Before you establish a pricing strategy, understand the concepts behind ideas like neutral, penetration, skimming and value-based pricing.
Apps & Software
These tools can both generate and organize leads so you can turn prospects into profits.
A look at how color matters in your retail space. It can either help to sell your products -- or irritate customers. Choose wisely.
When it comes to customer service, training front-line employees can be your power tool.
Tips from Experts
Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
Chances are, your customers are conducting pre-purchase research. Here's how to tap into that educated base.
The company's Gmail add-on makes for a sleek social CRM tool.
Here's a marketing idea worth considering: Give your customers a front-row seat and let them watch you work.
When traveling on business, you can sometimes turn an inconvenience into valuable business insights. Here are four from a recent lousy trip.
Making sure your sales team understands the way profit works can help you rein in a staff full of discount-givers and negotiators.
Two experts say getting right to the point can help boost sales.
The eyewear company's co-founder discusses embracing social media and digital tools to enhance customers' experiences and engagement.
Don't overlook these unexpected online opportunities for prospects.
Opening day should be a big event for any new restaurant or business. Here are some tips on how to make yours a good one.
Here are three tips for how you can prepare for a sudden surge in sales.
In a competitive climate, it's critical for small businesses to market effectively. Here are seven popular marketing methods and why you should consider them.
Grow Your Business
Is your business on track to grow this year? Consider the habits of high-growth, small-business owners and identifies key steps to growing revenue this year.
The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
As smartphone usage increases, bricks-and-mortar retailers could see their revenue drop. Here's how to stay ahead of the curve.
Ignoring non-English-speaking customers limits your ability to tap new markets and grow revenues.
On Facebook, behind every business lead is a flesh-and-blood individual
When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
Three ways entrepreneurs have refocused their companies for success by targeting a different audience -- and you can, too.
Customer Loyalty and Retention
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
You don't need to spend a lot to win a lot of sales in 2012.
Buy-local advocates are creating 'cash mobs,' which ask people to patronize local stores at a particular time. Here's how you can get a cash mob to shop your store.
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