Public relations can be more cost-effective than advertising. Here's how to get a PR campaign for your company started.
February 20, 2013
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
February 12, 2013
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
February 7, 2013
The successful entrepreneur shares his advice for getting over fears of public speaking.
February 4, 2013
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
February 1, 2013
From measuring success to costs and services, here's what you need to know before turning to a public relations firm.
January 22, 2013
Ahead of Entrepreneur's Growth Conference in Dallas on Jan. 10, we share these pointers for pitching the media.
January 2, 2013
The events that shook companies to their core, derailed political campaigns, and nearly sank a high-powered nonprofit.
December 27, 2012
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
December 23, 2012
Follow these tips for bouncing back from a bad public relations situation.
November 25, 2012
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
November 23, 2012
Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
November 21, 2012
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
November 15, 2012
Just about every founder thinks her or his startup belongs on the front page, but few actually know how to make this happen. Here are some tips.
October 10, 2012
Calling all artists, designers and craftspeople. We're compiling our 2012 Indie Merchant Holiday Gift Guide. Deadline for submissions is Nov. 1.
September 21, 2012
These mini-websites improve your exposure and allow you to connect more directly with both current and potential customers.
September 4, 2012
When you're trying to build buzz about your startup, consider the details. Here are some absolute must-haves in your pitch to the media.
July 29, 2012
When a PR crisis erupts out of nowhere, put consumer interests first and speak up quickly with calm, caring and genuine statements.
June 21, 2012
When you're trying to lasso attention for your startup. There are a few things to not mention in your pitch email to the media.
June 12, 2012
Local business competitions are growing more popular. Is it time for your company to enter one?
May 17, 2012
Steve Jobs was many things, including a master storyteller. Presenting like he did isn't that difficult. You simply need to create and stick to a particular focus.
May 8, 2012
At this year's SXSW Interactive Festival, Austin entrepreneur Lyn Graft gives tips on how to get investors and customers excited about your new business.
March 10, 2012
Getting turned down by the 'Sharks' was the best thing to happen to one contestant.
February 2, 2012
Curious how to take advantage of the pre-game buzz? Consider newsjacking or hosting a promotional tie-in.
February 1, 2012
Getting quoted, giving speeches and writing articles are great ways to market your business.
November 14, 2011
Finbarr O'Neill, who led Hyundai through its U.S. turnaround, discusses the car maker's strategic comeback. He's now president of J.D. Power and Associates and he spoke with Bryan Elliot for 'Behind the Brand.'
November 8, 2011
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