Sales

Common Google AdWords Mistakes and How to Avoid Them
Online Marketing

Common Google AdWords Mistakes and How to Avoid Them

Google AdWords can be a great sales generator, if you know how to use it.
3 Simple Ways to Use LinkedIn to Boost Sales
Social Media

3 Simple Ways to Use LinkedIn to Boost Sales

Follow these tips for transforming your LinkedIn profile into a lead generating machine.
7 Ways to Improve Pricing With a New Mix of Products
Sales

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
3 New Technologies to Make Shopping More Interactive
Sales

3 New Technologies to Make Shopping More Interactive

Experts weigh in on new technologies from virtual greeters, to mirrors that give fashion advice, and touch screens loaded with information.
Why Should Your Customers Trust You?
Finding Prospects

Why Should Your Customers Trust You?

Understanding what drives a prospect's purchasing decisions -- familiarity, authority, affinity -- is key to building a successful relationship.
What You Need to Know About Pricing
Money Basics

What You Need to Know About Pricing

Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
6 Tech Solutions for Managing Sales Leads
Apps & Software

6 Tech Solutions for Managing Sales Leads

These tools can both generate and organize leads so you can turn prospects into profits.
5 Ways Store Colors Can Influence Shoppers
Marketing Ideas

5 Ways Store Colors Can Influence Shoppers

A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
Richard Branson on the Secret to Exceeding Customer Expectations
Customer Service

Richard Branson on the Secret to Exceeding Customer Expectations

When it comes to customer service, training front-line employees can be your power tool.
5 Sales Tips to Recharge During the Lazy Days of Summer
Tips from Experts

5 Sales Tips to Recharge During the Lazy Days of Summer

Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
How to Find and Win Over Comparison Shoppers
Finding Prospects

How to Find and Win Over Comparison Shoppers

Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
How Rapportive Helps Businesses Manage Customer Relationships
Customer Service

How Rapportive Helps Businesses Manage Customer Relationships

The company's Gmail add-on makes for a sleek social CRM tool.
To Grow Sales, Turn Your Workplace into a Theater for Customers
Marketing Ideas

To Grow Sales, Turn Your Workplace into a Theater for Customers

Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
What a Trip to LAX Taught Me About Customer Service
Customer Service

What a Trip to LAX Taught Me About Customer Service

When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
Is Your Staff Sabotaging Your Pricing Strategy?
Growth Strategies

Is Your Staff Sabotaging Your Pricing Strategy?

Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
Can You Sell Your Customers in Zero Seconds?
Sales

Can You Sell Your Customers in Zero Seconds?

Two experts say getting right to the point can help boost sales.
Warby Parker's Grand Vision: Innovating Eyewear Through Social Media
Social Media

Warby Parker's Grand Vision: Innovating Eyewear Through Social Media

The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Six Ideas for Finding New Sales Leads
Finding Prospects

Six Ideas for Finding New Sales Leads

Don't overlook these unexpected online opportunities for prospects.
Opening-Day Lessons from a Wendy's Restaurant
Sales Techniques

Opening-Day Lessons from a Wendy's Restaurant

Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
Kentucky Businesses Brace for NCAA Final Four Madness
Sales

Kentucky Businesses Brace for NCAA Final Four Madness

Here are three tips for how you can prepare for a sudden surge in sales.
Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age
Marketing Ideas

Seven Effective Marketing Methods for Our Ad-Cluttered, Digital Age

In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
Six Keys to Boost Your Business in 2012
Grow Your Business

Six Keys to Boost Your Business in 2012

Is your business on track to grow this year? Consider the habits of high-growth, small-business owners and identifies key steps to growing revenue this year.
The Office's Five-Step Guide to a Disastrous Store Opening
Sales Techniques

The Office's Five-Step Guide to a Disastrous Store Opening

The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
Smartphones Become the Go-To Tool for Shoppers
Sales

Smartphones Become the Go-To Tool for Shoppers

As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
Is Your Website Lost in Translation?
Websites

Is Your Website Lost in Translation?

Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
Five Ways to Find Leads from Facebook
Finding Prospects

Five Ways to Find Leads from Facebook

On Facebook, behind every business lead is a flesh-and-blood individual
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