company to enter one?
May 17, 2012
Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
May 8, 2012
At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
March 10, 2012
Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
February 2, 2012
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
February 1, 2012
Getting quoted, giving speeches and writing articles are great ways to market your business.
November 14, 2011
Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.'
November 8, 2011
Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.
November 8, 2011
In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
November 2, 2011
As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
September 22, 2011
Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
September 19, 2011
Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
July 29, 2011
Social-media makes even the best marketers forget everything they already know about marketing.
July 26, 2011
When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
July 26, 2011
The social media pro talks about his jibbing on cable television.
June 30, 2011
Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
June 20, 2011
The video entrepreneur on how brands can use online feedback and reach fans across platforms.
June 2, 2011
The business author talks about following up with people you want to connect with on social media.
May 19, 2011
The small-business marketer lays out tactics for using new tools to gain access to the press.
May 18, 2011
Selling Your Biz
HARO founder Peter Shankman shares insight from the sale of his business.
May 12, 2011
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