PR maven Rebekah Epstein dishes on what not do when pitching to the media.
When your pitch emails go unanswered by members of the media, consider more subtle steps.
It's great to get media attention, but it's no silver bullet. Expecting or demanding too much can fritter away any good will you may have had.
A web personality takes six budding startups under his wing and gives them each $37 in financing.
Abercrombie CEO's Mark Jeffries' recent claims that his brand is not made for "fat people" was a bold and controversial move, but offensive as his comments were, is he being savvy about target marketing?
Getting your product in the hands of celebrities can boost your business, but it takes some planning. Here are three ways to help make it happen.
A look at how long it took these companies to win back their positive sentiment online after separate PR firestorms.
How local and national publicity helped Julien Leitner, the 14-year-old founder of the Archimedes Alliance, spark change and move the world, $2 at a time.
Ben Flajnik, star of ABC's hit show 'The Bachelor,' describes the rigors and advantages of starting up in the spotlight.
SodaStream pokes at Coke and Pepsi and sees its ad declined by CBS.
The founder of iDoneThis shares his top tips for amping up your startup's content-marketing strategy.
Your company may in fact be awesome, but the media rarely responds to self-aggrandizing pitches. Here are three ways to generate headlines during a slow-news moment.
Wanted in connection with the murder of his neighbor, the founder of McAfee Anti-Virus is on the run from authorities and is blogging about it.
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