Sales

How to Create Online Videos That Can Lead to More Sales
Finding Prospects

How to Create Online Videos That Can Lead to More Sales

Most customers want to see a product in use before they buy it. Posting demos on your web site can generate more traffic -- and conversions.
The Most Overlooked Market for Small Business
Marketing

The Most Overlooked Market for Small Business

Small businesses don't often think of big businesses as possible clients. But for those that do, here's a new online tool that's designed to help entrepreneurs make big-biz sales.
When You're Hungry for Sales, Consider These Lead-Gen Tools
Finding Prospects

When You're Hungry for Sales, Consider These Lead-Gen Tools

If you're looking for leads en masse, this survey of four services can help you choose the one that's best for your business
Why Your Company Isn't Making More Money
Marketing

Why Your Company Isn't Making More Money

To take your "B" company to the next level, having "A" players on your sales team is a must.
Guy Kawasaki on the Art of Enchantment
Customer Service

Guy Kawasaki on the Art of Enchantment

The business guru shares his views on how to be really winning.
Marketing Without the ZIP
Finding Prospects

Marketing Without the ZIP

A California ruling makes it illegal to collect customer ZIP codes in-store. Time to find more innovative ways to collect data on your customers.
A Better Business Plan Can Lead to New Customers
Your Business Plan

A Better Business Plan Can Lead to New Customers

These four steps can help get you on your way to enhancing and expanding your client base.
Selecting a Provider to Score Your Leads
Finding Customers

Selecting a Provider to Score Your Leads

Here is a comparison of four marketing tools aimed at helping you score leads.
How to Expand a Contact Database to Find More Customers
Finding Prospects

How to Expand a Contact Database to Find More Customers

Consider these tips for building a robust contact list on a budget.
Raising Cash from Customers to Fund Growth
Self-Financing

Raising Cash from Customers to Fund Growth

How a small Pittsburgh company uses presales to source expansion capital.
How to Grow Your Business in Risky Times
Managing Cash Flow

How to Grow Your Business in Risky Times

Owners are finally coming out of survival mode and moving into growth mode. Here are a few suggestions for how to grow without taking on added risks.
How to Prioritize Your Prospects
Finding Customers

How to Prioritize Your Prospects

Attracting leads is only half the battle. Here's how to turn leads into customers.
How Can I Reach Out to Early Adopters?
Finding Prospects

How Can I Reach Out to Early Adopters?

Social marketer Starr Hall on ways to market to customers who are more likely to embrace new technology.
Eight Tips to Boost Your Business' Bottom Line
Sales

Eight Tips to Boost Your Business' Bottom Line

What can you do to get your business booming again? Profit-management expert Patricia Sigmon offers some tips.
Three Tips for Finding Customers Via Social Media
Finding Customers

Three Tips for Finding Customers Via Social Media

When it comes to using sites like Facebook, Twitter and LinkedIn to find customers, persistence and focus are vital.
Five Ways to Re-Energize Sales
Sales Techniques

Five Ways to Re-Energize Sales

An entrepreneur shares strategies that helped breathe new life into his company.
How Can I Do a Better Job Forecasting Sales?
Sales

How Can I Do a Better Job Forecasting Sales?

Tim Berry, president of Palo Alto Software, on how to forecast sales more accurately.
How to Harness the Power of Social Media Feedback
Customer Service

How to Harness the Power of Social Media Feedback

Engaging with consumers enables owners to assess a product's strengths and weaknesses.
Building a Business in the 'Thank You Economy'
Customer Service

Building a Business in the 'Thank You Economy'

Social media maven Gary Vaynerchuk on the importance of a customer-focused company culture.
SBA Fine-Tunes Rules for Disadvantaged Firms
SBA and Government Funding

SBA Fine-Tunes Rules for Disadvantaged Firms

New rules governing the SBA's 8(a) program went into effect this week. See if your business can benefit from the changes.
Using Social Media to Find the Right Customers
Finding Customers

Using Social Media to Find the Right Customers

Using social media can put your business in front of millions of potential customers. But it's up to you to draw them in.
Eight Tips for Surviving A Sales Slump
Marketing

Eight Tips for Surviving A Sales Slump

The post-holiday slog doesn't have to be unproductive too. Here are a few ways to use your down time wisely.
When a Groupon Promotion Went Wrong
Marketing

When a Groupon Promotion Went Wrong

Groupon can deliver a single business hundreds or even thousands of new customers. Are you ready?
A Group Buying Site for Rich People
Marketing

A Group Buying Site for Rich People

To find consumers who have money to spend, you may need to look up market. Here's how the New York Times is aiming to help.
How Saying 'No' Saved My Business
Young Entrepreneurs

How Saying 'No' Saved My Business

Overcommitted and unable to follow sales leads, a young entrepreneur retooled to focus on core clients.
Rebuilding Sales After Deep Discounts
Leadership

Rebuilding Sales After Deep Discounts

As part of our Small Business Comebacks series, an online fragrance retailer creates technology for a turnaround.
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