Public Relations

Inside the Mind of Go Daddy's Controversial Founder
The 'Treps

Inside the Mind of Go Daddy's Controversial Founder

Bob Parsons on his unapologetic approach to business and life.
How to Get the Press to Write About Your Company
Getting Press

How to Get the Press to Write About Your Company

Peter Shankman, founder of Help A Reporter Out, offers five tips to entrepreneurs looking for media coverage.
How to Build Your Own Brand Buzz
PR Basics

How to Build Your Own Brand Buzz

You don't necessarily need professional help to get the word out. Try these tactics for good old-fashioned self-promotion.
Winning Award Competitions
Getting Press

Winning Award Competitions

Five steps to find and submit the best application and publicize your win.
Five Steps to Get on a Talk Show
Getting Press

Five Steps to Get on a Talk Show

How to land a spot on the couches of Oprah or Ellen Degeneres.
Getting Press

How to Pitch Your Company to the Press

Mass e-mails get deleted. Identify one person and draft an individual pitch, instead.
Five Ways to Build Public Speaking into Your Marketing Plan
Public Speaking

Five Ways to Build Public Speaking into Your Marketing Plan

No news to buzz about? Speaking engagements to generate publicity. Here's how to make the most of your efforts.
Seven Ways to Avoid Brand-Damaging Quotes
Getting Press

Seven Ways to Avoid Brand-Damaging Quotes

It's easily done if you follow some simple, common-sense guidelines.
How to Handle a PR Crisis
Public Relations

How to Handle a PR Crisis

Ronn Torossian's advice: Drop everything and deal with it now.
From Nay to Yay
Public Relations

From Nay to Yay

What to do about bad reviews on customer feedback sites
Spotlighting Your Social Responsibility
Public Relations

Spotlighting Your Social Responsibility

Strategies to keep people from thinking you're only in it for the money
Getting Press

How Your PR Can Seize the Day

3 ways to turn news events into publicity for your business
10 Ways to Make Headlines
Getting Press

10 Ways to Make Headlines

There's no magic bullet when it comes to getting press, but these tips will point you in the right direction.
Seven Stupid Reasons to Hire a PR Agency
PR Basics

Seven Stupid Reasons to Hire a PR Agency

A capable agency should provide visibility and increased brand awareness while keeping your end-game in focus.
How to Judge Media Opportunities
Getting Press

How to Judge Media Opportunities

With a little risk/reward research, you can avoid the pitfalls of negative media coverage.
Treat the Media Like Your Best Customers
Getting Press

Treat the Media Like Your Best Customers

Learn what you can do to help them, and they'll return the favor.
Getting Press

Grab the Holiday Spotlight

These simple tricks of the trade can help you make the most of your seasonal PR efforts.
Getting Press

4 Sure Ways to Get Publicity

There are more channels for exposure than ever, but it takes diligence to keep your business in front of the right ones.
Getting Press

Do Your Videos Command Attention?

Use these expert tips to create content that gets you noticed.
Getting Press

Set Your Company's Message Free

If you want to create buzz, you have to give up control.
PR Basics

Lessons from 'Brand Obama'

Use the president's message control strategies to command attention.
Public Relations

'I'm Gonna Be on TV!'

Beware the lure of the direct-response companies that produce late-night TV ads--at your expense.
Getting Press

10 Rules for Quick and Easy PR

Simple steps to give your business a competitive edge, on a budget.
Public Relations

Get Free or Low-Cost Publicity

These 10 tools can help you get the recognition you've been craving.
Getting Press

Become an Industry Expert

Offering your wisdom to the media is a great way to further your brand.
Public Relations

Take Advantage of Twitter

How to leverage the latest social media craze to benefit your business
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