Public Relations

10 Questions to Ask Before Hiring a PR Firm
Public Relations

10 Questions to Ask Before Hiring a PR Firm

From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
Tips for Pitching the Media
Getting Press

Tips for Pitching the Media

Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
The 10 Worst PR Disasters of 2012
Public Relations

The 10 Worst PR Disasters of 2012

The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
How We Made $10,000 Using These 5 Content Marketing Tactics
Marketing

How We Made $10,000 Using These 5 Content Marketing Tactics

The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
An 8-Step Guide to Managing Negative PR
Public Relations

An 8-Step Guide to Managing Negative PR

Follow these tips for bouncing back from a bad public relations situation.
3 Ways to Land Media Attention Without a News Pitch
Public Relations

3 Ways to Land Media Attention Without a News Pitch

Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
The Most Bizarre and Dramatic Executive Blog You Might Ever Read
Online Marketing

The Most Bizarre and Dramatic Executive Blog You Might Ever Read

Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
5 PR Tips From Bond, James Bond
Public Relations

5 PR Tips From Bond, James Bond

The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
Marketing

6 PR Tips for Generating Publicity for Your Startup

Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
We Want You for Our Holiday Gift Guide
Public Relations

We Want You for Our Holiday Gift Guide

Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
4 Must-Have Elements in a Successful Media Pitch
Public Relations

4 Must-Have Elements in a Successful Media Pitch

When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
In a PR Crisis, There's No Room for 'No Comment'
PR Basics

In a PR Crisis, There's No Room for 'No Comment'

When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
Young Entrepreneurs

3 Things Your Media Pitch Doesn't Need

When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
Forget Reality TV.  Business Owners Benefit from Local Contests
Public Relations

Forget Reality TV. Business Owners Benefit from Local Contests

Local business competitions are growing more popular. Is it time for your company to enter one?
5 Tips on How to Present Like Steve Jobs
Public Speaking

5 Tips on How to Present Like Steve Jobs

Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
How to Find the 'Goosebumps' Moment in Your Startup Story
Startup Basics

How to Find the 'Goosebumps' Moment in Your Startup Story

At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
How One Entrepreneur Used the Law of Publicity to Get Investors
Getting Press

How One Entrepreneur Used the Law of Publicity to Get Investors

Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz
Social Media

How Broderick's Bueller Can Deliver Your Business Super Bowl Buzz

Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
12 Ways to Become a Recognized Expert
Public Relations

12 Ways to Become a Recognized Expert

Getting quoted, giving speeches and writing articles are great ways to market your business.
How Hyundai Regained Car Buyers' Trust
Public Relations

How Hyundai Regained Car Buyers' Trust

Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.'
How to Maintain Clients' Trust While Managing a Crisis
Insurance

How to Maintain Clients' Trust While Managing a Crisis

Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.
Is Any Publicity Good Publicity?
Online Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
From Entrepreneur to Icon in Five Steps
Branding

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
How to Get Your Product into the Hands of a Celebrity
Branding

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Five Truths About Social Media Marketing
Social Media

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Five Lies About Social Media Marketing
Social Media

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
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