Public Relations

How to Maintain Clients' Trust While Managing a Crisis
Insurance

How to Maintain Clients' Trust While Managing a Crisis

Don't wait until trouble hits to plan a response to an emergency. Here are some long- and short-term strategies to help you weather any storm.
Is Any Publicity Good Publicity?
Online Marketing

Is Any Publicity Good Publicity?

In public relations and content marketing, who you hitch your wagon to matters. Here's how you can generate interest in your company without degrading it.
From Entrepreneur to Icon in Five Steps
Branding

From Entrepreneur to Icon in Five Steps

As a recognized expert, you can give your business greater exposure and credibility. Here's how to build your brand as an industry authority.
How to Get Your Product into the Hands of a Celebrity
Branding

How to Get Your Product into the Hands of a Celebrity

Use these tips to learn how to find and approach the three types of people that can help your brand onto the red carpet.
Five Truths About Social Media Marketing
Social Media

Five Truths About Social Media Marketing

Remembering marketing principles is a must, but ignoring social-media innovations would be a mistake.
Five Lies About Social Media Marketing
Social Media

Five Lies About Social Media Marketing

Social-media makes even the best marketers forget everything they already know about marketing.
A Lesson in Apologies from TOMS Shoes
Public Relations

A Lesson in Apologies from TOMS Shoes

When negative backlash mounted, the folks at TOMS Shoes quickly mobilized to quell the Web tumult. Here are three keys to a great apology.
Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan
Getting Press

Gary Vaynerchuk on Being Zinged by CNN's Piers Morgan

The social media pro talks about his jibbing on cable television.
Insights: The Best Way to Engage Industry Influencers
Public Relations

Insights: The Best Way to Engage Industry Influencers

Business guru Guy Kawasaki on why a ground-up approach may be a good way to gain traction in your market.
YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments
PR Basics

YouTube Star iJustine Talks About Mistakes and Dealing with Negative Comments

The video entrepreneur on how brands can use online feedback and reach fans across platforms.
John Jantsch on Building Better Relationships, Faster, Using Social Media
Social Media

John Jantsch on Building Better Relationships, Faster, Using Social Media

The business author talks about following up with people you want to connect with on social media.
John Jantsch on Reaching Out to Journalists for Media Coverage
Getting Press

John Jantsch on Reaching Out to Journalists for Media Coverage

The small-business marketer lays out tactics for using new tools to gain access to the press.
Tips to Consider When You're Ready to Sell
Selling Your Biz

Tips to Consider When You're Ready to Sell

HARO founder Peter Shankman shares insight from the sale of his business.
Inside the Mind of Go Daddy's Controversial Founder
The 'Treps

Inside the Mind of Go Daddy's Controversial Founder

Bob Parsons on his unapologetic approach to business and life.
How to Get the Press to Write About Your Company
Getting Press

How to Get the Press to Write About Your Company

Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
How to Build Your Own Brand Buzz
PR Basics

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Winning Award Competitions
Getting Press

Winning Award Competitions

Five steps to find and submit the best application and publicize your win.
Five Steps to Get on a Talk Show
Getting Press

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
Getting Press

How to Pitch Your Company to the Press

Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
Five Ways to Build Public Speaking into Your Marketing Plan
Public Speaking

Five Ways to Build Public Speaking into Your Marketing Plan

No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
Spotlighting Your Social Responsibility
Public Relations

Spotlighting Your Social Responsibility

Strategies to keep people from thinking you're only in it for the money
Getting Press

How Your PR Can Seize the Day

3 ways to turn news events into publicity for your business
10 Ways to Make Headlines
Getting Press

10 Ways to Make Headlines

There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
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